Vagueness is one of the basic characteristic of natural language. Vague language is employed widely in advertising language. In this research cosmetic advertisements in Chinese and English magazines are selected and a...Vagueness is one of the basic characteristic of natural language. Vague language is employed widely in advertising language. In this research cosmetic advertisements in Chinese and English magazines are selected and analyzed. The results show that in Chinese and English cosmetic advertisements vague adjectives are the most frequently adopted, and that vague nouns and verbs are employed greatly. Comparatives, superlatives, hedges, numerals, quantifiers and pronouns are also used in advertisements.展开更多
At the end of Qing Dynasty(1864-1911),the traditional concept of"national language"underwent a modern transformation,which began to refer to the common language of the nation-state.This conceptual change was...At the end of Qing Dynasty(1864-1911),the traditional concept of"national language"underwent a modern transformation,which began to refer to the common language of the nation-state.This conceptual change was stimulated by both Japanese thought and practice.The construction of the national common language formally started with the promulgation and implementation of the"Gui-Mao school system,"accelerated by the opening of the preparatory constitution,and began in its early practice through the enactment of the Statutes for the Establishment of Schools in the Mongolian,Tibetan and Hui Areas and the Decision of the Central Educational Conference of the Ministry of Education on the Unification of the State Language.This construction was always led by the court,jointly promoted by people from the government and the folk,and Manchu,Mongolian,and Han officials inclining the new.It not only can be regarded as one of the important contents of the New Deal and Constitutional Movement at the end of Qing Dynasty that has been neglected,but also the result of the long-term implementation of the official language by the Qing court and the increasing role of the Chinese language in the country's domestic and foreign affairs.It had an important impact on the emergence and early development of the consciousness of the modern Chinese nation.展开更多
Through carefully studying the theory of speech acts and the literature concerning it,the author made some new findings which reflects in three aspects:the similarities and differences in Chinese and English in expres...Through carefully studying the theory of speech acts and the literature concerning it,the author made some new findings which reflects in three aspects:the similarities and differences in Chinese and English in expressing the same speech act,the relations between different types of speech acts and the correspondence between sentence sets and sets of speech acts.展开更多
文摘Vagueness is one of the basic characteristic of natural language. Vague language is employed widely in advertising language. In this research cosmetic advertisements in Chinese and English magazines are selected and analyzed. The results show that in Chinese and English cosmetic advertisements vague adjectives are the most frequently adopted, and that vague nouns and verbs are employed greatly. Comparatives, superlatives, hedges, numerals, quantifiers and pronouns are also used in advertisements.
文摘At the end of Qing Dynasty(1864-1911),the traditional concept of"national language"underwent a modern transformation,which began to refer to the common language of the nation-state.This conceptual change was stimulated by both Japanese thought and practice.The construction of the national common language formally started with the promulgation and implementation of the"Gui-Mao school system,"accelerated by the opening of the preparatory constitution,and began in its early practice through the enactment of the Statutes for the Establishment of Schools in the Mongolian,Tibetan and Hui Areas and the Decision of the Central Educational Conference of the Ministry of Education on the Unification of the State Language.This construction was always led by the court,jointly promoted by people from the government and the folk,and Manchu,Mongolian,and Han officials inclining the new.It not only can be regarded as one of the important contents of the New Deal and Constitutional Movement at the end of Qing Dynasty that has been neglected,but also the result of the long-term implementation of the official language by the Qing court and the increasing role of the Chinese language in the country's domestic and foreign affairs.It had an important impact on the emergence and early development of the consciousness of the modern Chinese nation.
文摘Through carefully studying the theory of speech acts and the literature concerning it,the author made some new findings which reflects in three aspects:the similarities and differences in Chinese and English in expressing the same speech act,the relations between different types of speech acts and the correspondence between sentence sets and sets of speech acts.
