With the rapid development of Internet science and technology, the self-media industry is rising gradually. As an important way of information dissemination, more and more self-media platforms are established and the ...With the rapid development of Internet science and technology, the self-media industry is rising gradually. As an important way of information dissemination, more and more self-media platforms are established and the main body of information communication becomes more complex. The self-media not only brings convenience to people’s life but also brings some negative effects. The self-media has more remarkable characteristics in information dissemination. The birth of self-media makes the network appear more suspicious information that cannot be effectively verified. Internet rumors fly all over the sky, which has caused certain influence on the stability of the society. The prevention and control measures of online rumors from the perspective of self-media are studied in this paper for creating a healthier network environment. Firstly, the concepts of self-media and Internet rumors are briefly summarized. Then, the main characteristics of Internet rumors from the perspective of self-media are analyzed. Finally, the prevention and control measures of online rumors, including strengthening supervision, improving the quality of self-media, and strengthening public identification of rumors, are proposed.展开更多
Since the arrival of the media era,colleges and universities have undergone many new changes in enrollment,especially in the recruitment publicity work,self-media platform plays an important role.But for now,there are...Since the arrival of the media era,colleges and universities have undergone many new changes in enrollment,especially in the recruitment publicity work,self-media platform plays an important role.But for now,there are some problems in the application of self-media in college enrollment propaganda,for example,the promotion and management level of the platform needs to be improved,and the low quality of platform push content seriously affects the application effect of self-media.This paper aims at the problems existing in the application of self-media platform in the college enrollment propaganda,and formulates the effective solution strategy of the department,constantly improve the application effect of self-media platform in college enrollment propaganda.展开更多
In the digital age,traditional media ethics norms lack sufficient explanatory power and binding force in practice.This paper uses the“Primary School Student Lost Homework in Paris”incident as a case study to explore...In the digital age,traditional media ethics norms lack sufficient explanatory power and binding force in practice.This paper uses the“Primary School Student Lost Homework in Paris”incident as a case study to explore the ethical controversies surrounding the dissemination of this event.By adopting a hierarchical media ethics perspective,the paper dynamically examines the ethical conduct of various communicators,elucidates the ethical responsibilities of each party involved,and reveals the complexity of communication ethics in the digital age.展开更多
An optimization model is proposed to examine the choice of sharing or not sharing the product link for manufacturing firms with owned social media by considering the role of fan effects.The equilibrium marketing effor...An optimization model is proposed to examine the choice of sharing or not sharing the product link for manufacturing firms with owned social media by considering the role of fan effects.The equilibrium marketing effort level and firm profit in both cases are compared.The results show that the firm chooses to share(not share)the product link when the social platform commission rate is low(high).Moreover,the likelihood of sharing the product link increases as the fan effect weakens and the perceived conversion cost strengthens.Interestingly,the marketing effort level increases with the product price,but firm profit does not always follow.Additionally,as the fan effect and fan count grow,so does the firm s profit.Furthermore,when the firm shares the product link,the level of marketing effort and firm profit decrease with the commission rate.Conversely,when the firm does not share the product link,those aforementioned factors increase as the perceived conversion cost declines.These results thus suggest that firms should enhance the influence of owned social media to attract more high-quality fans,and social platforms should optimize the product link functionality.展开更多
文摘With the rapid development of Internet science and technology, the self-media industry is rising gradually. As an important way of information dissemination, more and more self-media platforms are established and the main body of information communication becomes more complex. The self-media not only brings convenience to people’s life but also brings some negative effects. The self-media has more remarkable characteristics in information dissemination. The birth of self-media makes the network appear more suspicious information that cannot be effectively verified. Internet rumors fly all over the sky, which has caused certain influence on the stability of the society. The prevention and control measures of online rumors from the perspective of self-media are studied in this paper for creating a healthier network environment. Firstly, the concepts of self-media and Internet rumors are briefly summarized. Then, the main characteristics of Internet rumors from the perspective of self-media are analyzed. Finally, the prevention and control measures of online rumors, including strengthening supervision, improving the quality of self-media, and strengthening public identification of rumors, are proposed.
文摘Since the arrival of the media era,colleges and universities have undergone many new changes in enrollment,especially in the recruitment publicity work,self-media platform plays an important role.But for now,there are some problems in the application of self-media in college enrollment propaganda,for example,the promotion and management level of the platform needs to be improved,and the low quality of platform push content seriously affects the application effect of self-media.This paper aims at the problems existing in the application of self-media platform in the college enrollment propaganda,and formulates the effective solution strategy of the department,constantly improve the application effect of self-media platform in college enrollment propaganda.
文摘In the digital age,traditional media ethics norms lack sufficient explanatory power and binding force in practice.This paper uses the“Primary School Student Lost Homework in Paris”incident as a case study to explore the ethical controversies surrounding the dissemination of this event.By adopting a hierarchical media ethics perspective,the paper dynamically examines the ethical conduct of various communicators,elucidates the ethical responsibilities of each party involved,and reveals the complexity of communication ethics in the digital age.
基金The National Natural Science Foundation of China(No.71871054)。
文摘An optimization model is proposed to examine the choice of sharing or not sharing the product link for manufacturing firms with owned social media by considering the role of fan effects.The equilibrium marketing effort level and firm profit in both cases are compared.The results show that the firm chooses to share(not share)the product link when the social platform commission rate is low(high).Moreover,the likelihood of sharing the product link increases as the fan effect weakens and the perceived conversion cost strengthens.Interestingly,the marketing effort level increases with the product price,but firm profit does not always follow.Additionally,as the fan effect and fan count grow,so does the firm s profit.Furthermore,when the firm shares the product link,the level of marketing effort and firm profit decrease with the commission rate.Conversely,when the firm does not share the product link,those aforementioned factors increase as the perceived conversion cost declines.These results thus suggest that firms should enhance the influence of owned social media to attract more high-quality fans,and social platforms should optimize the product link functionality.
