In this new century,China is being engaged in many affairs with western countries.In order to make our country become more and more developed,Chinese people have been learning from western countries,including their cu...In this new century,China is being engaged in many affairs with western countries.In order to make our country become more and more developed,Chinese people have been learning from western countries,including their culture,their economy,their education,their life style,and so on.Rite is one of these important aspects.Because of different culture,there are a lot of difference between western rites and Chinese rites.This paper is written to illustrate it from one aspect: communication language rite.Literature review: Many scholars have written many books and articles to discuss it.They had a brief review about the importance of western rites and Chinese rites,and they did some comparison.Through these comparisons,they suggest that people should absorb advantages of Chinese rites and western rites and abandon their disadvantages.展开更多
Cultures of different nations vary,so do cultures at different regions,and they have both differences and similarities. In the multi-cultural era,cultural differences,or even cultural gaps are everywhere,so it is impo...Cultures of different nations vary,so do cultures at different regions,and they have both differences and similarities. In the multi-cultural era,cultural differences,or even cultural gaps are everywhere,so it is important for us to deal with the relation between different cultures properly. As far as C hinese culture and French culture is concerned,there are also similarities and differences,the latter of which reflects the differences existing in the two different ideological systems having formed through thousands of years.In order to bridge cultural gaps,scholars both at home and abroad research different cultures and get different cross-cultural theories,one of which is the cultural dimension theory put forward by the Dutch scholar Hofstede. Based on such a theory,this paper attempts to make clear the root cause of the differences between C hinese culture and French culture so that people of the two cultures can have a better understanding of each other and can communicate fluently with each other and cultural conflicts will thus reduce and there will be more political,economic and cultural communication between the two cultures.展开更多
Chinese cultural communication in Africa has developed quickly under the framework of the Confucius Institutes. The Confucius Institutes in Africa have opened multilevel Chinese classes and held rich and colorful cult...Chinese cultural communication in Africa has developed quickly under the framework of the Confucius Institutes. The Confucius Institutes in Africa have opened multilevel Chinese classes and held rich and colorful cultural activities. At the moment, however, Chinese cultural communication through the Confucius Institutes in Africa is still confronted with problems, such as the difficult communication environment, lack of local high-level Chinese talents, language and cultural differences, and degree of acceptance. This paper puts forward strategies for Chinese cultural communication: Constructing models with multiple Chinese teaching spots supported by individual Confucius Institutes; strengthening the training of high-level talents for Chinese cultural communications; pushing forward localization of Chinese cultural communications; focusing on the interactivity of language in cultural communications; and establishing a Chinese cultural communication model with multiple subject participation.展开更多
Diet is the precondition of human beings’survival and development.It is also one basic form of social life.However,due to the influence of geographical features,climate,customs and habits,etc.,the diet of different c...Diet is the precondition of human beings’survival and development.It is also one basic form of social life.However,due to the influence of geographical features,climate,customs and habits,etc.,the diet of different countries will be various in raw materials,flavors,cooking methods and eating habits.In view of this,this article aims to explore the differences between Chinese and western food cultures.Hope this research can help people better understand the differences between Chinese and western food culture as well as their reasons,so as to promote the further communication,complement and compatibility among different cultures.This paper can be divided into four parts:The first part is introduction,mainly introducing the research background and significance of this paper;the second part illustrates Chinese food culture and western food culture in detail;the third part focuses on analyzing the differences between Chinese and western food cultures from the perspectives of concepts,targets,dietary patterns,diet attribution and banquet etiquette;the final part is conclusion,making a summary to the major findings and limitations of this paper.展开更多
As the economy and culture developing and globalizing so quickly, people have more opportunities to communicate with others who come from different cultures than before. Human communication system includes two parts, ...As the economy and culture developing and globalizing so quickly, people have more opportunities to communicate with others who come from different cultures than before. Human communication system includes two parts, one is language communication system and the other is nonverbal communication system. Some researches show that in human's daily communication, 93% information is transmitted by nonverbal communication, among which, 55% information is transmitted by facial, gesture and so on; 38% information is transmitted by tone. So nonverbal communication is the main part of body language. But body language and culture have an inseparable relationship, some body languages are similarly in different cultures, and some have their own unique culture connotation.展开更多
This research is based on the framework of social constructivism,utilizing the principle of Human Universals as a methodology to compare the similarities and differences between the ideation and formation methods of C...This research is based on the framework of social constructivism,utilizing the principle of Human Universals as a methodology to compare the similarities and differences between the ideation and formation methods of Chinese characters and English alphabets.Through comparative analysis of the ideation of English letters(pictogramme)and the origin of Chinese characters,known as the"Six Categories Theory,"we discover their alignment in terms of social,traditional,and cultural aspects.This suggests that different ethnic groups share common features in terms of life experience,learning cognitive development,and thinking habits.This study also finds that the origins of English letters and Chinese characters share similar linguistic features in their methods of constructing letters/characters,such as pictographic,ideographic,and semantic characteristics.Exploring these commonalities contributes to promoting learning and communication between Chinese and English characters.Additionally,by focusing on socio-cultural aspects,traditional customs,and cognitive learning,this study aims to break away from the traditional linguistic research approach that solely focuses on language differences.This provides a broader perspective and richer dimensions for Chinese and English language learning,facilitating the development of cross-linguistic and cross-cultural communication.展开更多
Intercultural Communication Competence (ICC), as one of the research fields of intercultural communication, has been given much importance from scholars all around the world. Intercultural sensitivity is one of the th...Intercultural Communication Competence (ICC), as one of the research fields of intercultural communication, has been given much importance from scholars all around the world. Intercultural sensitivity is one of the three dimensions in Dr Chen's ICC model. This research investigates the reliability and validity of Chen and Starosta's Intercultural Sensitivity Scale (ISS) (2000) against Chinese cultural background by using Chinese university students majoring in English as respondents.展开更多
The film——《Gua Sha Treatment》 tells the story of a Chinese family who immigrates to the Unit ed States,but falls into a series of troubles because the traditional Chinese medical therapy-Gua Sha is not understood ...The film——《Gua Sha Treatment》 tells the story of a Chinese family who immigrates to the Unit ed States,but falls into a series of troubles because the traditional Chinese medical therapy-Gua Sha is not understood and recognized by Americans.The film takes Gua Sha as the main line,reflecting the misunderstanding,conflict and integration caused by different cultural values be-tween China and America.This paper interprets the differences and conflicts between Chinese and American cultural values contained in the film from the perspectives of ethics,face and friendship,and points out that mutual adaptation and tolerance are effective meth-ods to overcome cultural barriers and improve the quality of communication in cross-cultural communication.展开更多
In today’s college English extracurricular learning,college students often neglect the combination of English language learning and the input of Chinese traditional cultural knowledge,paying too much attention to Wes...In today’s college English extracurricular learning,college students often neglect the combination of English language learning and the input of Chinese traditional cultural knowledge,paying too much attention to Western culture learning,ignoring their traditional culture and lead to be speechless when encountering cultural exchange activities.The author believes that college students should pay attention to the input of Chinese traditional cultural content in the process of independent English learning outside the classroom.The creative team of college students led by the author through the WeChat platform,in Xinjiang Agricultural University,conducted a combination of Chinese culture input and English autonomous learning,aiming at strengthening the effectiveness of English learning,improving the self-learning ability and intercultural communication skills.展开更多
The“Belt and Road”initiative is of great importance to the development of China and the great rejuvenation of the Chinese nation.Improving the cultural exchange between countries along the“Belt and Road”is vital t...The“Belt and Road”initiative is of great importance to the development of China and the great rejuvenation of the Chinese nation.Improving the cultural exchange between countries along the“Belt and Road”is vital to its success.It can be achieved by facilitating public diplomacy,spreading of the Silk Road spirit and promoting contacts among the peoples.展开更多
The popularity of short videos among college students brings a good channel for students to disseminate traditional Chinese culture.Starting from the survey on the international communication capability of vocational ...The popularity of short videos among college students brings a good channel for students to disseminate traditional Chinese culture.Starting from the survey on the international communication capability of vocational students,the article analyzes four advantages of applying short videos in college English teaching and three advantages of short video in disseminating Chinese culture,explores five useful principles for both teachers and students to make better short videos,and offers four important suggestions for college English teaching.展开更多
With the rapid rise of China’s economy and the deployment of the Belt and Road Initiative,traditional Chinese medicine(TCM),one of the main components of Chinese culture,has become an important aspect of foreign exch...With the rapid rise of China’s economy and the deployment of the Belt and Road Initiative,traditional Chinese medicine(TCM),one of the main components of Chinese culture,has become an important aspect of foreign exchange.Therefore,recent research has focused on how to effectively spread TCM culture internationally and improve TCM acceptance.Australia is currently a representative region with decent TCM development.Taking TCM development in Australia as a starting point,this article analyzes the challenges in TCM development,discusses countermeasures to address these issues,and provides recommendations for improving the international development and dissemination of TCM.展开更多
Based on a survey of intercultural competence in intercultural communication in English, this paper discusses the speechlessness of Chinese native culture in Chinese EFL learners' English intercultural communication,...Based on a survey of intercultural competence in intercultural communication in English, this paper discusses the speechlessness of Chinese native culture in Chinese EFL learners' English intercultural communication, its effects as well as its pedagogical implications for English learning & teaching in Chinese EFL context.展开更多
The dissemination of Chinese culture to international students in China encompasses two closely interconnected dimensions:first,the dissemination aimed at international students to cultivate their understanding and re...The dissemination of Chinese culture to international students in China encompasses two closely interconnected dimensions:first,the dissemination aimed at international students to cultivate their understanding and recognition of the core values of Chinese culture;second,the dissemination of Chinese culture by international students themselves,which involves creating a diversified platform to effectively communicate China’s narratives.From the perspective of external cultural dissemination,this study employs a literature research method combined with CiteSpace knowledge mapping software to analyze and summarize the research network,hotspots,and knowledge structure within the field of international education in China.The exploration of future development directions presents significant practical value and contemporary relevance.展开更多
Nowadays,the communication of traditional culture is facing various challenges,including limitations of traditional culture itself,decrease of inheritors,poor construction of structure,and heterization of connotation,...Nowadays,the communication of traditional culture is facing various challenges,including limitations of traditional culture itself,decrease of inheritors,poor construction of structure,and heterization of connotation,as well as conflicts between Chinese and foreign cultures in the context of globalization.New media has provided more opportunities for the communication of outstanding Chinese traditional culture.This paper analyzed the role of new media in completing the structure and expanding the scope of communication of outstanding Chinese traditional culture,and proposed strategy for optimizing the communication route from the perspective of improving environment,changing content,and adjusting strategy.The contributions of new media to the communication of Chinese traditional culture should be highly appreciated.展开更多
Differences in cultural background and context may result in misunderstanding and various attitudes toward dealing with historical issues,so we need to promote Chinese culture across the globe and explicitly explain C...Differences in cultural background and context may result in misunderstanding and various attitudes toward dealing with historical issues,so we need to promote Chinese culture across the globe and explicitly explain China’s development and changes to the international community.It is not only the mission of culture,but also our responsibility.At present,the world is a dynamic mixture of openness,integration,and competition,with cultural competition as its core.Upon the rise of China,spreading Chinese culture overseas has entered a new era.We must put Chinese culture into a new context and understand its characteristics and trends under historical and macro perspectives.展开更多
The Belt and Road(B and R)brings a historic opportunity for the Chinese medicine culture communication,especially the traditional acupuncture.The high rate of acupuncture cognitive barriers is one of the important fac...The Belt and Road(B and R)brings a historic opportunity for the Chinese medicine culture communication,especially the traditional acupuncture.The high rate of acupuncture cognitive barriers is one of the important factors among patients and service providers in“B and R”countries.The proposed project,to be conducted in“B and R”countries,has the following primary aims:(1)to assess acupuncture knowledge,attitudes,and perceptions;(2)to assess acupuncture knowledge,attitudes,and perceptions among clinic staff;and(3)to adapt,develop,and deliver acupuncture education programs for patients and clinic staff.The secondary aims are as follows:(4)to explore the barriers that impact acupuncture receiving intervention and medical service and(5)to explore ways to help service providers to provide acupuncture services to patients in acupuncture clinics based on different cultures.Through an iterative process of discussion and revision,we plan to develop a comprehensive acupuncture intervention program that is appropriate for the“B and R”countries setting and that can be tested for its effectiveness in a series of controlled trials in future research.展开更多
As an important means of cultural transmission,documentaries are a powerful tool to make known the five thousand years of Chinese civilization to people all over the world.The“Wild China”of BBC version,popular among...As an important means of cultural transmission,documentaries are a powerful tool to make known the five thousand years of Chinese civilization to people all over the world.The“Wild China”of BBC version,popular among the great majority of overseas audience,serves as a successful carrier of Chinese culture export.Based on the theory of low-context and high-context culture,this paper uses the method of text analysis and focuses on the study of the texts in the Chinese and English versions of“Wild China”and explores the differences in the texts in terms of content and rhythm.The purpose of this study is to avoid cultural misunderstanding and optimize communication effect.Findings of this study show that against the background of low-context(English)and high-context(Chinese)culture,the English version has a good sense of rhythm,uses rhetoric for vivid description,expresses ideas directly,and provides explanation for phenomena through narrating or telling a story.But Chinese version has plainer descriptions,uses more euphemistic or abstract words,analyzes phenomena in less detail and narrates more formally.So,it is suggested that in translating texts into English,concepts need to be made accessible,logical and direct with more explanation,more rhetoric,more objective evaluation,and less pursuit of artistic abstraction.These communication strategies conforming to low-context culture can help overseas audience accept Chinese culture more easily.展开更多
Non-verbal communication is a part of culture and plays a very important role in social communication.From the comparative analysis of usages and meanings of non-verbal communication between Chinese and English which ...Non-verbal communication is a part of culture and plays a very important role in social communication.From the comparative analysis of usages and meanings of non-verbal communication between Chinese and English which people are familiar with,we can understand the Chinese and English better and strengthen the intercultural communication.展开更多
文摘In this new century,China is being engaged in many affairs with western countries.In order to make our country become more and more developed,Chinese people have been learning from western countries,including their culture,their economy,their education,their life style,and so on.Rite is one of these important aspects.Because of different culture,there are a lot of difference between western rites and Chinese rites.This paper is written to illustrate it from one aspect: communication language rite.Literature review: Many scholars have written many books and articles to discuss it.They had a brief review about the importance of western rites and Chinese rites,and they did some comparison.Through these comparisons,they suggest that people should absorb advantages of Chinese rites and western rites and abandon their disadvantages.
基金the program funded by Hubei University of Economics,Hubei Key Research Base of Humanities and Social Science and Hubei Enterprise Culture Research Center(No.:2013B12)
文摘Cultures of different nations vary,so do cultures at different regions,and they have both differences and similarities. In the multi-cultural era,cultural differences,or even cultural gaps are everywhere,so it is important for us to deal with the relation between different cultures properly. As far as C hinese culture and French culture is concerned,there are also similarities and differences,the latter of which reflects the differences existing in the two different ideological systems having formed through thousands of years.In order to bridge cultural gaps,scholars both at home and abroad research different cultures and get different cross-cultural theories,one of which is the cultural dimension theory put forward by the Dutch scholar Hofstede. Based on such a theory,this paper attempts to make clear the root cause of the differences between C hinese culture and French culture so that people of the two cultures can have a better understanding of each other and can communicate fluently with each other and cultural conflicts will thus reduce and there will be more political,economic and cultural communication between the two cultures.
文摘Chinese cultural communication in Africa has developed quickly under the framework of the Confucius Institutes. The Confucius Institutes in Africa have opened multilevel Chinese classes and held rich and colorful cultural activities. At the moment, however, Chinese cultural communication through the Confucius Institutes in Africa is still confronted with problems, such as the difficult communication environment, lack of local high-level Chinese talents, language and cultural differences, and degree of acceptance. This paper puts forward strategies for Chinese cultural communication: Constructing models with multiple Chinese teaching spots supported by individual Confucius Institutes; strengthening the training of high-level talents for Chinese cultural communications; pushing forward localization of Chinese cultural communications; focusing on the interactivity of language in cultural communications; and establishing a Chinese cultural communication model with multiple subject participation.
文摘Diet is the precondition of human beings’survival and development.It is also one basic form of social life.However,due to the influence of geographical features,climate,customs and habits,etc.,the diet of different countries will be various in raw materials,flavors,cooking methods and eating habits.In view of this,this article aims to explore the differences between Chinese and western food cultures.Hope this research can help people better understand the differences between Chinese and western food culture as well as their reasons,so as to promote the further communication,complement and compatibility among different cultures.This paper can be divided into four parts:The first part is introduction,mainly introducing the research background and significance of this paper;the second part illustrates Chinese food culture and western food culture in detail;the third part focuses on analyzing the differences between Chinese and western food cultures from the perspectives of concepts,targets,dietary patterns,diet attribution and banquet etiquette;the final part is conclusion,making a summary to the major findings and limitations of this paper.
文摘As the economy and culture developing and globalizing so quickly, people have more opportunities to communicate with others who come from different cultures than before. Human communication system includes two parts, one is language communication system and the other is nonverbal communication system. Some researches show that in human's daily communication, 93% information is transmitted by nonverbal communication, among which, 55% information is transmitted by facial, gesture and so on; 38% information is transmitted by tone. So nonverbal communication is the main part of body language. But body language and culture have an inseparable relationship, some body languages are similarly in different cultures, and some have their own unique culture connotation.
文摘This research is based on the framework of social constructivism,utilizing the principle of Human Universals as a methodology to compare the similarities and differences between the ideation and formation methods of Chinese characters and English alphabets.Through comparative analysis of the ideation of English letters(pictogramme)and the origin of Chinese characters,known as the"Six Categories Theory,"we discover their alignment in terms of social,traditional,and cultural aspects.This suggests that different ethnic groups share common features in terms of life experience,learning cognitive development,and thinking habits.This study also finds that the origins of English letters and Chinese characters share similar linguistic features in their methods of constructing letters/characters,such as pictographic,ideographic,and semantic characteristics.Exploring these commonalities contributes to promoting learning and communication between Chinese and English characters.Additionally,by focusing on socio-cultural aspects,traditional customs,and cognitive learning,this study aims to break away from the traditional linguistic research approach that solely focuses on language differences.This provides a broader perspective and richer dimensions for Chinese and English language learning,facilitating the development of cross-linguistic and cross-cultural communication.
文摘Intercultural Communication Competence (ICC), as one of the research fields of intercultural communication, has been given much importance from scholars all around the world. Intercultural sensitivity is one of the three dimensions in Dr Chen's ICC model. This research investigates the reliability and validity of Chen and Starosta's Intercultural Sensitivity Scale (ISS) (2000) against Chinese cultural background by using Chinese university students majoring in English as respondents.
文摘The film——《Gua Sha Treatment》 tells the story of a Chinese family who immigrates to the Unit ed States,but falls into a series of troubles because the traditional Chinese medical therapy-Gua Sha is not understood and recognized by Americans.The film takes Gua Sha as the main line,reflecting the misunderstanding,conflict and integration caused by different cultural values be-tween China and America.This paper interprets the differences and conflicts between Chinese and American cultural values contained in the film from the perspectives of ethics,face and friendship,and points out that mutual adaptation and tolerance are effective meth-ods to overcome cultural barriers and improve the quality of communication in cross-cultural communication.
文摘In today’s college English extracurricular learning,college students often neglect the combination of English language learning and the input of Chinese traditional cultural knowledge,paying too much attention to Western culture learning,ignoring their traditional culture and lead to be speechless when encountering cultural exchange activities.The author believes that college students should pay attention to the input of Chinese traditional cultural content in the process of independent English learning outside the classroom.The creative team of college students led by the author through the WeChat platform,in Xinjiang Agricultural University,conducted a combination of Chinese culture input and English autonomous learning,aiming at strengthening the effectiveness of English learning,improving the self-learning ability and intercultural communication skills.
基金This paper is funded by the Shandong Social Science Planning Project“The Spring and Autumn Annals of Master Yan by Yoav Ariel:A Study of the Art of the Version and Its Overseas Communication Path”(No.19CYYJ15).
文摘The“Belt and Road”initiative is of great importance to the development of China and the great rejuvenation of the Chinese nation.Improving the cultural exchange between countries along the“Belt and Road”is vital to its success.It can be achieved by facilitating public diplomacy,spreading of the Silk Road spirit and promoting contacts among the peoples.
基金the project Research on Cultivating and Enhancing the Ability of Foreign Language Teachers in Vocational Colleges to Disseminate Excellent Traditional Chinese Culture,a special project for education reform of Foreign Language Education in Vocational Colleges in 2022(Project No.WYW2022C10)funded by the Foreign Language Education Working Committee of the Chinese Vocational and Technical Education Association,and an achievement of the project research The Application of Production-Oriented Approach(POA)to Teaching Oral English for English Majors in Higher Vocational Colleges(Project No.18SB0701)funded by Ministry of Education in Sichuan Province and Sichuan Vocational and Technical College.
文摘The popularity of short videos among college students brings a good channel for students to disseminate traditional Chinese culture.Starting from the survey on the international communication capability of vocational students,the article analyzes four advantages of applying short videos in college English teaching and three advantages of short video in disseminating Chinese culture,explores five useful principles for both teachers and students to make better short videos,and offers four important suggestions for college English teaching.
文摘With the rapid rise of China’s economy and the deployment of the Belt and Road Initiative,traditional Chinese medicine(TCM),one of the main components of Chinese culture,has become an important aspect of foreign exchange.Therefore,recent research has focused on how to effectively spread TCM culture internationally and improve TCM acceptance.Australia is currently a representative region with decent TCM development.Taking TCM development in Australia as a starting point,this article analyzes the challenges in TCM development,discusses countermeasures to address these issues,and provides recommendations for improving the international development and dissemination of TCM.
文摘Based on a survey of intercultural competence in intercultural communication in English, this paper discusses the speechlessness of Chinese native culture in Chinese EFL learners' English intercultural communication, its effects as well as its pedagogical implications for English learning & teaching in Chinese EFL context.
基金2024 Innovation Project of Guangxi Graduate Education,Guangxi Normal University(XYCBZ2024005)2024 Innovation Project of Guangxi Graduate Education,Guangxi Normal University(JGY2024066)+5 种基金Research on Path Innovation for Guangxi’s Publishing Power in Promoting the Construction of the China-ASEAN Community of Shared Future(24XWF011),2024 Annual Project of Philosophy and Social Sciences Research in GuangxiTeaching Practice Research on the Cultivation Model of Outstanding Talents in Second Language Communication in the Context of Globalization(2024JGZ14),2024 Key Educational and Teaching Reform Project of Guangxi Normal UniversityResearch on the Knowledge Convergence of Guilin’s Regional Cultural Resources in International Chinese Language Teaching Based on CiteSpace(2024JGXW08),2024 New Engineering and New Liberal Arts Research and Practice Project of Guangxi Normal UniversityResearch Project of International Chinese Education(22YH49C),the Center for Language Exchange and Cooperation of the Ministry of Education of PRC2024–2025 International Chinese Education Collaboration Mechanism Grant Project(24YHXZ014),the Center for Language Exchange and Cooperation of the Ministry of Education of PRC2024–2025 International Chinese Education Collaboration Mechanism Grant Project(24YHXZ013),the Center for Language Exchange and Cooperation of the Ministry of Education of PRC。
文摘The dissemination of Chinese culture to international students in China encompasses two closely interconnected dimensions:first,the dissemination aimed at international students to cultivate their understanding and recognition of the core values of Chinese culture;second,the dissemination of Chinese culture by international students themselves,which involves creating a diversified platform to effectively communicate China’s narratives.From the perspective of external cultural dissemination,this study employs a literature research method combined with CiteSpace knowledge mapping software to analyze and summarize the research network,hotspots,and knowledge structure within the field of international education in China.The exploration of future development directions presents significant practical value and contemporary relevance.
基金the research findings of the research project of Sichuan International Studies University(Serial number:Sisu2019016)Project Title The Impact of New Media Hotspots on Urban Tourism
文摘Nowadays,the communication of traditional culture is facing various challenges,including limitations of traditional culture itself,decrease of inheritors,poor construction of structure,and heterization of connotation,as well as conflicts between Chinese and foreign cultures in the context of globalization.New media has provided more opportunities for the communication of outstanding Chinese traditional culture.This paper analyzed the role of new media in completing the structure and expanding the scope of communication of outstanding Chinese traditional culture,and proposed strategy for optimizing the communication route from the perspective of improving environment,changing content,and adjusting strategy.The contributions of new media to the communication of Chinese traditional culture should be highly appreciated.
文摘Differences in cultural background and context may result in misunderstanding and various attitudes toward dealing with historical issues,so we need to promote Chinese culture across the globe and explicitly explain China’s development and changes to the international community.It is not only the mission of culture,but also our responsibility.At present,the world is a dynamic mixture of openness,integration,and competition,with cultural competition as its core.Upon the rise of China,spreading Chinese culture overseas has entered a new era.We must put Chinese culture into a new context and understand its characteristics and trends under historical and macro perspectives.
基金sponsorship This study was financially supported by the National Natural Science Foundation of China Project(NSFC:81873379).
文摘The Belt and Road(B and R)brings a historic opportunity for the Chinese medicine culture communication,especially the traditional acupuncture.The high rate of acupuncture cognitive barriers is one of the important factors among patients and service providers in“B and R”countries.The proposed project,to be conducted in“B and R”countries,has the following primary aims:(1)to assess acupuncture knowledge,attitudes,and perceptions;(2)to assess acupuncture knowledge,attitudes,and perceptions among clinic staff;and(3)to adapt,develop,and deliver acupuncture education programs for patients and clinic staff.The secondary aims are as follows:(4)to explore the barriers that impact acupuncture receiving intervention and medical service and(5)to explore ways to help service providers to provide acupuncture services to patients in acupuncture clinics based on different cultures.Through an iterative process of discussion and revision,we plan to develop a comprehensive acupuncture intervention program that is appropriate for the“B and R”countries setting and that can be tested for its effectiveness in a series of controlled trials in future research.
文摘As an important means of cultural transmission,documentaries are a powerful tool to make known the five thousand years of Chinese civilization to people all over the world.The“Wild China”of BBC version,popular among the great majority of overseas audience,serves as a successful carrier of Chinese culture export.Based on the theory of low-context and high-context culture,this paper uses the method of text analysis and focuses on the study of the texts in the Chinese and English versions of“Wild China”and explores the differences in the texts in terms of content and rhythm.The purpose of this study is to avoid cultural misunderstanding and optimize communication effect.Findings of this study show that against the background of low-context(English)and high-context(Chinese)culture,the English version has a good sense of rhythm,uses rhetoric for vivid description,expresses ideas directly,and provides explanation for phenomena through narrating or telling a story.But Chinese version has plainer descriptions,uses more euphemistic or abstract words,analyzes phenomena in less detail and narrates more formally.So,it is suggested that in translating texts into English,concepts need to be made accessible,logical and direct with more explanation,more rhetoric,more objective evaluation,and less pursuit of artistic abstraction.These communication strategies conforming to low-context culture can help overseas audience accept Chinese culture more easily.
文摘Non-verbal communication is a part of culture and plays a very important role in social communication.From the comparative analysis of usages and meanings of non-verbal communication between Chinese and English which people are familiar with,we can understand the Chinese and English better and strengthen the intercultural communication.