To further promote rural tourism brand of Suzhou and enhance its competitiveness,tourist source market of rural tourism in Suzhou City was analyzed through questionnaire survey from the perspectives of demographic fea...To further promote rural tourism brand of Suzhou and enhance its competitiveness,tourist source market of rural tourism in Suzhou City was analyzed through questionnaire survey from the perspectives of demographic features and behavioral characteristics of tourists.Moreover,significance of service items and tourists' satisfaction on these items were investigated from the perspectives of scenic area management,traffic conditions,accommodation services,hygienic conditions,commodity price,infrastructure,guide services,food and recreational activities.Through sorting out statistics obtained in the investigation,corresponding marketing strategies were proposed.First,orientation of rural tourism market should be defined,local tourist source market taken as the principal one,especially tourists from the middle-class and upper-class.Second,rural cultural connotations should be further explored to build villages of dominant cultures and bring new ideas to traditional festivals.Third,integrated marketing should be introduced to the promotion of rural tourism,marketing channels further integrated,and online marketing of rural tourism enhanced.展开更多
Rural tourism was formed with traditional characteristics of the countryside industry naturally.It combined with human ecology,production,and ecological environment.In order to prepare the image of the future shape of...Rural tourism was formed with traditional characteristics of the countryside industry naturally.It combined with human ecology,production,and ecological environment.In order to prepare the image of the future shape of rural tourism strategy in Ningde regions.This study classified visitors’importance of image of rural tourism into 6 categories:“leisure recreation”,“improving knowledge”,“service facilities”,“modern function”,“childhood in the countryside”,and“rich theme activities”by using factor analysis and structured questionnaires to a random sample survey for the visitors over 15 years old.The major result was summarized as follows:the research shows that there are significant differences in tourists’views on the importance of rural tourism image at all levels,and the most importance image of visitors to rural tourism was“service facilities”.展开更多
Yunnan Province had abundant national cultures,complicated terrains,diversified climates,plentiful biological species,and rich tourist resources.Shilin Yi Autonomous County was located at the central tourist area of Y...Yunnan Province had abundant national cultures,complicated terrains,diversified climates,plentiful biological species,and rich tourist resources.Shilin Yi Autonomous County was located at the central tourist area of Yunnan,was one of the important supporting areas in Central Yunnan tourist region,with large source market.Shilin tourist resources had some advantages,like rich agricultural resources,unique geomorphic feature,and brilliant national culture.There also existed some problems,such as scattered distribution of scenic spots,disordered spatial layout;misuse of spatial resources;representational manifestation of cultural connotation;and monotonous tourist mode.Based on advantages of Shilin tourist resources,the paper had proposed corresponding strategies for tourist planning,that is,① identifying the development thought of self-producing development,national culture driving development,dislocation development and policy linkage,and making rural tourist products with unique style;② adjusting planning layout,integrating tourist resources,forming tourist spatial structure of "one loop and four zones","one loop" referring to tourist loop constituted by shilin Avenue,Jiushi'a travel line and other roads,"four zones" referred to suburb experience zone of "leisure farmhouse",vacation leisure recreational zone,national culture experience zone and outdoor leisure sports zone;③ expanding cultural connotation of rural tourism and creating experience environment for tourists;④ developing multiple tourist modes and meeting diversified needs of source market.It hoped to explore tourist planning more suitable for local tourism development and improve competiveness of local tourist products through perfecting stone forest tourist resources planning.展开更多
Endowments of rural tourist resources in Wuyuan County were analyzed from the perspective of natural and cultural tourist resources,picturesque natural ecoenvironment and profound cultural background of the local area...Endowments of rural tourist resources in Wuyuan County were analyzed from the perspective of natural and cultural tourist resources,picturesque natural ecoenvironment and profound cultural background of the local area were highlighted,and characteristics of its tourist resources were summarized as diversified and high-quality.Moreover,it was proposed that spatial distribution of its tourist resources was not even,and this study suggested promoting local tourist economy by fully utilizing its advantaged conditions for rural tourism development.展开更多
In the context of the development of rural tourism,through the field investigation of several rural tourism destinations in Jiangxi,and from the perspective of tourist perception,this paper discusses the development s...In the context of the development of rural tourism,through the field investigation of several rural tourism destinations in Jiangxi,and from the perspective of tourist perception,this paper discusses the development strategy of soundscape in rural tourism,so as to promote the inheritance and development of rural soundscape design.展开更多
Rural tourism has become a hot spot in China’s tourism development. Based on the AHP model and the comprehensive evaluation method of fuzzy cognition, this paper builds an evaluation system for the evaluation of rura...Rural tourism has become a hot spot in China’s tourism development. Based on the AHP model and the comprehensive evaluation method of fuzzy cognition, this paper builds an evaluation system for the evaluation of rural tourism resources, including resource value, environmental factors, reception conditions with three criterion layers, and 25 evaluation factors. We recovered 574 valid questionnaires through two online forms and field research in Lanzhou city, and then used them to complete the empirical analysis. The results show four main aspects of the tourists’ perspective on rural tourism resources. Firstly, rural tourists are concerned about higher service facilities. The evaluation of rural tourism resources pays more attention to the reception conditions, and tourists pay more attention to the facilities of the reception conditions. In addition, the reception condition value accounts for a more concentrated 8–10 points(61.4%), which is higher than environmental elements(58.87%) and the value of the resource itself(54.26%). Secondly, tourists’ attention to rural tourism resources mainly focuses on the pleasurable(0.1152), tour line design(0.1014), experience(0.0765), ornamental(0.0747) and other aspects. Thirdly, the degree of cognition mainly focuses on nature(4508), environmental safety(4469), pleasantness(4387), accommodation conditions(4367), tour line design(4363) and other aspects of the rural tourism resources. Fourthly, the cognition of rural tourism resources is basically given priority with 6–9 points, and environmental factors accounted for the highest portion. However, rural tourists have higher expectations for the popularization and education of rural tourism resources, but the sense of acquisition is relatively low. Through the further improvement and improvement of the naturalness of environmental resources, environmental safety of reception conditions, and the enjoyment of external traffic and resource value, the overall benefit of rural tourism resources is maximized. The results of this study can provide reference for the theoretical foundation of rural tourism resources.展开更多
文摘To further promote rural tourism brand of Suzhou and enhance its competitiveness,tourist source market of rural tourism in Suzhou City was analyzed through questionnaire survey from the perspectives of demographic features and behavioral characteristics of tourists.Moreover,significance of service items and tourists' satisfaction on these items were investigated from the perspectives of scenic area management,traffic conditions,accommodation services,hygienic conditions,commodity price,infrastructure,guide services,food and recreational activities.Through sorting out statistics obtained in the investigation,corresponding marketing strategies were proposed.First,orientation of rural tourism market should be defined,local tourist source market taken as the principal one,especially tourists from the middle-class and upper-class.Second,rural cultural connotations should be further explored to build villages of dominant cultures and bring new ideas to traditional festivals.Third,integrated marketing should be introduced to the promotion of rural tourism,marketing channels further integrated,and online marketing of rural tourism enhanced.
文摘Rural tourism was formed with traditional characteristics of the countryside industry naturally.It combined with human ecology,production,and ecological environment.In order to prepare the image of the future shape of rural tourism strategy in Ningde regions.This study classified visitors’importance of image of rural tourism into 6 categories:“leisure recreation”,“improving knowledge”,“service facilities”,“modern function”,“childhood in the countryside”,and“rich theme activities”by using factor analysis and structured questionnaires to a random sample survey for the visitors over 15 years old.The major result was summarized as follows:the research shows that there are significant differences in tourists’views on the importance of rural tourism image at all levels,and the most importance image of visitors to rural tourism was“service facilities”.
文摘Yunnan Province had abundant national cultures,complicated terrains,diversified climates,plentiful biological species,and rich tourist resources.Shilin Yi Autonomous County was located at the central tourist area of Yunnan,was one of the important supporting areas in Central Yunnan tourist region,with large source market.Shilin tourist resources had some advantages,like rich agricultural resources,unique geomorphic feature,and brilliant national culture.There also existed some problems,such as scattered distribution of scenic spots,disordered spatial layout;misuse of spatial resources;representational manifestation of cultural connotation;and monotonous tourist mode.Based on advantages of Shilin tourist resources,the paper had proposed corresponding strategies for tourist planning,that is,① identifying the development thought of self-producing development,national culture driving development,dislocation development and policy linkage,and making rural tourist products with unique style;② adjusting planning layout,integrating tourist resources,forming tourist spatial structure of "one loop and four zones","one loop" referring to tourist loop constituted by shilin Avenue,Jiushi'a travel line and other roads,"four zones" referred to suburb experience zone of "leisure farmhouse",vacation leisure recreational zone,national culture experience zone and outdoor leisure sports zone;③ expanding cultural connotation of rural tourism and creating experience environment for tourists;④ developing multiple tourist modes and meeting diversified needs of source market.It hoped to explore tourist planning more suitable for local tourism development and improve competiveness of local tourist products through perfecting stone forest tourist resources planning.
文摘Endowments of rural tourist resources in Wuyuan County were analyzed from the perspective of natural and cultural tourist resources,picturesque natural ecoenvironment and profound cultural background of the local area were highlighted,and characteristics of its tourist resources were summarized as diversified and high-quality.Moreover,it was proposed that spatial distribution of its tourist resources was not even,and this study suggested promoting local tourist economy by fully utilizing its advantaged conditions for rural tourism development.
基金Jiangxi University Humanities and Social Sciences Youth Project(JC18210)General Project of Culture,Arts and Science Planning of Jiangxi Province(YG2020032).
文摘In the context of the development of rural tourism,through the field investigation of several rural tourism destinations in Jiangxi,and from the perspective of tourist perception,this paper discusses the development strategy of soundscape in rural tourism,so as to promote the inheritance and development of rural soundscape design.
基金The National Key Research and Development Program of China (2018YFC0704702)The Lanzhou University of Arts and Sciences Outstanding Youth Research Talent Cultivation Program (2018JCQN007)。
文摘Rural tourism has become a hot spot in China’s tourism development. Based on the AHP model and the comprehensive evaluation method of fuzzy cognition, this paper builds an evaluation system for the evaluation of rural tourism resources, including resource value, environmental factors, reception conditions with three criterion layers, and 25 evaluation factors. We recovered 574 valid questionnaires through two online forms and field research in Lanzhou city, and then used them to complete the empirical analysis. The results show four main aspects of the tourists’ perspective on rural tourism resources. Firstly, rural tourists are concerned about higher service facilities. The evaluation of rural tourism resources pays more attention to the reception conditions, and tourists pay more attention to the facilities of the reception conditions. In addition, the reception condition value accounts for a more concentrated 8–10 points(61.4%), which is higher than environmental elements(58.87%) and the value of the resource itself(54.26%). Secondly, tourists’ attention to rural tourism resources mainly focuses on the pleasurable(0.1152), tour line design(0.1014), experience(0.0765), ornamental(0.0747) and other aspects. Thirdly, the degree of cognition mainly focuses on nature(4508), environmental safety(4469), pleasantness(4387), accommodation conditions(4367), tour line design(4363) and other aspects of the rural tourism resources. Fourthly, the cognition of rural tourism resources is basically given priority with 6–9 points, and environmental factors accounted for the highest portion. However, rural tourists have higher expectations for the popularization and education of rural tourism resources, but the sense of acquisition is relatively low. Through the further improvement and improvement of the naturalness of environmental resources, environmental safety of reception conditions, and the enjoyment of external traffic and resource value, the overall benefit of rural tourism resources is maximized. The results of this study can provide reference for the theoretical foundation of rural tourism resources.