Innovative Research on Enterprise Marketing Strategies under the Background of New Media

Marketing is one of the comprehensive development strategies for production-oriented and service-oriented enterprises, and it is also an effective path to increase income and revenue for enterprises. By operating and selling the main products, services, cultural concepts, and many more of the enterprise in a market-oriented manner. We aim to deepen the impression of the enterprise among consumers, enhance its market influence, and seek more opportunities for cooperation and development for the enterprise. However, with increasingly fierce market competition, traditional marketing models are no longer able to maximize their effectiveness. This article firstly analyzes the positive impact of new media background on enterprise marketing in expanding the scope of information release, improving marketing targeting, and creating new marketing platforms. Secondly, it explores the problems faced by enterprises in the current marketing process, such as outdated ideological concepts, insufficient team building, and rigid marketing content. Finally, strategies such as updating marketing concepts, strengthening team building, and innovating marketing content were proposed to provide some reference and inspiration for enterprises to smoothly promote marketing work under the background of new media.

Influencing Factors of Cultivation and Improvement of College Students Innovation and Entrepreneurship Ability under the New Normal

The cultivation of innovative and entrepreneurial talents is an effective guarantee to meet the strategic needs of national development under the new normal,promote the construction of an innovative country and the development of universities themselves.Combined with the questionnaire survey of colleges and universities in Heilongjiang Province,this paper analyzed factors such as the understanding of the connotation of innovation and entrepreneurship,the thinking and awareness of innovation and entrepreneurship,the demand for training methods of innovation and entrepreneurship,and the approaches to acquire knowledge and capabilities of innovation and entrepreneurship.On this basis,it came up with recommendations for promoting the cultivation of innovative and entrepreneurial talents in colleges and universities,to provide an objective basis for the construction of innovative and entrepreneurial talent training models,so as to promote the effective cultivation of innovative and entrepreneurial talents in colleges and universities.

Stressors in Nurse Students’ Formation in the New Normality Post COVID-19

Background: Mental health has been impaired and at risk due to the worldwide COVID-19 pandemic. The consequences due to confinement impacted every scenario, which directly influenced the daily routine of nurse students;in each setting students faced stressors that trigger fear, anxiety and others, since being in confinement learning of topics moved to the home, laboratory practices in hospitals were cancelled leaving the room that is uncertain up to their return to in-person activities. It is important to highlight the need for innovation and strengthening of theoretical-pedagogic aspects centered at the student’s context as a human being with their own needs and problems, who will interact with others in the continuous process of health-illness. Objective: the aim was to identify the stressors in the nurse students’ formation in the new normality post-COVID-19. Methods: Qualitative and phenomenological research with 27 participants aged 20 - 25 years, nurse students of a public university. The information collection was through four focal groups of 6-7 members each, data analysis was done according to Miles & Huberman after signed informed consent of each participant, and authorized by the chairperson of the Nurse’ career. Results: Category 1, Cumulative stressors with sub-categories 1.1 Uncertainty, 1.2 Isolation, 1.3 Invisibility, 1.4 Mockery, 1.5 Exclusion. Category 2, Expectancy states with sub-categories 2.1 Low self-esteem, 2.2 Insecurity, 2.3 Anxiety, 2.4 Depression, 2.5 Temporary leave, 2.6 Search for authenticity. Category 3, Internalization processes with sub-categories 3.1 Social rejection, 3.2 Self-censorship, 3.3 Discrediting, 3.4 Disempowerment. Category 4, Academic aspects affected with sub-categories 4.1 Deficient studying habits, 4.2 Deficient assimilations of knowledge, 4.3 Archived knowledge in the computer, 4.4 Absence of practice in previous semesters. Conclusion: Once identified the stressors in nurse students in the new normality post-COVID-19, it will allow the creation of settings that help in getting confidence for students, i.e., a safe surrounding promotes the development of abilities and competencies during formation, as well as recommendations of teachers in the classroom and laboratories that contribute to filling space that students perceive as empty, and to intensifying the companionship in clinical settings where students perceive most aggressiveness.

Exploring the Internal Audit Practices of Electric Power Enterprises in the Context of the New Economic Normal

In the current economic landscape characterized by a decelerating domestic economy,rising investments,and an extended project construction timeline,power generation enterprises must enhance their internal audit efforts to sustain their competitive edge in business development.Addressing systemic shortcomings methodically and practically can enhance the internal audit effectiveness within electric power enterprises and contribute to the steady enhancement of their production and operation performance.

The Thinking Path of Deepening Transformation and Innovation of Chinese Banking Industry under the Background of “New Normal” Economy

This paper analyzes the three big impact in the development of Chinese banking industry and discusses the limitations of financial innovation of Chinese banking industry.The results showed that:(1)deepening the banking system innovation to adapt to the new situation;(2)improving customers’experience by deepening model innovation of the internet financial;(3)improving intensive of bank branch operation and the intelligent of network service with the aid of informatization;(4)Providing individualized,characteristic and differentiated services for high-quality customers of banks and enhancing customer value through lightweight network outlets;and(5)Adapting to the development of new entity economy by comprehensive management,optimizing the operation mode of outlets,and strengthening the supply side reform of commercial banks themselves.

Research on the Development Orientation of Enterprise Management Incentive Mode under the Background of New Normal and Economic Transformation

In this paper, we conduct research on the future development orientation of the enterprise management incentive mode under the background of new normal and economic transformation. Along with our country social economy level being unceasing enhancement, the modem enterprise management mode also has corresponding improvement, scientific enterprise management gradually, rationalization. In the modem enterprise management mode, for modem enterprise human resources management has always been the hot spot of the enterprise management problems, under the premise of constantly improve the modem enterprise system, human resource management mode to major change. Enterprise＇ s incentive system is an important part of the modem enterprise system, enterprise management, incentive as measures of effective management to enterprise, is the foundation of the enterprises achieve comprehensive in stimulating the enterprise staff＇ s work enthusiasm that has the enormous role. Our research innovatively proposes countermeasures for the challenges for enhancing the future of enterprise management incentive mode.

Research on the Reform Orientation of College Ideological and Political Course System under Background of Chinese Dream and New Normal

In this paper, we conduct research on the reform orientation of the college ideological and the political course system under background of the Chinese dream and new normal. The complex phenomenon of ideological and political education to our ideological and political education essence, grasp the law of ideological and political education to increase the difficulty. As an ideological and the political educators, it is necessary to continuously enhance the ability of dealing with the complex problems that is good at through the complex phenomenon of the ideological and political education, understanding and grasping the essence of the ideological and political education. We combine the primary analysis of the Chinese dream and new normal to form the optimal education paradigm for the college ideological and the political course system that is necessary.

Research on the Reform of Practical Teaching of Internet of Things Engineering in the Context of New Engineering

The emergence of new engineering disciplines has resulted in the growing trend of cross-discipline,and the enhancement of students’technical application ability has become the main teaching objective of engineering disciplines.For this reason,the Internet of Things(IoT)engineering program should be actively reformed,providing students with sufficient opportunities to improve their practical skills.This paper identifies the challenges within practical teaching of IoT engineering,delves into effective strategies for practical IoT teaching within the context of emerging engineering disciplines,and presents practical teaching experiences from the School of Information Engineering at Hainan University of Science and Technology as a case study.The aim is to offer guidance and insights to educators in this field.

Research on Online-Offline Hybrid Teaching Mode of College English in the Context of New Liberal Arts

English is an important course in colleges,and students’proficiency in the language can significantly affect their learning in multiple disciplines.At present,offline classroom teaching is still the primary mode of college English teaching,and online teaching has not been widely used.Under the background of new liberal arts,the teaching tasks and objectives of college English have changed,and it is imperative to carry out online-offline hybrid teaching mode.This paper analyzes the feasibility of the online-offline hybrid teaching mode of college English,summarizes its problems,and explores its implementation strategies in the context of the new liberal arts,to provide references for teachers.

Chinese Economy in the “New Normal”: Realities and Prospects

Great achievements were made in the 12th Five-Year Plan period （2011-2015） in such areas as economic growth, living standards, industrial restructuring, innovation- driven growth, new-type urbanization and ecological civilization, trade and investment, and reform. These achievements have paved the way for China to enhance the quality and efficiency of growth in the new normal. China＇s future growth prospects are highly correlated with the 13th Five-Year Plan （2016-2020）. For the 13th Five-Year Plan period, China is committed to maintaining an annual growth rate of no less than 6.5%, which is both necessary for China to build an all-round, well-off society before 2020 and consistent with the characteristics of China＇s current economic development stage. Meanwhile, efforts must be made to give prominence to consumption, investment, and export as drivers of growth while continuing to improve labor and capital input and efficiency which is vital to mid- and long- term economic development.

Transformation of Rural Grassroots Governance under the New Normal

目前, 中国农村治理进入新常态,主要表现为城乡人口双向流动、农村财产权市场化、农村成员权二元化和农村党建工作重要性日益突显,农村开始从“静” 向“动” 转变.农村政经社“三位一体” 的传统治理模式建立于“静” 的基础之上,呈现出政经社高度一体, 治理方式行政化、决策方式集权化、管理内容综合化的特点; 而新型“协商民主” 治理模式则建立于“动” 的基础之上,其特点概括为：党支部统一领导、政经社相对分离、群众组织积极参与.在“协商民主” 治理模式下,各类组织宏观一体、微观独立,保持“形散而神不散”.

New Normal Control of Agricultural Non-point Source Pollution in the Dianchi Lake Basin

Based on Kunming statistical yearbook and field survey data of agricultural non-point source pollution in counties or districts in the Dianchi Lake basin,previous and current situation of agricultural production and agricultural non-point source pollution control in the Dianchi Lake basin were studied,and countermeasures and suggestions of comprehensive control of agricultural non-point source pollution in the basin were proposed.

Methods and Countermeasures of Controlling Drilling Cost under New Normal

The oil price drops in the international crude oil market and the benefit of upstream operations reduces which has been the new normal of oil companies so far. The upstream operations production and management of oil companies face numerous problems and challenges. One of the most significant aspects is to control and optimize investment. Drilling investment is an important component of development investment in drilling oil and gas wells. This paper proposes ways and countermeasures of controlling drilling cost from 3 aspects which are technology innovation, management innovation and system innovation on basis of studying drilling cost structure and influence factors analysis. The results have some guidance and exemplary significance to show how to improve production and management effect respectively on upstream operations of oil companies under new normal.

S Phase Cell Percentage Normalized BrdU Incorporation Rate, a New Parameter for Determining S Arrest

In this study, a new parameter, S phase cell percentage （S fraction） normalized BrdU （SFN-BrdU） incorporation rate, was introduced to detect $ arrest. The results showed a positive linear correlation between the BrdU incorporation rate and the S fraction in unperturbed 16HBE cells. Theoretical analysis indicated that only S arrest could result in a decrease in the SFN-BrdU incorporation rate. Additionally, the decrease in SFN-BrdU incorporation rate and the activation of DNA damage checkpoints further demonstrated that S arrest was induced by diethyl sulfate treatment of 16HBE cells. In conclusion, $FN-BrdU incorporation rate can be used to detecting S arrest.

Structural Fiscal Regulation and Choice of Instruments in the New Normal

Based on the overall consideration of individual behaviors of Ricardian and non-Ricardian households, this paper develops a New Keynesian dynamic stochastic general equilibrium(DSGE) model to form a relatively systematic research framework for analyzing the economic effects of structural fiscal instruments. Our study findsthat great differences exist in the macroeconomic effects of different fiscal instruments, suggesting that the government should prudently select these fiscal instruments in fiscal macro-control. The simulating results of fiscal shocks show that the effect of tax cut is superior to the effect of increased spending. In the context of slowing economic growth and less potent stimulation policy, the government should transform its previous regulatory approach of fiscal policy and shift from hefty spending stimulus policy to structural tax cuts. This paper believes that China should step up the implementation of public-private partnership, increase its spending on social security, healthcare, pension and public services and facilitate the transition toward a service-based government; and that tax policy should focus on structural tax cuts on consumption to promote the transition of demand structure toward consumption-driven.

The Supply-Side Structural Reforms——Adapting to and Leading China's New Normal

The Central Economic Working Conference proposed supplyside structural reforms which can be regarded as major innovations and necessary measures that adapt to and lead the new normal of economic development. The 13^(th) Five Year Plan is a critical period for the transformation of economic development patterns and economic restructuring, so clarifying the theoretical values and practical significances of the supply-side structural reforms, making a clear explanation of the scientific connotations and policy implications of these reforms from a scientific standpoint, and discussing concrete measures to promote the reforms against the background of the economic new normal not only has academic values but also has important practical implications. Viewed from the practical standpoint of China' s new normal and through analyzing the basic national conditions, this article proposes a roadmap for implementing the proposed reforms and points out that only by doing well in the hybrid operation of "addition, subtraction, multiplication and division", based on the framework of the "five policy pillars", an innovative path of the supply-side structural reforms with Chinese characteristics can be paved.

Under the New Normal a Relevant EmpiricalAnalysis on Real Estate and Stock Market

2008年金融危机后,全球经济基本步入“新常态”.为应对“新常态”,中国政府采取措施,使全国经济呈现新“外貌”.针对新常态背景下房地产和股市状况,以国房景气指数代表中国房地产行业发展情况、上证综合指数收盘价表示股市行情,建立Y A R 模型进行分析.之后引入货币供给量,重新建立模型,经脉冲响应、方差分解分析,得出上证综指、国房景气指数主要受自身行业的影响;货币供给量给房市和股市造成的影响度大于两个市场相互间的影响程度;观察短期内房地产行业、股市两者之间相互的贡献度,房市对股市的贡献度更大.

Discussion on Social Governance Mode under New Normal Concept

"New Normal"is the basic transition modality existing in the Chinese society to the historical development stage and the new normal mode has special pattern of manifestation in political,economic,cultural,social,legal and military fields.Recognizing,adapting to and leading new normal should become the basic content in the work of the party and the country in the coming period.

Gluon Propagator in a New Perturbative Expansion of Quantum Chromodynamics with a Non-Perturbative Background

Using a new perturbative expansion method in Quantum Chromodynamics with a non-perturbative gluon background, the gluon propagator is calculated up to the one-loop level, and renormalized in the modified minimal subtraction scheme. The resultant renormalization constants of the quantum gluon field and the gauge parameter receive a non-perturbative contribution coming from the gluon condensate <FF> besides the usual perturbative one, respectively.

Adapt to New Normal State of Environmental Protection,Fight a Tough Fight,and Make Full Efforts to Build a Beautiful Xi'an

In China, economic growing speed converts from high speed to moderate and high speed; economic structure enters from moderate and low end to moderate and high end; development power converts from investment drive to innovation drive, and investment of resource and environ- ment factors presents declining trend. Spatial pattern of economy development is changing greatly, which needs eco-civilization construction and en- vironmental protection field continuously adjusting focus, environmental rules and laws correspondingly regulating, eco-civilization construction and environmental protection field also entering into new normal state. It requires scientifically understanding, actively adapting to and responding to new normal state of eco-civilization construction and environmental protection,and fighting a tough fight. Firstly, we should handle with the relationship between environment and economy, and strive to explore the way of environmental protection. Secondly, we should insist protection priority and prevention oriented,and promote transformation of environmental management strategy. Finally, we should accelerate to promote eco-civilization system reform and environmental protection management system reform, and further promote environmental protection work in Xi＇an on new level from eight aspects.