Orthogonal frequency division multiplexing passive optical network(OFDM-PON) has superior anti-dispersion property to operate in the C-band of fiber for increased optical power budget. However,the downlink broadcast e...Orthogonal frequency division multiplexing passive optical network(OFDM-PON) has superior anti-dispersion property to operate in the C-band of fiber for increased optical power budget. However,the downlink broadcast exposes the physical layer vulnerable to the threat of illegal eavesdropping. Quantum noise stream cipher(QNSC) is a classic physical layer encryption method and well compatible with the OFDM-PON. Meanwhile, it is indispensable to exploit forward error correction(FEC) to control errors in data transmission. However, when QNSC and FEC are jointly coded, the redundant information becomes heavier and thus the code rate of the transmitted signal will be largely reduced. In this work, we propose a physical layer encryption scheme based on polar-code-assisted QNSC. In order to improve the code rate and security of the transmitted signal, we exploit chaotic sequences to yield the redundant bits and utilize the redundant information of the polar code to generate the higher-order encrypted signal in the QNSC scheme with the operation of the interleaver.We experimentally demonstrate the encrypted 16/64-QAM, 16/256-QAM, 16/1024-QAM, 16/4096-QAM QNSC signals transmitted over 30-km standard single mode fiber. For the transmitted 16/4096-QAM QNSC signal, compared with the conventional QNSC method, the proposed method increases the code rate from 0.1 to 0.32 with enhanced security.展开更多
The forest headwater streams are important hubs for connecting terrestrial and aquatic ecosystems,with plant litter and sediments as the major carriers for material migrations;however,until now we knew little about th...The forest headwater streams are important hubs for connecting terrestrial and aquatic ecosystems,with plant litter and sediments as the major carriers for material migrations;however,until now we knew little about the dynamics of trace elements such as iron(Fe)and aluminum(Al)in forest headwater streams.Here,we quantitatively identified the spatiotemporal dynamics of Fe and Al storages in plant litter and sediments and their influencing factors in a subtropical forest headwater stream,and assessed the potential pollution risk.The results showed that:(1)the mean concentrations of Fe and Al in plant litter(sediments)were 5.48 and 8.46(7.39 and 47.47)g·kg^(-1),and the mean storages of Fe and Al in plant litter(sediments)were 0.26 and 0.43(749.04 and 5030.90)g·m^(-2),respectively;(2)the storages of Fe and Al in plant litter and sediments significantly fluctuated from January to December,and showed a decreasing pattern from the source to mouth;and(3)storages of Fe and Al had no significant correlation with riparian forest type and the present of tributary and the Fe and Al storages in plant litter were mainly affected by water temperature and water alkalinity,and their storages in sediments were mainly affected by water temperature and frequency of rainfall;and(4)there were no anthropogenic pollution in Fe and Al in the forest headwater stream.Our study revealed the primary factors of concentrations and storages of Fe and Al in plant litter and sediments in a forest headwater stream,which will improve our understanding of the role of headwater streams in forest nutrient storage and cycling along with hydrological processes.展开更多
Data stream clustering is integral to contemporary big data applications.However,addressing the ongoing influx of data streams efficiently and accurately remains a primary challenge in current research.This paper aims...Data stream clustering is integral to contemporary big data applications.However,addressing the ongoing influx of data streams efficiently and accurately remains a primary challenge in current research.This paper aims to elevate the efficiency and precision of data stream clustering,leveraging the TEDA(Typicality and Eccentricity Data Analysis)algorithm as a foundation,we introduce improvements by integrating a nearest neighbor search algorithm to enhance both the efficiency and accuracy of the algorithm.The original TEDA algorithm,grounded in the concept of“Typicality and Eccentricity Data Analytics”,represents an evolving and recursive method that requires no prior knowledge.While the algorithm autonomously creates and merges clusters as new data arrives,its efficiency is significantly hindered by the need to traverse all existing clusters upon the arrival of further data.This work presents the NS-TEDA(Neighbor Search Based Typicality and Eccentricity Data Analysis)algorithm by incorporating a KD-Tree(K-Dimensional Tree)algorithm integrated with the Scapegoat Tree.Upon arrival,this ensures that new data points interact solely with clusters in very close proximity.This significantly enhances algorithm efficiency while preventing a single data point from joining too many clusters and mitigating the merging of clusters with high overlap to some extent.We apply the NS-TEDA algorithm to several well-known datasets,comparing its performance with other data stream clustering algorithms and the original TEDA algorithm.The results demonstrate that the proposed algorithm achieves higher accuracy,and its runtime exhibits almost linear dependence on the volume of data,making it more suitable for large-scale data stream analysis research.展开更多
This study describes the gradient analysis of the freshwater macroinvertebrate assemblages in eight streams of Tenerife and La Gomera (Canary Islands) over a 16-year period. During this period, a total of 75 taxa belo...This study describes the gradient analysis of the freshwater macroinvertebrate assemblages in eight streams of Tenerife and La Gomera (Canary Islands) over a 16-year period. During this period, a total of 75 taxa belonging to 34 taxonomic families were found. Endemism has an important presence in the streams on both islands, especially regarding Trichoptera and Coleoptera. The overall status of freshwater macroinvertebrates is rather uncertain as recent data on these communities are scarce and focused on a limited number of sites. Overexploitation of aquifers and the diversion of natural water flows for irrigation have resulted in the drying up of numerous natural streams, inevitably endangering the fauna that inhabits them. A reduction in number and abundance of endemic and sensitive species was observed in the majority of the sampled streams resulting in a lower ecological rating. Therefore, it is proposed that the protection of streams of high conservation value is essential to conserve freshwater macroinvertebrate fauna native to the Canary Islands.展开更多
Recently,anomaly detection(AD)in streaming data gained significant attention among research communities due to its applicability in finance,business,healthcare,education,etc.The recent developments of deep learning(DL...Recently,anomaly detection(AD)in streaming data gained significant attention among research communities due to its applicability in finance,business,healthcare,education,etc.The recent developments of deep learning(DL)models find helpful in the detection and classification of anomalies.This article designs an oversampling with an optimal deep learning-based streaming data classification(OS-ODLSDC)model.The aim of the OSODLSDC model is to recognize and classify the presence of anomalies in the streaming data.The proposed OS-ODLSDC model initially undergoes preprocessing step.Since streaming data is unbalanced,support vector machine(SVM)-Synthetic Minority Over-sampling Technique(SVM-SMOTE)is applied for oversampling process.Besides,the OS-ODLSDC model employs bidirectional long short-term memory(Bi LSTM)for AD and classification.Finally,the root means square propagation(RMSProp)optimizer is applied for optimal hyperparameter tuning of the Bi LSTM model.For ensuring the promising performance of the OS-ODLSDC model,a wide-ranging experimental analysis is performed using three benchmark datasets such as CICIDS 2018,KDD-Cup 1999,and NSL-KDD datasets.展开更多
In recent decades,the importance of surface acoustic waves,as a biocompatible tool to integrate with microfluidics,has been proven in various medical and biological applications.The numerical modeling of acoustic stre...In recent decades,the importance of surface acoustic waves,as a biocompatible tool to integrate with microfluidics,has been proven in various medical and biological applications.The numerical modeling of acoustic streaming caused by surface acoustic waves in microchannels requires the effect of viscosity to be considered in the equations which complicates the solution.In this paper,it is shown that the major contribution of viscosity and the horizontal component of actuation is concentrated in a narrow region alongside the actuation boundary.Since the inviscid equations are considerably easier to solve,a division into the viscous and inviscid domains would alleviate the computational load significantly.The particles'traces calculated by this approximation are excellently alongside their counterparts from the completely viscous model.It is also shown that the optimum thickness for the viscous strip is about 9-fold the acoustic boundary layer thickness for various flow patterns and amplitudes of actuation.展开更多
Comprehensive research has been implemented to raise the efficiency of the geochemical survey of stream sediments(SSs)that formed under the cryolithogenesis conditions.The authors analysed the composition,structure an...Comprehensive research has been implemented to raise the efficiency of the geochemical survey of stream sediments(SSs)that formed under the cryolithogenesis conditions.The authors analysed the composition,structure and specific features of the formation of exogenous anomalous geochemical fields(AGFs)identified through SSs of large river valleys of IV order.In our case,these were the valleys of Maly Ken,Ken and Tap Rivers.These rivers are located in the central and southern parts of the Balygychan-Sugoy trough enclosed in the Magadan region,North-East of Russia.The authors proposed a new technique to sample loose alluvium of SSs in the large river valleys along the profiles.The profiles were located across the valleys.The AGFs of Au,Ag,Pb,Zn,Sn,Bi,Mo and W were studied.Correlations between elements have been established.These elements are the main indicator elements of Au-Ag,Ag-Pb,Sn-Ag,Mo-W and Sn-W mineralization occurring on the sites under study.The results obtained were compared with the results of geochemical surveys of SSs.It is concluded that the AGFs recognized along the profiles reflect the composition and structure of eroded and drained ore zones,uncover completely and precisely the pattern of element distribution in loose sediments of large water flows.The alluvium fraction<0.25 mm seems to be most significant in a practical sense,as it concentrated numerous ore elements.Sampling of this fraction in the river valleys of IV order does not cause any difficulty,for this kind of material is plentiful.The developed technique of alluvium sampling within large river valleys is efficient in searching for diverse mineralization at all stages of prognostic prospecting.It is applicable for geochemical survey of SSs performed at different scales both in the North-East of Russia,as well as other regions with similar climatic conditions,where the SSs are formed under the cryolithogenesis conditions.展开更多
Regular exercise is a crucial aspect of daily life, as it enables individuals to stay physically active, lowers thelikelihood of developing illnesses, and enhances life expectancy. The recognition of workout actions i...Regular exercise is a crucial aspect of daily life, as it enables individuals to stay physically active, lowers thelikelihood of developing illnesses, and enhances life expectancy. The recognition of workout actions in videostreams holds significant importance in computer vision research, as it aims to enhance exercise adherence, enableinstant recognition, advance fitness tracking technologies, and optimize fitness routines. However, existing actiondatasets often lack diversity and specificity for workout actions, hindering the development of accurate recognitionmodels. To address this gap, the Workout Action Video dataset (WAVd) has been introduced as a significantcontribution. WAVd comprises a diverse collection of labeled workout action videos, meticulously curated toencompass various exercises performed by numerous individuals in different settings. This research proposes aninnovative framework based on the Attention driven Residual Deep Convolutional-Gated Recurrent Unit (ResDCGRU)network for workout action recognition in video streams. Unlike image-based action recognition, videoscontain spatio-temporal information, making the task more complex and challenging. While substantial progresshas been made in this area, challenges persist in detecting subtle and complex actions, handling occlusions,and managing the computational demands of deep learning approaches. The proposed ResDC-GRU Attentionmodel demonstrated exceptional classification performance with 95.81% accuracy in classifying workout actionvideos and also outperformed various state-of-the-art models. The method also yielded 81.6%, 97.2%, 95.6%, and93.2% accuracy on established benchmark datasets, namely HMDB51, Youtube Actions, UCF50, and UCF101,respectively, showcasing its superiority and robustness in action recognition. The findings suggest practicalimplications in real-world scenarios where precise video action recognition is paramount, addressing the persistingchallenges in the field. TheWAVd dataset serves as a catalyst for the development ofmore robust and effective fitnesstracking systems and ultimately promotes healthier lifestyles through improved exercise monitoring and analysis.展开更多
Analyze the compatibility between cosmetics and live streaming e-commerce from its own nature,marketing means and supply chain characteristics.According to the prominent problems,sort out the relationship between all ...Analyze the compatibility between cosmetics and live streaming e-commerce from its own nature,marketing means and supply chain characteristics.According to the prominent problems,sort out the relationship between all parties in the cosmetics live e-commerce industry chain.Combined with the latest regulatory policies of live streaming e-commerce and cosmetics,the responsibilities of different subjects in cosmetics live streaming e-commerce are summarized,and relevant suggestions and countermeasures are put forward for the standardization and development of live streaming e-commerce.Cosmetics brand owners are the first responsible persons for product quality.Anchors,as a mixed identity between intermediary,advertising spokesperson and operator,should bear stricter joint and several liability when recommending products related to consumers’health.If anchors fail to clearly identify themselves in the recommendation process,thus causing consumers to mistake them for the operator of the cosmetics,they should assume the obligations of the operator.展开更多
With the rise of live streaming on social media, platforms like Facebook, Instagram, and YouTube have become powerful business tools. They enable users to share live videos, fostering direct connections between busine...With the rise of live streaming on social media, platforms like Facebook, Instagram, and YouTube have become powerful business tools. They enable users to share live videos, fostering direct connections between businesses and their customers. This critical literature review paper explores the impact of live streaming on businesses, focusing on its role in attracting and satisfying consumers by promoting products tailored to their needs and wants. It emphasizes live streaming’s crucial role in engaging customers, a key to business growth. The study also provides viable strategies for businesses to leverage live streaming for growth and customer engagement, underscoring its importance in the business landscape.展开更多
In recent years,with the rapid development and popularization of Internet information technology,many new media platforms have risen rapidly,and major e-commerce companies have begun to explore the mode of livestreami...In recent years,with the rapid development and popularization of Internet information technology,many new media platforms have risen rapidly,and major e-commerce companies have begun to explore the mode of livestreaming.Especially during the COVID-19 pandemic,due to the lockdown,live-streaming has become an important means of economic development in many places.Owing to its remarkable characteristics of timeliness,entertainment,and interactivity,it has become the latest and trendiest sales mode of e-commerce channels,reflecting huge economic potential and commercial value.This article analyzes two models and their characteristics of live-streaming sales from a practical perspective.Based on this,it outlines consumer purchasing decisions and the factors that affect consumer purchasing decisions under the live-streaming sales model.Finally,it discusses targeted suggestions for using the live-streaming sales model to expand the consumer market,hoping to promote the healthy and steady development of the live-streaming sales industry.展开更多
基金supported in part by the National Natural Science Foundation of China Project under Grant 62075147the Suzhou Industry Technological Innovation Projects under Grant SYG202348.
文摘Orthogonal frequency division multiplexing passive optical network(OFDM-PON) has superior anti-dispersion property to operate in the C-band of fiber for increased optical power budget. However,the downlink broadcast exposes the physical layer vulnerable to the threat of illegal eavesdropping. Quantum noise stream cipher(QNSC) is a classic physical layer encryption method and well compatible with the OFDM-PON. Meanwhile, it is indispensable to exploit forward error correction(FEC) to control errors in data transmission. However, when QNSC and FEC are jointly coded, the redundant information becomes heavier and thus the code rate of the transmitted signal will be largely reduced. In this work, we propose a physical layer encryption scheme based on polar-code-assisted QNSC. In order to improve the code rate and security of the transmitted signal, we exploit chaotic sequences to yield the redundant bits and utilize the redundant information of the polar code to generate the higher-order encrypted signal in the QNSC scheme with the operation of the interleaver.We experimentally demonstrate the encrypted 16/64-QAM, 16/256-QAM, 16/1024-QAM, 16/4096-QAM QNSC signals transmitted over 30-km standard single mode fiber. For the transmitted 16/4096-QAM QNSC signal, compared with the conventional QNSC method, the proposed method increases the code rate from 0.1 to 0.32 with enhanced security.
基金financially supported by the National Natural Science Foundation of China(32271633)founded by the National Natural Science Foundation of China(32201342)+1 种基金Natural Science Foundation of Fujian Province(2022J01642)supported by the National Natural Science Foundation of China(32171641)。
文摘The forest headwater streams are important hubs for connecting terrestrial and aquatic ecosystems,with plant litter and sediments as the major carriers for material migrations;however,until now we knew little about the dynamics of trace elements such as iron(Fe)and aluminum(Al)in forest headwater streams.Here,we quantitatively identified the spatiotemporal dynamics of Fe and Al storages in plant litter and sediments and their influencing factors in a subtropical forest headwater stream,and assessed the potential pollution risk.The results showed that:(1)the mean concentrations of Fe and Al in plant litter(sediments)were 5.48 and 8.46(7.39 and 47.47)g·kg^(-1),and the mean storages of Fe and Al in plant litter(sediments)were 0.26 and 0.43(749.04 and 5030.90)g·m^(-2),respectively;(2)the storages of Fe and Al in plant litter and sediments significantly fluctuated from January to December,and showed a decreasing pattern from the source to mouth;and(3)storages of Fe and Al had no significant correlation with riparian forest type and the present of tributary and the Fe and Al storages in plant litter were mainly affected by water temperature and water alkalinity,and their storages in sediments were mainly affected by water temperature and frequency of rainfall;and(4)there were no anthropogenic pollution in Fe and Al in the forest headwater stream.Our study revealed the primary factors of concentrations and storages of Fe and Al in plant litter and sediments in a forest headwater stream,which will improve our understanding of the role of headwater streams in forest nutrient storage and cycling along with hydrological processes.
基金This research was funded by the National Natural Science Foundation of China(Grant No.72001190)by the Ministry of Education’s Humanities and Social Science Project via the China Ministry of Education(Grant No.20YJC630173)by Zhejiang A&F University(Grant No.2022LFR062).
文摘Data stream clustering is integral to contemporary big data applications.However,addressing the ongoing influx of data streams efficiently and accurately remains a primary challenge in current research.This paper aims to elevate the efficiency and precision of data stream clustering,leveraging the TEDA(Typicality and Eccentricity Data Analysis)algorithm as a foundation,we introduce improvements by integrating a nearest neighbor search algorithm to enhance both the efficiency and accuracy of the algorithm.The original TEDA algorithm,grounded in the concept of“Typicality and Eccentricity Data Analytics”,represents an evolving and recursive method that requires no prior knowledge.While the algorithm autonomously creates and merges clusters as new data arrives,its efficiency is significantly hindered by the need to traverse all existing clusters upon the arrival of further data.This work presents the NS-TEDA(Neighbor Search Based Typicality and Eccentricity Data Analysis)algorithm by incorporating a KD-Tree(K-Dimensional Tree)algorithm integrated with the Scapegoat Tree.Upon arrival,this ensures that new data points interact solely with clusters in very close proximity.This significantly enhances algorithm efficiency while preventing a single data point from joining too many clusters and mitigating the merging of clusters with high overlap to some extent.We apply the NS-TEDA algorithm to several well-known datasets,comparing its performance with other data stream clustering algorithms and the original TEDA algorithm.The results demonstrate that the proposed algorithm achieves higher accuracy,and its runtime exhibits almost linear dependence on the volume of data,making it more suitable for large-scale data stream analysis research.
文摘This study describes the gradient analysis of the freshwater macroinvertebrate assemblages in eight streams of Tenerife and La Gomera (Canary Islands) over a 16-year period. During this period, a total of 75 taxa belonging to 34 taxonomic families were found. Endemism has an important presence in the streams on both islands, especially regarding Trichoptera and Coleoptera. The overall status of freshwater macroinvertebrates is rather uncertain as recent data on these communities are scarce and focused on a limited number of sites. Overexploitation of aquifers and the diversion of natural water flows for irrigation have resulted in the drying up of numerous natural streams, inevitably endangering the fauna that inhabits them. A reduction in number and abundance of endemic and sensitive species was observed in the majority of the sampled streams resulting in a lower ecological rating. Therefore, it is proposed that the protection of streams of high conservation value is essential to conserve freshwater macroinvertebrate fauna native to the Canary Islands.
文摘Recently,anomaly detection(AD)in streaming data gained significant attention among research communities due to its applicability in finance,business,healthcare,education,etc.The recent developments of deep learning(DL)models find helpful in the detection and classification of anomalies.This article designs an oversampling with an optimal deep learning-based streaming data classification(OS-ODLSDC)model.The aim of the OSODLSDC model is to recognize and classify the presence of anomalies in the streaming data.The proposed OS-ODLSDC model initially undergoes preprocessing step.Since streaming data is unbalanced,support vector machine(SVM)-Synthetic Minority Over-sampling Technique(SVM-SMOTE)is applied for oversampling process.Besides,the OS-ODLSDC model employs bidirectional long short-term memory(Bi LSTM)for AD and classification.Finally,the root means square propagation(RMSProp)optimizer is applied for optimal hyperparameter tuning of the Bi LSTM model.For ensuring the promising performance of the OS-ODLSDC model,a wide-ranging experimental analysis is performed using three benchmark datasets such as CICIDS 2018,KDD-Cup 1999,and NSL-KDD datasets.
文摘In recent decades,the importance of surface acoustic waves,as a biocompatible tool to integrate with microfluidics,has been proven in various medical and biological applications.The numerical modeling of acoustic streaming caused by surface acoustic waves in microchannels requires the effect of viscosity to be considered in the equations which complicates the solution.In this paper,it is shown that the major contribution of viscosity and the horizontal component of actuation is concentrated in a narrow region alongside the actuation boundary.Since the inviscid equations are considerably easier to solve,a division into the viscous and inviscid domains would alleviate the computational load significantly.The particles'traces calculated by this approximation are excellently alongside their counterparts from the completely viscous model.It is also shown that the optimum thickness for the viscous strip is about 9-fold the acoustic boundary layer thickness for various flow patterns and amplitudes of actuation.
基金was performed within the framework of the State Assignment Projects No.0284–2021-0002.
文摘Comprehensive research has been implemented to raise the efficiency of the geochemical survey of stream sediments(SSs)that formed under the cryolithogenesis conditions.The authors analysed the composition,structure and specific features of the formation of exogenous anomalous geochemical fields(AGFs)identified through SSs of large river valleys of IV order.In our case,these were the valleys of Maly Ken,Ken and Tap Rivers.These rivers are located in the central and southern parts of the Balygychan-Sugoy trough enclosed in the Magadan region,North-East of Russia.The authors proposed a new technique to sample loose alluvium of SSs in the large river valleys along the profiles.The profiles were located across the valleys.The AGFs of Au,Ag,Pb,Zn,Sn,Bi,Mo and W were studied.Correlations between elements have been established.These elements are the main indicator elements of Au-Ag,Ag-Pb,Sn-Ag,Mo-W and Sn-W mineralization occurring on the sites under study.The results obtained were compared with the results of geochemical surveys of SSs.It is concluded that the AGFs recognized along the profiles reflect the composition and structure of eroded and drained ore zones,uncover completely and precisely the pattern of element distribution in loose sediments of large water flows.The alluvium fraction<0.25 mm seems to be most significant in a practical sense,as it concentrated numerous ore elements.Sampling of this fraction in the river valleys of IV order does not cause any difficulty,for this kind of material is plentiful.The developed technique of alluvium sampling within large river valleys is efficient in searching for diverse mineralization at all stages of prognostic prospecting.It is applicable for geochemical survey of SSs performed at different scales both in the North-East of Russia,as well as other regions with similar climatic conditions,where the SSs are formed under the cryolithogenesis conditions.
文摘Regular exercise is a crucial aspect of daily life, as it enables individuals to stay physically active, lowers thelikelihood of developing illnesses, and enhances life expectancy. The recognition of workout actions in videostreams holds significant importance in computer vision research, as it aims to enhance exercise adherence, enableinstant recognition, advance fitness tracking technologies, and optimize fitness routines. However, existing actiondatasets often lack diversity and specificity for workout actions, hindering the development of accurate recognitionmodels. To address this gap, the Workout Action Video dataset (WAVd) has been introduced as a significantcontribution. WAVd comprises a diverse collection of labeled workout action videos, meticulously curated toencompass various exercises performed by numerous individuals in different settings. This research proposes aninnovative framework based on the Attention driven Residual Deep Convolutional-Gated Recurrent Unit (ResDCGRU)network for workout action recognition in video streams. Unlike image-based action recognition, videoscontain spatio-temporal information, making the task more complex and challenging. While substantial progresshas been made in this area, challenges persist in detecting subtle and complex actions, handling occlusions,and managing the computational demands of deep learning approaches. The proposed ResDC-GRU Attentionmodel demonstrated exceptional classification performance with 95.81% accuracy in classifying workout actionvideos and also outperformed various state-of-the-art models. The method also yielded 81.6%, 97.2%, 95.6%, and93.2% accuracy on established benchmark datasets, namely HMDB51, Youtube Actions, UCF50, and UCF101,respectively, showcasing its superiority and robustness in action recognition. The findings suggest practicalimplications in real-world scenarios where precise video action recognition is paramount, addressing the persistingchallenges in the field. TheWAVd dataset serves as a catalyst for the development ofmore robust and effective fitnesstracking systems and ultimately promotes healthier lifestyles through improved exercise monitoring and analysis.
文摘Analyze the compatibility between cosmetics and live streaming e-commerce from its own nature,marketing means and supply chain characteristics.According to the prominent problems,sort out the relationship between all parties in the cosmetics live e-commerce industry chain.Combined with the latest regulatory policies of live streaming e-commerce and cosmetics,the responsibilities of different subjects in cosmetics live streaming e-commerce are summarized,and relevant suggestions and countermeasures are put forward for the standardization and development of live streaming e-commerce.Cosmetics brand owners are the first responsible persons for product quality.Anchors,as a mixed identity between intermediary,advertising spokesperson and operator,should bear stricter joint and several liability when recommending products related to consumers’health.If anchors fail to clearly identify themselves in the recommendation process,thus causing consumers to mistake them for the operator of the cosmetics,they should assume the obligations of the operator.
文摘With the rise of live streaming on social media, platforms like Facebook, Instagram, and YouTube have become powerful business tools. They enable users to share live videos, fostering direct connections between businesses and their customers. This critical literature review paper explores the impact of live streaming on businesses, focusing on its role in attracting and satisfying consumers by promoting products tailored to their needs and wants. It emphasizes live streaming’s crucial role in engaging customers, a key to business growth. The study also provides viable strategies for businesses to leverage live streaming for growth and customer engagement, underscoring its importance in the business landscape.
文摘In recent years,with the rapid development and popularization of Internet information technology,many new media platforms have risen rapidly,and major e-commerce companies have begun to explore the mode of livestreaming.Especially during the COVID-19 pandemic,due to the lockdown,live-streaming has become an important means of economic development in many places.Owing to its remarkable characteristics of timeliness,entertainment,and interactivity,it has become the latest and trendiest sales mode of e-commerce channels,reflecting huge economic potential and commercial value.This article analyzes two models and their characteristics of live-streaming sales from a practical perspective.Based on this,it outlines consumer purchasing decisions and the factors that affect consumer purchasing decisions under the live-streaming sales model.Finally,it discusses targeted suggestions for using the live-streaming sales model to expand the consumer market,hoping to promote the healthy and steady development of the live-streaming sales industry.