Marketing Strategies for Reading Promotion Activities in Academic Libraries:A Case Study of the University of Shanghai for Science and Technology

In the contemporary digital age,traditional reading habits have been compromised by digital media,a situation that has forced academic libraries to adopt proactive marketing approaches to promote reading among students and faculty.This article investigates the implementation of marketing strategies in promoting reading activities within academic libraries,taking the University of Shanghai for Science and Technology as a case study.The paper explores various marketing strategies employed by academic libraries,including market segmentation,utilization of new media platforms,and the creation of personalized content for readers.Drawing from an extensive literature review and real-world examples,the study establishes a framework for marketing reading promotion activities tailored to academic libraries.These findings underscore how effective marketing strategies can enhance user participation,expand library influence,and optimize resource utilization.

From Inside Out:Internal Marketing as an Engine for Service Promotion-A Secondary Publication

Focusing on“from inside out”means understanding that the driving force behind a successful service promotion campaign lies in a deep connection with the internal team,turning it into the engine that propels a positive brand perception.The University of Panama faces challenges in the effective implementation of strategies involving its internal staff,impacting the coherence and strength of its promotional messages.The research aimed to determine internal marketing strategies as an engine for service promotion at the Central Campus and CRUSAM.The applied study was descriptive,non-experimental field research,and cross-sectional.The sample consisted of 80 individuals using a quota sampling method to measure and quantify the expression of a construct or variable that is not directly observable.A selfadministered questionnaire was used to collect information,measuring variables in their various dimensions.Content validity of the questionnaire was ensured through the evaluation of three experts,and the reliability of the Likert-type instrument was assessed using Cronbach’s α coefficient,which was found to be very high(0.918).The results led to the conclusion that establishing internal marketing strategies is necessary for the transformation and innovation process in the university through service promotion.

Application Status and Promotion Strategy of Integrated Network Teaching Platform——Taking Northwest A&F University as an Example

The development of Internet technology has brought convenience to the development of education and teaching,and has also changed the traditional methods and means of education and teaching. The construction of an integrated network teaching platform based on Internet technology brings new opportunities for the development of higher education. Taking the construction of the integrated network teaching platform of Northwest A&F University as an example,the current situation and existing problems in the construction of the integrated network teaching platform of the Northwest A&F University are explained. By proposing the promotion strategies for the application of the integrated network teaching platform,the construction of the integrated network teaching platform is improved,thereby facilitating the online and offline mixed teaching and further promoting the improvement of teaching level and teaching effect.

A Research on the Causes of Chinese College Students’ Overall Physique Decline and Physique Promotion Strategies

At present,Chinese colleges and universities are facing the reality of the overall physical decline of college students,and the quality of college physical education has been questioned by all parties.In order to improve the quality of college physical education and strengthen the physique of college students,this paper first studies the causes of the decline of College Students'overall physique.The study found that,in addition to historical and social factors,many practical factors of college physical education,including teaching content,teaching organization form,teachers’quality,teaching evaluation mechanism and hardware facilities construction,have great influences on the improvement of college students’overall physique.Based on the causes of the decline of college students’overall physique,this paper puts forward feasible promotion strategies from the aspects of physical education curriculum,extracurricular sports activities,and physique monitoring.

Strategies for Promoting Regional Smart Education

Owing to the continuous advancement of information technology,smart education has become a new direction for educational development.Through investigation,it was found that there is an imbalanced education development in some regions.To promote the integration of urban and rural education,promoting regional smart education as a whole will be the key to solving this problem.Based on this direction,this study focused on explaining the concept and characteristics of smart education,the value and significance of regional smart education,the problems and challenges of regional smart education,and strategies and measures to promote the development of regional smart education.This is significant to form a universal regional smart education promotion strategy and provide reference for the overall promotion of smart education.

Strategies for Improving Diet Education for Children Under the Background of Building a Healthy China

Diet education can expand children’s life experience,cultivate good living habits,and develop their character,contributing to the construction of a healthy China.Developing diet education helps children improve their health awareness and enables them to form healthy eating behaviors and lifestyles,laying the foundation for their healthy growth and lifelong development.It is not just about disseminating nutrition knowledge but also involves the integration of health education,labor education,and family education through practical experiences.This study analyzes the importance of promoting diet education for children and proposes four promotion strategies that draw on families,schools,relevant departments,and social groups,as well as pilot projects.The application of these strategies will help enhance the effectiveness of diet education and enable children to form healthy eating habits and develop the basic ability to maintain their health.

Beyond taxol: microtubule-based strategies for promoting nerve regeneration after injury

After injury, damaged axons have the capacity to regenerate, but the regenerative capacity of the axon, particularly axons of the central nervous system, is quite limited. This is because the damaged axons tend to retract, because they encounter obstacles such as scar tissue and inhibitory molecules, and because their growth rates simply do not match those of a juvenile axon. In recent years, there has been a focus on microtubules as among the most important factors in encouraging injured adult axons to regenerate. Microtubules are hollow polymeric filaments composed of tubulin subunits that provide structural support for the axon.

Possible use of Lingula sp.(Phylum Brachiopoda)as a dissemination strategy to promote sustainable development in Fangchenggang mangrove,China

The economic marketability of a brachiopod,Lingula was studied at three coastal mangrove sites,specifically based on socioeconomic parameters from 10 villages that utilized Lingula along Pearl Bay,Beilun Estuary Marine Nature Reserve,China.The significantly highest density of Lingula was at Jiao Dong(48.2±35.14 individual/m^2)whereas the biomass of Lingula was highest(0.76±0.22 g/individual)at Gui Lao Bu.The shell size of the largest specimen was still less than that in other references.The socioeconomic study of the population related to Lingula involved a small group,and no relationship could be determined among the parameters of age range,education level,occupation,and financial status.The total economic value(320,927.4 Yuan)was based on the value of consumption whereas the value from sales was very low as recorded from Shan Xin over a three-month season.Analysis of the results to determine strengths,weaknesses,opportunities,and threats was undertaken to identify the potential of Lingula sp.to be promoted and supported in the market as a novel source of income for the local community who are associated with mangrove resources;and also to examine its potential as a new food source for the rapidly growing population of China.

Comparative Revenue, Obstacle Factors and Promoting Strategy of Sprinkling Irrigation in Wheat Field: A Case Study from Yanzhou, Shandong Province in China

This paper takes 30 hm2 wheat sprinkling irrigation land of Yunguo Family Farm in Yanzhou, Shandong Province, China as a sample, and draws a conclusion by comparing it with other households (including individual and large households). The conclusions are as follows: wheat sprinkling irrigation has a remarkable water-saving effect and comparative revenue. Water saving efficiency can reach 61.54% and a comprehensive income-increase rate can reach 38.67%. The main factors of increasing income and incentives of saving irrigation by sprinkling irrigation ranks as the following: saving land consolidation and water monitoring labors (accounts for 62.50%), saving land area of wheat bed to increase production and income (accounts for 23.44%), saving water bills (accounts for 14.06%). The incentive effect of water saving is not obvious mainly because the water price is low. The main obstacles to the promotion of sprinkling irrigation by individual household are the uneconomical scale and the barriers of coordination of proxy irrigation. Other large household’s (family farm) obstacles are mainly the instability of land tenure and mixed management. Suggestions on promoting sprinkling irrigation in wheat field: Accelerate land circulation and promote agricultural scale management to create basic scale conditions for spreading sprinkling irrigation;stabilizing farmland management rights as stabilizing farmland contractual rights, thus giving long-term business interests to all kinds of large household owners;guide the development of “scale + specialization” modern family farms;appropriate water saving subsidies should be given according to the positive externality of household water saving;confirm agricultural water rights to household and allow compensated transfer of “surplus water rights”.

The choline pathway as a strategy to promote central nervous system(CNS) remyelination

Multiple sclerosis is a chronic companied by demyelination inflammatory disease that is ac- and axonal damage resulting in neurological deficits. Remyelination is the natural endogenous repair mechanism of demyelinated axons and it is supposed to protect axons/neurons from degeneration and thus the patient from progressive disability （Franklin and Ffrench-Constant, 2008）. Current therapeutics for patients with multiple sclerosis are to some extent very effective in inhibiting neuroinflamma- tion and demyelination. However, to date there are no substanc- es available that can enhance remyelination. Remyelination is the result of recruitment/proliferation of new oligodendrocyte precursor cells （OPC） and differentiation into mature myelin producing oligodendrocytes （Franklin and Ffrench-Constant, 2008）. These processes are supported by many factors and signals and failure at any stage might lead to repair failure. Strategies to enhance myelin repair are either the promotion of endogenous repair mechanisms via modulation of OPC prolif- eration and oligodendrocyte differentiation or the transplantion of myelinating cells into lesions. Due to the multiloculated pro- cess in multiple sclerosis and the ethical problems with the cell source, the latter is less favoured. The endogenous promotion of remvelination could be achieved by several approaches such as：

Three Strategies for Promoting the Standardization of China's Sports Services Against the Background of the 2008 Olympic Games

This study makes a preliminary analysis of the strategies related to the standardization of Chinese sports facilities to provide a base for their development.

Anatomical changes in the somatosensory system after large sensory loss predict strategies to promote functional recovery after spinal cord injury

Among cases of spinal cord injury are injuries involving the dorsal column in the cervical spinal cord that interrupt the major cutaneous afferents from the hand to the cuneate nucleus（Cu）in the brainstem.Deprivation of touch and proprioceptive inputs consequently impair skilled hand use.

Implementing Brandname Strategy to Promote the Development of Light Industry

China’s light industry hasdeveloped rapidly since thereform and opening drivebegan.In 1994,the total outputvalue of light industry wasRMB490.2 billion,and theexport volume of lightindustrial products wasUS＄35.6 billion,one third ofChina’s total export volume.In the first half of 1995,thetotal output value of lightindustry increased 14.7%,andthe export volume of lightindustrial products wasUS＄18.9 billion,43% over thesame period of 1994.

Research on Tourism Brand Mascot Promotion

With the development of China’s tourism industry,the promotion of tourism brand mascots should be further optimized.By improving the promotion of tourism brand mascots,the connotation of tourism can be effectively expanded,so as to attract more consumers to participate in tourism activities.Promoting the mascots of tourism brands from different angles and levels will help increase the popularity of tourism brands and enhance people’s understanding of the culture and connotation of tourism brands[1].Therefore,this article will discuss the promotion of tourism brand mascots and put forward several strategies for reference.

Oral Cancer:Health Promotion and Visual Screening—A Study Report

Background: Oral cancer presents a heterogeneous geographic incidence. Annually, more than 275,000 new cases are diagnosed worldwide. In spite of the easy accessibility of oral cavity during physical examination, most malignancies are not diagnosed until late stages of disease. Methods: Oral health promotion was our main objective, risk factors were identified and oral cavity self-examination was promoted. The population considered (n = 1117) was divided in two main age groups—a youngest (individuals under 25 years old) mostly targeted for oral cancer awareness and oral cavity self examination promotion, and an older group having accumulated potential risk exposure. Results: The results obtained revealed smoking habits and fruits-vegetables consumption deficit as the highest risks factors found. Considering a Risk Factor Exposure Index analysis, individuals with secondary level of instruction and living in sub-urban areas assumed the highest risk exposure. Alcohol consumption had also contributed as a significant risk exposure. Conclusions: Some of these risk factors work as biological reward of quality of life deficit. A wide comprehension of the problem requires a multidisciplinary approach necessarily involving Health and Social Sciences in order to target the core of oral cancer health promotion. An effective epidemiological strategy must thus support three major aspects: population knowledge, sensitization and visual screening.

高校图书馆红色文献资源的构建与推广研究--以“闽西南红色文献数据库”为例

高校图书馆在保护、传承、传播红色文献中起着重要作用。文章以“闽西南红色文献数据库”为例,分析了其构建依据和构建意义,从平台标准、过程内容、效果价值等方面论述其构建实践,通过以用户为中心、以技术为基础、以共享为目标来揭示其推广策略,为高校图书馆建设红色文献资源数据库提供了参考,有助于推动红色文化传播、红色文脉延续和红色基因传承。

中国终身教育创新:历史基因与推进策略

中国终身教育创新作为一项宏大的现代教育实践活动和教育变革重大事件,从本然层面上阐释与探究其所蕴含的历史基因与推进策略,既有历史的必然性又有现实的必要性。以此为基点,深入研究与阐明终身教育创新的历史脉络,辨析与诠释终身教育创新存在的现实问题,从而深远思考中国终身教育创新的推进策略,当是中国终身教育创新的应然之举。

高校师生“教”与“学”双向认可度提升策略与实践研究

基于多所高校的调查研究数据,开展了影响高校教师和学生相互认可度高低的因素研究,并对调研数据进行了重构分析,构建出认可度权重值α提升的驱动模型。通过该模型对比教师与学生认可度权重值α,可发现认可度方面的弱项及其影响因素,并由此提出弱项改善的实践途径和方法。基于重构后的数据结果,提出了有助于高校师生“教”与“学”双向认可度提升的6点策略:提升个人涵养;加强学生的情感教育;推进课程思政教育;融合信息技术;注重理论与实践相结合;更新教学模式。