Location Based Navigation System (LBNS) is a specific Location Based Service (LBS) purely for navigational purpose. These systems resolve position of a user by using GNSS/GPS positioning technologies, to which supplem...Location Based Navigation System (LBNS) is a specific Location Based Service (LBS) purely for navigational purpose. These systems resolve position of a user by using GNSS/GPS positioning technologies, to which supplementary information on goods and services are tagged. The navigation services have become popular and can be installed on mobile phones to provide route information, location of points of interest and user’s current location. LBS has continued to face challenges which include “communication” process towards user reference. Location Based Service System conveys suitable information through a mobile device for effective decision making and reaction within a given time span. This research was geared at understanding the state of LBS technology acceptance and adoption by users in Nairobi Kenya. To do this a quantitative study was carried out through a questionnaire, to investigate mobile phone users’ response on awareness and use of LBS technology. Testing the growth of this technology in this region compared to predictions in previous studies using Technology Acceptance Model (TAM), it is evident that many users may be aware of GPS functionality in mobile phones but are certainly yet to fully embrace the technology as they rarely use it. This points to some underlying challenges towards this technology within this part of the World, thereby recommending for deliberate monitoring and evaluation of LBS technology for sustenance growth based on user satisfaction and acceptance for improved usability.展开更多
为了研究出行者对旅游出行服务的使用意向,基于出行即服务(mobility as a service, MaaS)环境考虑心理需求构建了服务接受模型(service acceptance model, SAM)。通过网络问卷调查方法获取MaaS影响因素的主观评价数据,基于结构方程模型...为了研究出行者对旅游出行服务的使用意向,基于出行即服务(mobility as a service, MaaS)环境考虑心理需求构建了服务接受模型(service acceptance model, SAM)。通过网络问卷调查方法获取MaaS影响因素的主观评价数据,基于结构方程模型检验了SAM的假设及其内部一致性、可靠性、收敛效度和判别效度。结果表明:感知有用性对出行者使用意向的正向影响最大,感知易用性次之,而感知风险呈负向作用;感知有用性和感知易用性影响出行者的习惯模式一致性,进而间接影响出行者使用意向;心理需求满足对使用意向具有重要作用,出行者的自主性、能力、关联性及利他性等心理需求因素影响感知有用性、感知易用性和感知风险,进而间接影响出行者使用意向;SAM可有效地描述旅游出行服务使用意向,并为异质性出行者在制定精细化、差异化策略时提供支持。展开更多
The Systematic Literature Review(SLR)presented in the document focuses on the acceptance of social media(SM)platforms,particularly through the lens of the Unified Theory of Acceptance and Use of Technology(UTAUT),Tech...The Systematic Literature Review(SLR)presented in the document focuses on the acceptance of social media(SM)platforms,particularly through the lens of the Unified Theory of Acceptance and Use of Technology(UTAUT),Technology Acceptance Model(TAM),Theory of Planned Behavior(TPB)and other relevant theories.The review involves a comprehensive analysis of the most used theories of acceptance models,the methods for selecting studies,and the results and findings from the reviewed studies.The study also discusses the accomplishment of research goals and creates a research framework to guide future research.The geographic scope of the studies is also examined,providing insights into the distribution of studies across different countries.The review adheres to the PRISMA(Preferred Reporting Items for Systematic Reviews and meta-Analyses)guidelines for reporting systematic reviews and employs a theory-based approach,categorizing selected articles based on their theoretical foundations.The review’s methodology involves the use of empirical evidence that meets predetermined inclusion criteria and addresses specific research questions.The document provides a detailed account of the steps involved in the systematic review,including the identification,screening,eligibility determination,and selection of studies.The review also offers implications for theory and practice,addresses limitations,and suggests areas for future research.展开更多
移动互联网中具备移动性、社交性和基于位置的服务(LBS,location based service)最具发展潜力。通过分析文献和研究调研提出扩展后的技术接受模型(TAM),并且对最终模型的假设条件用统计软件进行了验证。实证证明了移动LBS业务的使用意...移动互联网中具备移动性、社交性和基于位置的服务(LBS,location based service)最具发展潜力。通过分析文献和研究调研提出扩展后的技术接受模型(TAM),并且对最终模型的假设条件用统计软件进行了验证。实证证明了移动LBS业务的使用意向受感知易用性、感知娱乐性、网络外部性和隐私这四大因素的显著影响。最后对本研究结果进行了讨论,在指出研究意义的同时指出了不足之处。展开更多
文摘Location Based Navigation System (LBNS) is a specific Location Based Service (LBS) purely for navigational purpose. These systems resolve position of a user by using GNSS/GPS positioning technologies, to which supplementary information on goods and services are tagged. The navigation services have become popular and can be installed on mobile phones to provide route information, location of points of interest and user’s current location. LBS has continued to face challenges which include “communication” process towards user reference. Location Based Service System conveys suitable information through a mobile device for effective decision making and reaction within a given time span. This research was geared at understanding the state of LBS technology acceptance and adoption by users in Nairobi Kenya. To do this a quantitative study was carried out through a questionnaire, to investigate mobile phone users’ response on awareness and use of LBS technology. Testing the growth of this technology in this region compared to predictions in previous studies using Technology Acceptance Model (TAM), it is evident that many users may be aware of GPS functionality in mobile phones but are certainly yet to fully embrace the technology as they rarely use it. This points to some underlying challenges towards this technology within this part of the World, thereby recommending for deliberate monitoring and evaluation of LBS technology for sustenance growth based on user satisfaction and acceptance for improved usability.
文摘为了研究出行者对旅游出行服务的使用意向,基于出行即服务(mobility as a service, MaaS)环境考虑心理需求构建了服务接受模型(service acceptance model, SAM)。通过网络问卷调查方法获取MaaS影响因素的主观评价数据,基于结构方程模型检验了SAM的假设及其内部一致性、可靠性、收敛效度和判别效度。结果表明:感知有用性对出行者使用意向的正向影响最大,感知易用性次之,而感知风险呈负向作用;感知有用性和感知易用性影响出行者的习惯模式一致性,进而间接影响出行者使用意向;心理需求满足对使用意向具有重要作用,出行者的自主性、能力、关联性及利他性等心理需求因素影响感知有用性、感知易用性和感知风险,进而间接影响出行者使用意向;SAM可有效地描述旅游出行服务使用意向,并为异质性出行者在制定精细化、差异化策略时提供支持。
文摘The Systematic Literature Review(SLR)presented in the document focuses on the acceptance of social media(SM)platforms,particularly through the lens of the Unified Theory of Acceptance and Use of Technology(UTAUT),Technology Acceptance Model(TAM),Theory of Planned Behavior(TPB)and other relevant theories.The review involves a comprehensive analysis of the most used theories of acceptance models,the methods for selecting studies,and the results and findings from the reviewed studies.The study also discusses the accomplishment of research goals and creates a research framework to guide future research.The geographic scope of the studies is also examined,providing insights into the distribution of studies across different countries.The review adheres to the PRISMA(Preferred Reporting Items for Systematic Reviews and meta-Analyses)guidelines for reporting systematic reviews and employs a theory-based approach,categorizing selected articles based on their theoretical foundations.The review’s methodology involves the use of empirical evidence that meets predetermined inclusion criteria and addresses specific research questions.The document provides a detailed account of the steps involved in the systematic review,including the identification,screening,eligibility determination,and selection of studies.The review also offers implications for theory and practice,addresses limitations,and suggests areas for future research.
文摘移动互联网中具备移动性、社交性和基于位置的服务(LBS,location based service)最具发展潜力。通过分析文献和研究调研提出扩展后的技术接受模型(TAM),并且对最终模型的假设条件用统计软件进行了验证。实证证明了移动LBS业务的使用意向受感知易用性、感知娱乐性、网络外部性和隐私这四大因素的显著影响。最后对本研究结果进行了讨论,在指出研究意义的同时指出了不足之处。
