The effects of price leadership strategies and branding strategies on the export performance of indigenous Chinese exporters with a focus on developing country markets and developed country markets are examined based ...The effects of price leadership strategies and branding strategies on the export performance of indigenous Chinese exporters with a focus on developing country markets and developed country markets are examined based on the principles of strategy-environment co-alignment and marketing segmentation theory. Findings suggest that when focusing on developing country markets, the use of a branding strategy is more likely to enhance export performance. When focusing on developed country markets, neither the use of a price leadership strategy nor the use of a branding strategy enhances export performance. Finally, theoretical and managerial implications of the findings are discussed.展开更多
in this paper, advertisement service markets are sorted out from two respects, and divided intosegments on two dimensions. Based on the discussion about competitive ability of advertisement letterservice in every mark...in this paper, advertisement service markets are sorted out from two respects, and divided intosegments on two dimensions. Based on the discussion about competitive ability of advertisement letterservice in every market segment, markets are divided into three grades. In the end, the market allocationand some key administration taCtics about advertisement letter service are discussed.展开更多
基金The National Natural Science Foundation of China (No.70672005,70632003,70372001)
文摘The effects of price leadership strategies and branding strategies on the export performance of indigenous Chinese exporters with a focus on developing country markets and developed country markets are examined based on the principles of strategy-environment co-alignment and marketing segmentation theory. Findings suggest that when focusing on developing country markets, the use of a branding strategy is more likely to enhance export performance. When focusing on developed country markets, neither the use of a price leadership strategy nor the use of a branding strategy enhances export performance. Finally, theoretical and managerial implications of the findings are discussed.
文摘in this paper, advertisement service markets are sorted out from two respects, and divided intosegments on two dimensions. Based on the discussion about competitive ability of advertisement letterservice in every market segment, markets are divided into three grades. In the end, the market allocationand some key administration taCtics about advertisement letter service are discussed.
