Through analysis on problems emerging during rural tourism development,the paper pointed out that the predicament of rural tourism development lied in aging,homogenization and initialization of tourist products.Then,i...Through analysis on problems emerging during rural tourism development,the paper pointed out that the predicament of rural tourism development lied in aging,homogenization and initialization of tourist products.Then,it further analyzed reasons causing such predicament,and emphasized three aspects which were similarity and relative stability of tourist resources,dispersiveness and non-professionalization of development subjects,restriction and substitutability of industrial factors.On this basis,it discussed innovative strategies to solve these problems,and pointed out that innovation was the key to promote transformation and upgrading of rural tourism.The major tasks of rural tourism innovation were promoting villagers' innovative ability construction,building innovative agriculture and characteristic villages,exploring operation model of rural tourism cooperation,relying on leading enterprises and agricultural park,pushing land transfer and tourist land reform,and introducing large enterprises to development new programs.展开更多
The rural revitalization strategy aims to prioritize the development of agriculture and rural areas and promote the modernization of agriculture and rural areas.With the continuous advancement of the Fourth Industrial...The rural revitalization strategy aims to prioritize the development of agriculture and rural areas and promote the modernization of agriculture and rural areas.With the continuous advancement of the Fourth Industrial Revolution and breakthroughs in technologies such as artificial intelligence,big data,and blockchain,the traditional circulation industry is undergoing intelligent and digital transformation and upgrade.The digital development of agricultural product circulation will be a significant boost for the implementation of the rural revitalization strategy in the future.However,taking full advantage of the productive capacity of digitalized agricultural product circulation is currently accompanied by both opportunities and challenges.This article first analyzes the current status of digital development in circulation in China,provides a detailed analysis of the advantages and opportunities of digital circulation in the context of rural revitalization,and examines the shortcomings and challenges that may be faced behind these opportunities.Finally,the article proposes relevant policy recommendations to address the existing issues and promote the development of digitalized rural circulation.展开更多
基金Supported by One of the Project Results of Rural Tourism Planning of Kunming City(Entrusted by Tourism Administration of Kunming City)~~
文摘Through analysis on problems emerging during rural tourism development,the paper pointed out that the predicament of rural tourism development lied in aging,homogenization and initialization of tourist products.Then,it further analyzed reasons causing such predicament,and emphasized three aspects which were similarity and relative stability of tourist resources,dispersiveness and non-professionalization of development subjects,restriction and substitutability of industrial factors.On this basis,it discussed innovative strategies to solve these problems,and pointed out that innovation was the key to promote transformation and upgrading of rural tourism.The major tasks of rural tourism innovation were promoting villagers' innovative ability construction,building innovative agriculture and characteristic villages,exploring operation model of rural tourism cooperation,relying on leading enterprises and agricultural park,pushing land transfer and tourist land reform,and introducing large enterprises to development new programs.
基金Supported by Western Project of National Social Science Fund of China (23XJY013)Project of Social Science Foundation of Shaanxi Province (2022D032).
文摘The rural revitalization strategy aims to prioritize the development of agriculture and rural areas and promote the modernization of agriculture and rural areas.With the continuous advancement of the Fourth Industrial Revolution and breakthroughs in technologies such as artificial intelligence,big data,and blockchain,the traditional circulation industry is undergoing intelligent and digital transformation and upgrade.The digital development of agricultural product circulation will be a significant boost for the implementation of the rural revitalization strategy in the future.However,taking full advantage of the productive capacity of digitalized agricultural product circulation is currently accompanied by both opportunities and challenges.This article first analyzes the current status of digital development in circulation in China,provides a detailed analysis of the advantages and opportunities of digital circulation in the context of rural revitalization,and examines the shortcomings and challenges that may be faced behind these opportunities.Finally,the article proposes relevant policy recommendations to address the existing issues and promote the development of digitalized rural circulation.