In the recent age of globalization, English advertisements prevail in people＇s everyday life. As a social discourse, advertisements offer valuable resources of language use to English learners. It is also of great im...In the recent age of globalization, English advertisements prevail in people＇s everyday life. As a social discourse, advertisements offer valuable resources of language use to English learners. It is also of great importance to fully utilize these resources to improve the quality of EFL teaching, especially learners＇ abilities to gain English proficiency. Based on an analysis of recent findings in modem English advertising, the present paper proposes a framework of employing English advertisements in EFL teaching from linguistic, rhetorical, pragmatic and cultural perspectives.展开更多
Cultural teaching is one important part of language teaching. This paper discusses how to integrate culture effectively in classroom teaching, i.e., teaching different aspects of culture and to what problems attention...Cultural teaching is one important part of language teaching. This paper discusses how to integrate culture effectively in classroom teaching, i.e., teaching different aspects of culture and to what problems attention should be paid at different stages.展开更多
TAng huiyong was no novice when it comes to working on agricultural cooperation projects abroad.But in spite of his experience,he had pangs of anxiety on being selected by the Ministry of Agriculture for a Chinese Agr...TAng huiyong was no novice when it comes to working on agricultural cooperation projects abroad.But in spite of his experience,he had pangs of anxiety on being selected by the Ministry of Agriculture for a Chinese Agricultural Technical and Vocational Education and Training（ATVET）program in Ethiopia in 2011.展开更多
文摘In the recent age of globalization, English advertisements prevail in people＇s everyday life. As a social discourse, advertisements offer valuable resources of language use to English learners. It is also of great importance to fully utilize these resources to improve the quality of EFL teaching, especially learners＇ abilities to gain English proficiency. Based on an analysis of recent findings in modem English advertising, the present paper proposes a framework of employing English advertisements in EFL teaching from linguistic, rhetorical, pragmatic and cultural perspectives.
文摘Cultural teaching is one important part of language teaching. This paper discusses how to integrate culture effectively in classroom teaching, i.e., teaching different aspects of culture and to what problems attention should be paid at different stages.
文摘TAng huiyong was no novice when it comes to working on agricultural cooperation projects abroad.But in spite of his experience,he had pangs of anxiety on being selected by the Ministry of Agriculture for a Chinese Agricultural Technical and Vocational Education and Training（ATVET）program in Ethiopia in 2011.
