Modes of Persuasion in Barack Obama's First Inaugural Speech

Based on three aesthetic criteria of logos, pathos and ethos in classic rhetoric theory, this article analyzes the modes of persuasion applied in Barack Obama's first inaugural speech. It has been found out that the perfect combination of these three appeals endows the speech with the rhetoric charm, passion and art of language which efficiently helps Obama to guarantee the political success in election.

演讲·劝说·诉诸·语篇

本文以英语语篇修辞理论为指导，分析英语演讲辞中的理性诉诸、情感诉诸、人品诉诸等手段的修辞作用。本文认为，从语篇角度来看，演讲辞中词语、句子层面上的修辞现象以及存于篇章层次上的修辞现象都与劝说有关，这些修辞现象为实现上述三种诉诸共同起作用，根据演讲者不同的动机，而各有侧重。而三诉诸的最终目的是加强劝说的效果，以理、情、信服人。从演讲辞作者联系到其他语体的语篇分析，认为对劝说的目的、对象、诉诸手段的分析同样适合其他语体，并提出；从篇章层面分析诉诸的手段有助干语篇整体理解和教学，使我们能跳出词句的框框，从整体去把握语篇。