Similarities and Differences in the Underlying Factors Influencing Male and Female Students of Technical Universities in the Choice of Banks: Evidence from Takoradi Technical University, Ghana

Background: This paper is a follow up to an earlier one on a study that sought to determine the factors that, in general, influence Takoradi Technical University students’ selection of banks, given the keen competition in the banking sector in Ghana. Having found the said factors in the first study, and in the face of evidence of a difference in the factors that influence bank choice elsewhere with respect to sex, the study whose findings is the subject of this paper sought to establish whether there is any such dichotomy amongst Takoradi Technical University students. Objectives: The study sought to 1) determine the factors that influence the selection of banks by males, 2) determine the factors that influence the selection of banks by females, and 3) determine whether there are any differences and similarities between male and female students with respect to the factors that influence bank selection. Methods: Data was obtained from 545 students, comprising 364 male students and 181 female students through a cross-sectional survey and was analysed using the statistical method of factor analysis, having initially established through the chi-square test of independence that bank choice and sex are not independent. Results: Four (4) factors were identified as influencing bank selection amongst the female students as against six (6) in the case of the male students. The factors identified for the female students are Customer Experience, Third Party Influence, E-banking, and Access to ATMs and that for the male students are Secure E-banking, Customer Experience, Promotion Strategy, Intelligent Responsiveness, Access to ATMs and Third Party Influence. Conclusion: Male and female students of Takoradi Technical University differ with respect to some of factors that influence bank choice. Even for the factors that are common, the importance female students attach to them is not the same as that of male students. The factors male students consider when making bank choices appear to be more strategic and wide-ranging than the females, with the latter tending to place premium on customer experience more than the former.

Factors Preventing Technical Colleges and Universities from Cultivating Foreign Language Talents

This article discusses about the cultivation of foreign language talents,through which it can be appreciated that the emphasis is to be laid on improving their comprehensive qualities.Only in this way can foreign language talents adapt to the needs of the market,integrate into the ranks of technical personnel in the field of engineering,and be warmly welcomed by employers or employing units.Nevertheless,in order to achieve this aim,three factors should be overcome to avoid the hindrance faced by technical colleges and universities from cultivating foreign language talents with comprehensive qualities.This article probes into the three negative factors:first,students are not fluent in their mother tongue;second,foreign language majors lack basic knowledge of science and technology so much so that they are not able to do well in such translation;third,they lack the ability to perform simultaneous interpretation Simultaneous interpreting.In regard to those factors,this article then provides several suggestions as countermeasures to those three negative factors,so as to cultivate talents that can satisfy the needs of the market.

Determinants of Technical University Students’ Choice of Banks: Empirical Evidence from Takoradi Technical University, Ghana

Background: The current competitive banking environment in Ghana demands that banks identify the factors key to their survival and work on these factors to ensure they remain in business. This involves the banks knowing what influences customers to choose to do business with one bank over the other. Objective: The study aimed at determining the factors the influence Technical University student’s selection of banks. Methods: Data from a cross-sectional survey of 545 student respondents of Takoradi Technical University was analysed using the statistical technique of factor analysis. Results: Four factors were adduced to be influencing bank selection amongst Takoradi Technical University students: namely, Robust E-banking, Customer Experience, Access to ATMs and Third Party Influence. Conclusion: While some of the factors are universal in nature others present with subtle nuances dependent on the milieu in which a bank finds itself, making it imperative that banks study the market in which they are operating and implement strategies deemed most suitable for attracting and retaining customers.

~PEKING UNIVERSITY

Type of Company： Government institution. New Preparartions and Late-Model Drug Delivery System Technical Plaform of Peking University School of Pharmaceutical Sciences is a national technical plaform for developing new and important drugs. The person in charge for the platform is a pharmaceutical science professor of Peking University School of Pharmaceutical Sciences. The plaform selects the following as the main research areas： late-model carrier drug delivery system, biotechnological drug delivery system, mucous and transdermal drug delivery system, oral controlled-release drug delivery system, and four corresponding research teams are set up to study in depth the main problems and key issues.

PEKING UNIVERSITY

Type of Company： Government institution. New Preparartions and Late-Model Drug Delivery System Technical Plaform of Peking University School of Pharmaceutical Sciences is a national technical plaform for developing new and important drugs. The person in charge for the platform is a pharmaceutical science professor of Peking University School of Pharmaceutical Sciences. The plaform selects the following as the main research areas： late-model carrier drug delivery system, biotechnological drug delivery system,