One of the core competencies of a supermarket lies in its branding.With the continuous development of the market economy and the ongoing evolution of consumer demand,private brands have progressively emerged as signif...One of the core competencies of a supermarket lies in its branding.With the continuous development of the market economy and the ongoing evolution of consumer demand,private brands have progressively emerged as significant contributors to supermarket growth.However,a pivotal developmental challenge for supermarkets is navigating the innovative decision-making process between private brands and designated manufacturers.This paper aims to investigate the innovative decisions between private brands and designated manufacturers,along with the relevant promotional strategies employed during entry into the United States market.展开更多
With Internet changing the luxury business landscape,new players have emerged such as the Online Private Sales Retailers(OPSRs).These offer online buyers with a choice of limited-time sales to help companies get rid o...With Internet changing the luxury business landscape,new players have emerged such as the Online Private Sales Retailers(OPSRs).These offer online buyers with a choice of limited-time sales to help companies get rid of their overstocks.Luxury brands are no exception.No research has been conducted about how luxury consumers relate with such websites,hence this paper.In an exploratory fashion,interviews with luxury buyers who also buy online on OPSRs,are conducted to get insights on consumers’perceptions and luxury brand equity that selling through OPSRs may have.We find that appropriate product and brand help consumers forget that they are buying brands’unsold stocks,that transferring the luxury webmospheres would be positively perceived,that consumers from these websites are looking for benefits such as freedom of use and brand discovery,rather than personalized offers,that multiple discounts on several OPSRs may damage the luxury-perception of a brand,that the private sales members consider the service to be good enough for the demanded price,and that personalized invitations can help increase online consumers’feelings of desirability and exclusivity.The paper concludes with practical recommendations for both luxury companies and OPSRs.展开更多
According to the reports by World Wide Web,the potential coffee consumer base has a population of 200-250 million in China with huge consumption potential,equals to the total US population.Consumption is limited at th...According to the reports by World Wide Web,the potential coffee consumer base has a population of 200-250 million in China with huge consumption potential,equals to the total US population.Consumption is limited at the current stage,but it is growing rapidly.China is expected to consume over 300,000 tons of coffee bean by 2020 with an average per capita consumption of 200 grams on a yearly basis.展开更多
Since the beginning of 2018, a number of domestic brands claim their ambition to enter the department store channel. Yet without enough preparation of understanding the feature and cruel fact of Chinese department sto...Since the beginning of 2018, a number of domestic brands claim their ambition to enter the department store channel. Yet without enough preparation of understanding the feature and cruel fact of Chinese department store channel, it is liable to cause many national cosmetic brands to fail. Chinese national brands need to prepare in terms of both thinking and resource in order to succeed in expanding the department store channel in China.展开更多
the issues on space design of commercial stores are the main social problems that people put forward to enjoy life after the development of the national market economy in recent period. Because of the restriction of s...the issues on space design of commercial stores are the main social problems that people put forward to enjoy life after the development of the national market economy in recent period. Because of the restriction of space structure and brand culture, the design rules of commercial stores＇ space have made changes of times. Taking consumers as the main body, the space of commercial stores has gradually focused on humanization and characterization.展开更多
文摘One of the core competencies of a supermarket lies in its branding.With the continuous development of the market economy and the ongoing evolution of consumer demand,private brands have progressively emerged as significant contributors to supermarket growth.However,a pivotal developmental challenge for supermarkets is navigating the innovative decision-making process between private brands and designated manufacturers.This paper aims to investigate the innovative decisions between private brands and designated manufacturers,along with the relevant promotional strategies employed during entry into the United States market.
文摘With Internet changing the luxury business landscape,new players have emerged such as the Online Private Sales Retailers(OPSRs).These offer online buyers with a choice of limited-time sales to help companies get rid of their overstocks.Luxury brands are no exception.No research has been conducted about how luxury consumers relate with such websites,hence this paper.In an exploratory fashion,interviews with luxury buyers who also buy online on OPSRs,are conducted to get insights on consumers’perceptions and luxury brand equity that selling through OPSRs may have.We find that appropriate product and brand help consumers forget that they are buying brands’unsold stocks,that transferring the luxury webmospheres would be positively perceived,that consumers from these websites are looking for benefits such as freedom of use and brand discovery,rather than personalized offers,that multiple discounts on several OPSRs may damage the luxury-perception of a brand,that the private sales members consider the service to be good enough for the demanded price,and that personalized invitations can help increase online consumers’feelings of desirability and exclusivity.The paper concludes with practical recommendations for both luxury companies and OPSRs.
文摘According to the reports by World Wide Web,the potential coffee consumer base has a population of 200-250 million in China with huge consumption potential,equals to the total US population.Consumption is limited at the current stage,but it is growing rapidly.China is expected to consume over 300,000 tons of coffee bean by 2020 with an average per capita consumption of 200 grams on a yearly basis.
文摘Since the beginning of 2018, a number of domestic brands claim their ambition to enter the department store channel. Yet without enough preparation of understanding the feature and cruel fact of Chinese department store channel, it is liable to cause many national cosmetic brands to fail. Chinese national brands need to prepare in terms of both thinking and resource in order to succeed in expanding the department store channel in China.
文摘the issues on space design of commercial stores are the main social problems that people put forward to enjoy life after the development of the national market economy in recent period. Because of the restriction of space structure and brand culture, the design rules of commercial stores＇ space have made changes of times. Taking consumers as the main body, the space of commercial stores has gradually focused on humanization and characterization.
