Marketing Strategies for Reading Promotion Activities in Academic Libraries:A Case Study of the University of Shanghai for Science and Technology

In the contemporary digital age,traditional reading habits have been compromised by digital media,a situation that has forced academic libraries to adopt proactive marketing approaches to promote reading among students and faculty.This article investigates the implementation of marketing strategies in promoting reading activities within academic libraries,taking the University of Shanghai for Science and Technology as a case study.The paper explores various marketing strategies employed by academic libraries,including market segmentation,utilization of new media platforms,and the creation of personalized content for readers.Drawing from an extensive literature review and real-world examples,the study establishes a framework for marketing reading promotion activities tailored to academic libraries.These findings underscore how effective marketing strategies can enhance user participation,expand library influence,and optimize resource utilization.

Goal Evolution and Promotion Strategies of Rural Revitalization in the View of Common Prosperity

Rural revitalization is not only an important development goal for the Chinese government, but also a path to development. It is a crucial strategic choice of socialism with Chinese characteristics in a new epoch that to achieve both urban-rural and intrarural prosperity in the course of promoting rural revitalization. In the context of common prosperity, the key to achieving rural revitalization is to strive for the year 2050 long-term objectives of “robust agriculture, beautiful countryside and well-off farmers”, while also accelerating efforts to meet the mid-term targets of “improving the quality and efficiency of agriculture, making rural areas suitable to live and work, and ensuring farmers are affluent and well-off”. In terms of a strategic path, it is vital to combine endogenous growth with a sharing mechanism, with the former aiming to stimulate the internal vitality of rural areas and unleash their growth potential, and the latter to ensure that wealth is shared among all people and access to basic public services is made equal. To implement the strategy, it is suggested to take a regionally differentiated approach and a classification differentiated approach by scientifically grasping rural differences and identifying policy priorities, and explore innovative and diversified mechanisms of rural common prosperity.

Application Status and Promotion Strategy of Integrated Network Teaching Platform——Taking Northwest A&F University as an Example

The development of Internet technology has brought convenience to the development of education and teaching,and has also changed the traditional methods and means of education and teaching. The construction of an integrated network teaching platform based on Internet technology brings new opportunities for the development of higher education. Taking the construction of the integrated network teaching platform of Northwest A&F University as an example,the current situation and existing problems in the construction of the integrated network teaching platform of the Northwest A&F University are explained. By proposing the promotion strategies for the application of the integrated network teaching platform,the construction of the integrated network teaching platform is improved,thereby facilitating the online and offline mixed teaching and further promoting the improvement of teaching level and teaching effect.

A Research on the Causes of Chinese College Students’ Overall Physique Decline and Physique Promotion Strategies

At present,Chinese colleges and universities are facing the reality of the overall physical decline of college students,and the quality of college physical education has been questioned by all parties.In order to improve the quality of college physical education and strengthen the physique of college students,this paper first studies the causes of the decline of College Students'overall physique.The study found that,in addition to historical and social factors,many practical factors of college physical education,including teaching content,teaching organization form,teachers’quality,teaching evaluation mechanism and hardware facilities construction,have great influences on the improvement of college students’overall physique.Based on the causes of the decline of college students’overall physique,this paper puts forward feasible promotion strategies from the aspects of physical education curriculum,extracurricular sports activities,and physique monitoring.

From Inside Out:Internal Marketing as an Engine for Service Promotion-A Secondary Publication

Focusing on“from inside out”means understanding that the driving force behind a successful service promotion campaign lies in a deep connection with the internal team,turning it into the engine that propels a positive brand perception.The University of Panama faces challenges in the effective implementation of strategies involving its internal staff,impacting the coherence and strength of its promotional messages.The research aimed to determine internal marketing strategies as an engine for service promotion at the Central Campus and CRUSAM.The applied study was descriptive,non-experimental field research,and cross-sectional.The sample consisted of 80 individuals using a quota sampling method to measure and quantify the expression of a construct or variable that is not directly observable.A selfadministered questionnaire was used to collect information,measuring variables in their various dimensions.Content validity of the questionnaire was ensured through the evaluation of three experts,and the reliability of the Likert-type instrument was assessed using Cronbach’s α coefficient,which was found to be very high(0.918).The results led to the conclusion that establishing internal marketing strategies is necessary for the transformation and innovation process in the university through service promotion.

A Research on University Postgraduates＇ Innovation Practice Ability Promotion Strategy

There is no doubt that college postgraduates should improve their ability of innovation practice, keep pace with the times, and strive for realism the innovation, in order to keep up with the development pace of the times. So far, our country postgraduates＇ innovation practice ability is not desirable, which are not completely get rid of the dependence on teachers. For this reason, how to improve postgraduates＇ innovation practice ability become a realistic problem in front of educators in colleges and universities. This paper fries to put forward several strategies of enhancing university postgraduates＇ innovation practice ability.

Beyond taxol: microtubule-based strategies for promoting nerve regeneration after injury

After injury, damaged axons have the capacity to regenerate, but the regenerative capacity of the axon, particularly axons of the central nervous system, is quite limited. This is because the damaged axons tend to retract, because they encounter obstacles such as scar tissue and inhibitory molecules, and because their growth rates simply do not match those of a juvenile axon. In recent years, there has been a focus on microtubules as among the most important factors in encouraging injured adult axons to regenerate. Microtubules are hollow polymeric filaments composed of tubulin subunits that provide structural support for the axon.

Possible use of Lingula sp.(Phylum Brachiopoda)as a dissemination strategy to promote sustainable development in Fangchenggang mangrove,China

The economic marketability of a brachiopod,Lingula was studied at three coastal mangrove sites,specifically based on socioeconomic parameters from 10 villages that utilized Lingula along Pearl Bay,Beilun Estuary Marine Nature Reserve,China.The significantly highest density of Lingula was at Jiao Dong(48.2±35.14 individual/m^2)whereas the biomass of Lingula was highest(0.76±0.22 g/individual)at Gui Lao Bu.The shell size of the largest specimen was still less than that in other references.The socioeconomic study of the population related to Lingula involved a small group,and no relationship could be determined among the parameters of age range,education level,occupation,and financial status.The total economic value(320,927.4 Yuan)was based on the value of consumption whereas the value from sales was very low as recorded from Shan Xin over a three-month season.Analysis of the results to determine strengths,weaknesses,opportunities,and threats was undertaken to identify the potential of Lingula sp.to be promoted and supported in the market as a novel source of income for the local community who are associated with mangrove resources;and also to examine its potential as a new food source for the rapidly growing population of China.

Comparative Revenue, Obstacle Factors and Promoting Strategy of Sprinkling Irrigation in Wheat Field: A Case Study from Yanzhou, Shandong Province in China

This paper takes 30 hm2 wheat sprinkling irrigation land of Yunguo Family Farm in Yanzhou, Shandong Province, China as a sample, and draws a conclusion by comparing it with other households (including individual and large households). The conclusions are as follows: wheat sprinkling irrigation has a remarkable water-saving effect and comparative revenue. Water saving efficiency can reach 61.54% and a comprehensive income-increase rate can reach 38.67%. The main factors of increasing income and incentives of saving irrigation by sprinkling irrigation ranks as the following: saving land consolidation and water monitoring labors (accounts for 62.50%), saving land area of wheat bed to increase production and income (accounts for 23.44%), saving water bills (accounts for 14.06%). The incentive effect of water saving is not obvious mainly because the water price is low. The main obstacles to the promotion of sprinkling irrigation by individual household are the uneconomical scale and the barriers of coordination of proxy irrigation. Other large household’s (family farm) obstacles are mainly the instability of land tenure and mixed management. Suggestions on promoting sprinkling irrigation in wheat field: Accelerate land circulation and promote agricultural scale management to create basic scale conditions for spreading sprinkling irrigation;stabilizing farmland management rights as stabilizing farmland contractual rights, thus giving long-term business interests to all kinds of large household owners;guide the development of “scale + specialization” modern family farms;appropriate water saving subsidies should be given according to the positive externality of household water saving;confirm agricultural water rights to household and allow compensated transfer of “surplus water rights”.

The choline pathway as a strategy to promote central nervous system(CNS) remyelination

Multiple sclerosis is a chronic companied by demyelination inflammatory disease that is ac- and axonal damage resulting in neurological deficits. Remyelination is the natural endogenous repair mechanism of demyelinated axons and it is supposed to protect axons/neurons from degeneration and thus the patient from progressive disability （Franklin and Ffrench-Constant, 2008）. Current therapeutics for patients with multiple sclerosis are to some extent very effective in inhibiting neuroinflamma- tion and demyelination. However, to date there are no substanc- es available that can enhance remyelination. Remyelination is the result of recruitment/proliferation of new oligodendrocyte precursor cells （OPC） and differentiation into mature myelin producing oligodendrocytes （Franklin and Ffrench-Constant, 2008）. These processes are supported by many factors and signals and failure at any stage might lead to repair failure. Strategies to enhance myelin repair are either the promotion of endogenous repair mechanisms via modulation of OPC prolif- eration and oligodendrocyte differentiation or the transplantion of myelinating cells into lesions. Due to the multiloculated pro- cess in multiple sclerosis and the ethical problems with the cell source, the latter is less favoured. The endogenous promotion of remvelination could be achieved by several approaches such as：

Three Strategies for Promoting the Standardization of China's Sports Services Against the Background of the 2008 Olympic Games

This study makes a preliminary analysis of the strategies related to the standardization of Chinese sports facilities to provide a base for their development.

Anatomical changes in the somatosensory system after large sensory loss predict strategies to promote functional recovery after spinal cord injury

Among cases of spinal cord injury are injuries involving the dorsal column in the cervical spinal cord that interrupt the major cutaneous afferents from the hand to the cuneate nucleus（Cu）in the brainstem.Deprivation of touch and proprioceptive inputs consequently impair skilled hand use.

Implementing Brandname Strategy to Promote the Development of Light Industry

China’s light industry hasdeveloped rapidly since thereform and opening drivebegan.In 1994,the total outputvalue of light industry wasRMB490.2 billion,and theexport volume of lightindustrial products wasUS＄35.6 billion,one third ofChina’s total export volume.In the first half of 1995,thetotal output value of lightindustry increased 14.7%,andthe export volume of lightindustrial products wasUS＄18.9 billion,43% over thesame period of 1994.

Research on Tourism Brand Mascot Promotion

With the development of China’s tourism industry,the promotion of tourism brand mascots should be further optimized.By improving the promotion of tourism brand mascots,the connotation of tourism can be effectively expanded,so as to attract more consumers to participate in tourism activities.Promoting the mascots of tourism brands from different angles and levels will help increase the popularity of tourism brands and enhance people’s understanding of the culture and connotation of tourism brands[1].Therefore,this article will discuss the promotion of tourism brand mascots and put forward several strategies for reference.

Strategies for Promoting Regional Smart Education

Owing to the continuous advancement of information technology,smart education has become a new direction for educational development.Through investigation,it was found that there is an imbalanced education development in some regions.To promote the integration of urban and rural education,promoting regional smart education as a whole will be the key to solving this problem.Based on this direction,this study focused on explaining the concept and characteristics of smart education,the value and significance of regional smart education,the problems and challenges of regional smart education,and strategies and measures to promote the development of regional smart education.This is significant to form a universal regional smart education promotion strategy and provide reference for the overall promotion of smart education.

Oral Cancer:Health Promotion and Visual Screening—A Study Report

Background: Oral cancer presents a heterogeneous geographic incidence. Annually, more than 275,000 new cases are diagnosed worldwide. In spite of the easy accessibility of oral cavity during physical examination, most malignancies are not diagnosed until late stages of disease. Methods: Oral health promotion was our main objective, risk factors were identified and oral cavity self-examination was promoted. The population considered (n = 1117) was divided in two main age groups—a youngest (individuals under 25 years old) mostly targeted for oral cancer awareness and oral cavity self examination promotion, and an older group having accumulated potential risk exposure. Results: The results obtained revealed smoking habits and fruits-vegetables consumption deficit as the highest risks factors found. Considering a Risk Factor Exposure Index analysis, individuals with secondary level of instruction and living in sub-urban areas assumed the highest risk exposure. Alcohol consumption had also contributed as a significant risk exposure. Conclusions: Some of these risk factors work as biological reward of quality of life deficit. A wide comprehension of the problem requires a multidisciplinary approach necessarily involving Health and Social Sciences in order to target the core of oral cancer health promotion. An effective epidemiological strategy must thus support three major aspects: population knowledge, sensitization and visual screening.

Contemporary strategies and approaches for characterizing composition and enhancing biofilm penetration targeting bacterial extracellular polymeric substances

Extracellular polymeric substances(EPS)constitutes crucial elements within bacterial biofilms,facili-tating accelerated antimicrobial resistance and conferring defense against the host's immune cells.Developing precise and effective antibiofilm approaches and strategies,tailored to the specific charac-teristics of EPS composition,can offer valuable insights for the creation of novel antimicrobial drugs.This,in turn,holds the potential to mitigate the alarming issue of bacterial drug resistance.Current analysis of EPS compositions relies heavily on colorimetric approaches with a significant bias,which is likely due to the selection of a standard compound and the cross-interference of various EPS compounds.Considering the pivotal role of EPS in biofilm functionality,it is imperative for EPS research to delve deeper into the analysis of intricate compositions,moving beyond the current focus on polymeric materials.This ne-cessitates a shift from heavy reliance on colorimetric analytic methods to more comprehensive and nuanced analytical approaches.In this study,we have provided a comprehensive summary of existing analytical methods utilized in the characterization of EPS compositions.Additionally,novel strategies aimed at targeting EPS to enhance biofilm penetration were explored,with a specific focus on high-lighting the limitations associated with colorimetric methods.Furthermore,we have outlined the challenges faced in identifying additional components of EPS and propose a prospective research plan to address these challenges.This review has the potential to guide future researchers in the search for novel compounds capable of suppressing EPS,thereby inhibiting biofilm formation.This insight opens up a new avenue for exploration within this research domain.

Strategies for Improving Diet Education for Children Under the Background of Building a Healthy China

Diet education can expand children’s life experience,cultivate good living habits,and develop their character,contributing to the construction of a healthy China.Developing diet education helps children improve their health awareness and enables them to form healthy eating behaviors and lifestyles,laying the foundation for their healthy growth and lifelong development.It is not just about disseminating nutrition knowledge but also involves the integration of health education,labor education,and family education through practical experiences.This study analyzes the importance of promoting diet education for children and proposes four promotion strategies that draw on families,schools,relevant departments,and social groups,as well as pilot projects.The application of these strategies will help enhance the effectiveness of diet education and enable children to form healthy eating habits and develop the basic ability to maintain their health.

Analysis on Significant Benefit by Implementation of Ecoeconomic Strategy——Case in Nanning and the Pearl River Delta

In this paper,the implementation process,channel,feasibility and principle of urban industrial eco-economic strategy and the obtained significant benefit in Nanning and the Pearl River Delta by the author and his research group in more than 10 years are introduced and analyzed.Meanwhile,it is pointed out that to quickly and massively combine eco-economic strategy with actual development process in each area for promotion and implementation,it must have a high degree of social responsibility,and have courage to use every opportunity to reflect and suggest strategy thinking and implementation strategy of eco-economy for all levels of society and government departments,which could obtain the best and larger effect.