The Innovative Expression of Traditional Chinese Cultural Archetypes in Animated Films: Establishing a Reliable, Admirable, and Respectable Image of China

China’s domestic animation industry is deeply rooted in its rich traditional cultural heritage.While continuously exploring and showcasing the unique charm of such cultural heritage through storytelling,imagery establishment,and spirit creation,Chinese animation also seamlessly integrates modern aesthetic characteristics and cultural values into its development within the context of the new era.By adopting a contemporary perspective,it innovatively expresses the essence of traditional culture while striving to shape and present a reliable,admirable and respectable image of China.Chinese animation aims to create credible contemporary animation images by drawing inspiration from traditional Chinese cultural archetypes.It also seeks to revitalize admirable traditional cultural imagery using vibrant and prevailing ACGN visuals,while shaping credible characters with richer cultural connotations and crafting stories with more enchanting plots to convey the spiritual essence of the Chinese nation.By establishing reliable,admirable and respectable animation images,the Chinese animation industry strives to enhance its capability to“tell China’s stories well and make the voice of China heard,”to better promote the image of China in the new era from a global perspective.

On the loss of cultural images in translation

In cultural translation the loss of cultural images often occurs. In most cases translators do so in order to make the target text understood more easily by the readers of the target language. But the result is worse quite often, because it usually affects correct transmission of the source text as a whole, what＇s even worse, it will affect the correct grasp of the artistic conception and figures of the source text. And in other cases it is impossible to make source cultural images reappear in the target text. This paper provides some sound examples and reviews of the above.

An Analysis of the Black Cultural Images in Everyday Use

Everyday Use is one of the best novels by Alice Walker,who is a famous African American woman writer.It is also the typical work that can reveal the black's attitudes to their culture.In this work,house,fire and quilts are the black cultural images.The writer describes the phenomenon that African Americans hold different attitudes to their various cultural images which reveals the African American's living conditions under the diversified culture.

The Cultural and Artistic Image of Modern China in the Perspective of Western Peregrinators

Culture and art had always been the main field of western cognition of China.Since the middle and late 18th century,as Chinese civilization was on a downward trajectory,the image of oriental civilization with a long history,prosperity,inclusiveness and harmony gradually disappeared,and“ancient”and“decline”became the main keywords to describe Chinese culture and art by western peregrinators.

The Influence of Western Cultural Spirit Expectation on the Formation of Modern Chinese Landscape Image

The formation of western national landscape image of China is closely related to the needs of western cultural spirit for China in this historical development stage.From the 13th to the 18th century,the West demanded that China,the"cultural other",play the role of landscape image of an ideal and beautiful country,so as to help the West establish the way forward.From the middle ages to the age of great geographical discovery to the Age of the Enlightenment,China’s political,economic,social,cultural and historical context and the cultural spirit embodied in it are exactly in line with the expectations of the European social development and cultural spirit,which helps the West to form an ideal and beautiful image of China.From the 18th century to the 19th century,the utilization function of western image of China as"cultural other"also changed,and the western image of China began to go into a period of complete reversal.With the change of the western modern cultural spirit’s expectation for China,the image of China of"imagining other","beautiful other","ideal other"and"inferior other"has been formed successively.

The Understanding and Translation of Cultural Images from the Perspective of Context

Cultural images,cultural signs from the related cultural environments are context-independent.Meaning generation of source cultural images results from combined influences of subjective interpretations and objective referential parameters.The translator's accurate assessment of the relevance between the target and source contexts concerning source cultural images decides their specific translation strategy and means for achieving fidelity of translation.

The Dissemination of the Visual Image ofWhuhan Tianhe Airport Terminal Under Urban Cultural

With the vigorous development of China＇ s civil aviation industry and the advertising industry in recent years, airport image as a ＂commanding city height＂ has increasingly attracted attention of many as an ideal place for advertising and corporation image display. Airport advertising communication constitutes audience including government officials, high-level policy makers, corporate travel managers and travelers, in which high-income earners and foreign guests take a higher proportion. Airport advertising （on free media and aviation propaganda machine business supplies media） main involves two categories： outdoor advertising on the airport perimeter and expressway and advertising inside the terminal. In a broad sense, they all belong to the category of outdoor advertising.

Discussion the Tourist Image Planning of the World Cultural Heritage

The world＇ s cultural heritage is a top tourist resource when it is used for tourism development. Domestic scholars are concerned about the tourism image more than ten years. However, there is little research on tourism image of the world cultural heritage. The tourism image of the world cultural heritage influence tourists＇ expectations - experience satisfaction; the recognition to the cultural heritage of the destination resident; the tourist type of the world cultural heritage Site, and the showing effect of the cultural heritage tourists. Consider the world cultural heritage tourism image connotation, it includes four parts： subject, object, body and mediator. It has the four characteristics： the main audience of the tourism image is cultural tourists, and the tourism image can be used as against marketing tool of the cultural heritage sites, and the tourism image highlight the cultural heritage of authenticity and uniqueness.

A Study of China's Cultural Image Building in the Emerging Media Context

In the context of emerging media,cultural image has been widely studied form the perspectives of culture,media and language,especially after the introduction of the concept of cultural China.This paper investigates the forms and contents of the emerging media involved in China' s cultural image building,and the interaction on cultural issues between audiences home and abroad.Then China's cultural image has been analyzed into the technical,formal,and informal levels based on Hall's theory.The analysis shows more in-depth,effective and prompt use of the emerging media may help improve China' s cultural image building.

A Representative of “the Other”Image:Analysis on the Character Nullah in the Movie Australia

Addressed as Australian version Gone with the Wind,with a successful"Other"image,named Nullah,the movie Australia presents Australians' attitude towards culture impact brought by globalization,to absorb positive ingredients of adventive cultures and uphold one's own uniqueness in culture will be a reasonable way to integrate into globalization.

The Impact of Cultural Context on Metaphorical Meaning in English and Chinese

Metaphor is a phenomenon of language use which is the most active and most able to reflect the cultural factor. Cultural context has a restrictive effect on the metaphorical meaning. Therefore, the understanding and use of metaphor must not be divorced from the underlying cultural context. This paper analyzes similarities and dissimilarities of metaphorical meaning and images in English and Chinese from the perspective of cultural context. The research of metaphor of cultural context would enable us to better understand metaphor and have a successful communication.

Reconstruction of Urban Landscapes and Images——A Case Study of the Post-Disaster Reconstruction of Luoshui Township, Shifang City, Sichuan, China

The reconstruction of Luoshui Township after the Wenchuan Earthquake was taken for an example, geological location, cultural context and original image of the town were analyzed on the basis of historical records and full investigation, functional orientations, cultural elements and landscape elements were summarized. It was proposed that the reconstruction of its landscapes and images should pay more attention to the integration of natural environment and town, function and form, as well as the inheritance and promotion of local cultures, stress "human-centered" designs and planning techniques of "integrating into natural landscapes, shaping the soul of culture". On this basis, planning schemes were given, design focuses, overall structure, planar architectural layout, style selection, landscape design and green space system planning were analyzed, moreover, how to deal with the relationship between city and people, city and environment, city and culture was discussed to find a way to the orderly and sustainable development of city.

Cultural Image of Animal Words

This paper,after introducing the definition and forms of cultural image,focuses on the detailed comparison and analysis of cultural image of animal words both in English and in Chinese from four aspects,that is,same animal word,same cultural image;same animal word,different cultural images;different animal words,same cultural image;different animal words,different cultural images.

Global Memory Net and the development of digital image information management system: Experience and practice

Global Memory Net (GMNet) is intended to be an effective gateway to the world cultural, historical, and heritage image collections from selected academic educational and research partners in the world. Much of these unique collections of great value to education and research are not currently accessible due to distance, form, and technical barriers. This project is to find new ways to enable users to access and exploit these significant research collections via global network. As GMNet is ending its first 5-year phase in October 2005, it has contributed substantially to the community building in digital library development by ac- commodating numerous collaborators and technical staff from various parts of the world to spend 3 to 5 months as a full-member of the GMNet team in Boston. They have come from different parts of China—such as Sichuan, Hainan, Shanghai and Xi’an; Croatia; and Hanoi, Vietnam. In addition to contribute to the overall system development and enhancement of system function- alities, they have brought valuable sample image collections of their own institutions/countries, and actually developed prototype collections as a part of GMNet. This paper describes the exciting and productive experience of the first of this visiting research group in developing the GMNet’s Version 2.0 PHP-based system under Prof. Chen’s overall supervision. It also describes both the system’s technical level structure—user/Web-based application/data, and complex functionalities with multi-collection, multi-lingual, multi-modal searching capabilities; system management capabilities; as well as provisions for user uploads and retrieval for our own projects. This Version 2.0 system is built on the Linux/Apache/PHP/MySQL platform. What is described in this paper is an actual case which has formed a base for further new development by others in the research group. It demonstrates fully the value of the synergistic collaboration among global partners for universal digital library development. More information can be found in http://www.memorynet.org/.

On the Dissemination and Acceptance of Dongpo Culture in the UK and the US

This study delves into the intricate dissemination and acceptance of Dongpo Culture,epitomized by Su Shi,in the UK and the US,aiming to bolster the global recognition of Chinese literary and cultural values and advance the national strategy of“Going Out”.Su Shi’s multifaceted contributions—spanning literature,philosophy,calligraphy,and art—serve as a pinnacle of Northern Song Dynasty culture.This research evaluates the varied translations,monographs,biographies,journal articles,and doctoral dissertations about Su Shi in these Western nations,using literature analysis,typical analysis,and comparative methods.The findings reveal a robust interest in Su Shi studies in the US,marked by a proliferation of scholarly works and translations across diverse disciplines,such as literature,art,and aesthetics,establishing the US as a leading center for Dongpo Culture studies.Conversely,the UK,despite its early engagement,shows limited scholarly outputs and significant research papers on the subject.By examining Dongpo Culture’s overseas communication path and influence paradigm,this paper seeks to enhance China’s cultural soft power and self-confidence.It underscores the vital role of international cultural exchange in constructing a positive image of China’s national identity,facilitating its peaceful rise,and providing strategic insights for the global promotion of Chinese culture.

A Study of the People’s Nature in Woodcuts During the Anti-Japanese War in Shanxi

The anti-Japanese woodcuts focus on the red revolutionary culture and describe the connotation of the Anti-Japanese War era,which is self-evident in the commemorative value of China’s revolutionary struggle history.For example,in Shanxi,China,woodcut art activities and social practice promotion activities organized around the theme of the Anti-Japanese War are also everywhere,which all show the people’s nature of the Chinese people during the revolutionary struggle from the two aspects of the red culture of the Anti-Japanese War and traditional art and culture,and its humanistic connotation is quite profound.In this paper,we first introduce the historical origin of woodcut during the Anti-Japanese War,and then show the people’s value connotation of woodcut art activities in Shanxi.This paper mainly discusses the image narration,language and picture narration and construction significance of woodcuts in Shanxi’s War of Resistance,fully reveals the narrative nature of image media,strives to arouse people’s recognition of this period of Shanxi’s War of Resistance culture and history,and reflects the realistic value and significance of Shanxi’s War of Resistance Woodcuts art activities.

On the Chinese-English Translation of Animal Idioms--Analysis of the Figurative Images of Animals

Idiom,the cream of the language,is a fixed group of words or a single word,or even a sentence with a special mean ing that cannot be guessed from the literal meaning of its components.In the long history,animals and human beings coexist on the earth,interact on each other and depend on each other.While animals are closely linked to the life of human beings in the whole history,gradually,people are inclined to associate some animals with certain qualities or characteristics with human beings also with the same features,then,a number of animal idioms get into human's language.In this thesis,the author will accomplish the purpose by finding out the duality of human evolution,more animal idioms and analyze the reasons for the different figura tive images such as living environment,religions and customs.

The Influence of Culture and Biographical Variables on the Brand Image of Google and Baidu: An Exploratory Study in Guangzhou,China

The study found significant correlations between the culture dimensions of Confucian work dynamism,humanheartedness and moral discipline and the brand image dimensions of online search engines.It was also found that several significant relationships exist between the biographical variables of age and education and the brand image dimensions,and that culture and biographical variables have a linear relationship with brand image.The findings highlight that culture and biographical information can influence Chinese consumer perceptions of an international or local brand.Organizations thus need to align their brands with the culture and biographical profile of their target markets.

Factors Influencing Destination Image in Distant Culture Countries： The Role of Corporate Image

The present work aims to explain more deeply the theory of the image of tourist destination and its process of formation, specifically regarding the factors that influence the above-mentioned process. For this purpose, the knowledge of two fields of study, the image of the tourist destination and the corporate image, is combined in order to analyse their possible interdependent relationship. To explore the possible relations between both elements, a theoretical model has been developed and confirmed using a survey carried out on a sample of 307 Korean citizens. The results reveal that the degree of familiarity of the Spanish companies in South Korea can be considered to be a more influential factor in the image of Spain as a tourist destination. This fact might have important economic implications, since tourism is turning into a key driver of socio-economic progress.