Exploration on the Crowdfunding Mode of Rural Memory Project

In the past decades of industrialization and urbanization,a plenty of Chinese villages have passed out of existence.The amount of the existing ancient villages in China only accounts for 1.9% of the amount of Chinese administrative villages.Chinese traditional villages include tangible cultural heritage like traditional residential architecture and cultural relics,as well as intangible cultural heritage like folk customs and handcraft,which are of extremely important values and demand proper conservation immediately."Rural Memory Project" is not only a carrier project of "memorizing nostalgia" and "retaining passion for home",but also the original protection project of tangible cultural heritage like rural historic streets and traditional resident courtyard,as well as intangible cultural heritage like production and living customs.At present,"Rural Memory" Project launched by Shandong province was primarily funded by the government sectors whose investment was far from sufficient for the great appetite of the project,thus massive social capital has to be absorbed to ensure a sustainable implementation of the project.Featured with low threshold,strong inclusivity and stable mass basis,crowdfunding which could adapt to the characteristics of the current "Rural Memory" Project is regarded as a feasible fund-raising channel.In the exploration of crowdfunding mode,the authorities could focus on establishing a specialized crowdfunding platform for Rural Memory Project,select proper crowdfunding mode according to the characteristics of the project,adhere to the macro orientation and policy of the government,and commit themselves to dissolving the institutional constraints in crowdfunding.