Guidance and Strategies for Rural Development Based on "Amenity Value"

The connotation of "amenity value" was elaborated,construction practices of "rural amenities" in Taiwan were reviewed,and its role in improving agricultural production environment and operation pattern,promoting rural economic development and quality of rural residents was highlighted.On this basis,a new rural value system was established from the perspectives of agricultural functions,industrial forms and economic forms,and the concept of "rural amenities" was defined.Moreover,the development targets of "rural amenities" were analyzed,including the overall objectives and those specific ones from 3 aspects:production,life and ecology,and finally suggestions on the development of "rural amenities" were proposed,that is,elaborate production,elegant life and refined ecology.Elaborate production focuses on maintaining the diversity of agricultural functions,promoting the upgrade and transformation of agriculture from the aspects of agricultural growth drivers,agricultural production mode,agricultural operation subjects,agricultural operation pattern,agricultural functions,and tries to bring new concepts to agricultural production and operation patterns through developing recreational agriculture and LOHAS rural tourism (LOHAS refers to Lifestyles of Health and Sustainability);elegant life emphasizes the optimization of rural communities,and the protection of cultural relics in rural areas;refined ecology highlights the construction of "rural amenities" from 3 aspects of rural ecosystem,rural living environment and farmland eco-environment.

Rural Landscape Types and Recreational Value Spatial Analysis of Valley Area of Loess Plateau:A Case of Hulu Watershed,Gansu Prov-ince,China

Rural landscape is a complex of natural landscape and human landscape, with various values. The recreational value of rural landscape is a kind of comprehensive benefit with economic, social and ecological, which is provided by the rural landscape as a recrea- tional resource. Loess Plateau is located at the junction of northern and northwestern of China, with serious water and soil erosion and fragile ecological environment. Jingning County is the national poor county, belonging to Liupanshan concentrated poverty areas. Hulu Watershed in Jingning is the typical valley area of Loess Plateau. In the past few decades, Jingning facing the fragile ecology and pov- erty, has been focusing on apple industry, forming unique rural landscape, exploring an ecological development path, and making much progress in green industrialization and urbanization. The author, according to the apple tree＇s growing stages, divided the rural landscape of Hulu Watershed into 15 types and analyzed its spatial patterns. The recreational value of Hulu Watershed was evaluated at 1.8 x 108-3.6 ~ 108 yuan （RMB） in 2014, by Travel Cost Method and Contingent Valuation Method. The territorial differentiational features of recreational value were that the higher value landscape types concentrated in the surrounding areas of towns and central vil- lages, and the areas along the traffic and river had more development potentiality. The main influence factors were the construction of rural landscape and the development of recreation industry. And the development paths of different landscape types were also proposed. The research conclusions can provide reference for the landscape exploration and recreation industry development in the similar underdeveloped areas in the valley area of Loess Plateau with fragile ecology and poverty.

Sensitivity of Personal Account Accumulated Value of New Rural Social Pension Insurance to Variation of Uncertainties

The personal account of new rural social pension insurance raises funds in the form of individual premium-paying,collectively pooled subsidy and government subsidy.The personal account accumulated value has a decisive influence on the payment level of personal account pension.The personal account accumulated value has a direct or indirect relationship with the income level of farmers,premium-paying level,the insured period,investment return rate of funds and other factors.Analysing the impact of infinitesimal variation of these factors on accumulated value of personal account pension,is of great significance to improving and consolidating personal account,and achieving sustainable development of new rural social pension insurance.

Research on Evaluation of Spatial Vitality and Influencing Factors of Guesthouses Public Areas Based on Rural Tourism Development

In recent years,China has continued to promote the strategy of rural revitalization.The rural tourism industry has developed rapidly in the context of rural revitalization.Now the rural B&B industry has become an important pillar in solving the problem of rural tourism accommodation.Most of the villages in China have begun to carry out the construction of rural lodging,for example,there are residents who use idle houses to carry out construction on their own initiative and projects developed by village collectives,so the rural lodging industry has been vigorously developed.The vitality of supporting industries and landscape resources around the distribution of rural lodging has become a hot spot of rural issues research in recent years.Therefore,we can use the method of data analysis to analyze the industry and function of the public area around the distribution of rural B&B.Through the comparison of data and the interpretation of related cases,the core elements affecting the spatial vitality of B&B public areas can be identified.We will analyze and improve the related elements to find a reasonable way to enhance the spatial vitality value.Finally,the article will put forward suggestions to improve the related spatial vitality as a way to promote the development of rural B&B industry and the progress of rural tourism.

Actual Value of Rural Cultural Auditorium Construction from the Perspective of Social Transformation:A Case Study of Wenzhou City

From the perspective of social transformation,this paper analyzed the actual value of the construction of Wenzhou rural cultural auditorium,and it was found that it has important value in promoting the transformation of rural culture,economy,and grassroots governance.The construction of rural cultural auditorium is helpful for improving the present backward status of rural public cultural service supply,and promoting the integration and development of rural culture and urban culture;cultivating new rural economic entities,injecting action force for rural economic transformation and development;providing space guarantee for citizen participation in rural grassroots social governance,and is favorable for enhancing the awareness of public participation in rural grassroots governance.However,in the context of comprehensive rural revitalization,the value of cultural auditorium construction has not yet been fully realized.It is necessary to further enhance its value in rural social transformation from three aspects:auditorium construction,daily activity undertaking,and residents'participation in cultivation.

Constructive Postmodern Agriculture——Values-Based Rural Development and Chinese Process Philosophy

旨在表明中国的发展进程如何支撑中美在价值基础上的发展。本文分为八部分:(1)价值基础上的发展,(2)可持续发展的农村社区,(3)建设性的后现代农业,(4)西方可持续的农业,(5)良性农业的原则,(6)非普遍的发展蓝图,(7)中国的发展进程思想,(8)中国在西部的发展进程思想。

Current Situation and Reasonable Construction of Consumption Value of Rural Residents in Kongpo

On the basis of analyzing the consumption status of rural residents in Kongpo,it can be seen that the concept of consumption value of rural residents in Kongpo tends to be cautious in daily consumption. There also exist premature consumption and excessive consumption that are centralized,seasonal and religious. This paper aims to put forward countermeasures and suggestions for guiding the rural residents in Kongpo to develop a scientific concept of consumption value in the light of the factors that restrict the formation of scientific consumption value among rural residents.

Association between Agricultural Production Value and the Use of Rural Area within the Municipalities in the State of Sao Paulo, Brazil

Rural economic development can differ intensely among municipalities within the same region. The economic activity disparity among them makes public policy actions difficult. It is possible to find highly efficient and globally competitive producers, as well as those producing for subsistence, in the same area. This disparity stands out the total productivity importance of the factors of production in the agricultural sector, especially the productivity of the land. The way the land is occupied in the rural area, namely crops, pastures, reforestation and other areas, can be indicative of the productivity of the land factor and the value of agricultural production. The products that compose the value of the agricultural production present different land occupation through their own productive characteristic. The main objective of this work was to measure the association between the production value of groups of agricultural products and the diversified uses of the rural area in the production of the municipalities in the state of Sao Paulo. In this research, 52 agricultural products produced in 2008 were used, grouped in five production value variables and other nine variables of the land use in production of the municipalities in Sao Paulo. The multivariate statistical technique of canonical correlation was used to measure the association between the product variables group of the production value with the land use group in agricultural activities. It was concluded that there is a strong correlation （94.3%） in the first pair of canonical variables, representing the production value and the land use, allowing groups of municipalities to be formed at different stages of development in agricultural production. It can be verified that 61.8% of the municipalities in the state were below the average in the production group and land use and that only 4.8% were above average for the production variables group and with values below the average in land use. The stages of agricultural development in the municipalities of Sao Paulo and the association between the production and use of the area can contribute to identify the direction of public policies to increase the productivity of the agricultural sector.

The Value Structure and Reconstruction of China's Rural Civilization in the New Era——An Exploration of Rural Revitalization through the Rejuvenation of Rural Civilization

Rural civilization is a pattern of human civilization that is profoundly linked with values.Rural revitalization means the rejuvenation of rural civilization under new historical circumstances.To that end,it is necessary to adopt a holistically interpreting mode that transcends individual cases,and to look through the wide-angle lens of civilization and grasp rural civilization's development trend of "prosperity-decline-rejuvenation," as well as its constructive route of "traditional construction-modern deconstructionneo-modern reconstruction." This paper analyzes the "three-in-one" value structure concerning rural civilization's being a cultural carrier,its subjective demands,and objective production,to understand and follow the diachronic evolution of the position and function of rural civilization values "from being a subject,through being an object,to being a subject." Based on this,this paper studies the construction of a subjective rural civilization with Chinese characteristics in the new era and explores a possible approach to rural revitalization through the rejuvenation of rural civilization.Accordingly,the basic idea and strategy is to boost the rejuvenation of rural civilization through innovative time-space integration; to establish rural civilization's subjective status and to always prioritize agricultural and rural development; to rediscover and redefine the principles,values and functions of the rural civilization construction in the new era; and to further advance campaigns of rural civilization constructions to integrate the development of urban civilization with that of rural civilization.

Advances in the Medicinal Value of Constructed Wetland Plants for Treating Rural Domestic Sewage

Firstly,the advantages and disadvantages of constructed wetlands for treating rural domestic sewage are introduced.Secondly,the types of constructed wetland plants are introduced.Thirdly,the suitability of using medicinal wetland plants to treat rural domestic sewage is analyzed.Fourthly,the principles of selecting wetland plants with medicinal value are studied.Finally,commonly used constructed wetland plants and their medicinal value are introduced.

Evaluating rural sustainable land use from a system perspective based on the ecosystem service value

Rural sustainable land use(RSLU) is important to China’s implementation of the UN 2030 Agenda for Sustainable Development Goals and the goals of rural revitalization strategy in China. Research on RSLU is key to understanding the impact of human activities on rural sustainability. This paper explored the evaluation method of RSLU from a system perspective based on the ecosystem service value(ESV). Three systems were proposed for consideration when conducting this evaluation method. One was the sustainability of the land system, the other was the sustainability of the ecoeconomic system, and the rest was the sustainability of the land-eco-economy system. Indicators including(1) land use intensity and land system stability,(2) gross domestic production(GDP), ESV, and the eco-economic harmony degree(EEHD), and(3) coupling degree and coupling coordination degree were used to analyze the sustainability of the land, eco-economic, and landeco-economic systems, respectively. An empirical research on Yanhe ecovillage was conducted and the study period extended from 2008 to 2020. The results showed that forest land had always accounted for more than 81.20% of the total area in Yanhe eco-village from 2008 to 2020, which greatly influenced land system stability and restricted economic development. This feature contrasted with RSLU. The total ESV of Yanhe eco-village declined by 1.60×106CNY during 2008–2020 because of land use changes. The EEHD was –0.01, which presented that there was a very slight unharmonious between ecology and economy. The coupling degree and coupling coordination degree showed that the development between the land and ecoeconomic systems exhibited a coupling coordination relationship. The results indicated that ecology and economy in Yanhe eco-village will change significantly in response to land use changes in rural areas, which further revealed the dynamic linkage between human beings and nature. Moreover, opposite variation tendencies in land system stability and ESV revealed that the contradiction between the high stability of the land system and well development of the eco-economic system. The results of this study implied that it is necessary and useful to integrate ESV into land management to achieve RSLU.

Economic Logic of Development and Value Basis of Reform of China’s Rural Land System

The historical changes of China’s rural land system show that the allocation of rural land rights,as the most important agricultural production relationship,has a huge effect on the development of productivity. The essence of the rural land system is the allocation of rights.At this stage,China’s agricultural development is facing a series of challenges such as agricultural modernization,food security issues and arable land issues,and the reform of the rural land system is imperative,of which the focus is still on the enrichment and deepening of rural land rights. Based on this,the decisive role of the market in the allocation of rights is introduced and brought into play. While striving for development and efficiency,attention must also be paid to the security function and fair value of rural land.

The Value Orientation of the Legal System Innovation in Rural Financial Organizations in China

The process of new-type urbanization in China has changed the rural financial demand pattern,for which the peasant household is the subject,and caused its financial demand to change and increase at the same time. As the subject of the rural financial supply, rural financial organizations have to accelerate their institutional innovation and innovation of financial products and services,only through which can they break the financial bottleneck in the process of urbanization. Legislation is the only route for the rural financial organizational system construction and perfection in China. The formation of legal system of rural financial organizations is influenced by factors such as politics,economy and system,as well as the real demand of the rural financial subject,so the value orientation takes on a paradoxical movement of coexistence,competition and integration,which is in great need of more value consensus through system practice and enhancement of management concept for rural financial organizations.

ARTICLE Research on the Leading Value Drive of Rural Homestead Transfer under Rural Revitalization--Based on the Evidences of China

With the development of urban-rural integration in China,the functional value of homestead bases has evolved from a single residential security value to a multiple composite values,and the property income of homestead bases has gradually become the value driver of transfer and the intrinsic demand of farm households.This paper takes Baitafan of Jinzhai County,Chongqing City,and Xiaofang Yu Village of Ji County as examples for in-depth discussion,and finds that the dominant value drivers of home base transfer mainly include three kinds:capitalization income,commercialization income,and non-farm employment income.The study concludes that it is important to give full play to the resource endowment effect and identify the dominant value of home base transfer according to local conditions to promote the standardized home base transfer and implement the rural revitalization strategy.

Risk Sharing Method of PPP Model for Rural Sewage Treatment - Based on Interval Fuzzy Shapley Value

Rural sewage treatment is in need of more capital investment,in which the financing model of PPP(public-private partnership)is able to encourage the investment of social capital in this sector.Risk sharing is one of the core features in the PPP model.In view that the risk loss of projects cannot be accurately estimated,this article describes the uncertainty of risk loss with fuzzy numbers and allocates the distribution of risk loss among the participants of rural sewage treatment PPP projects with interval fuzzy Shapley value to ensure a more reasonable and effective risk distribution.

An investigation of the health value and self-care capabilities of the elderly in urban-rural fringe area nursing homes and the related in？uencing factors

Objective：To investigate the health value and self-care capabilities of the elderly living in urban-rural fringe area nursing homes and the factors that influence these variables.Methods：A cluster sampling method was used to select 280 elderly individuals from seven urban-rural fringe communities in Xianning to complete a survey regarding their health value and self-care capabilities.Results：The total health value and self-care capability scores of the elderly were 7.45 ± 1.45 and100.25±22.56,respectively.Both of these scores significantly differed by age,education level,marital status,and income（P 〈 0.05,P 〈 0.01）.Self-care capability was correlated with health value（r=0.521）.A multivariate linear regression analysis showed that health value,marital status,and age predicted selfcare capability.Conclusions：Elderly people living in the urban-rural fringe area with higher health values also had higher self-care capabilities.The self-care capabilities of the elderly can be enhanced by improving their health value using the ＂knowing-trusting-acting＂ model.

Research on the Low-carbon-high-value Agriculture Technology in the Comprehensive Improvement of Intra-county Environment Pollution——Taking the Development of Cultivation and Breeding Industry in the Ecological Cyclic Agricultural Garden in Shaoshan Irri

The comprehensive improvement strategy of intra-county environment pollution in the city and countryside was searched.By the research method which combined the microscopic view,the macroscopic view with the dynamic perspective,the seriousness of rural water quality,soil and atmospheric pollution in Xiangxiang,Xiangtan and the surrounding areas in Shaoshan irrigated area was revealed.The control measure which was 'four-dimensional pollution in the city and countryside'—— low-carbon-high-value agriculture and the technology innovation was proposed.The low-carbon-high-value technology innovation industrialization demonstration in three parts which included the pre-production,mid-production and post-production deep-processing of cultivation and breeding industry in the ecological cyclic agricultural garden in Shaoshan irrigated area was the driving force.We tried to propel the low-carbon ecological cultivation and breeding industry which included the paddy rice,grass,tree,medicinal herbs and pig,cow,chick,duck,fish.We wanted to relieve the structural unbalance of previous cultivation and breeding industry,'cheap grain hurting the farmers' and the short-leg problem of social-economic-ecological benefit.The results showed that the low-carbon-high-value agricultural system was a poly-generation technology system which promoted the multi-level and grading utilization,saved the energy,reduced the consumption and cleaned the production based on the ecology.

基于HR Value Chain的农民工HRM实践研究

从价值链理论(Value Chain)发展而来的人力资源价值链(HR Value Chain)肯定了HRM实践是企业价值的来源。在概要介绍HR Value Chain的基础上,着重分析企业内部针对农民工的HRM实践所存在的问题,并提出了相应的改进措施。

乡村振兴背景下成都乡村饮食文化资源开发研究:基于旅游体验价值

党的十九大提出实施乡村振兴战略,发展旅游业是乡村振兴的重要途径,而饮食文化资源是乡村旅游发展的核心资源之一,为促进乡村旅游的高质量发展提供了强大的动力。基于此,本文通过分析成都乡村饮食文化资源开发的现状,在此基础上提出乡村振兴背景下乡村饮食文化资源开发对策。

价值共创下环城市乡村旅游服务系统设计研究

目的 以提升环城市乡村旅游服务质量、实现各参与主体的价值共享为目标,探索价值共创嵌入环城市乡村旅游服务系统的设计策略与方案。方法 通过文献分析价值共创内涵,梳理乡村旅游价值共创过程,得出环城市乡村旅游价值共创系统模型。运用实地观察法调研环城市乡村旅游发展现状。通过问卷调查法分析统计游客基本信息、行为特征,以及利用IPA法得出影响游客体验的服务要素,并结合用户访谈法了解其他利益相关者的旅游诉求,得出设计机会点和设计原则。通过利益相关者地图、服务蓝图、服务系统图构建设计方案。结果 基于调研内容梳理设计机会点,提出宜居宜游空间共享原则、休闲体验活动共创原则、乡村发展全面共建原则、多元主体协同共生原则四项环城市乡村旅游服务系统设计原则,并输出服务平台、体验活动流程等设计方案。结论 价值共创介入环城市乡村旅游服务系统能在提升游客旅游体验的同时,为其他利益相关者创造相应价值,构建多方利益最大化的主客共享空间,为环城市乡村旅游服务系统的创新设计提供新思路和新方法。