Impact of Operating Conditions on the Productivity of Star-Rated Hotels in China's Mainland: Verification from Spatial Metrology

Room occupancy rate is a key indicator of star-rated hotel management quality. This paper takes Cobb-Douglas production function as the theoretical framework. Spatial Moran index of autocorrelation, Spatial Lag Model(SLM) and Spatial Error Model(SEM) are used to analyze the star-rated hotels labor productivity of 31 provincial regions in China's Mainland based on the star-rated hotels statistical data of year 2016. The spatial correlation and spatial difference of the star-rated hotels labor productivity is discussed. This paper studies the impact of three factors on spatial characteristics of star-rated hotels labor productivity in China's Mainland. The econometric estimation results show that:(1) Star-rated hotels labor productivity present significant spatial dependence and spatial difference in China's Mainland.(2) The estimation results of Ordinary least Squares(OLS) are reliable.(3) The reliability of the results obtained by the Spatial Error Model(SEM) analysis is the highest, and has a stronger explanatory power to the spatial relationship of star-rated hotels labor productivity in China's Mainland. The average room occupancy rate has more influence on the labor productivity of the provincial star-rated hotels than the impact of capital and labor.

Economic Valuation of River Conservation towards International Tourists’ Preferences and Willingness to Pay for Ecofriendly Services of Hotel Industry: A Case Study of Namxong River in Vangvieng District, Laos

Using choice experiment, the objective of this study is to estimate international tourists’ preferences and willingness to pay for ecofriendly services which related to river and natural environment conservation of hotel industry in Vangvieng, a popular tourist town in Lao PDR. We used the mixed logit to take into account of preference heterogeneity by allowing coefficients to be normally distributed and assumed to vary among individuals. The result shows that all ecofriendly practices offered in this study are significantly preferred by tourists. Income, age, and education did not have significant effect on the probability of choosing ecologically friendly practices of hotel and attributes to support the ecotourism of the area;however, this study provides important information that female tourists are more receptive to a new alternative. These findings do not only support the provision of good and green services in Vangvieng Town, but will also be useful for policy maker to enhance the sustainability of ecotourism in Laos.

CHINA'S HOTEL INDUSTRY

In June 1995,the ’95 China Hotel Fair,held at the Beijing China World TradeCentre,displayed products from over200 exhibitors from 22 countries,includingChina.The global largest barbecue,All-China Cake Decoration Contest,Cream-Making Contest,China Baking Food andCandy Products Exhibition were also held.

An impact assessment of the COVID‑19 pandemic on Japanese and US hotel stocks

This study proposes two new regime-switching volatility models to empirically analyze the impact of the COVID-19 pandemic on hotel stock prices in Japan compared with the US,taking into account the role of stock markets.The first model is a direct impact model of COVID-19 on hotel stock prices;the analysis finds that infection speed negatively affects Japanese hotel stock prices and shows that the regime continues to switch to high volatility in prices due to COVID-19 until September 2021,unlike US stock prices.The second model is a hybrid model with COVID-19 and stock market impacts on the hotel stock prices,which can remove the market impacts on regime-switching volatility;this analysis demonstrates that COVID-19 negatively affects hotel stock prices regardless of whether they are in Japan or the US.We also observe a transition to a high-volatility regime in hotel stock prices due to COVID-19 until around summer 2021 in both Japan and the US.These results suggest that COVID-19 is likely to affect hotel stock prices in general,except for the influence of the stock market.Considering the market influence,COVID-19 directly and/or indirectly affects Japanese hotel stocks through the Japanese stock market,and US hotel stocks have limited impacts from COVID-19 owing to the offset between the influence on hotel stocks and no effect on the stock market.Based on the results,investors and portfolio managers should be aware that the impact of COVID-19 on hotel stock returns depends on the balance between the direct and indirect effects,and varies from country to country and region to region.

Self-rescue and Transformation of the Hotel Industry in China under the Epidemic

In order to minimize the impact of COVID-19 on entities such as the hotel industry,this article analyzes the development status of the hotel industry under the epidemic and suggests countermeasures for self-rescue and transformation,such as improving basic settings and optimizing management.These strategies provide ideas and suggestions to comprehensively improve the risk response of hotels and the implementation of sustainable development strategy.

面向电子商务的酒店业数字化转型实证分析

数字化转型使得酒店能够利用大数据和分析工具来进行更加精准的市场分析和决策制定。通过分析客户行为数据、市场趋势和竞争对手信息,酒店可以优化其产品组合,制定更加有效的营销策略,以及调整价格策略以最大化利润。数字化转型通过提高互动性、个性化服务、无缝体验和体验式服务等手段,极大地提升了客户体验感。酒店的数字化还有利于通过数据分析来识别运营中的低效之处,从而进行流程优化和成本控制。

产教融合共同体背景下高职院校校企协同育人模式构建与实践——以酒店管理与数字化运营专业为例

针对高职院校校企合作过程中存在的校企双元育人的突出问题,基于产教融合共同体,以酒店管理与数字化运营专业为例,构建校企双主体“价值融合、过程共培、实践互通、文化互融”的协同育人模式。在此基础上,从构建“双主体、多平台”的协同育人保障体系、“双主体、贯通式”的课程体系及“双主体、递进式”的实践教学体系三个方面提出实施路径,有效促进技术技能型人才培养和职业岗位需求的精准对接。

互联网时代下亚朵酒店成本管理现状及优化

当前网络的发展使酒店业市场间的价格透明化,而固有的管理理念下成本的不断提高,导致酒店业的利润空间受到挤压,也让酒店行业面临着巨大挑战。因此酒店行业的成本管理革新变得极其重要。本文基于成本管理理论,以亚朵酒店为例,分析了互联网时代下亚朵酒店的成本管理现状以及酒店成本管理存在的问题。研究发现,亚朵酒店的成本控制制度不规范、酒店运营成本管理不规范和网上平台缺乏统一的定价。因此,酒店行业在日常的经营过程中应学会采用先进科学技术的应用,从而实行科学化、规范化的成本管理模式,合理的成本管理模式可以帮助酒店降低成本的同时进一步增强酒店价格竞争力。同时依靠互联网的宣传,提升酒店的知名度以及民众的认知度获得经济效益,使酒店在激烈的市场竞争中仍可以有较大的发展空间。

电商时代下酒店网络营销策略研究

随着互联网的快速发展,电子商务已经深入各行各业.酒店业作为服务业的重要组成部分,也面临电商时代的挑战和机遇.文章围绕电商时代下酒店网络营销策略展开研究.通过分析酒店网络营销的现状,总结存在的问题,提出了酒店网络营销的优化策略.这些策略包括加强酒店官网建设、重视社交媒体营销、加强网络口碑管理、优化搜索引擎营销等.文章的研究对酒店业在电商时代实现网络营销的创新与发展具有一定的参考价值.

基于Hotelling模型的服装产业供给侧结构性改革

供给侧结构性改革是适应当前国际经济环境新变化的迫切需要,也是应对国内经济发展新常态的客观要求。以经典的Hotelling模型为分析工具,从企业追求利润最大化的角度,研究当前国内服装产业出现结构性失衡和供需错配的原因,指出影响服装产业供给侧结构性改革成效的关键在于服装企业产品的准确定位与差异化竞争,只有如此才能改善服装企业效益,实现国内服装产业的转型升级和可持续发展。

M精品酒店基层员工绩效管理体系优化研究

针对酒店行业面临的现状,如何建立适合的绩效管理体系成为酒店企业寻求发展的重中之重。文章将以M精品酒店为案例,对其现行绩效管理体系进行分析,同时对现有绩效管理的指标,管理的内容,反馈的制度,考核结果的应用四个方面产生的问题进行分解,并提出相应的优化方案,从而形成适合M精品酒店自身需求的绩效管理体系。

空间距离在数字产业化影响产业结构优化过程中的调节效应讨论——以成渝地区双城经济圈为例

文章通过构建时间跨度为2015—2021年的非平衡短面板数据,讨论成渝地区双城经济圈内各市(区县)到两中心的空间距离对于数字产业化影响产业结构优化的调节作用。分别通过构建交乘项、筛选特殊地区样本、以及借用Hotelling竞争模型等方法分析,得出结论:第一,在重庆地区内,存在单独的空间距离调节效应,各区县距离重庆主城区越远,则越无法形成依赖于主城区的经济结构,数字产业化影响产业结构的合理化程度越高;而在四川区域内,同样存在单独的空间距离调节效应,由于成都市的经济规模更大,因而四川区域内各市距离四川成都市越远,产业结构越依赖于成都,故其自身的合理化程度越低。第二,无论是出于中心地带地区数字产业化发展推动当地产业结构合理化还是高级化的角度下,都能得到在双城经济圈的两大中心之间,重庆市区的影响力和辐射效果均强于成都市,对两中心的交界地带产业结构以及数字优化方面存在着更强的空间辐射作用。第三,在双中心影响中心地带的条件下,无论是产业结构的合理化还是产业结构的高级化过程,均反映出了成都重庆双中心对于中心地带全范围内同等影响力的效果。

中高端酒店上市公司财务风险预警模型及应用——以A公司为例

酒店业是我国重要的基础服务产业之一,在经历了大环境的重大冲击后我国酒店业正处于复苏阶段,随着政策的逐渐优化,酒店行业即将迎来拐点,在此环境下,中高端酒店细分市场快速增长。因而选择我国中高端酒店行业中极具代表性的A公司作为研究对象,运用熵值法与功效系数法结合的方式,建立财务风险预警模型,细化服务行业财务风险预警研究,弥补酒店行业财务预警模型的空白之处,具有一定的实际意义。同时,也为其他服务类上市企业提供了一定的借鉴作用。

综合类电商企业差异化定位及定价策略研究——基于产业链视角的Hotelling模型分析

针对近年来综合类电商企业频繁出现的"价格战"现象,本文从产业链的视角构建"单一供应商、双寡头电商"的Hotelling模型,研究电商企业的差异化竞争策略。通过三阶段博弈分析发现,供应商与电商定位具有联动效应,电商利用产品水平差异化实施错位定价并不影响其利润,但利润会随着产品差异化带给消费者价值增值程度的增大而增加,而上下游企业的利润分配则取决于谈判势力的分布。

我国沿海地区劳动密集型产业发展研究——一个改进的Hotelling模型分析视角

对于圆周上n个参与者的Hotelling博弈,其Nash均衡是n个点在圆周上均匀的分布。据此,当市场均衡时,企业的数量与消费者的运输成本成正比,与企业的固定成本成反比。由于劳动密集型产业具有投资小的特点,加之对更低运输成本的不断追求,其在空间上具有广布性,即使发生区域产业转移,也不会改变其广布性的特征。这就为发达国家或地区也广泛存在劳动密集型产业提供了一个合理解释。产业发展规律表明,区域产业类型总是呈现多元性,经济增长方式的转变并不排斥劳动密集型产业,同时,技术进步会增加相关企业的生存能力。因此,在我国沿海发达地区,劳动密集型产业的存在与发展具有合理性,政府不应抛弃而应支持这类企业提升竞争能力。

An Analysis on Hilton International Hotel Group's OperatingStrategies in China

Since the 1980 s, international hotel groups began to enter the Chinese market. One of them is Hilton Hotel——it has been trying to adapt to changes of the external environment, at the same time taking more efficient use of local resources, in order to enhance its advantage in the competition. Through access to a large amount of readings, this paper analyzes Hilton Hotel's operating strategies in four aspects, from the expansion of the franchise market,the brand diversified development model, smiling brand image, to the innovation and personalized services.

Research on the Stress Management Strategies of Hotel Interns:A Case Study of Hotel Z in Foshan

In this study,by the combination of quantitative and qualitative research,the number of valid questionnaires was 217.The results show that there was a positive correlation between stress sources and stress response,and the four stress sources of own ability and quality,interpersonal relationship and communication,role requirements,work environment and atmosphere had a significant predictive effect on work pressure response;different personality characteristics had significant differences in the effect of work stress.

Customer Satisfaction and Hotel Brand Equity： A Structural Equation Modelling Study

In this paper, a structural equation modelling technique was used to examine the effect of brand equity on customer satisfaction in the Egyptian hotel industry. Brand equity was separated into four constructs （brand loyalty, perceived quality, brand awareness and brand associations）, and each one was examined individually. A sample of hotel guests, who accommodated at four- and five-star branded hotels, in four tourism destinations in Egypt, was selected. A structured questionnaire that included established scales was then used to measure brand loyalty, perceived quality, brand awareness, brand associations and customer satisfaction. Data were collected from 280 usable questionnaires answered by hotel guests, and the relationships among the four variables of brand equity and customer satisfaction were examined using correlation analysis and structural equation modelling. The study found that brand loyalty, brand awareness and brand associations all had a significant positive effect on customer satisfaction. Perceived quality, however, did not have any effect. These findings suggest that customer satisfaction is a reasonable measure for the success of branding activities, and that branding managers should focus on brand loyalty, awareness and associations to raise their customers＇ satisfaction.

Research on the application of the environmental protection systems in Lijiang branded hotels

With the rapid development of the tourist industry in Lijiang, the famous hotels in Lijiang not only bring to the local area the enhancement of the international influence and the levels of the service, but also bring the international experience in the management of the environmental protection. Through the field investigation and interviews, the author compares the characteristics of the environmental protection systems that the branded hotels in Lijiang apply, and summarizes the performances that some of the hotels obtain in the application of the environmental protection systems, and finally puts forward the related suggestions for Lijiang on the construction of the national model city of the environmental protection.