Evaluation of Rural Tourism Resources based on the Tourists Perspective: A Case Study of Lanzhou City, China

Rural tourism has become a hot spot in China’s tourism development. Based on the AHP model and the comprehensive evaluation method of fuzzy cognition, this paper builds an evaluation system for the evaluation of rural tourism resources, including resource value, environmental factors, reception conditions with three criterion layers, and 25 evaluation factors. We recovered 574 valid questionnaires through two online forms and field research in Lanzhou city, and then used them to complete the empirical analysis. The results show four main aspects of the tourists’ perspective on rural tourism resources. Firstly, rural tourists are concerned about higher service facilities. The evaluation of rural tourism resources pays more attention to the reception conditions, and tourists pay more attention to the facilities of the reception conditions. In addition, the reception condition value accounts for a more concentrated 8–10 points(61.4%), which is higher than environmental elements(58.87%) and the value of the resource itself(54.26%). Secondly, tourists’ attention to rural tourism resources mainly focuses on the pleasurable(0.1152), tour line design(0.1014), experience(0.0765), ornamental(0.0747) and other aspects. Thirdly, the degree of cognition mainly focuses on nature(4508), environmental safety(4469), pleasantness(4387), accommodation conditions(4367), tour line design(4363) and other aspects of the rural tourism resources. Fourthly, the cognition of rural tourism resources is basically given priority with 6–9 points, and environmental factors accounted for the highest portion. However, rural tourists have higher expectations for the popularization and education of rural tourism resources, but the sense of acquisition is relatively low. Through the further improvement and improvement of the naturalness of environmental resources, environmental safety of reception conditions, and the enjoyment of external traffic and resource value, the overall benefit of rural tourism resources is maximized. The results of this study can provide reference for the theoretical foundation of rural tourism resources.

Study on Rural Ecotourism Development in Yingshan Area of Chengyu Urban Agglomeration

Chengdu-Chongqing urban agglomeration covers a large number of rural areas.These areas have unique topographic conditions,diverse landscape types,and beautiful natural environment,but the economic conditions are underdeveloped;the ecological environment is fragile and the tourism carrying capacity is low.At the same time,they are facing the problems of lack of tourism facilities and low management level of scenic spots.Taking Yingshan area as an example,this paper evaluates the rural tourism development conditions from the aspects of location conditions,complementarity of tourism resources,highlights of tourism resources,tourist source conditions,and ecological environment,and makes a detailed plan for the functional zoning and tourism products of rural tourism development.The research shows that in order to realize the sustainable development of rural tourism resources,Chengdu Chongqing urban agglomeration should take the global tourism concept as the scientific guidance,ecological protection as the premise,agricultural resources as the basis,and culture as the soul,carry out rational,orderly,and scientific rural ecotourism development,and create high-quality rural ecotourism products.

Research on the development of the natural tourism resources in the countryside based on the perspective of the ecological aesthetics

The cartier that the natural tourism projects rely on should be the objective natural environments, including the mountains, water, animals and plants and so on, which are the object present before the development of the project. Therefore, what the natural tourism projects should first be ＂the economic value of the natural resources＂. However, after the man-made planning and being given the humanity, they have the ＂economic value of the human resources＂. In the construction of the future path of the development, we should also have the dynamic study on the subjective preferences of the Chinese consumers. The change of these subjective preferences directly results from the change of the levels of their own income.