Based on the improvement of interactive relationship between rural information service system and farmers＇ income, accompanied by the serious restriction to its mutual promotion caused by such problems as asymmetric ...Based on the improvement of interactive relationship between rural information service system and farmers＇ income, accompanied by the serious restriction to its mutual promotion caused by such problems as asymmetric information, focusing on introduction of rural information service infrastructure while ignored the application of them, shortage of human resource on information and so on, this paper proposed corresponding measures respectively to promote the benign interaction development between rural information service and farmers＇ income.展开更多
Based on the UTAUT model,this article introduces three variables including perceived cost,information quality and hedonic motives,and using the level of education as a moderator variable,to build an acceptance model o...Based on the UTAUT model,this article introduces three variables including perceived cost,information quality and hedonic motives,and using the level of education as a moderator variable,to build an acceptance model of mobile information service system in rural area.Based on the household survey obtaining firsthand data of 961 farmers in Jiangsu Province,the study tests the improved UTAUT model by using Amos22.0 software.The results show that compared with the original UTAUT model,improved UTAUT model willingness to accept the explanatory power get further increase(from 49.0%to 61.9%).Performance expectations,social impact,information quality have significant positive influence on accepting intend,hedonic motives have a significant negative impact to accept in-tend,convenient conditions directly affect the use of behavior;gender and level of education has a regulating effect to accept intention.Through further grouping path analysis,the result shows that hedonic motives have broader impacts for women farmers accept mobile information services.Compared with other groups,only farmers with primary education are easily afected by others,and farmers with college education or above are more easily afectede by information quality.Finally,this paper explains the results and puts forward countermeasures and suggestions accordingly.展开更多
Based on the status quo of rural informatization and information service,this article conducts analysis and discussion of problems in rural informatization and urban-rural information fusion,using statistics. And corr...Based on the status quo of rural informatization and information service,this article conducts analysis and discussion of problems in rural informatization and urban-rural information fusion,using statistics. And corresponding countermeasures are put forward as follows: building rural information platform; strengthening information literacy training in rural areas and cultivating new farmers; making information network serve production and operation to increase jobs and income for farmers; developing rural e-commerce; enhancing network information security and prevention.展开更多
Both conflict and asymmetric information exist betweenthe telecom operators and the service provider,and result in illegal behaviors of the service provider.The relationship between the telecom operators andthe servic...Both conflict and asymmetric information exist betweenthe telecom operators and the service provider,and result in illegal behaviors of the service provider.The relationship between the telecom operators andthe service provider is classical multi-task principalagentrelationship. The multi-task incentive for theservice provider is considered in the design of theprincipal-agent incentive contract, and it is necessaryto add the multi-task incentive to the serviceproviders through the analysis of the risk costs andthe agency costs of this problem.展开更多
基金Supported by the Federation of Society and Science Planned Fund (2007-JJ41)Strengthen the Countryside Information Service to Promote Chongqing New Rural Reconstruction
文摘Based on the improvement of interactive relationship between rural information service system and farmers＇ income, accompanied by the serious restriction to its mutual promotion caused by such problems as asymmetric information, focusing on introduction of rural information service infrastructure while ignored the application of them, shortage of human resource on information and so on, this paper proposed corresponding measures respectively to promote the benign interaction development between rural information service and farmers＇ income.
基金the periodical achievment of National Natural Science Foundation of China(71771126)The Key Project of Social Science Research in Jiangsu(17GLB013)
文摘Based on the UTAUT model,this article introduces three variables including perceived cost,information quality and hedonic motives,and using the level of education as a moderator variable,to build an acceptance model of mobile information service system in rural area.Based on the household survey obtaining firsthand data of 961 farmers in Jiangsu Province,the study tests the improved UTAUT model by using Amos22.0 software.The results show that compared with the original UTAUT model,improved UTAUT model willingness to accept the explanatory power get further increase(from 49.0%to 61.9%).Performance expectations,social impact,information quality have significant positive influence on accepting intend,hedonic motives have a significant negative impact to accept in-tend,convenient conditions directly affect the use of behavior;gender and level of education has a regulating effect to accept intention.Through further grouping path analysis,the result shows that hedonic motives have broader impacts for women farmers accept mobile information services.Compared with other groups,only farmers with primary education are easily afected by others,and farmers with college education or above are more easily afectede by information quality.Finally,this paper explains the results and puts forward countermeasures and suggestions accordingly.
基金Supported by Humanities and Social Sciences Project in Chongqing City (2008CJ49)
文摘Based on the status quo of rural informatization and information service,this article conducts analysis and discussion of problems in rural informatization and urban-rural information fusion,using statistics. And corresponding countermeasures are put forward as follows: building rural information platform; strengthening information literacy training in rural areas and cultivating new farmers; making information network serve production and operation to increase jobs and income for farmers; developing rural e-commerce; enhancing network information security and prevention.
文摘Both conflict and asymmetric information exist betweenthe telecom operators and the service provider,and result in illegal behaviors of the service provider.The relationship between the telecom operators andthe service provider is classical multi-task principalagentrelationship. The multi-task incentive for theservice provider is considered in the design of theprincipal-agent incentive contract, and it is necessaryto add the multi-task incentive to the serviceproviders through the analysis of the risk costs andthe agency costs of this problem.
