As is known to all,the globalization of China’s film industry plays as one important means in enhancing China’s national image and international voice.During the process of exporting externally,there exist some prob...As is known to all,the globalization of China’s film industry plays as one important means in enhancing China’s national image and international voice.During the process of exporting externally,there exist some problems in its content production and marketing system.However,due to the"Belt and Road",the present film industry has ushered in new opportunities.In the essay,according to the author,only with strategies of ecological marketing in global market,China’s film industry could strengthen China’s cultural confidence through telling China’s stories,as so to shape China’s national image in the world.展开更多
Intercultural literacy is attached increasingly great importance in this interconnected world.People from diversified cultural backgrounds need to interact with each other for various purposes.Schools and organization...Intercultural literacy is attached increasingly great importance in this interconnected world.People from diversified cultural backgrounds need to interact with each other for various purposes.Schools and organizations offer courses to improve people’s intercultural competence.This paper examines two effective techniques to teach intercultural competence in the classroom setting:critical incident activity and cultural story telling.These two strategies can help achieve the desired objectives of Michael Byram’s intercultural communication model.展开更多
文摘As is known to all,the globalization of China’s film industry plays as one important means in enhancing China’s national image and international voice.During the process of exporting externally,there exist some problems in its content production and marketing system.However,due to the"Belt and Road",the present film industry has ushered in new opportunities.In the essay,according to the author,only with strategies of ecological marketing in global market,China’s film industry could strengthen China’s cultural confidence through telling China’s stories,as so to shape China’s national image in the world.
文摘Intercultural literacy is attached increasingly great importance in this interconnected world.People from diversified cultural backgrounds need to interact with each other for various purposes.Schools and organizations offer courses to improve people’s intercultural competence.This paper examines two effective techniques to teach intercultural competence in the classroom setting:critical incident activity and cultural story telling.These two strategies can help achieve the desired objectives of Michael Byram’s intercultural communication model.