Customer satisfaction and customer loyalty are considered as a confirmation of remarkable service provision towards the customers.The formation of both constructs is viewed as a vital element which leads to the reinfo...Customer satisfaction and customer loyalty are considered as a confirmation of remarkable service provision towards the customers.The formation of both constructs is viewed as a vital element which leads to the reinforcement of competitive advantage for the hotels.Various academic viewpoints are available concerning the constructs of customer satisfaction and loyalty;nevertheless,most of them indicate an opposition towards their correlation.The aim of this research was to investigate the factors that reinforce the satisfaction and loyalty levels of resort tourists and identify whether or not the two constructs are interrelated.A quantitative research methodology was applied,with the use of close-ended paper questionnaires,which were administered to international tourists staying in resort hotels in the Municipality of Hersonissos,one of the most popular tourist destinations in northern Crete.Findings confirmed a positive correlation between customer satisfaction and customer loyalty.Data also showed that food and beverage quality,location and price are considered as the most significant factors that enhance satisfaction levels,whereas emotional experiences,loyalty programs,customer service quality,and customer satisfaction were identified to have a significant impact on the formation of customer loyalty.展开更多
Homology of drama and architecture in the early development stage decides the close relationship between both,drama stage design and architectural structural design always apply different approaches but achieve equall...Homology of drama and architecture in the early development stage decides the close relationship between both,drama stage design and architectural structural design always apply different approaches but achieve equally satisfactory results.Stage layout and structural design often use architectural symbols,and application of architectural symbols in drama is a common approach of stage art design.But the designer of Jiuzhai Paradise International Conference and Resort Center-the project won Lu Ban Award did exactly the opposite by taking drama elements such as time,figures,location and plot to the "stage" of architecture,and telling visitors a story between traditional Tibetan,Qiang culture and primitive forest life over one thousand years,he indeed created a unique classic architecture using the concept of drama stage design.展开更多
文摘Customer satisfaction and customer loyalty are considered as a confirmation of remarkable service provision towards the customers.The formation of both constructs is viewed as a vital element which leads to the reinforcement of competitive advantage for the hotels.Various academic viewpoints are available concerning the constructs of customer satisfaction and loyalty;nevertheless,most of them indicate an opposition towards their correlation.The aim of this research was to investigate the factors that reinforce the satisfaction and loyalty levels of resort tourists and identify whether or not the two constructs are interrelated.A quantitative research methodology was applied,with the use of close-ended paper questionnaires,which were administered to international tourists staying in resort hotels in the Municipality of Hersonissos,one of the most popular tourist destinations in northern Crete.Findings confirmed a positive correlation between customer satisfaction and customer loyalty.Data also showed that food and beverage quality,location and price are considered as the most significant factors that enhance satisfaction levels,whereas emotional experiences,loyalty programs,customer service quality,and customer satisfaction were identified to have a significant impact on the formation of customer loyalty.
基金Sponsored by China Scholarship Council(CSC 201507670001)
文摘Homology of drama and architecture in the early development stage decides the close relationship between both,drama stage design and architectural structural design always apply different approaches but achieve equally satisfactory results.Stage layout and structural design often use architectural symbols,and application of architectural symbols in drama is a common approach of stage art design.But the designer of Jiuzhai Paradise International Conference and Resort Center-the project won Lu Ban Award did exactly the opposite by taking drama elements such as time,figures,location and plot to the "stage" of architecture,and telling visitors a story between traditional Tibetan,Qiang culture and primitive forest life over one thousand years,he indeed created a unique classic architecture using the concept of drama stage design.
