The science and technology development of agricultural products processing enterprises in Hubei Province is analyzed.From the perspective of modern marketing,problems in the research and development work of agricultur...The science and technology development of agricultural products processing enterprises in Hubei Province is analyzed.From the perspective of modern marketing,problems in the research and development work of agricultural products processing enterprises are analyzed from the aspects of market,personal training and technology radiation,which are mainly the lack of close connection with market.Countermeasures for the technological innovation of agricultural products processing enterprises are put forward,such as establishing modern enterprise culture with innovative features,strengthening the market benefits of brand,constructing a comprehensive customer orientation information platform,scientifically predicting and developing the market,doing well in market positioning of enterprise,selecting corresponding technology innovation strategy,taking technological innovation strategy as the basis,realizing the transformation from "4P" marketing combination to "4C",cultivating technical personnel,and realizing the integration of professional skill and marketing ability.展开更多
China is a large agricultural country. Healthy and rapid development of agriculture plays an important role in overall socialist construction of China. To realize sustainable agricultural development,cultivation of ag...China is a large agricultural country. Healthy and rapid development of agriculture plays an important role in overall socialist construction of China. To realize sustainable agricultural development,cultivation of agricultural science and technology innovation talents should be strengthened. Through analyzing existing problems in cultivation of agricultural science and technology innovation talents and combining actual situation of China's agricultural development,this paper came up with pertinent recommendations for strengthening China's agricultural science and technology talent cultivation,including improving agricultural science and technology innovation talent cultivation system,implementing " government- industry- university- institute" talent cultivation mode,speeding up construction of experimental teaching demonstration center,and applying human resource theories.展开更多
基金Supported by the Innovation Fund Project for Graduate Students of Wuhan Polytechnic University(09cx028)
文摘The science and technology development of agricultural products processing enterprises in Hubei Province is analyzed.From the perspective of modern marketing,problems in the research and development work of agricultural products processing enterprises are analyzed from the aspects of market,personal training and technology radiation,which are mainly the lack of close connection with market.Countermeasures for the technological innovation of agricultural products processing enterprises are put forward,such as establishing modern enterprise culture with innovative features,strengthening the market benefits of brand,constructing a comprehensive customer orientation information platform,scientifically predicting and developing the market,doing well in market positioning of enterprise,selecting corresponding technology innovation strategy,taking technological innovation strategy as the basis,realizing the transformation from "4P" marketing combination to "4C",cultivating technical personnel,and realizing the integration of professional skill and marketing ability.
基金Supported by the Teaching Reform and Management Program of Shanghai Maritime University
文摘China is a large agricultural country. Healthy and rapid development of agriculture plays an important role in overall socialist construction of China. To realize sustainable agricultural development,cultivation of agricultural science and technology innovation talents should be strengthened. Through analyzing existing problems in cultivation of agricultural science and technology innovation talents and combining actual situation of China's agricultural development,this paper came up with pertinent recommendations for strengthening China's agricultural science and technology talent cultivation,including improving agricultural science and technology innovation talent cultivation system,implementing " government- industry- university- institute" talent cultivation mode,speeding up construction of experimental teaching demonstration center,and applying human resource theories.