The Chinese Consumers’Service Quality Satisfaction Differences of Cruise Tourism and Precision Marketing Strategy

The paper selected Chinese Cruise Line as the case study. Having based on the survey data of Chinese cruise tourism consumers, the factor analysis method, one-way analysis of variances method, cluster analysis method, and other quantitative and qualitative methods were taken to analyze Chinese consumers’ satisfaction differences of cruise tourism service quality with different segmentation markets and clusters markets, and the reasons of satisfaction differences were also explored. Then precision marketing strategy of Chinese cruise tourism with different segmentation markets and clusters markets from the supply-side reform perspective was discussed. The purpose of current research was to provide suggestions of precision management and precision marketing of Chinese cruise tourism for relevant enterprises and government departments.

Research on Wulong Tourism Service Experience Based on Network Travelogue

This paper analyzes 1,662 travelogues about the Wulong tourism destination from the Mafengwo platform using literature research and network text analysis.The goal is to identify the driving factors affecting Wulong’s tourism service experience and suggest improvements.By extracting high-frequency words and analyzing emotions from the travelogues,tourists’conceptions and perceptions were identified and the factors affecting the tourism service experience in Wulong were summarized into six categories:tourism resource attractions,tourism transportation,tourism facilities and digital services,cultural charms,special cuisines,and environmental ambiance.Tourists’emotional perceptions of Wulong are primarily positive,with negative perceptions mainly related to unsatisfactory tourism facilities and digital services in the Wulong scenic area.This study helps the Wulong tourist destination understand the issues and deficiencies in tourists’service experiences,providing significant guidance for improving service quality and offering data support for service marketing and optimization.

Research on the Challenges and Solutions for Ethnic Tourism Service Management in Xichang City,Liangshan Prefecture in the Regional Tourism Era

With the advent of the regional tourism era,ethnic tourism service management in Xichang City,Liangshan Prefecture,faces new challenges and opportunities.This paper provides an in-depth analysis of the current state of ethnic tourism service management in Xichang City,identifying existing issues such as uneven service quality,an imperfect management system,and the need for improved professional quality among service personnel.To address these problems,the paper proposes several countermeasures,including establishing a service system oriented toward tourists’needs,enhancing professional training for service personnel,and optimizing the management model for tourism service quality.The study aims to promote the sustainable,rapid,and healthy development of tourism in Xichang City,Liangshan Prefecture,and contribute to the prosperity of tourism in Sichuan Province by improving the management level of ethnic tourism services.

Customer-Value Creation in Self-service Technologies (SSTs) in the Tourism Industry

This paper explores and validates the process of customer value creation in self-service technologies(SSTs)in the context of the tourism industry.As the self-technology has been gradually advanced,its adoption in the tourism industry has brought many changes.A new trend of self-service technologies has helped service firms to save the labor costs and customers’waiting time for transactions.The purpose of this study is to confirm an applicability and a design of the original model of SSTs and explore the connection between SSTs and creation of value perception through a confirmatory factor analysis in the context of the tourism industry.Furthermore,the results of the online survey questionnaire from 234 responses in the United States and South Korea are explained in this study.The results of this study concluded that five statistically important factors are related to customers’motivations to use SSTs and enable customers to interact with SSTs as“SST location and capacity planning”,“SST service quality”,“motivations to use SST”,“SST design”,and“SST encounter”.These factors may imply an important meaning to better understand about customer value during the adoption of SSTs in the tourism industry.Tourism firms may use the results of this study to effectively enhance how customers perceive value about their products and services during the usage of SSTs.This will help tourism firms’efficiencies on the adoption of SSTs for their business plans and help them remain profitable in the competitive market.

Analysis of Service Marketing Strategies in the Senior Study Travel Tour Market

Senior study travel,as an emerging form of tourism,combines the dual characteristics of educational learning and leisure travel.It not only meets the elderly’s desire for spiritual and cultural life and self-fulfillment but also promotes the construction of a healthy aging society.This study comprehensively uses methods such as literature analysis,interviews,and case studies to analyze the current status and existing problems of the senior study travel market.Based on the 7Ps service marketing model,it explores service marketing strategies for the senior study travel market,aiming to provide reference and guidance for related tourism enterprises to supply more attractive senior study travel services.

Strategies to Promote the Urban Tourism Competitiveness in Shenyang Based on Modern Service Industry Framework

By describing the status quo of tourism industry in Shenyang and by eval- uating and comparatively analyzing the tourism competitiveness in the four cities of Shenyang, Dalian, Changchuan and Harbin, this paper points out advantages and existing problems in tourism competitiveness of Shenyang and finally comes up with strategies to promote the competitiveness of tourism in Shenyang.

Adaptation Management of Mountain Tourism Service: The Case of the Source Regions of the Yangtze and Yellow River

Mountain areas are often rich in ecological diversity and recreational opportunities. Mountain tourism is thought to be an effective and important means for maintaining and expanding rural economies and, thus, improving the living conditions of rural societies. As mountain tourism service research is a professional field with several disciplines involved, a multi-disciplinary management pIatform is needed and it facilitates participation in sustainable mountain development by diverse stakeholders. With the source regions of the Yangtze and the Yellow River as a case study, this paper presents a conceptual framework for an adaptation management of mountain tourism services according to technical, policy, social and economic dimensions. The framework is based on a vulnerability assessment of mountain ecosystems, and can serve as a reference for the development of tourism service in other mountain areas.

An Empirical Research on Satisfaction of Tourism Public Service in National Forest Park

In recent years,leisure individual travel has become a trend of tourism development.Visitors are highly dependent on the public service system of scenic spots.The educational circles at home and abroad are paying more and more attention to the study of tourism public services.Based on the theory of tourist satisfaction evaluation,this paper made an empirical study on the tourism public service system of Kunyu Mountain National Forest Park.It was found that there was a contradiction between the demand for tourism public services and the actual supply in Kunyu Mountain National Forest Park.Based on this,some measures were put forward,such as strengthening the construction of tourist information signs in scenic spots,strengthening the construction of communication facilities and convenient services for tourists,strengthening the training and supervision of service practitioners,and construction of organizations for protecting the legitimate rights and interests of tourists.

Present Situation and Development Countermeasures of Meteorological Services for Ecological Tourism in Shaanxi Province

The present situation of meteorological services for ecological tourism in Shaanxi Province was analyzed firstly,and then the problems existing in the meteorological services were analyzed.Finally,corresponding measures were put forward.

Normative Versus Perceptual Gap Analysis of Hotel Product Quality as a Service to Tourism in Kenya

Kenya＇s tourism business stagnated from 1991 to 2003 and only registered small but steady grew from 2004. One of the sectors that recorded poor performance as a result of the slow growth of tourism is the hotel business. Despite this slack, stakeholders in Kenya have not tried to assess the extent to which the quality of this sector may impact on destination preference. The ultimate purpose of this research was to establish the quality gap between the expected and the perceived hotel product/service quality from both the perspective of the tourists and the hotel operators in Kenya. It was motivated by the need to create parameters that can elavate the competitiveness of Kenya＇s tourism using the hotel product/service quality offer. Descriptive quantitative research design was used to establish the secondary objectives and to assess two propositions set for the study. A sample of 211 tourists and 19 hotel operators in two major tourist provinces of Kenya was used to obtain information regarding normative and perceptive hotel product/service quality. Kenya＇s only destination marketing organisation, Kenya Tourist Board （KTB） marketers were also surveyed to provide insight on Kenya＇s destination position with regard to the motivation of tourists to visit Kenya. The study established that although the attractions which make tourists come to Kenya are the unique wildlife safari, beach tourism and the natural scenery, hotel product quality and hospitality plays a vital role in motivating tourists to choose Kenya as the destination to visit. However, this study found out that while the tourists and hotel operators agree on the normative hotel product quality level, there is a significant gap between the normative quality and the perceptual quality registered by tourists who used hotel services. The study established that hotel operators only recognize quality regulatory institutions with statutory and legal authority to incriminate facilities that do not comply with laid down operational requirements such as Hotels and Restaurants Authority and the Local Authority Public Health Department. The study has proposed an integrated framework that may be utilized to build a superior national hotel product/service quality so that the economic potential of tourism is maximized in Kenya.

Evaluation of intelligent tourism information service capabilities:A case study of Hanzhong City

In the era of the rapid development of information technology,it is of great significance to study the combination of intelligent tourism industry and information industry and evaluate the intelligent tourism information service capabilities(ITISC).The purpose of this study is to explore a methodological approach of assessing ITISC,and offer insights into the theoretical investigation and practical development of ITISC.First,factor analysis is used to determine the object of intelligent tourism information service and the key evaluation items of ITISC.Next,analytic hierarchy process(AHP)is applied to the ITISC evaluation of Hanzhong City,a popular tourist attraction in China,as an example to verify the authenticity and operability of the index system.Then,importance-performance analysis is conducted to diagnose the strengths and weaknesses of Hanzhong City’s ITISC construction and some corresponding measures are put forward.The findings suggest that only through the improvement of tourism public database,the establishment of big data analysis system and the application of various forms of mobile intelligent terminal can achieve the generalization of tourism information,seamless,instant,precise and interactive,which will be the development goal of intelligent tourism information service.

More Travel Services are Franchised to Hong Kong and Macao Tourism in 2002

In order to provide more convenient conditions for citizens on the mainland of China to travel to the Hong Kong and Macao special administrative regions, the relevant department of the State Council, after consultations with the Hong Kong Special Administrative Region, has decided to grant franchise to 67 more

OPENING UP NEW PROSPECTS FOR CHINA'S SERVICE TRADE LED BY TOURISM

Since the launch of the reform, China’s service trade has been growing at a much faster speed compared to that of the rest of the country’s economy and world trade. In developing commodity trade, we are also engaged in technology trade, service trade and international investment, making efforts to achieve fusion and mutual promotion. Now, we are speeding up the opening

Actuality and Development of the Tourism Online Services in China

The Chinese tourism industry has improved largely over last few years, which is known as the ＂Golden Tourism Project＂. This paper discusses this project by investigating online tourism service development in China, which are the tourism websites, the tourism website users and the tourism website providers. This paper begins the reality of China＇s tourism online service, and the results canbe got at last, which show that the majority of tourism website providers are regional tourism destination organizations that mainly provide comprehensive local tourism information and online services. In conclusion, this paper proposes possible approaches to improve the quality of online tourism services in China.

The trend of tourism service integration and promotion from the perspective of multiculturalism

Multicultural education advocates the learning process and their own culture and experience together, advocating respect culture, advocate equality, difference and compensation, to set the multicultural curriculum, enhance the academic achievement of minority students and cultivate multicultural teachers＇ quality in three aspects as the starting point, the implementation of the education fair. Following the principle of equality, difference and compensation of education equality, its essence is to promote the equality of educational opportunities and provide a new angle of view and new measures for people to realize and implement educational equity. Multiculturalism is the main theme of today＇ s cultural development. It is both an opportunity and a challenge for the core values of the school. The cultivation of school core values under the impact of multi culture has adapted to the requirements of multicultural development, is conducive to re orientation of schools and reshaping the core values of teachers and students. From a multicultural perspective, it is helpful to promote the diversification of school core values from the perspectives of educational philosophy, organizational structure and cultural studies. The smaller scale of tourism enterprises in China, the lack of investment ability of enterprises and the low attention of tourists to the service quality of tourism have affected the development of tourism service innovation in our country.

Significance of Implementing ISO9001 and ISO14001 Standards in Tourism Service Enterprises——the Practice at xin Long Tropical Plants Garden

As a China national comprehensive tropical plants garden, the Xin LongTropical Plants Garden undertakes multiple tasks of scientific research, species protection, popularscience education and tourism reception. Same as a global tropical plants garden, it also faces thestrategic tasks of reasonable utilization of biological resources and environmental protection,international exchange and international cooperation and upgrading the level of management. How toupgrade the level of services; how to provide the society with high quality tourism services; how toachieve both re-sources exploitation and environmental protection; how to match with theinternational practice; how to eliminate technical barrier of trade and ensure fair competition etc;all these are the problems of common concern of both domestic and foreign enterprises of tourismservice. The Xin Long Tropical Plants Garden has taken a trial implementation of ISO9001:2000 and18014001:1996 dual standard system since 2001 and passed the certification of CQM (ChinaCertification Center for Quality Mark) in 2002 and gained the certificate of IQNet, so set anexample in implementing standardized management for both domestic and foreign enterprises of tourismservice.

Web Service/Web GIS在突发性旅游灾害事件应急预警信息系统中的应用

本文主要探讨WebService/WebGIS在突发性旅游灾害事件应急预警信息系统中的应用。以ArcIMS和微软的.NET应用服务器为基础应用平台,建构了面向对象的突发性旅游灾害事件应急预警信息系统,系统集成了关系模型库、专家知识库、应用信息处理技术和GIS技术,并通过WSDL描述成Web服务,发布、注册和提供给服务对象。系统实现了突发事件状态下各相关服务对象的信息共享,提高了应急预警的时效性、敏感性和决策效能。

基于Web Service的旅游电子商务平台研究

针对旅游企业信息系统和旅游电子商务系统之间的异构性而导致的信息集成困难等问题,采用Web服务技术,提出了基于Web服务的旅游电子商务平台设计方案:首先给出平台的总体架构,然后对TIS和TEC两子系统进行功能设计,特别针对两者的Web服务接口进行设计.该方案解决了旅行社内部管理的信息化与旅游电子商务网站之间的信息集成问题,并能整合多个旅行社产品,从而构建大规模的旅游电子商务平台.

基于Web Services技术的焦作市旅游资源查询系统的研究与开发

结合焦作市旅游业发展现状,通过MapXtreme等相关软件在Microsoft.NET框架下的具体应用,提出并开发了一个基于Web Services技术的焦作市旅游资源查询系统.该系统具有旅游地图操作、景点、景区信息查询、多媒体信息显示、数据的动态管理、辅助决策功能,可操作性强,易于维护和扩展.该系统不仅提高了焦作市旅游资源信息共享水平,而且也为焦作市旅游管理部门提供信息决策服务.

基于Web Service的旅游服务系统模型关键技术

针对传统的基于Web的旅游系统查找信息不便、网上交易不安全等特点,提出了一种基于Web Service的旅游服务系统模型,研究了安全通讯协议SSL的扩展、信任值计算、服务器注册及单点登录技术四种关键技术。实践表明,该系统模型有一定的可用性和实用性。