Guangxi tourism texts are a kind of tool to show China's image.However,there are still lots of problems despite certain achievements in recent years in Chinese-to-English(C-E) translation of tourism texts.So,how t...Guangxi tourism texts are a kind of tool to show China's image.However,there are still lots of problems despite certain achievements in recent years in Chinese-to-English(C-E) translation of tourism texts.So,how to improve the quality of tourism materials is of great significance practically.The aim is to adopt the"Creation"Thought of Guo Moruo that emphasizes creation,charming translation,having empathy with the source language and experience,aiming at discovering proper and feasible translation standards and strategies and making it better serve for the tourism development between Guangxi and ASEAN countries.展开更多
As any other legal language does,legal English features a wealth of complex legal concepts as well as plenty of highly and unique professional terms and complicated syntax.Proper translation of legal English texts int...As any other legal language does,legal English features a wealth of complex legal concepts as well as plenty of highly and unique professional terms and complicated syntax.Proper translation of legal English texts into legal Chinese ones will throw a great social and economic impact on the society.Accordingly "accuracy" has always been regarded as the primary principle of legal English translation.However,as legal English falls within the ambit common law system and legal Chinese within the civil law system,to obtain real accuracy or even the effect of "equivalence" still remains an ideal pursuit of legal English translation standard.Having probed into Skopostheorie,which "boasts itself of one of the deconstructive translation studies"〔1〕 and focuses on the target-text's function and practicability,the author of this article finds that as to legal English translation skopos theory,in terms of text typology,offers a reasonable elucidation for a couple of translation strategies adopted in the target text.展开更多
The concept of"ren"(仁) in The Analects of Confucius is at the core of Confucianism and has acquired rich connotations and a dis-tinguished position. Enormous differences in cultural background between the E...The concept of"ren"(仁) in The Analects of Confucius is at the core of Confucianism and has acquired rich connotations and a dis-tinguished position. Enormous differences in cultural background between the East and the West, however, result in varied under-standings of"ren". In this paper, a detailed comparison between Ku Hung-ming's translation of The Analects of Confucius andthat of James Legge's is made to analyze the the impact of different cultural background on the understanding and translation of"ren"in the relevant contexts. It is concluded that cultural difference exerts a great influence on the English versions of The Ana-lects of Confucius.展开更多
In the late 1970s,with the development of functionalist theory,an introduction of the specific functional text-type model theory was put forward.A communicative purpose of translation was proposed,changing the conside...In the late 1970s,with the development of functionalist theory,an introduction of the specific functional text-type model theory was put forward.A communicative purpose of translation was proposed,changing the consideration of lower linguistic levels.This paper expounds on the theory and the translation strategies of Text Typology and discusses the translation of the principles of fighter aerial combat.The author applies the method of communicative translation and takes some specific translation methods to analyze avionics aerial combat.展开更多
This study aims to construct an automotive English corpus to comprehensively compare the differences between English automotive marketing texts and their Chinese translations.The objective is to reveal challenges and ...This study aims to construct an automotive English corpus to comprehensively compare the differences between English automotive marketing texts and their Chinese translations.The objective is to reveal challenges and opportunities in cultural and contextual translation.The research holds significant importance for understanding the impact of cross-cultural communication in the automotive market and providing more effective translation strategies for multinational automotive manufacturers.Through corpus analysis,focusing on common marketing phrases and text features,employing both quantitative and qualitative analysis methods,and examining the accuracy,naturalness,and cultural adaptability of translated texts,we delve into the similarities and differences in conveying automotive information between the two languages.The study finds that expressive and emotional expressions commonly used in English automotive contexts may encounter challenges in Chinese translations due to language and cultural differences.This necessitates the adoption of more flexible translation strategies.Additionally,Chinese translations tend to emphasize the practicality and safety of products more than their English counterparts,placing a greater emphasis on technical and functional descriptions.The primary conclusion of this research is that the translation of automotive marketing texts requires heightened cross-cultural sensitivity and an understanding of the target audience.When translating automotive advertisements and promotions,translators should consider consumer expectations and cultural values in different contexts to ensure the effectiveness and adaptability of the translation.Furthermore,the formulation of more flexible translation strategies,integrating local culture and market demands,will contribute to enhancing the image and influence of automotive brands in the international market.Through this study,we provide deeper insights for automotive manufacturers,assisting them in leveraging the power of language for successful global market penetration.展开更多
This paper focuses on the English translation of Xu Yuanchong’s Analects,explains in depth the theory of semantic equivalence and the theory of verve reproduction.It analyzes the application and integration of these ...This paper focuses on the English translation of Xu Yuanchong’s Analects,explains in depth the theory of semantic equivalence and the theory of verve reproduction.It analyzes the application and integration of these two theories by Xu Yuanchong in detail.Through a comprehensive textual analysis,this paper summarizes the remarkable achievements of the English translation of the Analects,such as the accurate transmission of semantics and the vivid reproduction of cultural charm,which is expected to bring new thinking directions and valuable references to the study of the English translation of the Analects.展开更多
The author compares Chinese and western language features in tourist texts, shares four strategies in translating Chinese tourist texts,and calls on building a corpus for Chinese-English translation of tourist texts.
文摘Guangxi tourism texts are a kind of tool to show China's image.However,there are still lots of problems despite certain achievements in recent years in Chinese-to-English(C-E) translation of tourism texts.So,how to improve the quality of tourism materials is of great significance practically.The aim is to adopt the"Creation"Thought of Guo Moruo that emphasizes creation,charming translation,having empathy with the source language and experience,aiming at discovering proper and feasible translation standards and strategies and making it better serve for the tourism development between Guangxi and ASEAN countries.
基金National Social Science Project (2013) of School of Foreign Languages of Southwest University of Political Science and Law : Comparative Studies on English Versions of Laws in the Qing Dynasty,Project Number: 13BYY030
文摘As any other legal language does,legal English features a wealth of complex legal concepts as well as plenty of highly and unique professional terms and complicated syntax.Proper translation of legal English texts into legal Chinese ones will throw a great social and economic impact on the society.Accordingly "accuracy" has always been regarded as the primary principle of legal English translation.However,as legal English falls within the ambit common law system and legal Chinese within the civil law system,to obtain real accuracy or even the effect of "equivalence" still remains an ideal pursuit of legal English translation standard.Having probed into Skopostheorie,which "boasts itself of one of the deconstructive translation studies"〔1〕 and focuses on the target-text's function and practicability,the author of this article finds that as to legal English translation skopos theory,in terms of text typology,offers a reasonable elucidation for a couple of translation strategies adopted in the target text.
文摘The concept of"ren"(仁) in The Analects of Confucius is at the core of Confucianism and has acquired rich connotations and a dis-tinguished position. Enormous differences in cultural background between the East and the West, however, result in varied under-standings of"ren". In this paper, a detailed comparison between Ku Hung-ming's translation of The Analects of Confucius andthat of James Legge's is made to analyze the the impact of different cultural background on the understanding and translation of"ren"in the relevant contexts. It is concluded that cultural difference exerts a great influence on the English versions of The Ana-lects of Confucius.
文摘In the late 1970s,with the development of functionalist theory,an introduction of the specific functional text-type model theory was put forward.A communicative purpose of translation was proposed,changing the consideration of lower linguistic levels.This paper expounds on the theory and the translation strategies of Text Typology and discusses the translation of the principles of fighter aerial combat.The author applies the method of communicative translation and takes some specific translation methods to analyze avionics aerial combat.
文摘This study aims to construct an automotive English corpus to comprehensively compare the differences between English automotive marketing texts and their Chinese translations.The objective is to reveal challenges and opportunities in cultural and contextual translation.The research holds significant importance for understanding the impact of cross-cultural communication in the automotive market and providing more effective translation strategies for multinational automotive manufacturers.Through corpus analysis,focusing on common marketing phrases and text features,employing both quantitative and qualitative analysis methods,and examining the accuracy,naturalness,and cultural adaptability of translated texts,we delve into the similarities and differences in conveying automotive information between the two languages.The study finds that expressive and emotional expressions commonly used in English automotive contexts may encounter challenges in Chinese translations due to language and cultural differences.This necessitates the adoption of more flexible translation strategies.Additionally,Chinese translations tend to emphasize the practicality and safety of products more than their English counterparts,placing a greater emphasis on technical and functional descriptions.The primary conclusion of this research is that the translation of automotive marketing texts requires heightened cross-cultural sensitivity and an understanding of the target audience.When translating automotive advertisements and promotions,translators should consider consumer expectations and cultural values in different contexts to ensure the effectiveness and adaptability of the translation.Furthermore,the formulation of more flexible translation strategies,integrating local culture and market demands,will contribute to enhancing the image and influence of automotive brands in the international market.Through this study,we provide deeper insights for automotive manufacturers,assisting them in leveraging the power of language for successful global market penetration.
文摘This paper focuses on the English translation of Xu Yuanchong’s Analects,explains in depth the theory of semantic equivalence and the theory of verve reproduction.It analyzes the application and integration of these two theories by Xu Yuanchong in detail.Through a comprehensive textual analysis,this paper summarizes the remarkable achievements of the English translation of the Analects,such as the accurate transmission of semantics and the vivid reproduction of cultural charm,which is expected to bring new thinking directions and valuable references to the study of the English translation of the Analects.
文摘The author compares Chinese and western language features in tourist texts, shares four strategies in translating Chinese tourist texts,and calls on building a corpus for Chinese-English translation of tourist texts.
