Promoting sustainable consumption and circular economy:the intention of Vietnamese youth consumers to purchase products made from recycled plastics

Recycling is viewed as a key component in a circular economy and serves as an ideal solution for promoting sustainability.During the global plastic crisis,plastic recycling practices have been adopted worldwide,leading to the production of various products made from recycled plastics(PRP).Nevertheless,a gap persists between consumption and demand for such products,which is primarily attributed to a lack of comprehension from the consumer perspective.Given the pivotal role consumers play in the adoption of these products,this study explores consumers’intentions to purchase PRP.This is particularly significant in Vietnam,which is an emerging economy aspiring to achieve the objectives of a circular economy and sustainable development.Utilizing an integrated cognitive-emotional framework comprising the Valence Theory and the Norm Activation Model,data from 564 Vietnamese students were gathered and analyzed using structural equation modeling.The results show that awareness of consequences is a major driver of consumer purchase intentions,followed by perceived ease of application and monetary incentives.The results also indicate that health concerns have the strongest effect on purchase intention and in the negative side,meaning that the health-related risk is the primary concern for consumers during the decision-making process.This research holds substantial value for academics and managers,as it aids in the theoretical exploration and the formulation of strategies to improve consumer acceptance of PRP.

Integrating the valence theory and the norm activation theory to understand consumers’ e-waste recycling intention

Electrical and electronic waste(e-waste)is a growing challenge,matching the widespread boom in the use of information and communication technology.Opposite to an alarming increasing amount of e-waste,a low rate of consumer engagement in ensuring the proper disposal of such materials intensifies the pressure on the exist‐ing e-waste crisis.To deal with this thorny problem,it is of great interest to grasp consumers’disposal and re‐cycling behavioral intentions.Therefore,this study attempts to understand complementary perspectives around consumers’e-waste recycling intention based on the integration of the valence theory and the norm activation theory.Four data mining models using classification and prediction-based algorithms,namely Chi squared automatic interaction detector(CHAID),Neural network,Discriminant analysis,and Quick,unbiased,efficient statistical tree(QUEST),were employed to analyze a set of the 398 data collected in Vietnam.The re‐sults revealed that the social support value is by far the most critical predictor,followed by the utilitarian value,task difficulty,and monetary risk.It is also noteworthy that the awareness of consequences,education background,the ascription of responsibility,and age were also ranked as critical affecting factors.The lowest influential predictors found in this study were income and gender.In addition,a comparison was made in terms of the classification performance of the four utilized data mining techniques.Based on several evalua‐tion measurements(confusion matrix,accuracy,precision,recall,specificity,F-measure,ROC curve,and AUC),the aggregated results suggested that CHAID and Neural network performed the best.The findings of this research are expected to assist policymakers and future researchers in updating all information surround‐ing consumer behavioral intention-related topics focusing on e-waste.Furthermore,the adoption of data min‐ing algorithms for prediction is another insight of this study,which may shed the light on data mining applica‐tions in such environmental studies in the future.

Consumers'Purchase Intention of Geographical Indication Agricultural Products under the Background of Live-streaming Sales:An Exploratory Research Based on Grounded Theory

Exploring the mechanism for the formation of consumer purchase intentions of geographical indication agricultural products in the context of live-streaming sales can provide an important reference for brand marketing of geographical indication agricultural products.In this study,in-depth interviews were conducted with consumers of geographical indication agricultural products.Based on grounded theory,open coding,axial coding and selective coding were performed for interview text.Finally,21 concepts,7 subcategories and 3 main categories were obtained,and a model of the formation mechanism of the purchase intention of geographical indication agricultural products under the background of live-streaming sales was constructed,that is,"consumer cognition-consumer attitude-consumer behavior".Among them,consumer cognition includes two dimensions:the type of geographical indication agricultural products and the live-streaming appeal strategy,i.e.,the personal cognition of consumer and the promotion of live-streaming host's strategy.Consumer attitude is value perception of consumers,mainly including two dimensions of functional value and emotional value.Consumer behavior is the consumer's willingness to buy.It has been concluded that the types of geographical indication agricultural products interact with the live-streaming appeal strategies.Through the intermediary of consumers'value perception,consumers'purchase intention is generated.Among them,resource-oriented geographical indication agricultural products adopt rational live-streaming appeal strategies,which can enhance the consumer's perception of functional value,thereby promoting their purchase intention;and cultural and creative geographical indication agricultural products brands adopt perceptual live-streaming appeal strategies,which can enhance the emotional value perception of consumers,thereby promoting their purchase intention.

Community Residents' Heritage Preservation Intentions and Influencing Factors Based on the Extended Theory of Planned Behavior: A Case Study of Historic Districts in Tianjin

Community residents are important stakeholders in preserving historic districts. This paper introduces the extended theory of planned behavior to explore the intentions of residents to participate in heritage preservation, and further explains the influencing factors. Seven historic districts in Tianjin are selected as case studies. The results show that the residents' intentions to preserve heritage are positively influenced by three subjective perception factors of heritage preservation attitude, subjective norms, and perceived behavioral control, as well as two objective situational factors of environmental quality of historic district and policy guidance for heritage preservation. Furthermore, the objective situational factors indirectly influence heritage preservation intentions through the subjective perception factors. Based on these findings, this paper puts forward corresponding suggestions to enhance the heritage preservation intentions of community residents.

Translation of Address Terms in Hongloumeng Through Relevance Theory

Translation of address terms is a very significant part in the translation of literary works.Yet the agreement on how to do their translation has not been settled.This thesis will make a detailed comparison of the translation of address terms in the extracted examples from Hongloumeng from the perspective of relevance theory(RT).It is believed that address terms are closely context-and culture-bounded,so there is no settled results for the translation of a particular address term.But the there are general rules to direct their translation from the perspective of RT by focusing on the context and the writer’s intention.

Analysis of“Versailles Literature”from the Perspective of Speech Act Theory

Versailles literature,which can be understood as fake humble in English,is a kind of internet catchphrase which became popular on a Chinese social media,Weibo,last year.This paper aims to explore the communicative intention of uploader as well as the communicative effect from the perspective of speech act theory so as to draw researcher’s attention on internet catchphrase and social media study.The result shows that sometimes people’s locutionary act do not correspondence with their illocutionary act.Also,since perlocutionary act has uncertainty,the communicative effect can be either an expected or an unexpected effect.

Leave or Stay?Antecedents of High-level Talent Migration in the Pearl River Delta Megalopolis of China:from a Perspective of Regional Differentials in Housing Prices

Rapid urbanization and population growth have triggered an increase in urban housing demand and rising housing prices,which can influence the migration intention of high-level talents.Much work within the literature has focused more on the migration of the general public.However,antecedents of migration intention and the impact of housing prices on the migration of high-level talents remain unclear.Therefore,based on the push-pull theory,this study investigates the influencing factors of talent migration intention and explores the role of housing prices.This study reveals a complex mechanism underlying migration decisions by using logistic regression models and survey data of high-level talents in the Pearl River Delta(PRD)megalopolis of China.The results indicate that:1)in high house-price regions,social integration is the primary push factor,and the main factors for retaining talents are the expectation of future work and intimate family relationships;2)in medium house-price regions,the main factors that attract talents are the current salary level and close family ties;3)in low house-price regions,living convenience is a determining factor in retaining talents.This study provides a new perspective for talent mobility research and offers valuable inputs for retaining and attracting talents in different economic development regions.Findings are of great significance for formulating talent introduction policies and forming a new pattern of rational spatial docking and effective allocation of human resources.

Consumer use intention of online financial products:the Yuebao example

Drawing on a valence framework and innovation diffusion theory,this study examines Yuebao deployment to model consumers’intention to use financial products offered online.We collect data via an online survey among a young age bracket and use a VisualPLS graphic interface to test our model.The results indicate that first,compatibility and advantages in relative utility significantly enhance consumers’use intentions and that ease of use has an indirect influence.Second,the negative utility of perceived risk no longer significantly affects intention to use.This mainly lies in consumers’perceived risk focused on the security of online financial products,which has become a part of all online transactions.Third,trust indirectly affects intention to use by influencing utility.

Travel Intention with Shared Electric Vehicles Based on Theory of Multiple Motivations for Urban Governance

Determining the travel intention of residents with shared electric vehicles(EVs)is significant for promoting the development of low-carbon transportation,considering that common problems such as high idle rate and lack of attractiveness still exist.To this end,a structural equation model(SEM)based on the theory of multiple motivations is proposed in this paper.First,the influencing motivations for EV sharing are divided into three categories:consumer-driven,program-driven,and enterprise-driven motivations.Then,the intentions of residents in Shanghai to travel with shared EVs are obtained through a survey questionnaire.Finally,an SEM is constructed to analyze quantitatively the impact of different motivations on the travel intention.The results show that consumer-driven motivations with impact weights from 0.14 to 0.63 have the overwhelming impact on travel intention,compared to program-driven motivations with impact weights from−0.14 to 0.15 and enterprise-driven motivations with impact weights from 0.02 to 0.06.In terms of consumer-driven motivations,the weight of green travel awareness is the highest.The implications of these results on the policy to enable large-scale implementation of shared EVs are discussed from the perspectives of the resident,enterprise,and government.

Influence Mechanism of Clothing Anchor Features on Consumers'Purchase Intention

Relying on the field of e-commerce live broadcast,the features of clothing anchors are divided into four dimensions:charm features,recommendation features,display features and interaction features.The intermediate variable of social presence is introduced to construct a theoretical model of e-commerce live broadcast consumers'purchase intention.Based on the questionnaire survey data collection,using SPSS 23.0 software and Amos 23.0 software to analyze the data,it is concluded that the features of charm,recommendation,display and interaction of the clothing anchors have a significant positive impact on consumers'purchase intentions.Social presence plays a mediating role in the influence of the features of charm,recommendation,display and interaction on consumer'purchase intention.

An empirical study on continuance intention of mobile reading

Purpose： This study aims to explore factors affecting continuance intention of mobile reading. Design/methodology/approach： Drawing on the unified theory of acceptance and use of technology （UTAUT）, and integrating perceived enjoyment, we put forward a theoretical research model of factors affecting continuance intention of mobile reading. Using 186 valid data collected through a questionnaire survey, we conducted data analysis with the partial least squares structural equation modeling （PLS-SEM）. Findings： The results show that performance expectancy, effort expectancy, social influence and perceived enjoyment all have positive impacts on continuance intention. Among them, perceived enjoyment has the most significant effect on continuance intention, followed by performance expectancy. In addition, effort expectancy significantly influences perceived enjoyment. Contrary to our expectation, facilitating conditions have no impact on continuance intention. Practical implications： This study could help mobile data service providers to foster users＇ continuous usage of mobile reading. Research limitations： This study focused only on the effect of perceived enjoyment as an internal motivation on continuance intention of mobile reading, and other possible factors were not considered. Also, continuance intention may be different from the actual behavior. Furthermore, data of student users was collected from one university in China, and was cross-sectional, while working samples were not considered. Originality value： This study considers the effects of both external and internal motivation on continuance intention of mobile reading. The results highlight the role of perceived enjoyment in building users＇ continuance intention of mobile reading.

Understanding factors affecting non-participants’interest in community-supported agriculture

Community-supported agriculture(CSA)has emerged as a viable solution for addressing the agricultural challenges faced by countries like Indonesia.This study uses the wellestablished unified theory of acceptance and use of technology(UTAUT2)model to examine the interest in CSA of potential customers in Indonesia.A standardized questionnaire was distributed to 1200 respondents,and the data were analyzed using structural equation model-partial least square(SEM-PLS)in SmartPLS 4.0 software.The results capture potential CSA consumer interest and will help to improve CSA development strategies in Indonesia.The model explains 44.4%of customers’intentions,and identifies performance expectancy as the decisive factor in customers’willingness to participate in CSA.Performance expectancy(0.292),hedonic motivation(0.262),social influence(0.259),and facilitating conditions(0.086)positively influence customers’interest in participating in a CSA program.The adoption of CSA programs by both farmers and customers could be increased by implementing regulations that provide tax incentives and subsidies,offering training on sustainable farming practices,facilitating the establishment of distribution channels,and establishing guidelines for fair price and quality standards.This study shows the high potential for the implementation of CSA in Indonesia.It could also be used as a foundation for the development of new policies regarding sustainable agriculture markets in Indonesia.

Impact of the COVID-19 pandemic on intention to use traditional Chinese medicine:A cross-sectional study based on the theory of planned behavior

Objective:Coronavirus disease 2019(COVID-19)has become an increasingly severe public health emergency.Although traditional Chinese medicine(TCM)has helped to combat COVID-19,public perception of TCM remains controversial.We used the theory of planned behavior(TPB)to identify factors that affect the intention to use TCM.Methods:A cross-sectional web-based survey of 10,824 individuals from the general public was conducted between March 16 and April 2,2020.The participants were recruited using a snowball sampling method.Data were collected using a self-administered questionnaire,based on the TPB.The questionnaire consisted of demographic characteristics and TPB structures.Structural equation modeling was used to identify predictors of intention.Results:The results indicated the model explained 77.5%and 71.9%of intention and attitude variance.Intention to use TCM had the strongest relationship with attitude(P<0.001),followed by past behavior(P<0.001),subjective norms(P<0.001)and perceived behavioral control(P<0.001).Attitudes toward TCM were significantly affected by perceived behavioral control(P<0.001),subjective norms(P<0.001)and cognition of TCM(P<0.001).Conclusion:Attitude is a key factor in determining the intention to use TCM,followed by past behaviors,subjective norms and perceived behavioral control.Our results offer important implications for health policy makers to promote the use of TCM.

Determinants of Tax Evasion Intention using the Theory of Planned Behavior and the Mediation role of Taxpayer Egoism

This study evaluates the mediation role of taxpayer egoism in the nexus between tax evasion intention(TEI)and its determinants.TEI is measured as a composite variable(for mediation in the PROCESS macro)and then as a latent variable(for mediation in Analysis of Moment Structure Software AMOS).Further,the stringent assumptions of mediation analysis by Baron and Kenny(Strategic,and Statistical Considerations 51:1173-1182,1986)are challenged via assertions by Hayes(Introduction to Mediation,Moderation and Conditional Process Analysis:A Regression-Based Approach,The Guilford Press,2018).The proxies for TEI are the respondents'ethical attitudes toward taxation Determinants of tax evasion intention are grouped into perceived behavioral control attitude and subjective norms as per theory of planned behavior(TPB)and extant literature.The detailed variables adopted from the literature include tax awareness,tax information,tax complexity,perceived power of authority,tax morals,tax fairness,and trust in government.A totalof 151 responses were collected Mediation analysis was done via bootstrapping in the PROCESS macro and through AMOS.A plethora of studies focus on determinants of tax evasion,tax compliance and their intentions However,none combine analysis via the two tools highlighted.Further,few challenge the old way of conducting mediation analysis The data provide statistical support for egoism's mediation in the effect of four determinants on tax evasion intention.It further confirms that many of the old preconditions for mediation are unnecessary given modern-day bootstrapping analysis.Insight into determinants of TEI and egoism have been provided However,this study uses cross-sectional data Future studies must use longitudinal data or experimental manipulation to infer more specific effects.

电商主播信息源活跃度对消费者购买意向的影响——基于Hovland说服理论的实验研究

本文以Hovland说服理论为依据,通过3个实验探究了电商主播信息源活跃度通过消费者的社会临场感和心流体验对其购买意向的影响,并检验了消费者情绪易感性的调节作用。实验1结果表明:高电商主播信息源活跃度比低电商主播信息源活跃度能引发消费者更积极的购买意向,心流体验在电商主播信息源活跃度和消费者购买意向之间起中介作用。实验2结果表明:消费者的情绪易感性对其购买意向有调节作用,当情绪易感性高时,高电商主播信息源活跃度能够引发消费者更为积极的购买意向;当情绪易感性低时,电商主播信息源活跃度对购买意向的影响不显著。且消费者情绪易感性可以通过心流体验的中介有效地调节电商主播信息源活跃度与购买意向之间的关系。实验3结果表明:在消费者情绪易感性高的情况下,电商主播信息源活跃度对消费者购买意向的影响在心流体验的中介机制下进一步受到社会临场感的中介解释。本研究成果丰富了现有电商直播研究理论,是对消费者行为理论体系的扩展,对商家选取合格主播,提高直播质量,科学开展直播营销具有指导意义。

Caesar’s British Expedition:What Are the Real Intentions Behind His Two Expeditions?

This paper aims to discuss the real intention behind Caesar’s two British expeditions and the evidence against the conquest theory.In Commentarii de Bello Gallico,Caesar claimed that he invaded Britain because he would like to teach the Britons a lesson for aiding the Gauls.Most modern scholars disagree that Caesar’s true intention is what Caesar has said,so they come up with their own theories.Ranzani says Caesar’s expedition is for glory,while Deutsch argues that Caesar’s expeditions are for pearls.Mitchell suggests that Caesar went to Britain for tin,while Ranzani,Schadee,Raaflaub,and Riggsby all come up with the theory of Caesar’s military and political gains.Brady is one of the few scholars who believe in what Caesar has said-to punish the Gauls.Moreover,Brady also considers Caesar’s expeditions a success since he does not think Caesar’s true goal is to conquer Britain.

生鲜电商平台消费者购菜意愿多元提升路径及适配组态研究

基于南昌市519份调查数据,运用技术接受模型3和期望确认理论模型,采用fsQCA方法对生鲜电商平台消费者购菜意愿进行组态分析,探讨消费者购菜意愿适配组态的要素构成条件及提升策略。结果表明:单一条件变量均不是生鲜电商平台消费者购菜意愿的必要条件,说明变量间可能存在替代作用;存在乐趣性与顾客认可型路径、适应性与情感导向型路径、体验感与顾客评价型路径、个性化与挑战导向型路径、影响力与便利导向型路径等5条产生高购菜意愿的路径;其中,高主观规范和高满意度作为核心条件存在于4条路径中,对生鲜电商平台消费者产生购菜意愿发挥着更普适的作用。基于此,建议整合多元路径,根据组态效应调整购菜意愿提升策略;确保产品质量,提升售后服务,重视满意度的普适性作用;建立良好口碑,发挥社交圈的积极作用,以实现平台发展的良性循环。

服务经济下网购消费者延保服务购买意向研究

延保服务因其盈利能力和风险规避属性受到电商平台和消费者的青睐。以网购消费者在线延保服务购买行为为研究对象,基于技术接受模型和计划行为理论构建研究模型,通过在线收集的610份有效数据对模型及假设进行验证分析,探索影响企业延保服务网络零售的因素,揭示相应的作用机理,为网络零售业高质量发展提供运营与政策优化方面的借鉴。研究发现:感知有用性和感知易用性对消费者延保服务购买意向均有显著的正向影响,且感知有用性的作用强度相对较大;购买态度作为中介变量能够增强感知有用性和感知易用性对延保服务购买意向的正向影响;主观规范和知觉行为控制显著正向影响消费者延保服务的购买意向,且二者作为调节变量能够分别增强感知有用性、感知易用性对延保服务购买意向的影响;感知有用性影响消费者的购买态度,进而形成消费者延保服务购买意向,是最显著的影响路径之一。

农产品直播情境下消费者积极购后行为影响因素研究

基于ABC态度理论模型,将农产品电商直播购物特征的影响因素划分为平台服务与物流服务两个维度。其中,平台服务维度涵盖信息质量、互动性以及激励机制;物流服务维度包含专业性和响应性。从消费者满意度的视角切入,构建农产品电商直播情境中消费者积极购后行为(如重复购买、口碑推荐)影响研究模型。基于339份参与农产品电商直播用户的问卷调查数据,采用结构方程模型和Bootstrap中介分析法进行实证研究。研究结果显示:平台服务维度的信息质量、互动性与激励机制通过消费者满意度对消费者的积极购后行为产生影响;物流服务维度的专业性和响应性同样通过消费者满意度对消费者的积极购后行为产生影响。基于上述研究结论,为农产品电商直播企业在平台服务和物流服务方面提出如下建议:提高观众所获农产品相关信息的质量;重视农产品直播中激励机制对消费者满意度的影响;增强直播间的互动性,提高观众与主播、观众与观众之间的交流频率和效率;重点关注物流问题。

基于计划行为理论的环保服装购买意愿与行为差距的影响因素

本文旨在探讨消费者环保服装购买意愿与行为之间的差距。基于414名消费者的问卷调查数据,扩展了计划行为理论,在行为态度、主观规范及感知行为控制的基础上引入环境知识,并考察了感知审美风险和环保服装可得性的调节作用。结果表明,环境知识显著正向影响行为态度;主观规范和感知行为控制正向影响购买意愿;感知审美风险对购买意愿与行为的关系有负向调节作用,而环保服装可得性则有正向调节作用。这些发现为环保服装企业提供了策略参考,可提升环境知识、减少审美风险感知、提高产品可得性,以促进购买意愿向行为的转化,推动可持续时尚发展。