Interpersonal Climate Change Communication in Florida Using Quantile Regression

Climate change is described as a potentially catastrophic phenomenon with the capacity to disrupt agricultural production, economies, health systems, education, and infrastructure, among other systems. In Florida, climate change is a concern because of the state’s extensive coastline and its influence on the economy, as well as residents’ safety and well-being. As early as 2007, researchers forecasted that vulnerable wetlands, mangroves, fisheries, and coastal infrastructure in Florida may be significantly damaged or destroyed by 2060. Climate change communication (CCC) is described as a complex problem that requires several layers of attention, especially in achieving the desired outcome of behavior change. Previous research suggested that climate change communicators would be more effective if they understood their audiences and their communication capacities. The purpose of the study was to determine the impact of demographic factors on social communication for residents of Florida. A survey was used to collect the data through an address-based sampling (ABS) method, where a total of 318 usable responses were received from Florida residence 18 years or older. A latent construct for describing social communication (Social Communication Index [SCI]) was created as the dependent variable and was tested against eight variables using a quantile regression approach. Using quantiles in 0.1 intervals, the results showed that knowledge, age, income, newspaper use, urbanicity, and race affected the SCI in one or more quantiles. Social media, sex, and religiosity were insignificant throughout all quantiles. While most of the results align with previous research, there is the need for further probing into social communication on climate change to ensure that audience segments are provided with climate change information through the channels they primarily use.

Communication on Road Safety in Cameroon: Representation in the Press and Government Strategy

Road safety is a major concern in Cameroon, due to the multiplicity of road accidents resulting in the loss of human lives and the deterioration of road infrastructures. In 2019, the year marking the end of the United Nations decade of actions for road safety, the number of deaths on Cameroonian roads was 937. In this article, we have selected to examine the theme of road safety in the Cameroonian press and to look at awareness-raising strategies on the same subject. Our objective is to highlight the importance of communication in solving road safety problems. We therefore asked ourselves the following questions: How is the topic of road safety dealt with in the media? In combination with awareness campaigns, are the representations conveyed through the press sufficient to contribute to a change in road users behaviour? The option of studying both the representations of road safety that we have chosen has enabled us to show how the co-production of this public problem can be explained through the interrelations between the media and institutional fields. We initially postulated that communication achieves its objective in road safety campaigns when it integrates mixed strategies including campaigns aimed at road users, information for the general public through the press and social marketing campaigns aimed at changing behaviour. After a content analysis of articles published on road safety in three newspapers and an analysis of the messages disseminated in the posters and flyers produced during awareness campaigns, we found that awareness-raising through the media is not enough on its own. We therefore conclude that it is important to combine marketing techniques, citizen education and awareness raising aimed at changing user behaviour in road safety communication strategies. The target strategy is also important because each road safety message is addressed to a specific target group that plays a specific role

Communicative Social Proximity, a Determinant of Attention to the Message in Organisations

Organisations delude themselves on the fact that the obligation for employees to achieve their goals is the guarantee of a good attention to the managers’message.In order to examine the impact of communicative social proximity on the attention paid to the message in the organizational environment,an experimental study is used in which,through virtual communication,the impact of the affective and cognitive-emotional dimension of the message on the attention paid to the manager’s instructions is explored.It emerges that the closer the employees are to the manager through the non-verbal and verbal dimensions of communication,the more they pay attention to the manager’s message.

Marketing Research on Hotel Industry using WeChat to Transform Customer Traffic

The hotel industry is trying to use "private traffic" to promote direct channel reservation.From the perspective of social trust, the structural equation model is used to verify the social interactions between hotel and customers on WeChat, the interactions between customers’ WeChat friends, WeChat community interaction, and the relationship between brand communication and hotel direct sales. The results show that the interaction between customers’ WeChat friends and WeChat community interaction can promote customers to order hotel products from the hotel’s direct channel, and brand communication plays two completely opposite moderating roles in this process. Therefore, it is proposed that hotels should use WeChat to carry out marketing work strategically, so as to avoid excessive dependence on distribution channels.

How Artificial Intelligence and Virtual Reality Benefit the Elderly and Individuals with Disabilities

The growing and evolving use of emerging technology including Artificial Intelligence(AI)and Virtual Reality(VR),has significantly impacted the lives of two specific groups-the elderly and the disabled.This paper investigates potential reasons for this phenomenon.Clearly,AI and VR Technology alters the everyday lives of people with disabilities and how they navigate the world.Technological developments increasingly work to address the isolation that people with disabilities as well as the elderly experience for they are often unable or limited in how they engage with their communities.This research paper outlines the way technology has improved social communication,information distribution,and day-to-day living for those with disabilities and the elderly.Undoubtedly,the internet has transformed social communication and interaction for most people.Socially isolated individuals with disabilities have gained exposure to social environments through social media.Moreover,the broad range of information available on the internet has increased access to resources such as government services,health services,and social services support.On a related point,assistive devices have enabled disabled people including many seniors to overcome motor,sensory,or cognitive difficulties that may have previously hindered them from performing daily tasks.However,although AI and VR technology has been effectively integrated in the lives of those with disabilities,many such individuals lack access to commonplace technologies,like a personal computer.This paper examines how AI and VR technology has enhanced communication,information access,and everyday activities for the disabled and aging communities despite such socio-economic limitations.