The Survey on Course Design for Business English Majors on the Base of Needs Analysis

Based on the needs analysis theory, a survey on the course design of Business English at Honghe University are conducted. Business English majors' learning needs and attitudes towards course design of Business English are researched through questionnaires. Business English competences needed in workplaces and society's needs for Business English talents are investigated. After analyzing recruitment information for Business English talents collected from domestic credible websites, some suggestions on course design of business English are supplied.

The PAD Class Teaching of Business English Translation

The author is constantly thinking of a problem that what kind of teaching method of Business English translation teaching should take in the course of teaching.In this paper,a new kind of teaching mode"PAD class"has been applied to explore the teaching of business English translation course,and to analyse the effect of classroom teaching.

Application of Task-based Teaching Approach to Business Oral English Teaching

Task-based teaching approach(TBTA) is widely accepted and plays a more important role in foreign language teach ing.This paper is aimed at analyzing specific task design and the application of task-based teaching approach to business oral Eng lish teaching.It briefly introduces what the task-based teaching approach is and Willis'model for TBTA.Based on this model,it probes deeply into the teaching tasks design and teaching procedures.By applying the task-based teaching approach in business oral English teaching,teachers can assign students various tasks in the class to not only arose students'interest in English but also develop their communicative competence of business English.

Exploring the Principles Underlying Business English Course DesignBased on a Training Program

In order to make a business English training course cost effective, the course is to be designed based on certain language teaching theories and principles involving needs analysis to identify learners' needs and wants, appropriate teaching approaches and during-and-after evaluation of the training effects.

Alternative Design of Postgraduate English Writing Course

This paper presents an alternative design of postgraduate English writing course to meet the requirement of the current postgraduate English teaching reform.The author believes that efficiently-organized writing activities based on practical needs could refresh teaching frame- work and consequently assist postgraduates in English writing.

A Research on the Application of Case Teaching Method in Curriculum-Based Ideological and Political Education in College English Course under the Concept of OBE

Since the idea of“Curriculum-Based Ideological and Political Education”was formally proposed in 2016,it has rapidly become a research hotspot in education reform.Although a large number of relevant studies have focused on the effective paths to curriculum-based ideological and political education in specific courses,there are few studies on how to integrate ideological and political education contents into particular courses under specific educational concepts and by particular teaching methods.Thus,this paper will explore how to improve the teaching effectiveness of curriculumbased ideological and political education in College English course with the OBE concept as the driving force and the case teaching method as the means.Finally,a few thoughts on the application of case teaching method in College English course are offered.

Needs Analysis of Non-English Majors Taking Business English as An Optional Course

The course design of business English as an optional course to Non-English majors should be based on needs analysis.A survey is conducted in the form of a questionnaire in this paper to find out about the needs of the non-English majors taking the course.Implications are provided for the future course design of business English as an optional course.

商务英语专业课程中课程思政的实践探索——以商务英语精读课程为例

将思想政治教育与专业课程教育有机结合是当前形势下专业课程教学改革面临的新任务、新挑战。文章分析在商务英语专业核心课程商务英语精读课程实施课程思政的必要性及可行性。以商务英语精读课程为例,探究课程思政学理,将课程内容分门别类,深入挖掘教材中蕴含的思政元素,在课堂教学中进行实践。通过案例导入进行课程思政教学设计,展示中国元素,弘扬职业精神,树立职业道德,增强文化自信,实现知识目标、技能培养与价值引领相结合,为商务英语专业课程教学改革提供借鉴。

汉英笔译课程思政模块化体验式教学路径探索

为落实立德树人的根本任务,思政元素融入当前高校专业课程教学工作需不断加强。以地方本科高校英语专业汉英笔译课程思政建设为例,构建翻译课程思政元素库,采用模块化—体验式教学模式,从“素养与思政、知识与能力、过程与方法”三个维度进行渐进性体验式教学设计,运行整合性教学评价,实现翻译知识教学与思政教育的同向同行,推进课程思政背景下的翻译教学改革。

基于ADDIE模型的大学英语课程思政实施路径研究

ADDIE教学设计框架是一种科学的内循环教学模式,将该教学模型引入外语课程思政建设,可以系统地将思政元素与教学活动各个环节相关联。以大学英语综合课程为例,通过分析、设计、开发、实施、评估五个环节实现英语课程思政的全方位覆盖。作为外语课程思政教学的有效实现路径,ADDIE模型的应用还可以帮助大学英语教师在有限的课时中实现高等教育培养目标和课程思政的双重要求。

基于Agent的跨境电子商务课程智能教学系统

当前,跨境电子商务课程智能教学系统功能模块多为单向形式,可控教学覆盖范围较小,导致平均成绩优化比下降,为此提出对基于Agent的跨境电子商务课程智能教学系统的设计与分析。首先,构建通信接口,并接入驱动装置,完成系统硬件的设计;其次,采用多目标的方式,扩大可控教学覆盖范围;最后,设计多目标Agent跨境电子商务课程教学功能模块,关联跨境电子商务教学知识库,完成系统软件设计。测试结果表明:针对选定的6个班级进行测试对比,最终得出的平均成绩优化比均可以达到20%以上,说明在Agent的辅助下,文章设计的系统应用效果更佳,具有实际的应用价值。

新文科背景下商务英语课程教学设计的思考与实践

本文在探讨新文科建设的内涵和路径的基础上,结合“新商科”建设实践,融合超语实践。主要围绕商务英语专业内涵与思政元素、商务英语学科建设和跨学科整合汇通等外语人才培养面临的核心问题,以沧州交通学院“一体三通”的外语专业商业英语教学模式改革的研究为研究对象,即以语言文化为根基,以“通”文化经典、商科实践和数字化信息素养为目标,探索超语实践与超学科协调发展的商务英语课程教学设计思考与实践。

基于OBE理念的“综合英语”课程教学设计

OBE理念倡导“学生中心”、“成果导向”和“持续改进”,为新文科建设提供了新的思路。本文基于OBE理念,以“综合英语Ⅱ”为例,采取自上而下的设计方式,从教学目标、融入思政元素的教学内容以及教学评价三个方面进行成果导向教学设计,试图构建完整的课程教学体系,推动“综合英语”课程教学模式改革与持续创新,实现“综合英语”教学的理想成效,以期全面提升“综合英语”教学质量。

融合思政元素的毕业设计(论文)写作课程教学模式研究--以上海财经大学浙江学院商务英语专业为例

毕业设计(论文)是高校本科生教学计划的重要组成部分。作为毕业设计(论文)最直接的指导性课程,毕业设计(论文)写作课程具有十分重要的地位。该文以上海财经大学浙江学院商务英语专业为例,探讨其毕业设计(论文)写作课程教学可融入的思政元素,尝试建构一套融合课程思政的教学模式,旨在形成知识传授、能力培养、价值引领相结合的课程思政知识体系。该课程涵盖毕业设计、毕业论文、翻译实践报告三类教学内容,可融合的思政元素主要包括学术道德诚信、创新研究精神、民族文化自信、文献辨别能力、工匠钻研精神,采取定性评价、过程性评价与发展性评价相结合的多元评价模式,以践行“立德树人”的最终目标。

设计思维视角下“商务英语写作”混合式教学模型的构建与实施

以设计思维为理论依托,根据其共情、定义、构想、原型、测试五步骤,从线上线下两种教学形式及课前、中、后三个环节,对“商务英语写作”混合式教学模型的构建理念、模式及实施过程展开探讨。发现设计思维能助推一流课程建设目标的实现,分层分步达到布鲁姆认知教学目标,同时促进教学理实一体化,提高信息化使用效能,对混合式教学起到纲举目张的作用。