Analysis of Innovative Paths for Enterprise Marketing Management Development Strategy under the Background of New Media

From the perspective of enterprise marketing strategy planning,innovative research should be conducted based on the current trends in new media.The findings should be applied to practical activities within enterprises to achieve innovation in marketing strategy decision-making in the new media environment.Enterprises should adopt advanced communication transmission technologies and big data processing capabilities to effectively leverage the hidden value and promotional planning advantages of network media platforms.This approach can enhance customer loyalty and increase demand for new products.Enterprises should integrate into the continuously evolving new media landscape,explore their potential business characteristics,and innovate promotional methods.By effectively combining product information with digital media content,companies can ultimately achieve significant increases in corporate interests.

Analysis of the Potential for Tourism Development on Semau Island(Case Study at Liman Beach)

Semau Island has enormous potential to become a tourist destination in East Nusa Tenggara.Tourism potential is a variety of resources found in a particular area that can be developed into a tourist attraction.The potential of this island is in the form of natural potential,animal husbandry,maritime culture,and agriculture.This research aims to analyze and classify the level of potential of tourist attractions on Semau Island in improving the regional economy at tourist attractions on Semau Island.The data used is the result of direct interviews with respondents,namely village heads,tourist attraction managers,and local communities.The analytical method used is descriptive qualitative with the SWOT analysis method.The research results concluded that the tourist attraction on Semau Island has the potential to be developed as a superior tourist attraction in Kupang Regency.Strategies or steps that can be taken by managers or local governments to increase tourism development in the form of standard tourism facilities,improving the quality of human resources,and improving infrastructure.

Research on the Development Strategy of Smart Tourism in Hainan Under the Background of Big Data

Hainan is a major tourist province.It is urgent to promote the transformation and upgrading of Hainan’s tourism industry from a traditional service industry to a modern service industry by means of informatization.Smart tourism is a brand-new tourism form and operation mode of tourism transformation and upgrading.Integrating big data technology will make smart tourism more accurate in three aspects:tourism management,tourism service,and tourism marketing,and further enhance the satisfaction of the tourism experience.This paper studies the development status of smart tourism in Hainan,deeply summarizes its existing problems and causes,and puts forward the development strategy of smart tourism in Hainan to promote the healthy development of the tourism industry in Hainan.

Exploration of Teaching Development Strategies for Double-Qualified Teachers in University- Affiliated Hospitals Based on Role Conflict Theory

This study draws on the classic theories and research achievements of university teacher development,and from the perspective of role conflict in social psychology,proposes policy recommendations for the development of clinical teachers in medical colleges,including following different stages of teacher development and designing teaching development strategies at different levels;designing the content and form of teaching development activities to meet the temporal and spatial needs of clinical teachers;and building an academic community for clinical teachers to promote the creation of teaching development behaviors.

Development Strategy of Sichuan Sports Museum under the Background of Cultural and Tourism Integration

Through conducting a SWOT analysis of the Chengdu Sports Institute Museum,and utilizing the 4M management,5W display,and 4P marketing theoretical models,this study explores effective strategies suitable for Sichuan sports museums in terms of functionality,display,and marketing.

Development Strategy of Urban Cultural Scene to Promote the Upgrading of Regional Cultural Consumption in Shaanxi

Regional cultural patterns and characteristics play a positive role in economic and social development.By planning and constructing cultural amenities and creating cultural scenes,the spatial quality and quality of life in a region can be enhanced,facilitating the expansion of cultural consumption.Shaanxi,with its rich historical and cultural resources,positions the capital city of Xi’an as a“world historical city”,boasting a vast number of cultural amenities represented by“cultural facilities”,“cultural activities”,“cultural experiences”,and“cultural services”.The development of urban cultural scene,with the aim of promoting the upgrading of regional cultural consumption in Shaanxi,requires comprehensive planning and a multifaceted approach,particularly in integrating provincial cultural scenes,clarifying the positioning of cultural scenes,innovating cultural scene experience projects,creating cultural scene intellectual property(IP),and empowering cultural scenes through the application of science and technology.

Making the Complicated Simple:A Minimizing Carrier Strategy on Innovative Nanopesticides

The flourishing progress in nanotechnology offers boundless opportunities for agriculture,particularly in the realm of nanopesticides research and development.However,concerns have been raised regarding the human and environmental safety issues stemming from the unrestrained use of non-therapeutic nanomaterials in nanopesticides.It is also important to consider whether the current development strategy of nanopesticides based on nanocarriers can strike a balance between investment and return,and if the complex material composition genuinely improves the efficiency,safety,and circularity of nanopesticides.Herein,we introduced the concept of nanopesticides with minimizing carriers(NMC)prepared through prodrug design and molecular self-assembly emerging as practical tools to address the current limitations,and compared it with nanopesticides employing non-therapeutic nanomaterials as carriers(NNC).We further summarized the current development strategy of NMC and examined potential challenges in its preparation,performance,and production.Overall,we asserted that the development of NMC systems can serve as the innovative driving force catalyzing a green and efficient revolution in nanopesticides,offering a way out of the current predicament.

Sustainable Development Strategy and Tactics of Small Enterprises under Market System

Based on an analysis of small enterprises’features,com-bined with an example which the authors experienced,the sustainable development strategy and tectics that thesmall enterprises can adopt in the new century are dis-cussed and presented in this paper.These strategies arefocusing on one target strategy,finding the vacancystrategy,management characteristic strategy,unitedcompetition strategy and contract management strategy.And the tactics are internal reformation,united refor-mation,technology purchase and technology transfer-ring.

Low cost development strategy for oilfields in China under low oil prices

By reviewing the challenges in the development of oilfields in China under low oil prices,this study analyzes the root causes of cost rising,put forwards the low cost oilfield development strategy and specific paths to realize the strategy,and predicts the development potential and prospect of oilfields in China.In addition to the low grade of the reservoir and high development maturation,the fundamental reasons of development full cost rising of oilfields in China are as follows:(1)Facing the problem of resources turning poorer in quality,we have built production capacity at a pace too fast before making enough technical and experimental preparation;(2)technical engineering service model leads to high service cost;(3)team of oil development expertise and matched engineering system cannot satisfy the technical requirements of stabilizing oil production,controlling water cut and fine development.To realize development at low cost,the core is to increase economic recoverable reserves.The concrete paths include:(1)to explore the"Daqing oilfield development culture",improve the ability of leaders in charge of development,and inspire potential of staff;(2)to improve the ability of reservoir dynamics control,and implement precise development by following scientific principles;(3)to speed up integration of water flooding and enhanced oil recovery(EOR)and technological upgrading in order to enhance oil recovery;(4)to innovate key techniques in gas flooding and accelerate the industrial popularization of gas flooding;(5)to break the related transaction barriers and create new management models;and(6)to collaboratively optimize strategic layout and cultivate key oil bases.Although oilfield development in China faces huge challenges in cost,the low-cost development strategy will succeed as long as strategic development of mature and new oil fields is well planned.The cores to lower cost are to control decline rate and enhance oil recovery in mature oil fields,and increase single well productivity through technical innovation and improve engineering service efficiency through management innovation in new oil fields.

The Study of Strategy for the Development of Ying Charoen Market to Become Environment-Friendly Market

The results of using microorganism to clean appliances and buildings show that it was a highly efficient method.The researcher found that microorganism was more human and animal friendly than chemicals,and was good for environment as well.Ying Charoen Market was constructed in the year 1955,so it has existed for more than 63 years.The market has all kinds of food and has been a food center for people living in Northern Bangkok for a long time.Thus,it is not surprising that the market is also the center of people,garbage,and pollution,which produce negative effects on the environment.The research population consists of stakeholders(owner,managers,employees,suppliers,vendors,and consumers)in Ying Charoen Market.In details,there are 1,512 vendors in the market,which can be classified into 15 groups according to the main types of products.This study used mixed methods of methodology,in particular,exploratory sequential method.It was a qualitative research and an action participatory research.The objectives were to study the current condition,context,factors,and problems of Ying Charoen Market that are related with the environment,and to establish strategies for developing Ying Charoen Market to become environment-friendly.The data were analyzed by content analysis.The results expected from this research is to have a guidance for producing the strategy of environment management,which will lead to the participation of related people,lower cost in the long term,and good health for employees,vendors,and consumers in the market,as well as positive effects on the environment in general.In addition,the research is piloting the service of how to operate business in environment-friendly way.It is also a model for other markets or enterprises all over the country,presenting them how to manage their business to become sustainable and environment friendly.

Qinghai's Strategy For Foreign Economic and Trade Development

Qinghai Province in northwest China has recently drawn up its strategy for foreign economic and trade development. The highlights include optimizing its investment climate, developing channels for introducing foreign capital and making good use of foreign funds, the development of natural resources and the reform of its medium-to-large enterprises to improve and benefit the development of its

Optimization and implementation strategy of ESCO driving force in the development of energy-saving transformation market of existing buildings

The development of the existing building energy-saving transformation market is inseparable from the internal driving force of ESCO.Giving full play to the driving role of ESCO scientifically is the internal requirement to promote the healthy and orderly operation of the existing building energy-saving transformation market.This paper summarizes the practical experience of developing ESCO driving force operation in foreign existing building energy-saving transformation market,analyzes the bottleneck of developing ESCO driving force operation in China’s existing building energy-saving transformation market,and puts forward useful practical enlightenment based on the comparison between home and abroad;According to the optimization principle of ESCO driving force operation in the development of existing building energy-saving transformation market,the optimization design framework of ESCO driving force is proposed,and the implementation strategy of ESCO driving force optimization in the development of existing building energy-saving transformation market is planned.In order to optimize and improve the effectiveness of the operation and development of the energy-saving transformation market of existing buildings with the internal driving force of ESCO.

Development Strategy of Green Marketing of Pharmaceutical Enterprises against the Background of Building a Beautiful China

Objective To study the key issues and links in the construction of green marketing for pharmaceutical enterprises combined with the law of scientific development,so as to make joint efforts for the construction of beautiful China.Methods The literature and interview methods were used to demonstrate that green civilization was to pursue the harmonious coexistence between environment and human beings.Besides,the responsibilities and problems that pharmaceutical enterprises faced in the context of building a beautiful China had to be solved urgently.Results and Conclusion China should summarize historical errors and face the current situation while building a beautiful country.In addition,pharmaceutical enterprises should clarify the key links of green marketing to solve the problem of“three wastes”.Meanwhile,they should bear other responsibilities to promote green civilization and social development.

Spatial Strategy for Quality Labor in Rural Development——A Case Study of Jiangsu Province, China

This study examines the issue of high-quality labor in rural enterprises of China. It develops a spatial strategy which consists of two dimensions: geographical space and administrative space. Different combinations of these two dimensions form a variety of approaches such as local internalization, local externalization, regional/national inter- nalization, and regional/national externalization. In the local internalization approach, rural enterprises hire such high-quality labor and ask them to work on site, while in the local externalization approach, rural enterprises seek help from employees working in other local enterprises. In the regional/national internalization approach, rural enterprises set up research and development centers in big cities to take advantages of the high-quality labor pool there. Finally in the regional/national externalization approach, rural enterprises hire people from big cities on temporary contracts. Three approaches, hiring retired technical workers, shuttling between the rural site and country seats, and setting up R&D centers in big cities are demonstrated through cases in Zhangjiagang, a leading county-level city in the southern Jiangsu Province. It is argued that rural enterprises need to broaden their perspectives of administrative space and geographical space and think creatively to deal with the shortage of quality labor in rural settings.