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Analysis of Innovative Paths for Enterprise Marketing Management Development Strategy under the Background of New Media
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作者 Tao Chi 《Proceedings of Business and Economic Studies》 2024年第3期28-34,共7页
From the perspective of enterprise marketing strategy planning,innovative research should be conducted based on the current trends in new media.The findings should be applied to practical activities within enterprises... From the perspective of enterprise marketing strategy planning,innovative research should be conducted based on the current trends in new media.The findings should be applied to practical activities within enterprises to achieve innovation in marketing strategy decision-making in the new media environment.Enterprises should adopt advanced communication transmission technologies and big data processing capabilities to effectively leverage the hidden value and promotional planning advantages of network media platforms.This approach can enhance customer loyalty and increase demand for new products.Enterprises should integrate into the continuously evolving new media landscape,explore their potential business characteristics,and innovate promotional methods.By effectively combining product information with digital media content,companies can ultimately achieve significant increases in corporate interests. 展开更多
关键词 New media enterprise marketing management development strategy INNOVATION
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Economic management and innovation strategies of enterprises under market economy conditions
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作者 Qing LI 《International Journal of Technology Management》 2015年第3期19-21,共3页
Under the highly competitive market economy management system, economic management of Chinese enterprises tends to be diversity. With the continuous development of market economy, enterprises need choose the appropria... Under the highly competitive market economy management system, economic management of Chinese enterprises tends to be diversity. With the continuous development of market economy, enterprises need choose the appropriate management methods according to the actual situation, which is to help enterprises to survive in the highly competitive environment. However, due to a variety of external factors, economic management situation is not optimistic. And it increases their sense of crisis. This article will make a systematic analysis of management strategies as the point of the enterprise management mode and innovation strategy under market economy. 展开更多
关键词 market economy enterprise economy management strategy
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Marketing Path of Enterprise Brand Management Under the New Economic Situation
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作者 Tongfei Lin Qiansha Zhang 《Proceedings of Business and Economic Studies》 2023年第2期33-38,共6页
Under the new economic situation, the previous marketing concept of “good wine needs no bush” is now applicable to the operation and development of modern enterprises. Therefore, enterprises must actively innovate m... Under the new economic situation, the previous marketing concept of “good wine needs no bush” is now applicable to the operation and development of modern enterprises. Therefore, enterprises must actively innovate marketing concepts and pay adequate attention to brand management. Only in this way can enterprises develop sustainably in a highly competitive market environment. We explore and analyze the significance and existing problems of enterprise brand management marketing under the new economic situation and put forward a marketing path in hope that this research will contribute to the development of enterprises. 展开更多
关键词 New economic situation enterprise Brand management marketING
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Enhance product development capabilities and standardized management of enterprise 被引量:1
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作者 Qian Zhang Lixia Ren Zheng Wang 《International Journal of Technology Management》 2013年第9期116-118,共3页
Standardization is the fundamental guarantee of the enterprise to ensure product quality, and improve market competitiveness; an important means of increasing economic efficiency and improving enterprise management le... Standardization is the fundamental guarantee of the enterprise to ensure product quality, and improve market competitiveness; an important means of increasing economic efficiency and improving enterprise management level. Since the reform and opening, the adoption of international standards and foreign advanced standards as a major technical and economic policy and active promotion of it, has played a significant role in promoting economic development and improve our products competitive in the international market. Some of the industry increased awareness of the standardization in the fierce competition in the market, making the standardization as a competitive means to promote industrial upgrading and technological progress. 展开更多
关键词 standardized management enterprise market
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Market-oriented Construction of Enterprise Economic Management Model
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作者 Yuhang Zhou 《Proceedings of Business and Economic Studies》 2019年第3期8-11,共4页
With the development and progress of the market economy,enterprises intending to enhance the market value of economic activities must integrate the core of enterprise economic management,stimulate their creativity,and... With the development and progress of the market economy,enterprises intending to enhance the market value of economic activities must integrate the core of enterprise economic management,stimulate their creativity,and effectively realize economic goals,and transforming from production factors to management factors.The enterprises must create a strategic economic management model that is more suitable for market demand and promote sustainable development.This paper analyses the importance of market-oriented enterprise economic management model and discusses specific strategies for reference. 展开更多
关键词 market ORIENTATION enterprise ECONOMIC management model IMPORTANCE strategy
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Research on Risk Management Strategy of Shipping Enterprise
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作者 Qian Kun Duan Gui-jun Peng-fei Zhang 《Journal of Shipping and Ocean Engineering》 2015年第2期75-79,共5页
Risk management is to identify and assess risk in the process of shipping enterprise operation, then to make resolution to solve the risk, it is very important to the survival and development of shipping enterprises. ... Risk management is to identify and assess risk in the process of shipping enterprise operation, then to make resolution to solve the risk, it is very important to the survival and development of shipping enterprises. In this paper, it analyzes the characteristics of shipping enterprise risk, and puts forward countermeasures and suggestions to improve the shipping enterprise risk management. 展开更多
关键词 shipping enterprise RISK shipping market risk management.
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Modern Enterprise Human Resource Management and Labor Standards System --Theoretical Innovation in Chinese Labor Economics
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作者 Geping Song Jiahui Xi 《Chinese Business Review》 2003年第2期51-55,共5页
The goal of this paper is to draw a systematical conclusion from relationship between labor standards system and modem enterprise human resource management. The conclusion will be a theoretical gist and provides metho... The goal of this paper is to draw a systematical conclusion from relationship between labor standards system and modem enterprise human resource management. The conclusion will be a theoretical gist and provides methodology foundation for analysis of labor standards system with operable characteristics and rules, which will help to carry out the social economic policy design related to labor standards. The argumentation in this paper belongs to system economics analysis. 展开更多
关键词 labor standards system enterprise human resource management
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Strategies for Improving Enterprise Standardization Management of Tropical Crop Machinery
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作者 Huang Hui 《China Standardization》 2007年第6期26-29,共4页
  There are two categories of tropical crop machinery. One comprises operation machinery that is used for planting, managing and harvesting tropical crops, while the other comprises process machinery for processing ...   There are two categories of tropical crop machinery. One comprises operation machinery that is used for planting, managing and harvesting tropical crops, while the other comprises process machinery for processing tropical crops. Tropical crop machinery is distinguished from other agricultural machinery by the special crops that such machinery cultivates and processes.…… 展开更多
关键词 Strategies for Improving enterprise Standardization management of Tropical Crop Machinery
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Management Innovation of Tourism Complex Development and Operation Enterprises
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作者 ZHANG Chaoxuan 《Journal of Landscape Research》 2019年第3期107-109,共3页
With the vigorous development and construction of tourism complex, tourism enterprises under the new business situation and new situation are faced with different problems and development opportunities. This study foc... With the vigorous development and construction of tourism complex, tourism enterprises under the new business situation and new situation are faced with different problems and development opportunities. This study focuses on the development characteristics and current problems of the tourism complex, and combines the analysis of the consumption characteristics of the target consumers of the complex to discuss the management innovation of the tourism complex development and operation enterprises and find a reasonable management innovation path. 展开更多
关键词 TOURISM COMPLEX TOURISM enterpriseS TARGET market management INNOVATION
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Evaluating Enterprise Content Management Tools in a Real Context
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作者 M. J. Escalona F. J. Domínguez-Mayo +2 位作者 J. A. García-García N. Sánchez J. Ponce 《Journal of Software Engineering and Applications》 2015年第8期431-453,共23页
Managing documentation in a suitable way has become a critical issue for any organization. Organizations depend on the information?they store and they are required to have appropriate mechanisms to support the functio... Managing documentation in a suitable way has become a critical issue for any organization. Organizations depend on the information?they store and they are required to have appropriate mechanisms to support the functional needs of information storage, management and retrieval. Currently, there are several tools in the market, both free software and proprietary license, normally named Enterprise Content Management (ECM) tools, which offer relevant solutions in this context. This paper presents a comparative study among several of the most commonly used ECM tools. It starts with a systematic review of the literature to analyze possible solutions and then it defines a characterization schema instantiated in a particular case, the Regional Government of Andalusia. 展开更多
关键词 Software Engineering STANDARDS METHODOLOGIES enterprise CONTENT management Quality Analysis and Evaluation
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Research on the Influencing Factors of Performance Management Innovation in Inspection Institutions on Enterprise Standardization Construction
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作者 Pengfei Wang 《Proceedings of Business and Economic Studies》 2020年第1期6-14,共9页
As Chinese market economy develops rapidly,the market competing toward that of highlighting product quality level has become increasingly competitive,and enterprise standardization management also starts to play a mor... As Chinese market economy develops rapidly,the market competing toward that of highlighting product quality level has become increasingly competitive,and enterprise standardization management also starts to play a more critical role in the competition.There is a statement of“extrasuperior enterprises sell standards”favored in the business circle,as standard is the magic weapon to improve the market competition of an enterprise and win the competition.In this paper,it firstly analyzes the current development conditions in domestic and foreign inspection institutions,and then studies the influencing factors of performance management innovation in inspection institutions on the enterprise standardization capacity.By analyzing factors influencing performance management innovation,it puts forward the hypothesis for the influence of performance management innovation in inspection institutions on the enterprise standardization construction,and draws a conclusion that the performance management innovation in inspection institutions can exert a positive influence on enterprise standardization capacity. 展开更多
关键词 INSPECTION institutions PERFORMANCE management enterprise STANDARDIZATION
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Project Manager's Competencies in Czech Lottery Industry Enterprise
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作者 Katerina Hrazdilova Bockova Monika Dohnanska +1 位作者 Daniela Hilciikova Radka Vanickova 《Economics World》 2016年第6期274-282,共9页
The presented paper analyses competencies of project manager of the enterprises operating on Czech lottery market. The contribution of the paper consists of two parts. The first part focuses on the basic terminology i... The presented paper analyses competencies of project manager of the enterprises operating on Czech lottery market. The contribution of the paper consists of two parts. The first part focuses on the basic terminology issues and anchors concepts such as project manager and competencies. The second part is dedicated to the analyzing and evaluation of the competencies of ideal project manager of the enterprises operating on Czech lottery market and subsequent presentation and verification. For the analyzing and evaluation of the competencies of ideal project manager, the questionnaire of the scale type with the grade valuation 1-6 was applied within the frame of 20 enterprises operating on the lottery market in Czech Republic. The respondents were from the AG CZ, Ltd. and the competitors of this enterprise. Analyzed data were after the evaluation worked up into the form of graphs. The final output of this paper is the definition of the competencies of ideal project manager operating on Czech lottery market. The paper arose thanks to the project supportted by The Ministry of Education, Slovakia (Project KEGA No. 001DTI-4/2015, proposal of behavior strategies in the difficult social situations in the management of secondary school using the innovative predictive software tools) in cooperation of Dubnicky, Technological lnstitut in Dubnica nad Vahom with AG CZ, Ltd. and The Institute of Technological and Business in Ceske Budejovice. 展开更多
关键词 Czech lottery market lottery enterprise competencies of project managers Czech Republic competency model of project managers definition of project manager's competencies
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Small and Medium-Sized Enterprises Digital Management Facing Difficulties and Solutions
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作者 Jianhui Li 《Proceedings of Business and Economic Studies》 2024年第5期200-205,共6页
The advent of the digital era has provided strong technical support for the high-quality development of the social economy.The integration of the social economy with Internet technology has given rise to new industrie... The advent of the digital era has provided strong technical support for the high-quality development of the social economy.The integration of the social economy with Internet technology has given rise to new industries.However,the traditional development model of small and medium-sized enterprises(SMEs)is increasingly unable to meet the demands of economic growth,and digital management has gradually become a key approach for these enterprises to achieve their development goals.Currently,SMEs face challenges such as talent shortages,insufficient funds,and a lack of awareness regarding transformation.This paper will analyze the difficulties SMEs encounter in implementing digital management and explore potential development paths for their digital transformation. 展开更多
关键词 Small and medium-sized enterprises Digital management market economy
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Win Market by Brand 被引量:1
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作者 FENG Zhende(Dengfeng Chunsheng Refractory Co. Ltd. , Henan, China) 《China's Refractories》 CAS 2002年第4期30-31,共2页
Brand is symbol of product quality and strength of enterprise. As a typical culture in market economy, it has great influences in everyday life. Famous brands attract purchasing , which prospers enterprise. After Chin... Brand is symbol of product quality and strength of enterprise. As a typical culture in market economy, it has great influences in everyday life. Famous brands attract purchasing , which prospers enterprise. After China s entry to WTO, Chinese economy has turned into a new page. As the world manufacturing base, China is to win international market with its own brands. Chunsheng Refractory Ltd. , which specialized in quality silica bricks, has grown in size and strength. And our experiences proved how important the brand is for an enterprise. 展开更多
关键词 REFRACTORIES enterprise management market BRAND
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Chinese Enterprises Eye Enhanced Compliance Management
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《Beijing Review》 2019年第38期40-41,共2页
As more and moreChinese enterprises are going global and developing businesses in the international economic arena, their compliance capability has improved remarkably, helping them gain a bigger share in the world ma... As more and moreChinese enterprises are going global and developing businesses in the international economic arena, their compliance capability has improved remarkably, helping them gain a bigger share in the world market. 展开更多
关键词 CHINESE enterpriseS COMPLIANCE management world market
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电炉炼钢企业国有资产管理体制的模式选择 被引量:1
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作者 宋粉鲜 《工业加热》 CAS 2024年第2期73-76,共4页
鉴于电炉炼钢企业国有资产意义重大,必须分析其管理体制模式选择问题。将传统国有资产管理体制存在问题划分为理论认识层面、操作层面和管理体制层面问题,提出一种新的管理体制模式选择方法。集中式管理和统一运营原则;市场取向原则;政... 鉴于电炉炼钢企业国有资产意义重大,必须分析其管理体制模式选择问题。将传统国有资产管理体制存在问题划分为理论认识层面、操作层面和管理体制层面问题,提出一种新的管理体制模式选择方法。集中式管理和统一运营原则;市场取向原则;政策配套和协调并行原则;勇于创新和积极稳妥原则。结合经典管理模式、传统管理模式存在的问题和相关原则,提出电炉炼钢企业国有资产管理体制模式选择合理化建议:构建专门机构监管资产,实现公平配置;依据清产核资和资产真实状况,集中管理产权,剥离所有权和管理权及使用权,避免资产流失;整合资源,挖掘资产潜在价值,减少资产浪费,并降低管理成本;加大行政单位对国有资产监管力度;加强资产信息化管理;将暗箱操作转换为阳光作业,引入市场机制;将沉淀资产转换为活化资产,扩展融资渠道;将虚位监管转换成制度监控。通过上述研究,力求为电炉炼钢企业国有资产管理提供理论支撑。 展开更多
关键词 电炉炼钢企业 市场取向 市场机制 管理体制
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推进煤矿岗位标准作业流程应用 促进煤矿安全生产形势根本好转
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作者 刘峰 何尚森 张志清 《中国煤炭》 北大核心 2024年第8期1-6,共6页
通过分析煤矿现场安全管理长期以来存在的主要问题,发现员工作业规范欠缺是长期困扰煤矿现场安全管理的重要因素之一,认为煤矿岗位标准作业流程是破解煤矿现场安全规范作业难题、保障煤矿安全生产的有效手段。阐述了煤矿岗位标准作业流... 通过分析煤矿现场安全管理长期以来存在的主要问题,发现员工作业规范欠缺是长期困扰煤矿现场安全管理的重要因素之一,认为煤矿岗位标准作业流程是破解煤矿现场安全规范作业难题、保障煤矿安全生产的有效手段。阐述了煤矿岗位标准作业流程的由来,并对近几年煤炭行业在推广应用煤矿岗位标准作业流程过程中取得的主要成效进行了介绍。提出加快流程标准体系建设、加强流程示范引领与学习共享、强化流程科技创新与总结、持续拓展完善流程体系内容等进一步推进煤矿岗位标准作业流程应用的具体举措。 展开更多
关键词 煤炭企业 岗位标准作业流程 安全生产 现场管理
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区域行政整合、市场扩张与企业高质量发展
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作者 李荣林 汪泽 《云南财经大学学报》 北大核心 2024年第1期1-17,共17页
打破地方保护和降低市场分割是加快统一大市场建设、推动高质量发展的内在要求。基于中国1998—2013年撤县设区改革,采用多时点双重差分法考察区域行政整合是否有利于企业发展质量提升及其作用机制。研究结果表明,区域行政整合对企业全... 打破地方保护和降低市场分割是加快统一大市场建设、推动高质量发展的内在要求。基于中国1998—2013年撤县设区改革,采用多时点双重差分法考察区域行政整合是否有利于企业发展质量提升及其作用机制。研究结果表明,区域行政整合对企业全要素生产率具有正向促进作用,有效提升了企业发展质量;机制检验表明,区域行政整合通过扩大企业市场规模和改善企业管理效率进而促进了企业发展质量提升;并且这种促进作用主要通过民营企业、非出口企业和小规模企业来实现;相较于县,县级市的整合效果更为明显;进一步研究证明,区域行政整合也有助于区域整体发展质量的改善。 展开更多
关键词 区域行政整合 高质量发展 市场扩张 撤县设区 企业管理效率
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基于多维群堆管理的仪控业务标准化体系构建
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作者 李伟 彭运美 +2 位作者 苏本新 郭雅山 管运全 《中国核电》 2024年第3期371-375,共5页
江苏核电有限公司(以下简称“江苏核电”)是国内首家成立独立仪控处室的核电厂,在跨堆型的群堆化生产管理模式下,探索建立仪控业务标准化体系是落实企业精细化管理的迫切需要。基于群堆化管理理念,江苏核电打破不同堆型、不同生产单元... 江苏核电有限公司(以下简称“江苏核电”)是国内首家成立独立仪控处室的核电厂,在跨堆型的群堆化生产管理模式下,探索建立仪控业务标准化体系是落实企业精细化管理的迫切需要。基于群堆化管理理念,江苏核电打破不同堆型、不同生产单元的专业壁垒,推动仪控业务管理由“一体单堆模式化”向“多维群堆精细化”转变,通过顶层规划,以创建仪控部门处级管理层矩阵式管理、科组层多中心多节点辐射式管理模式和仪控专业融合管理制度为基础,采用人才培养“引育用管”、承包商管理“三化”“三抓”、大修实施“四个到位”和“四件法宝”、日常运维“三个管控”等管理方法,实现仪控人、财、物管理的多维度业务标准化,并以智能化平台进行实施管控和通过实践来健全业务管理流程,成功构建了精细化的仪控业务标准化管理体系,提升了仪控系统设备运行的可靠性和核电厂的运营效率。仪控业务标准化管理体系及构建实施的经验,可在同行核电厂维修管理、设备管理等业务领域复制和推广。 展开更多
关键词 标准化体系 仪控 群堆化管理 精细化 核电企业
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区域性股权市场提升场内企业合规管理服务的思考
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作者 赵刚 赵博宇 《山西经济管理干部学院学报》 2024年第2期60-63,共4页
区域性股权交易市场作为我国多层次资本市场的重要组成部分,对场内企业提供融资服务和综合服务。在法治中国建设的大背景下,结合《中华人民共和国公司法》修订等法律建设内容以及“金税四期”工程的推进,充分认识中小微企业对企业合规... 区域性股权交易市场作为我国多层次资本市场的重要组成部分,对场内企业提供融资服务和综合服务。在法治中国建设的大背景下,结合《中华人民共和国公司法》修订等法律建设内容以及“金税四期”工程的推进,充分认识中小微企业对企业合规管理的需求,主动积极拓宽场内企业合规管理服务路径,既能帮助场内企业提质增效,更能对地方经济稳定发展做出积极有益的贡献。 展开更多
关键词 区域性股权市场 场内企业 合规管理 路径
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