Research on Narrative Design of Creative Products Based on Regional Cultural Elements

The research explored the ways and means of narrative design in which regional cultural elements are integrated into cultural and creative products.It also researched a new way of thinking and methods of creative product design based on regional cultural elements in order to satisfy consumers’emotional and cultural experiences.Narrative theory takes the perspective of narrative expression in the design of cultural and creative products.The regional cultural elements were used for better interactive communication with consumers in the form of cultural and creative products.In the narrative of cultural and creative product design,intervening in the development of regional cultural and creative design from the perspective of narratology can better exert and create the cultural value of the region itself,with cultural and creative products playing an important role in“local cultural stories.”This research adopted a qualitative approach and provided ideas and guidance for the narrative design and expression of regional cultural elements in creative products through comparative analysis of case studies.The research highlighted the role of narrative design in creating multi-layered experiences,weaving regional cultural stories into products,and the importance of deep understanding and effective use of regional cultural elements in design.

A Study Into Marketing Strategies for Promoting Cultural and Creative Products of Emperor Qinshihuang’s Mausoleum Site Museum in New Era

China’s booming economy and the growing demand of urban middle class are creating a favorable situation for the development of domestic cultural and creative industry.The consumption pattern has changed and families spend more outlay on cultural products and services.Within this flourishing industry,many museums caught development opportunities and began to get profit through successfully promoting their own cultural and creative products.However,it is unusual that Emperor Qinshihuang’s Mausoleum Site Museum,enjoying high social status and a reputation for world cultural heritage as well as a national 5A level tourist attraction,regretfully,did not achieve noticeable achievements in this area.Therefore,based on STP theory,the purpose of this paper is to study the reasons why this museum fails to fulfill its potential in promising cultural and creative industry and give some suggestions to the development and promotion of its cultural and creative goods.

Design Strategies of Cultural and Creative Products Based on Regional Culture

Based on the characteristics of regional culture,the application strategies of regional cultural elements in the design of cultural and creative products were analyzed.The aim is to effectively combine cultural and creative design with regional cultural elements to provide contemporary life with regional cultural and creative products,better serve modern needs,and enhance public awareness in the form of aesthetics.Firstly,the research status of regional culture and cultural and creative product design was summarized,and then the relationship between regional culture and product design was discussed from the aspects of appearance,material and craftsmanship.Afterwards,the value of regional cultural and creative product design was proposed,and the general strategies of regional cultural and creative products were further sorted out to make people feel the pleasure brought by the deep and strong regional culture.

Research on the Development of Cultural and Creative Products in Jingzhou Museum

Museum cultural creation meets people’s needs for cultural experience,and has gradually become a hot topic in academic research.To promote the sustainable development of cultural and creative products of Jingzhou Museum,it analyzed the resource advantages of its cultural and creative products,the types of cultural and creative products,and the business methods of cultural and creative products,and discussed the problems in the development of cultural and creative products.Therefore,development strategies such as broadening marketing channels,deep excavation and close integration of Jingchu cultural connotations,enhancing artistic aesthetic value,and enhancing interactive participation experience were proposed.

Application and Research of Huashan Rock Paintings in Cultural and Creative Products

Huashan rock painting is a representative of the rock art complex in Zuojiang River in Guangxi Zhuang Autonomous Region,and it is the largest and the most well preserved rock painting found in China,with a wide distribution of locations and the richest content of images.Due to its grand scale,spectacular scenes,and numerous images,it has become a typical representative of rock painting in Zuojiang River basin of Guangxi and is famous all over the world.In 1988,it was announced as a key cultural relics protection unit by the State Council,and in 2016,“Zuojiang River Huashan Rock Art Cultural Landscape”was successfully applied for the List of World Heritage,which makes it important to the inheritance and protection of Huashan rock paintings.In the past 10 years,with the successful holding of China-ASEAN Expo,the distinctive tourist products of Guangxi Zhuang nationality and the culture creative product industry have been vigorously developed and recognized by domestic and foreign markets.The culture of Guangxi Zuojiang Huashan rock painting can be presented in the form of cultural and creative products,so that Guangxi Zuojiang River Huashan rock art can be known by more people.

Refinement and Drawing Lessons from Traditional Chinese Cultural Elements for Cultural and Creative Product Design

Chinese culture has been continuously developing for 5000 years of historical development.Its traditional culture has had an impact on social development,and this traditional culture is rooted in the development of the society.The traditional Chinese culture also has certain significance for the design of modem cultural and creative works,which does not only inject vitality for cultural and creative products,but it also enhances the artistry of cultural and creative products.Therefore,based on this,this paper expounds the concept of traditional Chinese culture with cultural and creative products,analyzes the value of traditional culture in cultural and creative products,and explores how to refine and draw lessons from traditional Chinese cultural elements in the process of cultural and creative product design.

Composition of the Value of Tourism Creative Products under the Influence of Regional Culture

With the analysis of the influence of regional culture on the value of tourism creative products,the characteristics of the value of tourism creative products were studied,and the impact of regional culture on the composition and realization of the value was summarized. Thus, the general law of the influence of external factors on the product value could be drawn. Characteristics of the value of tourism creative products is contrasted to analyze the requirement motivation of consumers and to seek the ways of realization for products value with the influence of regional culture.The mathematical evaluation model was employed for evidence.Based on the model,the influencing factors of the value of different types of creative products were explored, which would provide theories and enlightenment for the co-creation and appreciation of creative products in the future.

The Impact of Cultural and Creative Products Arising from Intangible Cultural Heritage on Economic Development:A Case Study of Ebian County,China

With the promotion of the rural revitalization strategy,cultural and creative industries of tourism have gradually become an important driving force for rural revitalization.Since the economic level of minority areas is low and the concept of industrial development lags behind,developing the cultural and creative industries of tourism has a positive role in cultural revitalization and economic structure transformation.In recent years,Ebian Yi Autonomous County(Ebian County)has relied on rich intangible cultural heritage resources and achieved fruitful results in the development of cultural and creative products of rural tourism,adding vitality to its rural tourism and rural revitalization.Starting from the economy and the development of cultural and creative industries empowered by intangible cultural heritage(ICH),this study analyzed the impact of related cultural and creative products of Ebian County on its economic development in the five-year period from 2018 to 2022 by means of qualitative and quantitative research methods.Three main conclusions could be drawn.(1)The impact of intangible cultural heritage cultural and creative industries of Ebian County on the economy has been positive and expanding gradually with time.(2)The number of inheritors and workshops,and the business income of workshops are the three major factors affecting the development of cultural and creative industries.(3)Ebian already has a good foundation of cultural and creative industries of intangible cultural heritage,so the investment of funds and training of talents have played a major role in promoting the development of cultural and creative industries of intangible cultural heritage.

用户体验视角下的文创产品互动设计研究

目的 基于用户体验视角探究文创产品的设计,尤其是探索文创产品的互动性设计策略,以优化文创设计,创造能更符合用户需求、更好地满足用户体验的产品。方法 采用文献资料法对当前用户体验视角下的文创产品研究现状展开研究,并采用案例法进一步了解基于用户体验的文创设计成功案例,为设计提供参考。结论 用户体验包括感官体验、行为体验、情感体验、思考体验和关联体验,文创产品设计应该关注用户体验,设计符合用户需求的、具有互动性的文创产品。

形状文法审美下的七曲山文昌文化之纹样衍生设计研究

目的为促进七曲山景区文昌文化和景区自然资源的可持续性发展,提高景区文化宣传价值和经济价值,建立景区文化自信,提出一种基于形状文法的纹样衍生设计方案。该方案既包含形状文法的秩序之美,又融合景区的自然特征,可与景区相关产品设计进行有机融合,形成特色文创产品。方法筛选、整理、分析素材,形成感性词汇。结合文昌文化特征元素及关联传统纹样设计图元因子,并运用用户感知评价、层次分析矩阵等进行图元因子排序。随后,运用形状文法设计纹样创新图案,以相关文创产品进行设计验证。结论纹样方案包含七曲山景区特征,拓展了形状文法审美外延,形成秩序与自由的对比之美。该方案可有机融合于景区文创产品设计中,从而有效宣传景区文化,提高旅游和经济价值。

基于Kano模型的中国非遗文创设计需求研究

目的 近年来,我国非物质文化遗产日益受到重视,探索中国非物质文化遗产的活态遗产传承路径和方法成为重要的研究领域。然而,目前设计师用于需求研究的工具和方法受到主观性的显著影响,因此使用定量方法来探索用户需求。方法 通过KJ法对初步访谈要素数据进行定性分析,并确定最终的一级和二级需求,使用Kano模型对分散的用户需求进行需求类型的运算和归纳。结论 形成非遗当代化的用户需求模型,并对其中各项进行了解释说明,通过需求模型的构建揭示了当代非遗文创的用户需求项和关系脉络,为非遗文创转化的设计实践过程提供一定的指导作用和借鉴价值。

“国潮”背景下文创产品的设计思路

目的分析“国潮”文化元素的特征,探究“国潮”文化元素在文创产品设计中的应用策略,为设计师提供更多的思路,从而提高文创产品设计水平,增强文化自信。方法采用文献资料法和案例法进行研究,在文化主题、形式风格和表现手法这三个方面探讨了“国潮”文化元素在文创产品设计中的应用,同时也论述了“国潮”应用的几点原则。结论文创产品设计师应该充分认识到传统文化的重要价值,在文化主题、形式风格和表现手法这三个方面借鉴“国潮”文化元素,并遵循实用性原则、时尚性原则和艺术性原则,从而提升文创产品的生命力。

服务设计视角下夏布绣文创产品设计的多维创新

目的 非遗文化是中国传统文化的重要组成部分,夏布绣非遗作为一种民间技艺是国家级非物质文化遗产,探索在服务设计视角下夏布绣文创产品设计的创新设计思路,以实现夏布绣非遗在当代的价值转化。方法 通过剖析夏布绣非遗文创产品的市场现状,总结夏布绣非遗文创产业的现实问题。运用服务设计理念,以用户为中心、以用户需求为导向,并基于Kano模型对用户需求属性进行分类,使用层次分析法拆解量化夏布绣文创产品的用户体验需求。结论 根据用户体验需求权重,结合服务设计思维提出提升产品视觉形象和功能创新、突出文化特色、注重文化消费体验、遵循市场逻辑,以建立产品服务系统的夏布绣非遗文创产品多维创新路径。

莫高窟壁画文创产品转喻设计方法研究

立足当下国内各区域文旅发展需求,构建文创产品转喻设计创新方法,促进多样化设计方案生成,并满足消费者对文创产品的深度文化体验和情感共鸣需求。通过内涵外延传承说的类层级结构的建立,挖掘、构建文化目的域内涵项与外延项两者间的传承关系;通过转喻映射三层级的建立,得出产品源域的多个映射结果,最终产生多样化的设计方案,并应用于莫高窟文创产品设计实践中。在转喻认知相邻逻辑视角下建立的“用户”“文化”“文创产品”多路径认知关联,为用户深度认知莫高窟文化提供了新的思路与方法。

中国结艺术在服饰家居产品中的应用探析

中国结具有浓郁的中国文化意蕴,将其融合于时尚服饰家居产品设计具有十分重要的现实意义。文章通过查阅历史文献与寻找中国结技艺传承人,在充分了解中国结类型与美好寓意基础上,通过基础结设计、组合结设计、造型设计、色彩设计、配饰设计、材料设计、综合设计等实践方法,设计制作出的服饰家居产品既具有时尚卖点又具有中华文化内涵。研究认为:1)将不同中国结类型经过多种设计方法的处理,巧妙地融入到服饰家居产品设计中,可以形成时尚前卫的中国风产品,还能提升中国结的文化美誉度。2)中国结融入服饰家居的设计是具有生命力的传承,是中国结文化保护的最好举措。对中国结技艺融入市场化的探索,旨在带动相关同仁关注中国结技艺,为中国结手工技艺在现代产品设计领域中开辟了新思路。

数字化背景下羌绣文创产品设计及美育价值建构

目的中华优秀传统文化需要将艺术价值与时代价值统一起来。针对羌绣文创产品,当前人们大多关注其艺术价值、数字化设计与市场开发方面,忽视了羌绣文创产品的审美教育价值(以下简称美育价值),因此要将产品设计和美育价值建构融合在一起研究。首先,为羌绣文创产品提炼美育价值内容;其次,以数字技术助推羌绣文创产品美育元素的跨界设计;然后,挖掘并满足羌绣文创产品潜在消费群体的美育元素;最后,要对羌绣中的文化内容进行转译以适合文创产品的数据化应用。此外,为广泛推进其美育价值,需要建设羌绣美育文创产品数据库。方法通过文献研究法与图像分析整理出羌绣美育价值符号,使用田野调查法及人物访谈方式了解羌绣文创产品类型及羌绣美育价值的数字化设计情况,以及数据库的建立情况。结论在数字化背景下,羌绣文创产品设计需要在空间设计、交互体验和文化转译上将羌绣文创产品的美育价值融入其中,从而为促进中华民族共同体意识的建设贡献力量。

文创创意要素的视觉特征模型

目的为解决文创产品在设计过程中,创意要素的视觉形式表达难以规范化、体系化,以及较为主观的问题。方法以三星堆面具为例,利用索绪尔符号学理论对文物的视觉特征建立“所指”和“能指”的分类归纳点,将“所指”归纳为文化内涵、审美特质、社会背景;将“能指”归纳为形态特征、色彩特征、材质特征、肌理特征和纹样特征,提出视觉特征模型。结果建立对“能指”中五大特征的提取方法,构建文创创意的视觉特征模型与设计流程,使用KANO模型验证用户需求,并使用本文所提出的视觉特征模型进行三星堆面具系列文创的设计实践。结论本文中文创创意要素的视觉特征模型概括了文创产品的设计过程,将创意要素通过形态特征、色彩特征、材质特征、肌理特征和纹样特征进行概括、演绎和表达,并可将此模型作为后续文创产品设计过程中的设计方法,进而推动文化的传承。

集成AHP-QFD-VIKOR方法在“哏儿”文创设计中的应用研究

目的为了降低个人经验和偏好对文创产品设计开发的影响,帮助设计者更好地理解设计需求,使其能够依靠量化分析的方式来提升设计流程的客观性,并最终做出基于数据评价的设计决策选择。方法通过调研获取用户需求原始数据,运用AHP法对用户需求进行层次化分析,确定用户需求指标权重;采用QFD法将用户需求与产品设计的性能指标之间进行转化,构建出产品的质量屋模型,分析产品性能指标之间的相关关系,并获取各指标间的相对权重结果;选择文化主题并以QFD中所获得的指标作为参照进行方案设计;设计方案产出之后,引入VIKOR法对方案进行多属性决策分析,建立评价矩阵并计算评价对象与合理方案的接近程度,依据最终计算结果对方案进行排序并找到最优解决方案。结论以“哏儿”文化文创马克杯设计为例,构建了一种AHP-QFD-VIKOR集成方法设计流程,应用于产品设计的用户需求与设计指标获取分析、设计方案评价等过程,并进行了应用验证,得出所提出方法在提高产品设计效率和质量方面的有效性和可行性。

基于感性工学的吉语瓦当文创茶具设计研究

本研究旨在探究吉语瓦当在文创产品设计中的思路和方法。通过对文物吉语体系中吉语瓦当的形态结构范式以及“书画相应”的语意特征进行深入分析,探索了吉语瓦当与文创产品设计之间的内在联系。在感性工学研究框架下,对文创茶具套装特征进行感性意象分析,并收集具有代表性的文创茶具样本及感性词汇;采用因子分析法对收集到的感性词汇进行降维、聚类,形成三种最具代表性的用户感性语义词汇,即文化的、沉稳的、和谐的;再通过层次化的类别分析,深入挖掘并明确设计的核心情感词汇,构建这些关键词汇与设计元素之间的对应关系。通过文化解读和设计应用的多层面研究,全面探讨了吉语瓦当在文创产品设计中的创新性表达。将吉语瓦当的文化价值与区域资源相融合,实现卓越传统文化的创造性转化和创新性发展,提升区域文化的知名度,促进文化产业的长期繁荣。

基于层次分析法的崂山旅游文创设计

基于层次分析法,建立一种旅游文创产品设计流程,并将崂山旅游文化融入文创产品的设计中,发挥崂山当地文化特色,深入挖掘崂山旅游文化内涵,为旅游文创产品设计提供多元化设计思路。首先,从线上线下两方面调研崂山旅游文化,构建文化筛选评价模型并以此为参考,筛选合适的崂山旅游文化要素,然后将筛选出的文化要素用因子提取的方法进行图案提炼,并将其运用到文创产品的设计中,最后,运用模糊综合评价法对设计出的方案进行评价。建立旅游文创设计流程,完成崂山旅游文创产品设计。在崂山旅游文创产品设计中,通过运用AHP层次分析法,初步构建满足旅游文创开发的设计需要;能够更加客观完善地选取崂山道教旅游文化元素,结合当地文旅特色完成文创产品的创作,力求传播当地文化特色,是文旅产品设计的新思路。