Study on Consumer Behaviors of Tourists in Rural Areas of Liaoning Province

This study takes Liaoning Province for an example,investigates and analyzes a series of consumer decision behaviors of tourists in rural tourist sites,such as need recognition,data collection,purchase decision,summarizes law of tourists' behaviors,points out internal interaction between tourists' behaviors and demography features,proposes improvement measures for promoting the sustainable development of rural tourism.

Marketing Strategies Based on Tourists' Satisfaction on Rural Tourism in Suzhou City of China

To further promote rural tourism brand of Suzhou and enhance its competitiveness,tourist source market of rural tourism in Suzhou City was analyzed through questionnaire survey from the perspectives of demographic features and behavioral characteristics of tourists.Moreover,significance of service items and tourists' satisfaction on these items were investigated from the perspectives of scenic area management,traffic conditions,accommodation services,hygienic conditions,commodity price,infrastructure,guide services,food and recreational activities.Through sorting out statistics obtained in the investigation,corresponding marketing strategies were proposed.First,orientation of rural tourism market should be defined,local tourist source market taken as the principal one,especially tourists from the middle-class and upper-class.Second,rural cultural connotations should be further explored to build villages of dominant cultures and bring new ideas to traditional festivals.Third,integrated marketing should be introduced to the promotion of rural tourism,marketing channels further integrated,and online marketing of rural tourism enhanced.

Development Strategy of Soundscape in Rural Tourism Based on Tourist Perception:A Case Study of Some Villages in Jiangxi Province

In the context of the development of rural tourism,through the field investigation of several rural tourism destinations in Jiangxi,and from the perspective of tourist perception,this paper discusses the development strategy of soundscape in rural tourism,so as to promote the inheritance and development of rural soundscape design.

An Analysis of Spatial Distribution Differences in Rural Leisure Tourist Destination Resources in Liaoning Province

From the perspective of tourism resources elements,we use abundance and geographic concentration methods to analyze the spatial distribution differences in the resources of 149 rural leisure tourist destinations in Liaoning Province. The results show that most of Liaoning's rural leisure tourist destination resources are mainly concentrated in the central,southern and eastern regions of Liaoning Province; in the main category of rural leisure tourism resources,water scenery,geological landform and mountain ecosystem concentrate,while agricultural resources and rural scenic view present balanced distribution; rural leisure tourism resources are highly concentrated in Shenyang,Dalian,Anshan,Benxi,Liaoyang and Dandong.

Study on Attractiveness of Rural Landscapes against the Background of New Countryside Development

Through analyzing relevant documents,connotations of rural landscape attractiveness were introduced,and existing problems of present rural landscapes elaborated.It was proposed that rural tourism of China has no effective strategic planning,distinctive characteristics of landscape products,or efficient marketing of rural landscape resources.Influencing factors of rural landscape attractiveness were summarized,and suggestions were given to improve the attractiveness by combining with actual conditions of China.Moreover,it was stressed that favorable rural landscape images should be created,and more efforts devoted in safeguarding native-soil cultural landscapes and exploring tourist market of rural landscape resources.The study was to provide useful references for the new countryside construction of China.

Evaluation and Characteristic Advantages of Rural Tourist Resources in Shaanxi Province,China

The concept of rural tourist resources was introduced to analyze the present rural tourism development in Shaanxi Province,tourist resources in its rural areas were investigated comprehensively,structures,quantity and quality of 7 major types of both natural and cultural tourist resources were evaluated,and resource combinations were also analyzed from the perspective of geological location.Characteristics and advantages of rural tourist resources in Shaanxi Province were summarized as "abundant,diversified and high-quality";rural cultural tourist resources took the Absolute predominance and had great development potentials;cultural tourist resources such as folk cultures had distinctive regional features;rural natural tourist resources had obvious regional characteristics;resources were reasonably combined,each resource region had its own features.This study aimed at providing scientific support for the development,planning and protection of rural tourist resources in Shaanxi Province.

基于BOT模式的大洞山新农村旅游基地运营体系构建

在大洞山新农村建设BOT模式下,通过阐述乡村旅游基地的项目融资、商业用地取得方式、"公司+农户"经营模式、利益分配等方面内容,构建了大洞山新农村旅游基地运营机制,以期为大洞山乡村旅游开发提供针对性指导。

Study on Quantitative Evaluation of Rural Tourist Resources in Xichang City

Quantitative evaluation was conducted on rural tourist resources in Xichang City by national standard resources grading method and analytic hierarchy process. It was concluded that rural tourist resources in Xichang City were diversified in resources type and high in resources value and there were excellent rural tourist resources. The study provided a scientific and quantitative evaluation for reasonable development of rural tourism.

Analysis of Factors that Tourists Attach Importance to Rural Tourism Image——Taking Rural Tourism in Ningde Region as Example

Rural tourism was formed with traditional characteristics of the countryside industry naturally.It combined with human ecology,production,and ecological environment.In order to prepare the image of the future shape of rural tourism strategy in Ningde regions.This study classified visitors’importance of image of rural tourism into 6 categories:“leisure recreation”,“improving knowledge”,“service facilities”,“modern function”,“childhood in the countryside”,and“rich theme activities”by using factor analysis and structured questionnaires to a random sample survey for the visitors over 15 years old.The major result was summarized as follows:the research shows that there are significant differences in tourists’views on the importance of rural tourism image at all levels,and the most importance image of visitors to rural tourism was“service facilities”.

中国山区旅游地农户生计韧性评价指标体系的构建与实证——以湖北省恩施州为例

山区旅游地兼具旅游资源丰富、生态环境脆弱、贫困人口集聚等多重特性,对中国山区旅游地农户生计韧性的科学评价有助于守护脱贫攻坚成果.本研究在农户生计韧性理论认知的基础上,结合区域特征构建了中国山区旅游地农户生计韧性评价指标体系,采用均值法对恩施州18个旅游村进行实证分析.研究结果表明:①以Speranza为代表的生计韧性评价指标体系较好地表达了农户应对冲击、实现更好结果的特性,但存在评价对象不明晰、指标选取不够严谨、评价体系构建不完整及本土适应性不够等问题;②结合中国山区旅游地特性对Speranza的评价指标进行了在地优化,通过Ω系数检验发现优化后的评价指标体系具有合理性;③恩施州旅游地农户的生计韧性总体处于低水平.从3大维度来看,除缓冲能力处于中等水平之外,学习能力和自组织能力均处于低水平,自组织能力水平最低.从地域分布来看,农户的生计韧性水平在不同地区或者同一地区的不同村落间都存在较大差异,其中宣恩县的农户生计韧性水平整体最低.

乡村旅游地社会-生态系统恢复力演化差异及影响机理——基于长三角核心-边缘区比较实证

基于适应性循环理论和核心-边缘理论,利用集对分析法、向量自回归、系统动力学仿真等多元集成方法,对比分析核心-边缘区乡村旅游地社会-生态系统恢复力演化机理和路径差异。研究发现:①旅游业能够推动核心-边缘区乡村旅游地恢复力一体化均衡发展,恢复力差距呈逐渐缩小趋势。②核心-边缘区乡村旅游地恢复力系统内部复杂交互、协同有序发展。社会、经济和生态子系统互为非线性动态因果关系,在此非线性复杂自组织力作用下子系统之间的耦合协调度呈良好发展趋势。③通过复杂系统多情景模拟,核心区乡村旅游地发展路径以协调发展型或生态保护型为主,边缘区以旅游优先型为主。④驱动核心-边缘区乡村旅游地恢复力演化的要素系统具有差异性。在系统层面,生态系统对核心区影响程度最高,社会系统对边缘区的影响程度最高;在因素层面,生态因素是影响核心-边缘区乡村旅游地的共同要素,核心区能够通过生态修复提升生态韧性,边缘区能够利用生态优势转化为发展优势,进而均能显著提升乡村旅游地恢复力。

多主体协同视角下乡村民宿监管的演化博弈

乡村民宿实现了乡村旅游产业与农业、林业、服务业等产业的融合发展,有效促进了乡村振兴战略的实施。在考虑游客对乡村民宿监管作用的基础上,构建乡村民宿经营者、游客和政府监管部门三个利益主体间的演化博弈模型并通过MATLAB进行仿真模拟,是促进乡村民宿高质量发展的重要途径。通过分析,得出的主要结论为:在采用游客反映机制后,政府可以降低对乡村民宿经营者的惩罚力度;演化博弈模型有四个稳定点,其中两种情形可以实现对乡村民宿的有效监管;政府奖惩力度,游客反映对民宿声誉影响程度的提升有助于促进民宿经营者经营优质民宿;政府提高对经营者和游客的奖励不利于政府自身履行监管职能。据此,提高乡村民宿业服务质量还需要在监管方式、游客补偿、民宿经营者奖励以及声誉评价等方面予以完善。

广东省文旅特色村空间分异及其影响因素

乡村旅游地是乡村旅游发展的空间载体,研究其空间分布格局有利于优化乡村旅游供给,助推乡村振兴战略。以广东省259个文旅特色村为研究样本,运用最邻近指数、缓冲区分析、地理探测器等空间分析方法探究广东省文旅特色村空间分布特征及其影响因素。结果表明:(1)广东省文旅特色村的空间分布类型为集聚型,在市域范围内分布不均衡;(2)广东省文旅特色村呈多核心集聚发展态势,可分为珠三角双核心区与粤东单核心区,3大集聚区均形成明显的“中心-外围”结构,珠三角双核心区已形成连绵发展态势;(3)在地形、水文、交通、人口密度等自然地理与社会经济因素综合作用下,广东省文旅特色村呈现出南密北疏的空间分布格局。

新阶段乡村体育旅游综合体构建的逻辑理路与推进策略——基于旅游景区消费升级的视角

乡村体育旅游综合体的构建有益于促进区域产业空间再生产,扩大体育消费优质供给,助力乡村全面振兴。立足新发展阶段,以旅游景区消费升级为视角,运用文献资料、实地调查等研究方法,对乡村体育旅游综合体构建的逻辑理路与推进策略进行系统研究,并对乡村体育旅游综合体的概念进行界定,借助旅游景区消费升级的理论视角与驱动因素厘定后认为:旅游景区升级乡村体育旅游综合体过程中存在管理壁垒、同质化竞争、动力不足、安全桎梏等问题。并针对上述问题提出策略:革新管理职能,协同组织多元治理;融入特色赛事,创新景区发展品牌;精准群体营销,引导居民体育消费;强化风险管理,健全户外安全防范。

基于游记大数据的环巢湖地区乡村旅游客源市场时空结构分析

以环巢湖地区作为研究对象,基于2016—2021年旅游网站的乡村旅游游记数据,结合统计分析以及ArcGIS空间分析法研究环巢湖地区乡村旅游客源市场的结构特征以及影响因素。结果表明:乡村旅游客源市场季节性明显,节假日及周末效应突出,其中4至10月为旅游旺季,11至3月为旅游淡季;乡村旅游客源市场的地理集中指数总体较高,客源呈集中分布特征,合肥市为主要客源地,客源吸引半径均值为219.59 km,属于近程客源市场,空间使用曲线是基本型曲线、“U”型曲线和Maxwell-Boltzman曲线3种曲线的复合,客源核心逐渐从长三角地区、京津冀地区向内陆地区、珠三角地区扩散。乡村旅游客源市场的时空结构是多种因素相互作用的结果,主要是由乡村旅游目的地的特殊性决定的,同时闲暇时间、气候舒适度、交通、客源地经济发展水平等也是重要影响因素。

基于网络评价的乡村红色旅游地公共空间形象感知研究

文章以四个主流旅游网站爬取的网络评价文本为研究数据,运用网络文本分析法中高频词、语义网络和情感分析功能对西柏坡红色景区、陕甘边照金革命根据地和井冈山红色旅游系列景区的公共空间形象感知进行分析。结果表明:游客对红色旅游地形象认知都有相似的心理感受和理解;但不同景区红色文化和自然环境具有差异,游客对红色旅游地形成不同的核心公共空间形象感知;游客形象认知评价主要以积极情感为主,中性和消极情感较低;优良的红色文化公共空间及其特色自然景观、科学的景点布局和组织、具有地域特色的空间形式、体验感强的活动内容和周全的景区配套服务设施是红色旅游地公共空间形象认知的具体因素。

景区依附型安置区农户生计资本对生计策略的影响研究——以广东云门山旅游度假区周边安置区为例

易地搬迁是实现贫困群众跨越式发展的有效途径,旅游景区周边是搬迁安置区选址的重要考虑。该文以广东云门山旅游度假区周边的搬迁安置区为例,分析搬迁后农户生计资本的变化,以及生计资本对生计策略的影响。结果表明,搬迁带来农户生计资本的增加,表现在自然资本、物质资本、金融资本、社会资本和文化资本等方面;不同类型农户的生计资本的表现不同,从高到低依次为旅游主营型、旅游兼业型和非旅游经营型;生计资本的变化影响农户生计策略,以自然资本的影响为最大。该文为评估景区依附型搬迁安置区农户的生计现状提供理论依据,为制定搬迁安置区民生相关政策、促进旅游目的地农户生计可持续发展和乡村振兴提供经验借鉴。

乡村旅游吸引物对旅游者忠诚度的影响研究:以北京市怀柔区莲花池村为例

旅游吸引物是乡村旅游的基础。本文以北京怀柔莲花池村为案例地,探讨旅游吸引物与旅游者忠诚度之间的关系。结果表明:(1)游客认为莲花池村较为重要的旅游吸引物有山水风光、安静氛围、民风淳朴、特色美食;(2)莲花池村的旅游者忠诚度和地方依恋程度不高,游客多为价格敏感型旅游者,价格实惠是该地的优势;(3)莲花池村没有突出的单项旅游吸引物,游客对旅游吸引物综合体验满意度显著影响其忠诚度;(4)地方依恋在旅游吸引物和游客忠诚度之间的影响关系中起到部分中介作用。建议乡村旅游应重视旅游吸引物开发构建,发挥自身优势,扬长避短,提升旅游吸引力和市场竞争力,带动市场可持续发展,全面推进乡村振兴。

近郊乡村旅游恢复性体验对城市上班族游客主观幸福感的影响——以长三角地区为例

旅游作为衡量国民福祉及生活品质的重要指标,目前从旅游本体认知及宏观层面探索与游客满意度、幸福感关系的研究较多,但针对某类旅游体验对特定旅游群体心理感受影响的专项研究较少。以探究近郊乡村旅游恢复性体验对城市上班族游客主观幸福感的内在影响为目的,以便指导乡村旅游高质量发展和合理开发管理。针对旅游恢复性体验和主观幸福感的关系提出4种假设,结合长三角地区的相关调研进行样本统计分析,并构建结构方程模型,最后验证假设。结果表明长三角地区近郊乡村旅游恢复性体验的4个维度与城市上班游客主观幸福感的两个维度均呈显著正向关系。研究虽需细化影响主观幸福感的旅游因素,深化不同城市上班族间存在的差异性,但可预期该研究将丰富不同类型旅游体验与游客幸福感关系的理论研究。

主客共享视域下城郊乡村旅游地的社会空间演化研究——以武汉柏泉古镇为例

城市郊区是城市和乡村过渡的重要地带,也是发展乡村旅游的热点区域.城郊乡村旅游地受到旅游化和城市化双重作用,社会空间演化相对复杂.该研究以旅游地生命周期和空间生产理论等为基础,运用非参与式观察、参与式观察、深入访谈以及扎根理论分析法等对典型城郊乡村旅游地柏泉古镇的社会空间演变过程及机制展开了实证分析与研究.研究发现:1)柏泉古镇尚处于旅游地生命周期中的参与阶段,社会总体满意度较高,不同权利主体之间矛盾较弱,呈现出良性互动的主客交往关系.2)从空间生产的视角来看,柏泉古镇社会空间演化过程可以分为物质环境日趋完善、政策资本逐步累积、主客共享协调发展三个层面.3)“东道主-游客”权利交互作用成为柏泉古镇社会空间演化的主导力量,具体表现为主客生产推动空间实践变迁、主客需求影响空间表征方向、主客共享体验表征空间和谐三个方面.主客共享驱动,也是其他城郊型乡村旅游地实践和相关研究借鉴的思路依据.