On the Feasibility of the Chinese County-Level Convergence Media Centers in Participating in International Communication:Evidence from CDHT’s First-Hand Communication Practice

With the advent of new technologies,China is faced with the practical need to enhance its international communication capacity and address reforms in the modes,content,and channels of international communication.Therefore,more efforts should be made to further enrich the participants in international communication by optimizing China’s four-level journalism communication system and crafting a“great external publicity pattern.”Guiding and promoting county-level convergence media centers to participate in international communication is conducive to promoting the building of a vertical international communication system and a multi-level integrated communication matrix and facilitating the resource alignment and information sharing between domestic and international communication.In practice,some county-level convergence media centers in China have achieved certain results in international communication.A good example is the Chengdu Hi-tech Industrial Development Zone(CDHT),a pioneer in the reform of Chinese county-level convergence media.Therefore,this paper has used CDHT as an example to discuss the reality and basic conditions for Chinese county-level convergence media centers to participate in international communication and put forward general paths for county-level convergence media centers to engage in international communication.

Comparative Study of Internationalized Talent Cultivation Models in International Higher Education Programs

The internationalization of talent cultivation in the field of international higher education is a widely discussed topic among higher education institutions worldwide.This paper conducts a comparative study of domestic and foreign higher education institutions and identifies some differences in the internationalization of talent cultivation among different countries and regions.Firstly,the study summarizes the changes in talent cultivation through domestic study abroad programs and overseas study programs.Then,this paper introduces the“Knowledge-Practice-Research”international talent cultivation model in China and the international talent cultivation model in Japan as an example.Finally,this study compares the international talent cultivation models in domestic and foreign higher education institutions.The results indicate that the internationalization of talent cultivation models needs to be adjusted according to different training objectives,specific countries,and even regional circumstances to adapt to local characteristics and the international environment.Overall,different countries and regions have different emphases and characteristics in the internationalization of talent cultivation in higher education institutions.However,regardless of the country,higher education institutions should focus on enhancing students’international perspectives and cross-cultural communication skills to adapt to the globalized economic and social environment.

Internal business communication through social media:A case study of a university specialized in business education

In present era,usage of social media is very common. This study used interview questionnaire to explore employees’ behaviors and beliefs towards usage of social media and further its role and importance as an internal communication tool in Zhejiang Gongshang University,Hangzhou,China. Ten employees of university from different departments were interviewed about their views regarding different factors related to use of social media and further its role as an internal communication tool. It was found that the most frequently used social media were WeChat and QQ. ZJGSU University employees believed that social media were convenient,instant medium for communication (sharing pictures and videos) and they may enhance flow and effectiveness of internal communication in ZJGSU. The study found that although employees generally have a good perception about social media but there is need for improvement for either adopting a proper enterprise social media or proper utilization ofWeChat for effective internal communication. As the sample size in this study was small so it limits generalization and external validity of the findings,yet its focus on the different factors and benefits of using social media integrates to its originality with the thought that social media may help enhance the flow and effectiveness of internal communication in an organization.

精细化和动态化:主流媒体国际传播人才队伍建设路径探析

建设新时代主流媒体国际传播专门人才队伍,是加快新型主流媒体国际传播能力建设,提升国际传播效能的基础保障。在国际秩序、社会环境与媒介技术发生深刻变革的全球传播生态中,主流媒体应当立足全球实践、对接国家战略需求,本文从动态化、精细化视角分析当前主流媒体国际传播人才队伍的结构现状、问题与建设目标,在确立新时代主流媒体国际传播人才队伍的专业性、主导性和引领性地位的基础上,探索适应我国国情、面向未来的国际传播人才队伍建设路径。

全媒体业务视角下的国际传媒人才培养路径探索——以上海外国语大学媒体融合实验教学为例

媒体融合时代使国际传媒人才的培养模式发生了深刻的变革,以外语为背景的新闻传播学院,在原有语言优势的基础上,应积极向技术领域拓展,树立"大传播"观念,打破专业边界,以全媒体实验室为依托,以学生整体素质的提高为导向,以实践教学为路径,实现教学模式与教学体系的全方位更新。

中医药文化传播的对策研究

中医药文化是我国优秀文化的代表,中医药文化国际传播有利于树立良好国家形象,增强我国的综合国力。为了顺应时代发展,本文在系统分析中医药文化国际传播现状基础上,提出中医药文化国际传播的建议:因地制宜融入中医药文化;突破语言障碍,打造中医药文化交流新表述;规范道地药材管理,从源头把握中医药疗效;培养中医药文化传播的复合型人才;借助新媒体作为传播平台,增加英语交流模式。目前中医药文化国际交流任重道远,新媒体作为科技时代的趋势。中医药文化交流需迎合发展,寻找新媒体国际传播的突破口,传播养生、治未病等特色中医药文化,让中医药文化在国际交流中大放异彩。

媒介融合趋势下地方高校国际传播人才培养需求探究

近三十年来,伴随着中国经济的高速发展与国际传播影响力的提升,我国政府提出了要加强媒体国际传播能力建设的要求。媒介融合成为大势所趋,为适应国际形势的多元变化以及传媒格局的深度调整,全国各个开设国际传播学专业的高校在新的历史时期必须有所应对。国内每年毕业的传媒专业人才中,地方高校的毕业生占据越来越大的比重,地方高校国际传播学教育也已成为一支重要力量。本文旨在对地方高校国际传播人才培养需求进行探讨,建立更加完备的人才培养体系,总结经验教训,思考在媒介融合与新的国际形势下传播人才培养的思路与举措。

全媒体时代国际新闻传播人才培养的路径探索——基于中国传媒大学的教育实践

全媒体技术的发展与我国国际传播的战略需求对国际新闻传播人才培养提出了全新要求。本文基于对实践的考察,认为中国传媒大学国际传播人才培养形成了以马克思主义新闻观为魂、以海外实践及高水平教育资源开拓国际视野、以融媒体创新实践适应媒体深度融合发展需要的路径与规律。本文认为,全媒体时代的国际新闻传播人才培养应当与国家战略同向同行,与社会发展同频共振,将学科建设与党和国家的工作重点相结合,把人才培养与时代的发展相结合,把教育教学与国际需求相结合,才能构建出适应时代发展和中国国情的国际新闻传播人才培养模式。

全媒体时代高校国际传播人才培养的使命与路径

全媒体时代,传媒业界的巨大变革和国际环境的剧烈变动对国际传播人才培养提出了更高要求。为了“建强适应新时代国际传播需要的专门人才队伍”,高校国际新闻培养要在思考培养模式短板的基础上创新,从厚植家国情怀、坚守国家立场、注重中华传统精神内核的提炼、加强多学科交叉协同培养、提升学生全媒体时代适应能力、重构实践教育体系等方面入手,提升国际传播人才的培养效能。

新媒体背景下高校国际化人才职业素质教育创新研究

职业素质教育是新媒体背景下推进我国职业教育国际化发展的主旋律,培养具有媒介素养和职业素质的国际化人才是职业教育改革发展的新常态。高职院校要充分顺应新媒体发展趋势,利用新媒体资源,建立多层次、高协同、渗透式、全时空的素质教育创新模式。本文提出了优势"智造"、渠道"革命"、媒介"整合"、链条"延伸"、服务"升级"的职业素质教育发展路径,为新媒体背景下提升高职院校人才培养质量提供借鉴。

大学生用英语“讲好中国故事”的能力培养研究

本研究以湖南理工学院22级105名非外语专业跨文化交际课程学习者为研究对象,在课程学习之初从英语综合运用能力、中国文化理解力、数字媒体应用能力和跨文化交际能力四个维度对学生用英语“讲好中国故事”的能力进行了问卷调查,并依据调查结果,从三个方面进行课程改革,全面提升大学生“讲好中国故事”的能力:重构教学内容、开展实践性教学,增强对中国文化的理解力与表达力;搭建跨学科实践平台,提升跨文化数字传播技能与素养;创建真实性交流语境,坚定文化自信、拓展全球视野。

2014—2019年中医药文化国际传播现状及思考

中医药文化是中国文化海外传播的重要载体,中医药文化国际传播则是实现中医药国际化的重要路径。对2014—2019年中医药文化国际传播相关研究进行全面分析与梳理,基于文化全球化的大背景,阐述中医药文化国际传播的现状,深入分析其在传播过程中面临的主要问题,并从传播内容、传播路径、传播话语权构建以及人才培养等方面进行总结,提出要重视语言传播过程中的翻译问题、重视中医文化理论传播、加强网络舆情监控、加强人才培养、灵活运用现代新媒体技术开拓新的传播平台等方面提出相应策略,以期为中医药文化国际传播研究提供参考。