＂Going Global＂ Strategies of Chinese Culture from the Audience＇ s Perspective

This paper revealed American students'interest in Chinese culture potentially due to China's recent development.Moreover,participants reported that understanding Chinese culture would broaden their perspective to include customs which were perceived as quite different from their own.Unsurprisingly,all of the participants were interested in superficial experiences with Chinese culture,like eating Chinese food.More than half of the participants indicated a desire to visit historical sites,such as the Great Wall and the Forbidden City.Half of the participants would like to travel in big cities such as Beijing and Shanghai,if they were to visit China.Not a few of Chinese descendants were eager to go to China for tracing roots.According to the results of the research,some"going global"strategies of Chinese culture were provided.The results may impact on Chinese culture's"going global"trend and offer support to the spread of Chinese culture.

The Comparison of Chinese and Western Cultures from the Perspective of Chinese Culture “Going Global”: With Confucius and Socrates’ Thoughts as Examples

Chinese culture “going global” is an inevitable requirement for China’s economic and social development.As an important part of Chinese traditional culture,the dissemination of Confucian thought is just the spread of Chinese culture.Therefore,the spread of Chinese Confucian thought abroad is also the key to Chinese culture “going global”.However,there are some cultural hinders between China and the West due to the differences in cultures.On the basis of summarizing Confucius and Socrates’ thoughts,this paper analyzes their essence of thoughts by contrast,which represent the eastern and Western cultures respectively.From the perspective of cross-cultural communication,the paper adopts the methods of multiculturalism,criticism and down-to-earth attitudes to deal with Chinese and Western cultures in order to make Chinese go global and share China’s wisdom with the world.

On the Strategic Paths of the Going Global Strategy of Chinese Literature

The going global strategy of Chinese literature is a vital part of the going global strategy of Chinese culture. In recent years,the Chinese government has launched and strongly supported a series of activities and projects to promote this strategy,but little effect has been produced. Starting from analyzing the predicament and reasons of the current strategy,the essay suggests four strategic paths: enhancing the overall strength of the country to promote the international influence of Chinese culture,strengthening cultural awareness and cultural introspection,integrating the nationality and cosmopolitan of literature and establishing a market-oriented literary translation mechanism.

Empathy and Cognitive Schema:The Ways of Chinese Culture Going Global Reconsidered

In spite of its acknowledged achievements and contributions in recent years,it is still necessary to review the diplomacy of Chinese culture going global.Approached from the perspective of cognition and affection,the main reason leading to the low efficiency of Chinese official cross-cultural communication is that the collectivism implied in the governmental institutes is in conflict with the individualism schema in Western mainstream discourse,making it difficult to invoke empathy from Western audience.By contrast,some popular culture spread through the Internet is empathy-provoking only because it contains two schemata of nostalgia and individualism that have been embedded in many Western netizens’cognition.In other words,popular culture has little communicating power to transmit the essence of Chinese culture.Given the limitations of these two ways,China should at least make adjustments on four aspects to improve the effect of its culture going out:(1)integrate more mutually shared schemata into the selected Chinese culture;(2)modernize the cultural contents and transmission methods;(3)reduce the role of the government and insist on diversifying and individualizing communication subjects;(4)encourage the creation of fine culture.

Issues of Chinese Culture Going Global in the Era of Big Data and Wireless Internet

In the process of Chinese culture going global,the overseas communication effect of Chinese culture leaves much to desire. With the arrival of new media and big data,the translation and transmission of Chinese culture begin to embark on a new challenge. Based on big data and new media platform,this thesis mainly analyzes the material selection,transmission channels and inspirations from internet stars,for example,Li Ziqi,advocating reader analysis mechanism and diversified communication modes,so as to let foreigners understand and love Chinese culture through various channels,and promote Chinese culture going global.

Path Analysis of the “Go Global” Strategy of Chinese Culture——Thoughts about the Promotion of Chinese Film

Against the historical background today that is themed with'dialogue'and'integration'and in the context of'Internet thinking'in the new media era,Chinese film is at a critical juncture of going global and exploring a new stage and new forms.Therefore,the'Go Global'strategy has become the only path for Chinese film to pursue development and secure a footing in the international film industry and an indisputable fact that the academic circle is studying.This paper will discuss the opportunities and challenges faced by Chinese film in the new era from the angle of the cultural significance and reflection of its going global,and will,through SWOT analysis and in-depth study,try to find the paths and tactics truly suitable for Chinese film in that process.

Co-translation Strategy for Chinese Culture Going-out in View of the West Learning during the Second Translation Climax in Chinese History

Co-translation is a translation model has been thoughout the whole translation history,and a new co-translation modelemerged in the second translation climax of Chinese history—"Oral Interpretation by Foreigners and Written Chinese by ChineseIntellectuals".During this period,the co-translation brought about the"Western Learning"effect,which was a huge driving forceto the development of China at that time.Consequently,concerning the"Chinese Culture’s Going-out Strategy"in current China,the co-translation model can be analogously used as a reference.By investigating related researches and reading relevant litera-ture,it proposed a co-translation strategy that is consistent with"Chinese Culture Going-out"strategy.

On Howard Goldblatt’s Translation of Red Sorghum from the Perspective of Chinese Culture “Going Out”

The culture is a crucial source of national cohesion and creativity,and the cultural soft power reflects the comprehensive national strength of the country.Chinese culture“Going Out”strategy aims to bring Chinese culture to the whole world,and to improve Chinese people cultural confidence and Chinese cultural soft power.Literary translation is an important way to spread Chinese culture to the world,and this article explores the characteristics of Howard Goldblatt’s translation of Red Sorghum from the perspective of Chinese culture“Going Out”to gain enlightenment on Chinese literary translation to bring Chinese culture to the world.

Some Thoughts on the Going Global Strategy for China's Aerospace Industry

In light of economic globalization and the international economic landscape that has been changed by the global financial crisis,China's economy has already been completely integrated into the global economy.The Chinese enterprises face fierce competition not only internationally as they pursue a "going global" strategy,but also in the domestic market from foreign companies.Therefore,to make their business operations international is not an option,but a must.Entergrises must cultivate international strategic thinking and an international vision,learn to use international resourcrs and markets,optimize resource distribution,develop advantages,and raise their core competiveness.

The“going global”of Chinese Fantasy Fiction through the Internet:Using I Shall Seal the Heavens on Wuxiaworld.com as an Example

In the 21st century,Chinese online fantasy fiction is gaining popularity overseas.Lai Jingping,a Chinese-American widely known online as RWX,inspired by the popularity of his translation of a Chinese fantasy fiction,Coiling Dragon,established a website called Wuxiaworld.com to disseminate Chinese fantasy culture.Now it has become the largest website in the world to translate these kinds of works.This paper,in order to explore the advantages of Wuxiaworld.com,examines the translation landscape and its trends as presented on this website,and further analyzes the translation of fiction and interactive platforms using I Shall Seal the Heavens,one of the stories on the website,as an example.Our study,through text analysis and data collection,found that Wuxiaworld.com is good at hyperlink-aided translations,and has translation awareness based on the analysis of covers,synopses and glossaries;foreignization is the main translation strategy when it comes to the fantasy terms in I Shall Seal the Heavens,while annotation in text as well as hyperlinks in the forms of text,pictures and music are adopted for cultural compensation;interactive platforms,such as comments,forums and announcements,are conducive to improving translation quality and stimulating readers’enthusiasm for these translations and Chinese culture.

The Influences of Chinese Culture on KFC＇ s Marketing Strategy

Kentucky Fried Chicken has been one of the most international brands in urban China since it opened its first Western-style quick service restaurant in Beijing China in 1987. As the present largest fried chicken restaurant company in the world, KFC regards China as the most promising market and succeeds in its localization strategies in the big China market. The biggest success of KFC in China is not only the outcome of KFC persistent tenets ＂quality, service and cleanliness＂ but also the achievements of its perception of cross-cultural marketing and its understanding of Chinese culture. This essay aims to investigate the process of KFC entry into China＇ s market, analyze its particular localization marketing strategies towards China, illustrate Chinese culture which have effect on KFC marketing strategy, and discuss the relevant issues and problems, in order to figure out the disadvantages of KFC marketing strategy and provide some instructive suggestion.

On the Strategies of the Current College English“Cross-cultural Teaching”

With the quick development of globalization and intercultural communication,especially under"the new normal","Strong Socialist Culture"national polices of China,cross-cultural communication"is so necessary and urgent for the college English teaching,while the current culture teaching is only one-way,not two-way.That is not truly cross-cultural teaching and communication.Strategies are suggested to improve it.

Improvements on particle swarm optimization algorithm for velocity calibration in microseismic monitoring

In this paper, we apply particle swarm opti- mization （PSO）, an artificial intelligence technique, to velocity calibration in microseismic monitoring. We ran simulations with four 1-D layered velocity models and three different initial model ranges. The results using the basic PSO algorithm were reliable and accurate for simple models, but unsuccessful for complex models. We propose the staged shrinkage strategy （SSS） for the PSO algorithm. The SSS-PSO algorithm produced robust inversion results and had a fast convergence rate. We investigated the effects of PSO＇s velocity clamping factor in terms of the algorithm reliability and computational efficiency. The velocity clamping factor had little impact on the reliability and efficiency of basic PSO, whereas it had a large effect on the efficiency of SSS-PSO. Reassuringly, SSS-PSO exhibits marginal reliability fluctuations, which suggests that it can be confidently implemented.

“一带一路”出版走出去和文化记忆建构

聚焦“一带一路”出版走出去,提炼出其文化记忆建构路径,为“一带一路”出版更好地走出去提供借鉴。本文从文化记忆的视角出发,以“一带一路”出版走出去为研究对象,探究“一带一路”文化记忆建构的内在逻辑和价值旨归,提出通过在历时和共时维度上立体呈现中华文化经典、以“他者”视角融入“世界共同体”、以多模态的传播模式助力文化行业繁荣,以文化记忆的力量来推动构建人类命运共同体。

“一带一路”背景下我国企业“走出去”的税收挑战

自“一带一路”倡议开展以来,我国以及“一带一路”沿线国家经济贸易已取得诸多成效,然而随着世界经济市场、经济环境的发展变化,“走出去”企业将面临更为复杂的经济环境。通过分析“走出去”企业的营商环境及税收服务环境,以及面临的税收挑战,为企业及相关部门提供了完善纳税人权益保护机制、增强管理层税收风险管控意识、加大对东道国税制差异的了解程度、提升税务风险管理水平、加强企业与外部的沟通效率等建议,以促进我国企业“走出去”步伐。

基于“认知—技术—法治”框架的交通知识产权“走出去”研究

知识产权治理已成为交通现代化治理和交通国际合作的重要内容,交通知识产权“走出去”能促进交通运输行业自立自强、实现交通运输技术创新、扩大交通运输对外开放、促进交通企业可持续发展、推动构建人类命运共同体。本文基于“认知—技术—法治”框架分析交通知识产权“走出去”的现状及面临的主要问题,借鉴美欧日在国际交通知识产权竞争中的经验,探究推动交通知识产权“走出去”的路径与对策。提出中国应该积极参与全球交通知识产权治理,主动参与国际规则制定,缩小与相关国家或地区在知识产权制度、保护、运用、管理、服务等方面的差距,消除或减少我国交通企业“走出去”的知识产权障碍,为交通领域知识产权全球治理贡献中国智慧与方案。

全球核电政策法规调整趋势分析及我国应对策略

乌克兰危机深刻影响着欧洲和国际能源市场,引发美国、法国、英国等国家核电政策法规调整的连锁反应,主要核电大国调整核电技术安全政策法规,新兴核电国家推出核电激励政策,探索多领域应用。随着全球各国核电政策法规的调整,多元法律主体、数字技术等新型法律要素融入相关国家核电政策体系和法律条文,核电项目法律关系更为多样,我国核电“走出去”法律风险要素更趋复杂,对我国核电内外政策联动、制度供给与法律保障体系提出了新要求。为应对全球核电政策法规调整后的新机遇与挑战,我国应从制度设计、配套政策支持及法律风险防控机制构建入手,为高质量参与全球核电合作提供政策法规保障,助力打造核电“走出去”中国式现代化实践样板。

中国农学典籍英译研究:回顾与展望

作为世界农业发源地之一,中国的农耕文明在历史上长期居于世界先进水平。农业生产实践上的优势催生了大批宝贵的、种类繁多的农学文化古籍,对世界农作物种植、生产工具和技术的开发影响深远,是现今中国“文化外译”战略的重要组成部分。基于这一事实,本文将回顾我国农学典籍英译的发展历程,统计国内与农学典籍英译相关的研究论文,从发文概况、文本考察、研究主题、理论视角、期刊来源分布等方面梳理农学典籍英译的研究现状。分析发现,当前研究存在诸如译本数量少、文本考察单一、宏观研究欠缺、研究方法传统等问题。据此,本文最后对我国农学典籍的译介提出了展望与建议。

文化话语视角下的城市国际化研究--探索杭州全球传播的策略

城市国际化是当今中国城市发展乃至实现国家战略目标的重要手段,而城市国际化本身必须依托全球传播。尽管城市国际化问题受到学界越来越多的关注,然而至今尚未有研究从全球传播,特别是文化话语的角度进行全面系统的理论和实证分析。本文以文化话语研究为框架,勾勒城市国际化的全球传播图景,并以杭州国际化实践为实例,分别从交际的主体、言行、渠道等不同方面入手,对政府、企业、旅游、会展、会议、赛事、节日等进行分析,重点发掘、梳理、评估其交际策略,并在此基础上为中国城市国际化的全球传播谋划新战略。

经济全球化背景下中国企业人才流动的战略影响与管理策略研究

经济全球化背景下,中国企业面临着人才流动带来的发展机遇和挑战。本文通过深入分析资源依赖理论、动态能力理论和相关理论,揭示人才流动对企业战略的深远影响。本文结合华为和联想的具体案例,探讨国际高端人才的引进对技术创新和市场竞争力的促进作用,以及企业如何应对人才流失的挑战,比较中美企业在人才流动管理上的差异,揭示文化、制度和市场环境的不同影响。本文进一步预测全球人才流动的未来趋势,并提出中国企业应对未来人才流动趋势的具体策略,强调灵活性和创新的重要性,旨在为企业管理者提供理论支持和实践指导,助力中国企业在全球市场中实现可持续发展和长期竞争力提升。