Supervision of Public Opinion under the Background of Social Co-governance-Take the Changsheng Vaccine Incident as an Example

Objective To provide reference for the news media to give play to the role of public opinion supervision in time based on the background of drug safety and social co-governance.Methods The method of case analysis was used to make a retrospective study on the Changsheng vaccine incident in 2018.Then the role of mainstream media,pharmaceutical media,and self-media in the supervision of public opinion was investigated.Results and Conclusion Both mainstream and pharmaceutical media played an excellent role in supervising the Changchun Changsheng vaccine incident.However,the content published by some pharmaceutical media was hard to understand by ordinary people.Besides,the role of self-media in public opinion supervision was polarized.Some self-media closely kept pace with mainstream media in public opinion supervision.Other self-media unilaterally pursued the click rate,publishing false information to guide wrong public opinion.The news media should optimize the supervision efficiency of drug safety.On the one hand,pharmaceutical media should pay attention to the fact that readers may not understand the difficult terms because they are not professional.On the other hand,self-media practitioners should improve their professional quality so that they will not publish some fake news to mislead public opinion.

如何避免舆论监督中的"新闻官司"

近几年,由于主客观方面的原因,一些新闻工作者在行使舆论监督这项神圣的权利时,有的竟吃上了新闻官司,有的还以败诉告终。过多的新闻官司,肯定会牵涉记者的大量精力,使其产生畏难情绪和心理压力,客观上也会冲淡舆论监督的效果,这样下去也不利于舆论监督工作的健康发展。所以,在舆论监督中,记者如何增强自我保护意识,尽量避免新闻纠纷的发生,就显得十分必要。既有所为,又有所不为,这就是我们每个新闻记者在实施舆论监督过程中减少侵权行为发生的法宝。