During the construction of multifunctional landscape(MFL) actor-network, economic, social, and ecological functions presented significant differences, which resulted from the different roles and effects of various het...During the construction of multifunctional landscape(MFL) actor-network, economic, social, and ecological functions presented significant differences, which resulted from the different roles and effects of various heterogeneous actors according to the tourism experience. In Hekou Village at the border area between China and North Korea, the roles and effects of heterogeneous actors during the MFL actor-network construction were analyzed by means of the analytic network process(ANP), which verified the Groundings-Entrepreneurship-Markets(GEM) theoretical framework of the MFL actor-network that assumed tourism experiences were core actors, and economic, social, and ecological landscape actors acted as support. Research results showed that in the MFL actornetwork construction, social and economic functions of landscapes were strong, while ecological and tourism experience functions were weak and that folk customs and land utilization were key actors of the MFL actor-network construction. In the MFL actor-network construction, actors played different roles and had different effects on the network. Intelligence facilities and rurality were critical to drive the MFL actor network translation process and pass through "obligatory passage point". By changing the interaction mode and intensity of the actors, the MFL actor-network could be promoted.展开更多
With the development of modern agriculture and the further improvement in balancing urban and rural development, rural tourism ushered in a new opportunity for development. However, due to lack of market segmentation,...With the development of modern agriculture and the further improvement in balancing urban and rural development, rural tourism ushered in a new opportunity for development. However, due to lack of market segmentation,rural tourism in China is facing many problems.The rural tourists will be classified based on the market segmentation in this article,and then put forward four aspects from the use of different target market strategy, develop network marketing, Implements the region brand strategy and international marketing strategy.The aim is to offer advices and suggestions to the sustainable development of the rural tourism.展开更多
基金Sponsored by the National Social Science Fund of China(15BGL118)
文摘During the construction of multifunctional landscape(MFL) actor-network, economic, social, and ecological functions presented significant differences, which resulted from the different roles and effects of various heterogeneous actors according to the tourism experience. In Hekou Village at the border area between China and North Korea, the roles and effects of heterogeneous actors during the MFL actor-network construction were analyzed by means of the analytic network process(ANP), which verified the Groundings-Entrepreneurship-Markets(GEM) theoretical framework of the MFL actor-network that assumed tourism experiences were core actors, and economic, social, and ecological landscape actors acted as support. Research results showed that in the MFL actornetwork construction, social and economic functions of landscapes were strong, while ecological and tourism experience functions were weak and that folk customs and land utilization were key actors of the MFL actor-network construction. In the MFL actor-network construction, actors played different roles and had different effects on the network. Intelligence facilities and rurality were critical to drive the MFL actor network translation process and pass through "obligatory passage point". By changing the interaction mode and intensity of the actors, the MFL actor-network could be promoted.
基金Supported by the Planning Project of Eleventh Five-year Plan of Philosophy Social Science of Sichuan Province(SC10B078)the Humanities and Social Scientific Topic of Sichuan Education Department(LY09-42)
文摘With the development of modern agriculture and the further improvement in balancing urban and rural development, rural tourism ushered in a new opportunity for development. However, due to lack of market segmentation,rural tourism in China is facing many problems.The rural tourists will be classified based on the market segmentation in this article,and then put forward four aspects from the use of different target market strategy, develop network marketing, Implements the region brand strategy and international marketing strategy.The aim is to offer advices and suggestions to the sustainable development of the rural tourism.
