We conduct survey on the characteristics of demand of agricultural enterprises for agricultural marketing talents from the following 6 aspects:the professional marketing talents needed urgently by the agricultural ent...We conduct survey on the characteristics of demand of agricultural enterprises for agricultural marketing talents from the following 6 aspects:the professional marketing talents needed urgently by the agricultural enterprises,the amount of demand of agricultural enterprises for the marketing talents,the jobs offered by the agricultural enterprises,the educational background of agricultural marketing talents favored by the agricultural enterprises,the requirements posed by the agricultural enterprises on the work experience of agricultural marketing talents,and the quality requirements posed by the agricultural enterprises on the agricultural marketing talents.We analyse the problems existing in the cultivation mode of marketing talents in agricultural vocational colleges as follows:the feature of major is not outstanding;the contradiction between supply and demand is prominent;it is disconnected with the practical needs of agricultural enterprises;the cultivation form of practical ability is simple.On the basis of this,taking Wenzhou Vocational College of Science and Technology as an example,we advance the new mode of cultivating inter-disciplinary talents integrating "marketing technique+technique marketing",and establish characteristic agricultural course combo system on the basis of vocational position orientation.In the meantime,we propose that we should conduct close college-enterprise cooperation with the local leading agricultural enterprises.This cultivation mode reform of talents is favorable for the agricultural enterprises,especially small and medium-sized agricultural enterprises to foster "marketable" agricultural marketing talents,elevate the comprehensive competitiveness of small and medium-sized agricultural enterprises,serve the local economy,and promote the development of modern agriculture,and China's agriculture,farmer,and countryside.展开更多
In face of modern enterprises' picky needs for marketing talents, the majority of graduates majoring in marketing from agricultural universities and colleges are often criticized due to old marketing concept, medi...In face of modern enterprises' picky needs for marketing talents, the majority of graduates majoring in marketing from agricultural universities and colleges are often criticized due to old marketing concept, mediocre expertise, lack of practical ability and lack of communication skills in the process of searching job. It exposes the flaws of agricultural universities and colleges in training objectives of marketing talents, curriculum setting, features, teachers and their quality. The marketing education should serve the marketing practice needs, and the training mode and training way of marketing talents in agricultural universities and colleges need to be urgently reformed and improved. To satisfy the needs of enterprises, it is necessary to establish modern educational thought of marketing and training philosophy of application-based marketing talents; position the majors to highlight the characteristics of agricultural universities and colleges, cultivate all-around, application-based, inter-disciplinary marketing talents and explore new ways to cultivate agricultural marketing talents.展开更多
This paper analyzed the trend of seed industry development in-depth and studied changes in quantity and quality of demands for seed industry talents. To adapt to " breeding,propagating and selling" integrati...This paper analyzed the trend of seed industry development in-depth and studied changes in quantity and quality of demands for seed industry talents. To adapt to " breeding,propagating and selling" integration and internationalized trend of seed industry,it stated that hierarchical training mode is an ideal mode for training outstanding seed industry talents. Finally,it elaborated specific objectives and requirements of the hierarchical training mode,i. e. undergraduate- master- doctor.展开更多
基金Supported by Zhejiang New Century Higher Education Teaching Reform Program in 2002(yb2010143)Zhejiang Education and Scientific Planning Research Subject in 2010 (SCG441)China Agricultural Vocational Education "Twelfth Five-Year Plan" Scientific Research Subject
文摘We conduct survey on the characteristics of demand of agricultural enterprises for agricultural marketing talents from the following 6 aspects:the professional marketing talents needed urgently by the agricultural enterprises,the amount of demand of agricultural enterprises for the marketing talents,the jobs offered by the agricultural enterprises,the educational background of agricultural marketing talents favored by the agricultural enterprises,the requirements posed by the agricultural enterprises on the work experience of agricultural marketing talents,and the quality requirements posed by the agricultural enterprises on the agricultural marketing talents.We analyse the problems existing in the cultivation mode of marketing talents in agricultural vocational colleges as follows:the feature of major is not outstanding;the contradiction between supply and demand is prominent;it is disconnected with the practical needs of agricultural enterprises;the cultivation form of practical ability is simple.On the basis of this,taking Wenzhou Vocational College of Science and Technology as an example,we advance the new mode of cultivating inter-disciplinary talents integrating "marketing technique+technique marketing",and establish characteristic agricultural course combo system on the basis of vocational position orientation.In the meantime,we propose that we should conduct close college-enterprise cooperation with the local leading agricultural enterprises.This cultivation mode reform of talents is favorable for the agricultural enterprises,especially small and medium-sized agricultural enterprises to foster "marketable" agricultural marketing talents,elevate the comprehensive competitiveness of small and medium-sized agricultural enterprises,serve the local economy,and promote the development of modern agriculture,and China's agriculture,farmer,and countryside.
基金Supported by 2011 Teaching Reform Project in Zhongkai University of Agriculture and Engineering (G2110024)
文摘In face of modern enterprises' picky needs for marketing talents, the majority of graduates majoring in marketing from agricultural universities and colleges are often criticized due to old marketing concept, mediocre expertise, lack of practical ability and lack of communication skills in the process of searching job. It exposes the flaws of agricultural universities and colleges in training objectives of marketing talents, curriculum setting, features, teachers and their quality. The marketing education should serve the marketing practice needs, and the training mode and training way of marketing talents in agricultural universities and colleges need to be urgently reformed and improved. To satisfy the needs of enterprises, it is necessary to establish modern educational thought of marketing and training philosophy of application-based marketing talents; position the majors to highlight the characteristics of agricultural universities and colleges, cultivate all-around, application-based, inter-disciplinary marketing talents and explore new ways to cultivate agricultural marketing talents.
基金Supported by Study on Dynamic Adjustment Mechanism for University-Enterprise Cooperation and Specialized Structure(12xn0042)
文摘This paper analyzed the trend of seed industry development in-depth and studied changes in quantity and quality of demands for seed industry talents. To adapt to " breeding,propagating and selling" integration and internationalized trend of seed industry,it stated that hierarchical training mode is an ideal mode for training outstanding seed industry talents. Finally,it elaborated specific objectives and requirements of the hierarchical training mode,i. e. undergraduate- master- doctor.
