Discrete Choice Analysis of Temporal Factors on Social Network Growth

Social networks like Facebook, X (Twitter), and LinkedIn provide an interaction and communication environment for users to generate and share content, allowing for the observation of social behaviours in the digital world. These networks can be viewed as a collection of nodes and edges, where users and their interactions are represented as nodes and the connections between them as edges. Understanding the factors that contribute to the formation of these edges is important for studying network structure and processes. This knowledge can be applied to various areas such as identifying communities, recommending friends, and targeting online advertisements. Several factors, including node popularity and friends-of-friends relationships, influence edge formation and network growth. This research focuses on the temporal activity of nodes and its impact on edge formation. Specifically, the study examines how the minimum age of friends-of-friends edges and the average age of all edges connected to potential target nodes influence the formation of network edges. Discrete choice analysis is used to analyse the combined effect of these temporal factors and other well-known attributes like node degree (i.e., the number of connections a node has) and network distance between nodes. The findings reveal that temporal properties have a similar impact as network proximity in predicting the creation of links. By incorporating temporal features into the models, the accuracy of link prediction can be further improved.

Kinetic Modeling of an Opinion Model on Social Networks

It is commonly accepted that, on social networks, the opinion of the agents with a higher connectivity, i.e., a larger number of followers, results in more convincing than that of the agents with a lower number of followers. By kinetic modeling approach, a kinetic model of opinion formation on social networks is derived, in which the distribution function depends on both the opinion and the connectivity of the agents. The opinion exchange process is governed by a Sznajd type model with three opinions, ±1, 0, and the social network is represented statistically with connectivity denoting the number of contacts of a given individual. The asymptotic mean opinion of a social network is determined in terms of the initial opinion and the connectivity of the agents.

基于改进24Model-ISM-SNA建筑工人不安全行为关联路径研究

建筑施工现场环境复杂,为有效控制不安全行为发生,基于行为安全“2-4”模型对360份具有代表性的建筑安全事故调查报告进行分析,提取出22个不安全行为的主要影响因素。利用灰色关联分析方法(GRA)改进的集成ISM-SNA模型,将不安全行为风险因素划分为表层、过渡层与深层,然后对风险因素进行可视化分析、中心度分析及凝聚子群分析,揭示了各致因因素间的关联关系和传导路径。结果表明,建筑工人不安全行为影响因素可划分成7级3阶的多级递阶结构,安全意识、现场监管、外部环境是建筑工人不安全行为的关键影响因素,同时现场监管和隐患排查到位能有效降低不安全行为的发生。

Modeling online social networks based on preferential linking

We study the phenomena of preferential linking in a large-scale evolving online social network and find that the linear preference holds for preferential creation, preferential acceptance, and preferential attachment. Based on the linear preference, we propose an analyzable model, which illustrates the mechanism of network growth and reproduces the process of network evolution. Our simulations demonstrate that the degree distribution of the network produced by the model is in good agreement with that of the real network. This work provides a possible bridge between the micro=mechanisms of network growth and the macrostructures of online social networks.

Using IQA to Extract Mental Models Concerning Quality Evaluation Factors for Social Networking Services on Smartphones

Although today’s users of mobile phones are afforded increasing control as the popularity and richness of information provided by smartphones increases, how these users make choices and evaluations cannot be explicitly expressed. This study uses an acute observation of designers of technology and aesthetics to conduct a mental-model analysis of smartphones with the purpose of explicitly identifying the differences in the schemas of users. This study also modifies the mental model to evaluate the practicability of the mental model. Hence, this study investigates groups of subjects, comparing freshmen and graduating students froma college of design, and adopts a schematized data collection and analysis approach, Interactive Qualitative Analysis (IQA), to ascertain the relationships between factors and establish a complete user mental model. The study results present 11 primary affinity factors: “Pricing,” “Advertisement,” “User Interface,” “Innovation Functions,” “System Maintenance,” “Privacy,” “Utility Functions,” “Personalization,” “Network Performance,” “Customer Service,” and “Multimedia Contents.” The primary driver in evaluating smartphones is found to be “Pricing” for graduating students and “Privacy” for freshmen. The two groups share the same final effect factor, “Multimedia Contents.” This study has successfully identified differences between the different mental models of the two groups, supporting the method that using IQA to perform a quality evaluation of social networking for smartphones is effective. Consequently, platform developers can understand user demand through a mental model and can design good platform functions to effectively improve users’ experience of smartphones.

SNS model for providing social network channels through queries

Users can obtain the information through a basic web searching and find the answer to the questions directly,but maybe the expected answer does not exist.Besides,we do not know the update of new information in time.The online social networking services spread quickly and store many user data,but these data are worth less and may be unreliable answer to users’ questions.Users can obtain the simple answer but can not expect more additional information in knowledge question-answering(QA)system.In this paper,we design the system with the advantages of knowledge QA system,web searching and characteristics of social networking service for providing social network channel based on the query and answer without users’ contact network.The user can obtain real-time answers by the user network interested in users’ querires through the network channel of this system,get the additional information effectively and share it with others in the social network channel in this system.

Interaction Dynamics in a Social Network Using Hidden Markov Model

Agents interactions in a social network are dynamic and stochastic. We model the dynamic interactions using the hidden Markov model, a probability model which has a wide array of applications. The transition matrix with three states, forgetting, reinforcement and exploration is estimated using simulation. Singular value decomposition estimates the observation matrix for emission of low, medium and high interaction rates. This is achieved when the rank approximation is applied to the transition matrix. The initial state probabilities are then estimated with rank approximation of the observation matrix. The transition and the observation matrices estimate the state and observed symbols in the model. Agents interactions in a social network account for between 20% and 50% of all the activities in the network. Noise contributes to the other portion due to interaction dynamics and rapid changes observable from the agents transitions in the network. In the model, the interaction proportions are low with 11%, medium with 56% and high with 33%. Hidden Markov model has a strong statistical and mathematical structure to model interactions in a social network.

Online social network model with renewal and accelerated growth

Based on observation of the growing mechanism in Twitter-like online social networks, an online social network （OSN） evolution model was proposed, a renewal mechanism for the old nodes and an accelerated growth mechanism was introduced for the new nodes, comparing with the native copying model. Topological characteristics of the generated networks, such as degree distribution, average shortest-path length and clustering coefficient, are analyzed and numerized. These properties are validated with some crawled datasets of real online social networks.

Modeling Reading and Replying Activities in a BBS Social Network

This paper is devoted to analyze and model user reading and replying activities in a bulletin board system （BBS） social network. By analyzing the data set from a famous Chinese BBS social network, we show how some user activities distribute, and reveal several important features that might characterize user dynamics. We propose a method to model user activities in the BBS social network. The model could reproduce power-law and non-power-law distributions of user activities at the same time. Our results show that user reading and replying activities could be simulated through simple agent-based models. Specifically, manners of how the BBS server interacts with Internet users in the Web 2.0 application, how users organize their reading lists, and how user behavioral trait distributes are the important factors in the formation of activity patterns.

Human settlement's social network analysis based on spatial trend surface model:a case study of Chongqing Municipality

Integrated with GIS and remote sensing(RS) technology,a systematic analysis and its methodology for human-settlements social environment has been introduced.This methodology has been called spatial trend field model(STFM).STFM's application history in the field of human-settlements social environment has been discussed at first.Then,some index data models have been created through STFM,which include population density trend field,human activity strength trend field,city-town spatial density trend field,urbanization ratio trend field,road density trend field,GDP spatial density trend field and PER-GDP spatial density trend field.With all above-mentioned indexes as input data,through Iterative Self-Organizing Data Analysis Techniques Algorithm(ISODATA),this paper makes a verification study of Chongqing municipality.The result of the case study confirms that STFM methodology is credible and has high efficiency for regional human-settlements study.

A Trust Evaluation Model for Social Commerce Based on BP Neural Network

Recent years we have witnessed the rapid growth of social commerce in China, but many users are not willing to trust and use social commerce. So improving consumers’ trust and purchase intention has become a crucial factor in the success of social commerce. Business factors, environment factors and social factors including twelve secondary indexes build up a social commerce trust evaluation model. Questionnaires are handed out to collect twelve secondary indexes scores as input of BP neural network and composite score of trust as output. Model simulation shows that both training samples and test samples have low level of average error and standard deviation, which certify that the model has good stability and it is a good method for evaluating social commerce trust.

Simulating the Effect of Social Network Structure on Workflow Efficiency Performance

The effect of social network structure on team performance is difficult to investigate using standard field observational studies. This is because social network structure is an endogeneous variable, in that prior team performance can influence the values of structural measures such as centrality and connectedness. In this work we propose a novel simulation model based on agent-based modeling that allows social network structure to be treated as an exogeneous variable but still be allowed to evolve over time. The simulation model consists of experiments with multiple runs in each experiment. The social network amongst the agents is allowed to evolve between runs based on past performance. However, within each run, the social network is treated as an exogenous variable where it directly affects workflow performance. The simulation model we describe has several inputs and parameters that increase its validity, including a realistic workflow management depiction and real-world cognitive strategies by the agents.

Attacks and Countermeasures in Social Network Data Publishing

With the increasing prevalence of social networks, more and more social network data are published for many applications, such as social network analysis and data mining. However, this brings privacy problems. For example, adversaries can get sensitive information of some individuals easily with little background knowledge. How to publish social network data for analysis purpose while preserving the privacy of individuals has raised many concerns. Many algorithms have been proposed to address this issue. In this paper, we discuss this privacy problem from two aspects： attack models and countermeasures. We analyse privacy conceres, model the background knowledge that adversary may utilize and review the recently developed attack models. We then survey the state-of-the-art privacy preserving methods in two categories： anonymization methods and differential privacy methods. We also provide research directions in this area.

A Semantic Model for Socially Aware Objects

The Internet of Things (IoT) assumes that things interact and exchange information thus defining the future of pervasive computing environments. The integration between people and interconnected objects realizes a new physical and social space and opens new frontiers in context awareness and objects adaptation. In this paper we investigate the possibility of creating socially aware objects able to interact not only among themselves but also with human beings sharing the same environment. The main contribution of this work is to provide a knowledge model for social context-awareness and reasoning using an ontology-based context modeling, a user model and exploiting of social networks. This model is part of a larger framework called So Smart that aims at empowering networks of interconnected objects with social context awareness in order to improve their social interaction with people.

Antecedents of Social Network Trust in SNS Usage: The Moderating Role of Offline Familiarity

With the rapid development of social networks, there is a focus on marketing strategies and business models that are based on social media. In the academic world, scholars believe that online trust is a key factor contributing to online purchasing behavior. This article explored several factors in social media trust and verified the moderating role of offline familiarity by using relevant research on online trust in conjunction with a structure equation model. The results show that independent variables such as reputation, SNS interaction, information quality, reciprocity, satisfaction and shared values have a positive influence on trust, whereas perceived similarity does not, and information quality is the most important factor. In addition, offline familiarity significantly moderates the relations between information quality, reciprocity, reputation, shared values and social media trust. This information is important to assist companies in developing an effective social network marketing strategy.