This study aims to clarify the factors that form rice prices for different producing areas and brands in Japan, while ascertaining consumers＇ criteria in purchasing rice and their preference for taste in China, in or...This study aims to clarify the factors that form rice prices for different producing areas and brands in Japan, while ascertaining consumers＇ criteria in purchasing rice and their preference for taste in China, in order to establish the method to formulate an overseas marketing strategy for Japanese rice.展开更多
文摘This study aims to clarify the factors that form rice prices for different producing areas and brands in Japan, while ascertaining consumers＇ criteria in purchasing rice and their preference for taste in China, in order to establish the method to formulate an overseas marketing strategy for Japanese rice.
