Based on Winter's and Hoey's theories on discourse analysis, the Problem-Solution Pattern in cosmetic advertising from the perspective of text patterns and lexical signaling is discussed by analyzing thirty pi...Based on Winter's and Hoey's theories on discourse analysis, the Problem-Solution Pattern in cosmetic advertising from the perspective of text patterns and lexical signaling is discussed by analyzing thirty pieces of advertisements on cosmetic products. Findings suggest text patterns of cosmetic advertisements display in various forms and the components of Problem-Solution Pattern are signaled by lexical items as emotive vocabulary with positive or negative meanings and repetition of the brand names. Possible implications are offered for cosmetic advertising industry in writing effective advertisements both in English and Chinese.展开更多
This essay excerpts an academic lecture on psychology from the listening part of TOEFL. Through respective analyses on the facets of thematic progression patterns and lexical sense relation, some main findings can be ...This essay excerpts an academic lecture on psychology from the listening part of TOEFL. Through respective analyses on the facets of thematic progression patterns and lexical sense relation, some main findings can be drawn. First, his text follows a typical Situation-Problem-Solution-Evaluation pattern. Also, this text applies various lexical sense relations and thematic progression patterns. Eventually, all make each paragraph and the whole text coherent.展开更多
本文以M.Hoey和M.M cC arthy的语篇模式为理论框架,研究了若干英语招生广告,旨在证明英语招生广告的核心语义结构是“问题—解决”。文章首先对一则广告的展开模式进行分析,用修辞结构理论、及物性、评价系统理论论证了实现该语篇模式...本文以M.Hoey和M.M cC arthy的语篇模式为理论框架,研究了若干英语招生广告,旨在证明英语招生广告的核心语义结构是“问题—解决”。文章首先对一则广告的展开模式进行分析,用修辞结构理论、及物性、评价系统理论论证了实现该语篇模式的特定语言体现。然后,对其他30则招生广告进行概括性研究,发现这同一次语类的语篇模式生成的语篇具有相似的语言结构和实现语篇目的的方法。展开更多
通过对109亿的语料分析发现:"你好吗"在汉语中的使用语境包括交互式现场情境、电话及信件互动三类,久别、消极事件后关切问候情感、共同叙事历史为言者听者形成交互主观性的基础,高熟识度角色为其应用条件;非交互式语境有两类...通过对109亿的语料分析发现:"你好吗"在汉语中的使用语境包括交互式现场情境、电话及信件互动三类,久别、消极事件后关切问候情感、共同叙事历史为言者听者形成交互主观性的基础,高熟识度角色为其应用条件;非交互式语境有两类,多为标题类非直接唤起语及对植物等非生命体的问候。与欧化句"how are you"相比,汉语句最早清代出现用例,语义语用功能与欧化句不同,具高情感量值,要求更复杂的语境条件,因此跟欧化句相比,外延不同、不是欧化句直译,不适用于对外汉语零起点教学中。展开更多
文摘Based on Winter's and Hoey's theories on discourse analysis, the Problem-Solution Pattern in cosmetic advertising from the perspective of text patterns and lexical signaling is discussed by analyzing thirty pieces of advertisements on cosmetic products. Findings suggest text patterns of cosmetic advertisements display in various forms and the components of Problem-Solution Pattern are signaled by lexical items as emotive vocabulary with positive or negative meanings and repetition of the brand names. Possible implications are offered for cosmetic advertising industry in writing effective advertisements both in English and Chinese.
文摘This essay excerpts an academic lecture on psychology from the listening part of TOEFL. Through respective analyses on the facets of thematic progression patterns and lexical sense relation, some main findings can be drawn. First, his text follows a typical Situation-Problem-Solution-Evaluation pattern. Also, this text applies various lexical sense relations and thematic progression patterns. Eventually, all make each paragraph and the whole text coherent.
文摘本文以M.Hoey和M.M cC arthy的语篇模式为理论框架,研究了若干英语招生广告,旨在证明英语招生广告的核心语义结构是“问题—解决”。文章首先对一则广告的展开模式进行分析,用修辞结构理论、及物性、评价系统理论论证了实现该语篇模式的特定语言体现。然后,对其他30则招生广告进行概括性研究,发现这同一次语类的语篇模式生成的语篇具有相似的语言结构和实现语篇目的的方法。
文摘通过对109亿的语料分析发现:"你好吗"在汉语中的使用语境包括交互式现场情境、电话及信件互动三类,久别、消极事件后关切问候情感、共同叙事历史为言者听者形成交互主观性的基础,高熟识度角色为其应用条件;非交互式语境有两类,多为标题类非直接唤起语及对植物等非生命体的问候。与欧化句"how are you"相比,汉语句最早清代出现用例,语义语用功能与欧化句不同,具高情感量值,要求更复杂的语境条件,因此跟欧化句相比,外延不同、不是欧化句直译,不适用于对外汉语零起点教学中。
