Comparison of Websites Employing Search Engine Optimization and Live Data

This study compares websites that take live data into account using search engine optimization(SEO).A series of steps called search engine optimization can help a website rank highly in search engine results.Static websites and dynamic websites are two different types of websites.Static websites must have the necessary expertise in programming compatible with SEO.Whereas in dynamic websites,one can utilize readily available plugins/modules.The fundamental issue of all website holders is the lower level of page rank,congestion,utilization,and exposure of the website on the search engine.Here,the authors have studied the live data of four websites as the real-time data would indicate how the SEO strategy may be applied to website page rank,page difficulty removal,and brand query,etc.It is also necessary to choose relevant keywords on any website.The right keyword might assist to increase the brand query while also lowering the page difficulty both on and off the page.In order to calculate Off-page SEO,On-page SEO,and SEO Difficulty,the authors examined live data in this study and chose four well-known Indian university and institute websites for this study:www.caluniv.ac.in,www.jnu.ac.in,www.iima.ac.in,and www.iitb.ac.in.Using live data and SEO,the authors estimated the Off-page SEO,On-page SEO,and SEO Difficulty.It has been shown that the Off-page SEO of www.caluniv.ac.in is lower than that of www.jnu.ac.in,www.iima.ac.in,and www.iitb.ac.in by 9%,7%,and 7%,respectively.On-page SEO is,in comparison,4%,1%,and 1%more.Every university has continued to keep up its own brand query.Additionally,www.caluniv.ac.in has slightly less SEO Difficulty compared to other websites.The final computed results have been displayed and compared.

Search Engine Optimization,Competitive Advantage and Market Performance of Registered Tours and Travel Agencies in Nairobi City County,Kenya

COVID-19 is a devastating pandemic with widespread negative health,social,and economic consequences.Due to drastic changes in the business environment of tour and travel agencies,firms and marketing managers can now use search engine optimization to effectively position themselves.The study’s main goal is to evaluate the effect of search engine optimization on the market performance of registered tours and travel agencies in Nairobi County,Kenya.Kenya’s tourism ministry and state government work hard to improve the business climate for tour and travel companies.Despite the overall positive image,international tourist market growth rates in Kenya have been 3.5 percent slower from 2017 to 2019 compared to previous years.This was further aggregated by the onset of the COVID-19 pandemic in the year 2020,when the growth rate of tours and travel agencies fell by 65%.The study’s main goal is to evaluate the effect of search engine optimization on the market performance of registered tours and travel agencies in Nairobi County,Kenya.This study adopted a positivist philosophy.Both descriptive and explanatory research designs were used.A self-administered semi-structured questionnaire was used to collect data from 324 registered tours and travels agencies picked from and a sample of 179 were used.Data analysis included the development and interpretation of both descriptive and inferential statistics,such as frequencies,mean,percentages,and standard deviation,and was presented using tables and numerical values.The results of regression analysis established that search engine optimization had a positive and significant effect on market performance of the registered tours and travel agencies picked from a sample of 179.The study recommends that agency management ensure that the firm’s website is easily accessible in order to improve agency performance.Using the internet to gain a large market share can assist tours and travel agencies in improving the performance and income of their websites.

Writing strategies for improving the access of medical literature

When conducting a literature review,medical authors typically search for relevant keywords in bibliographic databases or on search engines like Google.After selecting the most pertinent article based on the title’s relevance and the abstract’s content,they download or purchase the article and cite it in their manuscript.Three major elements influence whether an article will be cited in future manuscripts:the keywords,the title,and the abstract.This indicates that these elements are the“key dissemination tools”for research papers.If these three elements are not determined judiciously by authors,it may adversely affect the manuscript’s retrievability,readability,and citation index,which can negatively impact both the author and the journal.In this article,we share our informed perspective on writing strategies to enhance the searchability and citation of medical articles.These strategies are adopted from the principles of search engine optimization,but they do not aim to cheat or manipulate the search engine.Instead,they adopt a reader-centric content writing methodology that targets well-researched keywords to the readers who are searching for them.Reputable journals,such as Nature and the British Medical Journal,emphasize“online searchability”in their author guidelines.We hope that this article will encourage medical authors to approach manuscript drafting from the perspective of“looking inside-out.”In other words,they should not only draft manuscripts around what they want to convey to fellow researchers but also integrate what the readers want to discover.It is a call-to-action to better understand and engage search engine algorithms,so they yield information in a desired and self-learning manner because the“Cloud”is the new stakeholder.