Research on Chinese-English Translation of Enterprise Publicity Materials from the Perspective of Adaptation Theory

As the process of economic globalization continues to advance,China has undergone earth-shaking changes.High-quality products and promotional materials are crucial for Chinese companies to go global and build their brands.The English translation of external promotional materials is crucial.However,some companies do not pay enough attention to their publicity,resulting in a low international status.This paper analyzes the Chinese-English translation of enterprise external publicity materials from the perspective of adaptation theory,thereby exploring the translation strategies adopted under the guidance of adaptation theory,hoping to provide some references for related translation practices in the future.

The Discourse-Historical Approach of Identity Construction in Corporate Promotional Videos for External Publicity Image

Corporate identity construction of external publicity image is an important part of the development of enterprises.Based on Wodak’s discourse-historical approach,this study takes the text of COFCO’s English promotional video as the research object,analyzes the corporate brand image,media image,organizational image,and environmental image constructed by the enterprises from three steps:linguistic expression,discourse strategy,and theme to provide references for Chinese enterprises to enhance their international influence.

The Relationship between Consumers'Public Self-consciousness and their Purchase Intention of the New Luxury Goods

The era of consumption upgrade has begun due to the rapid economic development.Nowadays,the new luxuryconsumption is prevailing,and China has emerged as the primary consumer of these luxury goods.Based on the public self-consciousness of consumers,the relationship between this aspect and consumers'purchase intentions of the new luxury goodsis explored.This study investigated the impact of consumers'public self-consciousness on their willingness to purchase newluxury goods,validated the proposed hypothesis by design experiments,and used the linear regression analysis of theexperimental data.This study showed that the higher the consumer's public self-consciousness,the more inclined they wereto purchase these luxury goods.The findings of this study would be helpful to expand and enrich the researeh of the newluxury consumption behaviors in consideration that public self-consciousness is hardly reflected in recent research.Hence,this study would enlighten and acts as a significant reference for companies of the new luxury goods to develop more effectivemarketing strategies.

Impact of community public health care on treatment effect,health cognition,and self-management in patients with type 2 diabetes

BACKGROUND At present,China has become the country with the largest number of individuals with diabetes mellitus(DM)in the world,with a total of approximately 140 million patients,the majority of whom have type 2 DM(T2DM).Based on conven-tional nursing methods,community home care has important clinical significance in controlling blood sugar and disease progression.AIM To explore the impact of community public health nursing on treatment effect,health cognition,and self-management in patients with T2DM.METHODS One hundred patients with T2DM were selected as the research subjects.The patients were divided into either a conventional nursing group or community nursing(CN)group using the random number table method.The conventional nursing group(50 cases)received routine care,while the CN group(50 cases)received community public health care in addition to routine care as that for the conventional nursing group.The rate of excellent and good blood glucose control,fasting blood glucose before and after care,2-h postprandial blood glucose,health cognition,and self-management ability,and patient satisfaction were compared between the two groups.RESULTS The CN group had a higher rate of excellent blood sugar control than the conventional nursing group(88%vs 70%,P<0.05).Before care,there was no significant difference in fasting blood glucose or 2-h postprandial blood glucose between the two groups of patients(P>0.05).After nursing,fasting blood glucose and 2-h postprandial blood glucose were reduced to varying degrees in both groups,and both blood glucose levels in the CN group were lower than those of the conventional nursing group(P<0.05).Compared with the scores before care,the cognitive level score for diabetes and self-management ability score improved after care in both groups.The cognitive level and self-management ability of patients in the CN group were higher than those of the conventional nursing group(P<0.05).The overall satisfaction of the CN group was better than that of the conventional nursing group(98%vs 86%,P<0.05).CONCLUSION Community public health care based on conventional care of T2DM can achieve better blood sugar control,and improve patients’health cognitive level and self-management ability.

A Probe into C-E Translation of Publicity Materials of Red Tourism in Hu.nan Province

Hunan Province is rich in red tourism resources, and many scenic spots in the region proudly echo the glory of China's revolutionary history. Publicity materials of red tourism in Hunan Province play the role of publicizing and promoting historical sites and places linked with China's revolutionary history. However, at present the C-E translation of publicity materials of red tourism in Hunan province is far from satisfaction. Reasonable application of eco-translatology in C-E translation of publicity materials of red tourism in Hunan Province will allow the translator to enjoy a much greater degree of flexibility in translating and produce appropriate translation which produce functionally the same effect on the target readers as the original on the readers.

是“探照灯”还是“闪光灯”?——美国进步主义运动期间publicity的意蕴变化简析

本文尝试用"概念史"研究方法追踪美国进步主义运动期间"Publicity"在词义上的变化及其与社会情境的关系。此际的Publicity主要有三种不同的含义:运动初期,主要指"迫使……公开";运动高潮阶段,主要指遏制不义的"启蒙性的探照灯";运动尾声,主要指为政府或企业立场推销的"焦点更加狭隘的闪光灯"。三个阶段的意蕴演进,是进步主义者思维运作和话语表达的逻辑结果。

Seeking the Self-consciousness of Black Woman from the Point of View of“Womanism”in Everyday Use

Alice Walker is one of the prominent American writers in American women' s literature and black literature in 1950s-1960s.The short story Everyday Use was published early in her writing career.She displays the differences in the behav iors and minds of the mother and her two daughters during the process of seeking the self-consciousness of black woman from the point of view of " womanism".This paper attempts to explore the awakening of their heritage and self-consciousness in or der to deepen the understanding and thoughts on the theme of the text.

A Brief Analysis of Features and Strategies of International Publicity Translation

International publicity translation,functioning as a means of information dissemination to international communities,is an important tool skillfully employed by translators who undertake an occupation in international publicity translation.However,in the concrete practice of international publicity translation,not all translators can proficiently employ the tool,we can find many mis⁃translations,and the reasons can be traced back to the translators’fuzzy knowledge of the features of international publicity transla⁃tion.Compared with other kinds of translation,the following two points should be emphasized:1)international publicity translation should achieve the purpose of positively disseminating the situation of China.2)translators should pay special attention to differ⁃ences between China and other countries,including national condition,culture and language.Thus,translators should pay attention to the cross-cultural feature and adopt special strategies in translation.

The Relationship between College Graduate’s Dual Self-Consciousness and Job Search Clarity: The Mediating Role of Perceived Stress

The aim of the study was to explore the relationship between college graduates’dual self-consciousness,job search clarity and perceived stress,and reveal the mediating role of perceived stress between dual self-consciousness and job search clarity.In this study,467 college graduates were investigated using the Dual Self-Consciousness Scale,Job Search Clarity Scale,and Perceived Stress Scale.After controlling for gender,age,and region,the results revealed that:(1)private self-consciousness has a significant positive predictive effect on job search clarity;(2)perceived stress has a significant negative predictive effect on job search clarity;(3)perceived stress plays partial mediation effects between private self-consciousness and job search clarity;(4)perceived stress plays complete mediation effects between public self-consciousness and job search clarity;(5)perceived stress has suppressing effects between public self-consciousness and job search clarity.

Study on Self-consciousness of Children With Learning Disabilities and Related Factors

Objective To study the self-consciousness of children with learning disabilities (LD) and to identify related factors. Methods Five hundred and sixty pupils graded from 1 to 6 in an elementary school were investigated. According to the pupil rating scale revised screening for learning disabilities (PRS), combined Raven’s test (CRT) and achievement of main courses, 35 of 560 pupils were diagnosed as LD children. Thirty-five children were selected from the average children and 35 from advanced children in academic achievement equally matched in class, gender, and age with LD children as control groups. The three groups were tested by Piers-Harris children’s self-concept scale. Basic information of each subject was collected by self-made questionnaire. Results Compared with the average and advanced children, LD children got significantly lower scores in self-concept scale. Based on logistic regression analysis, 3 factors were identified, including family income per month, single child and delivery model. Conclusion The results suggest that self-consciousness of children with LD is lower than that of normal children.

On the Techniques of Communicative Dimensional Transformation Between Hypotaxis and Parataxis in Tourist Publicity C-E Translation

Communicative dimension,as one of the three key dimensions of eco-translatology,plays a very important role in translating tourist publicity materials.With the communicative dimensional transformation techniques of parataxis and hypotaxis,translators should exert their subjectivity and creativity to achieve in maximizing the degree of holistic adaptation and selection for achieving successful translations.

On the C-E Translation of Cultural Information in Tourist Publicity Materials

Chinese scholar Qiu Maoru points out that the aim of translation is,partly,to establish cultural equivalence between the source text and the target text.He also argues that whether or how to establish cultural equivalence depends on the following four factors:1) the type of source text;2) the significance of cultural flavor in the source text;3) the purpose of translation;4) the type of readers of the target text.This theory provides a good perspective for the C-E translation of cultural information in Tourist Publicity Materials.Under the guidance of this theory,this paper attempts to explore the methods of establishing cultural equivalence in translation of Tourist Publicity Materials.

Adaptation in Tourist Publicity Translation

This paper attempts to provide a preliminary study of adaptation adopted in the translation of tourist publicity and explore the main reasons behind the adaptive techniques on the basis of functionalist theories of translation. It is found that cultural blanks, different linguistic conventions and also the intended functions of tourist publicity may all contribute to adaptation in translation.

Error Analysis of Chinglish in Translation of Publicity Literature

Chinglish is one of the major problems affecting the quality of Chinese-English Translation.And the negative effect of Chinglish is much more serious in translation of publicity literature,which induces bad impression on our country.This paper is an attempt to discuss the causes and manifestations of Chinglish in translation of publicity literature from the perspectives of words,phrases and sentence structure with the means of error analysis.

Comparative Studies on C-E Translation of Foreign Publicity

As the trend toward multi-polarity and economic globalization accelerates,the importance of foreign publicity is becoming increasingly prominent.It is a window of a country's national image,on which the quality of publicity translation has a direct bearing.So in this paper,the author tries to find some useful methods of translation of foreign publicity materials through analyzing the differences between Chinese and English language.These methods may help translators to deal with some problems in C-E translation of foreign publicity materials.

The Conflicts of Huck''s Self-consciousness and His Spiritual Growth in Adventures of Huckleberry Finn

Adventures of Huckleberry Finn is one of the masterpieces of American novelist Mark Twain. In this novel, Twain not onlydescribes the courageous adventures of Huck, but also his psychological or spiritual growth. Due to the social and cultural back-ground of that time and general cultural concept the protagonist was instilled before, the conflicts of the protagonist's self-con-sciousness appear many times in this novel when the issue of slavery is concerned. However, through the protagonist's inner con-flicts, he finally gains spiritual growth and obtains a higher level of moral maturity.

Research on Public Participation and Information Publicity in Strategic Environmental Assessment

It has been generally recognized that strategic environmental assessment integrates environment and development into decision-making and becomes an important decision-making tool for implementing sustainable development. This paper firstly introduces the relationships of SEA, public participation(PP)and information publicity(IP),then discusses the key parts in enforcing the effective process of PP: They are the methods for how to make sufficient information open (What), when to implement PP (When), who will determinate the public (Who), and how to make the models of PP (How). Six cases are compared and analyzed. At last, ways to improve the effectiveness of PP in China is also presented.

The Study on Self-consciousness in Flow

The issue of consciousness is a core issue in flow theory.The key element of flow is concentration,which is based on self-control and the order of consciousness.Flow usually gives people a feeling of ecstasy,but this disappearance of self-awareness does not mean the disappearance of the self.Self still controls actions and thinking.The abnormality of the sense of time in flow is related to the disappearance of self-consciousness.Reflection provides the dynamic situation of behavior and helps people adjust themselves in time to achieve the optimal experience of heart flow.

Phenomenal Consciousness, Self-Consciousness and Animal Suffering

In this article I will confront Antonio Damasio＇s theory （exposed in his last book Self Comes to Mind） with the criticism it received from Ned Block. The latter holds that Damasio does not distinguish the concepts of phenomenal consciousness and self-consciousness and this has two kinds of consequences. One is that it cannot satisfactorily explain certain mental states （dreams, vegetative states）; the other is that it has harmful consequences for animal ethics. I maintain that to compare the two theories we can only rely on our pre-theoretical intuition of consciousness. Thus, I argue that Dam^tsio＇s theory combines more with our intuitions. One of the reasons is that the cases that Block describes as phenomenal consciousness without access consciousness （and without self-consciousness） are best explained as being cases of mind without consciousness. Dam^sio＇s theory can also explain those referred cases which are theoretically problematic. Moreover, Dam^isio has a threshold model （an expression by Barry Dainton）, which is something that Block seems to ignore. This model fits well with the intuitions and neurological knowledge that we normally have on animal consciousness. Dam^isio＇s core self and his theory of emotions and feelings allow us to understand why we feel compassion for animals. Therefore, we are able to develop an animal ethics, which does not mean that we are required to do so. So even though Damasio does not solve the mystery of consciousness, he should not be the subject of Block＇s criticism.

Interpreting the Publicity of Public Art from Richard Serra’s Works

Public art is an artistic work or ongoing artistic activity completed jointly by artists and the public through analysis and exposition of Richard Serra’s public art work Tilted Arc.The concept cognition of public art should realize that publicity is the premise of public art,the core that plays a leading role in the development of public art,and the fundamental factor that distinguishes public art from other arts.Public art should be balanced and coordinated with artists,and the common rights of creators and benefi ciaries must be respected,so as to build the future of public art with the spirit and attitude of thinking from multiple perspectives on the creation of public art.