Study on the partner selecting method of strategic alliance inhigh and new technology enterprises

A successful and effective strategic alliance involves many factors, of which selecting a proper partner is the most important factor to achieve the success of the alliance. In view of the characteristics of strategic alliance in high and new technology enterprises and according to the analysis on the standards of partner selecting and the factors of the success of alliance, this paper does some deeper research on the partner selecting and the alliance evaluation process from the perspective of different strategic levels by using a fuzzy comprehensive evaluating method, thus providing a method to select the alliance partner for high and new technology enterprises in China.

新经济下战略联盟合作伙伴选择新机制

在经济全球化和技术经济高速发展的市场经济下,战略联盟发展显现出新的发展趋势。我们必须在联盟合作伙伴选择方面发展一种新的方法以更好地适合联盟的发展。本文在结合传统联盟伙伴选择的基础上,提出更加适合竞争环境下的联盟合作伙伴选择新机制。

中国竞争性购剧联盟的伙伴选择机制浅析

竞争性购剧联盟即一些覆盖市场有重合的电视台为购剧结成的联盟,它们在中国主要分三类:卫视频道之间的联盟、卫视频道与和其有覆盖重合的地面频道之间的联盟、一省之内有覆盖重合的地面频道的联盟;在选择伙伴时,主要应考虑资源的互补性、资源的可整合性、效益的双赢性、组织文化的兼容性、战略目标的一致性、伙伴的可信任性六个指标;最终确定的伙伴选择模型原理是将六个指标的估值加权求和,最大者即为最佳联盟伙伴。