Has the Aesthetic Medicine Market Seen the End of Its Fierce Growth?

In recent years,the consumer medical industry represented by aesthetic medicine has become one of the new growth points of consumption.According to the 2022 White Paper on the Aesthetic Medicine Industry(hereinafter referred to as the White Paper) jointly released by the SoYoung Data Research Institute and the SoYoung Institute of Beauty Commerce,the growth rate of China’s aesthetic medicine market significantly slowed in 2022.

The Influence of Country of Origin, Brand Awareness, Perceived Risk and Brand Image on Purchase Intention on China Wuling Air Electric Vehicles

In 2019, Indonesia was ranked second with 619,840.03 carbon emissions, after India. Therefore, the Indonesian government issued a zero emission plan in 2022 and encouraged Indonesians to purchase electric vehicles, striving to achieve zero emissions by 2060. Facing the huge potential market for the development of electric vehicles in Indonesia, the Chinese brand Wuling took this opportunity to launch its first electric vehicle, Wuling Air EV, in Indonesia. This study aims to analyze the influence of the brand image of Wuling electric vehicles, brand awareness, country of origin and perceived risk on the purchase intention of Indonesian consumers. Data collection in this study was carried out through offline and online questionnaires which were distributed to 150 respondents who met the research criteria in the JABODETABEK area, and they all owned cars and had driving experience. Partial Least Squares-Structural Equation Modeling (PLS-SEM) was adopted for data analysis. The results of this study indicate that country of origin, perceived risk, and brand image have a significant effect on consumer purchase intention. In addition, perceived risk also has a significant positive impact on brand image. However, the influence of country of origin and brand awareness has no significant effect on brand image.

International Consumer Brands Stay Optimistic About the Chinese Market

From April 11 to 152023,the third China International Consumer Products Expo(hereafter referred to as the Hainan Expo)was held in Haikou,Hainan Province,and attracted more than 3,000 brands from over 60 countries and regions around the world,covering wine,high-end food,health products and many other new products and quality goods.

The Psychology of Shopping Addiction in Consumer Behaviour

This comprehensive article examines the phenomenon of consumer addiction,primarily focusing on shopping addiction and its dimensions,including brand addiction.It delves into the underlying causes,manifestations,and consequences of consumer addiction from both consumer and marketer perspectives,shedding light on the ethical and cultural considerations within today's society.Consumer addiction is characterized by recurrent,irresistible purchasing behaviors driven by negative emotions such as anxiety and impulsivity.It is recognized as a behavioral addiction closely intertwined with consumerism.The article emphasizes the imperative for ethical marketing practices to mitigate the exacerbation of addictive behaviors while acknowledging the impact of culture on consumer choices.The article also discusses the crucial role of research in understanding the implications of consumer addiction on the economy,and it suggests that marketers should focus on fostering positive brand addiction rather than exploiting consumerism.It underscores the influence of cultural factors on addictive consumption and calls for responsible marketing practices and governmental regulations.In conclusion,this article highlights the critical significance of consumer addiction in the field of marketing and its multifaceted implications for both consumers and businesses.It underscores the need for ethical marketing strategies,cultural awareness,and responsible brand management to address this complex phenomenon in contemporary society.

Cultured meat in western media: The disproportionate coverage of vegetarian reactions, demographic realities, and implications for cultured meat marketing

This paper examines the media coverage of the 2013 London cultured meat tasting event, particularly in the United States, Canada, and the United Kingdom. Using major news outlets, prominent magazines covering food and science issues, and advocacy websites concerning meat consumption, the paper characterizes the overall emphases of the coverage, the tenor of the coverage, and compares the media portrayal of the important issues to the demographic and psychological realities of the actual consumer market into which cultured meat will compete. In particular, the paper argues that Western media gives a distorted picture of what obstacles are in the path of cultured meat acceptance, especially by overemphasizing and overrepresenting the importance of the reception of cultured meat among vegetarians. Promoters of cultured meat should recognize the skewed impression that this media coverage provides and pay attention to the demographic data that suggests strict vegetarians are a demographically negligible group. Resources for promoting cultured meat should focus on the empirical demographics of the consumer market and the empirical psychology of mainstream consumers.

The Role of Income Structure Improvement in Helping Broaden the Rural Consumer Market

Too large urban-rural gap and weak rural consumption is the most significant problem in rural areas,and also an insurmountable barrier to the process of China's economic development.At the same time,the modernization of agriculture is proposed as the major policy for China to actively solve issues concerning agriculture,countryside and farmers.Using panel data model and taking into account the regional characteristics and time effects of the sample data,we conduct analysis of the farmers'income structure in the five provinces and one city of East China at the upper reaches of economy,and estimate the effects of farmers'income on farmers'consumer spending,in order to find the main channel for improving farmers'consumption.This paper emphasizes the great significance of farmers'consumption improvement to China's economic restructuring and solving the future economic development in the context of current financial crisis.

Consumer Behavior Analysis under the "Lemon Dilemma" in the Market of Agricultural Products

Based on the introduction of the connotation of "lemon market" and the phenomenon of "lemon" in the market of agricultural products,the consumers' behaviors in the "lemon market" of agricultural products are analyzed.Firstly,consumers feel unfair in their minds in the process of negotiation;secondly,the purchase decision rule tends to be simplified in the "lemon market" of agricultural products;thirdly,the consumers tend to follow the masses in the "lemon market" of agricultural products.The economics significance of the impact of "lemon dilemma" of agricultural products on consumers is analyzed.The causes of the impact are analyzed from two aspects the uncertainty of collecting the information of agricultural information and the uncertainty of using the agricultural information.The suggestions and countermeasures are put forward in order to solve the "lemon" problems in agricultural market.In the first place,the excellent mechanism for producing the information of agricultural products should be constructed;in the second place,the government should encourage the multi-channel,multi-form and multi-level operation mode of agricultural products,to promote the optimization of market functions;in the third place,the government should widen the channel of information dissemination for agricultural products and establish the high efficiency feedback path;in the fourth place,the traditional thought pattern of consumers should be changed,so as to promote the healthy,orderly and benign development of agricultural products market.

The Influence of E-Commerce on Marketing Practitioners and Consumers

The paper sets out to examine the influence of e-commerce on marketing practitioners and consumers. This researcher found out that e-commerce brings about a new experience for both consumers and marketing practitioners as both groups try to achieve their different goals that end in an online relationship between the duo. This posses a lot of challenges for marketers who have to adapt and modify their offline marketing strategies to suite and meet the demands of e-commerce bringing about the whole concept and execution of e-marketing. The issue of the benefits as well as trust for online transactions based on the fear of insecurity from the consumers＇ perspective was also discussed. In all, the authors concluded that it＇s important for organizations engaging in e-commerce to come up with proper strategies to address these issues and build consumer trust in e-commerce; aiding it to further adapt to the ever changing needs of the business world.

Tourism Marketing Consciousness： The New Posture of the Tourism Consumer Citizen

We know that increased population and unrestrained consumption are generating problems, which becomes critical for our planet. This impending context is part of a whole system, triggered by a logic operation which needs to be reconsidered urgently. The consumer consciousness of tourism knows to what extent their different actions will help change something. To achieve this awareness of sustainable consumption requires a restructuring and reform of the cultural, social, and political aspects of the site and the citizen. With this vision and the proposal for a case study of tourism marketing consciousness, the objective of this study is to raise consumers＇ awareness of tourist destinations to develop their abilities to use the right information to make the right choices and to be ecologically responsible. Through this differentia/, every action carried out in the tourist spot is of singular importance to create sustainable added value for the citizen. In this case, tour operators, non-governmental organizations （NGOs）, and local governments should also invest in educational programs that guide these consumers to enjoy as citizens the tourist areas consciously and effectively. Thus, we believe that training in tourism will lead the stakeholders of consciousness tourist destination to feel protagonist in the broad economic context, social, political, and cultural society of the destination of their choices.

Overview of the Consumer Behavior Study in the Markets of Food Products(1998-2018),Based on the Author’s Interpretation of the Consumer's Requirements in the System of Values that Influence on the Consumer Market Behavior

The purpose of this study was to review the results of a 20-year study in the author’s interpretation of the needs for food products and the value system that determines the market behavior of consumers in the food markets.The scientific novelty of the research is the following results:a)The author’s interpretation of the needs for food products,as consisting of three components:(1)The actual need for food(physiological need);(2)the need for emotions obtained from eating(psychological need);and(3)the need for market products that can meet the physiological needs of emotional expectations and social needs(socio-psychological and economic need);b)Interdisciplinary approach to the study of consumer behavior that led to the author’s interpretation of the value of the research methods outlined in the works of J.N.Sheth et al.,extended and supplemented in the study of Galina V.Astratova(1998);c)Identification of the fact that the importance of components in the system of values,according to the results of research,is different for different food products.This allows simulating more clearly the behavior of the consumer in the development of a marketing-mix and developing a marketing strategy based on targeting.

Enormous Potential of the Chinese Consumer Market

With a population of 1.2 billion, the enormous potential of the consumer market in China is common knowledge for people around the world. From an analysis by the Ministry of Internal Trade, the potential of the Chinese consumer market is shown mainly in two aspects. Firstly, the capacity of the market is growing fast. From 1979 to 1994, the yearly average increase rate of the gross value of national productivity was over nine percent. The sustained

Defects of Traditional Marketing Model and New Consumer Experience Requirements in the Context of"New Retail"

With the concept of"new retail"and the rapid development of"new retail"format,the defects of traditional marketing models such as advertising marketing,direct marketing and e-commerce marketing are becoming more and more obvious,which has seriously hindered the further development of the consumer retail industry.At the same time,under the background of"new retail",the industry demand based on the improvement of consumer experience is increasingly characterized by consumer entertainment,consumer autonomy,consumer personalization,and consumer socialization,which provides ideas and reference for the construction of new marketing models in the consumer retail industry.

The Characteristics of Consumer Behavior and Its Impact on Network Marketing in The Environment of Electronic Commerce

The change and development of the environment of electronic commerce has a great influence on enterprises and consumers. The characteristics of the consumer behavior is changing,the marketing mode of enterprise, especially network marketing, is gradually affected. This paper analyzes the challenges faced by the production and operation activities of traditional enterprise,the changes of consumer behavior, and some problems and countermeasures in network marketing.

Validating the demand for goat meat in the US meat market

There is a large body of literature in economics examining the US meat market, but few studies have focused on the US goat meat market. This study, as a catch-up effort, provides an estimate of the demand for goat meat and assesses the impact of driving factors in the US goat meat market. The data for this study were collected in 11 southern states and specifically elicit the demand and consumer preferences in this non-conventional market. Four econometric models are fitted to examine the multiple layers of the demand, including the current, the potential, the latent, and the seasonal demand. Findings indicate a substantial demand for goat meat with great growth potential, driven by demographic factors and food safety concerns. Ethnic groups and the aged comprise the current niches for goat meat, and the preferences for healthy and safe meat will define the market in the future.

The Role of Consumer Privacy Concerns in Shaping Platform Strategy for Online Markets

We investigate the effects of consumer privacy concerns on the pricing and personal data collection strategy of an online platform.The online platform derives revenues from disclosing consumer information to firms.Firms compete for the information in order to enable them to price discriminate and thus derive revenues from consumer purchases.A novel aspect of our research is that we allow the online platform to sell only a subset of consumer data.We develop analytical models where consumers can/cannot protect their privacy.Our analysis yields three main conclusions.First,in the monopoly case,we find that when the consumer privacy disclosure aversion cost is relatively low,it is optimal for the platform to sell all consumer information to the firm.Second,in the duopoly case,we illustrate that when the consumer privacy disclosure aversion cost is relatively low,the platform will sell all consumer information to only one firm;when the cost is moderate,the platform will choose to sell the information of only some consumers and to only one firm;when the cost is relatively high,the platform will select only some of the consumers and sell their information to both firms.Third,it will be better for the platform to provide the information protection service for free when the privacy cost is low.

Generational Dynamics of Innovation Adoption in Chinese Consumer Markets: A Comprehensive Analysis

This extensive and comprehensive study delves into the intricate dynamics of generational responses to innovative marketing strategies within the dynamic landscape of the Chinese consumer market.Given China’s rapid economic growth and technological advancements,it has become imperative for businesses and marketers to grasp how different generations engage with marketing innovations.This study encompasses Baby Boomers,Generation X,Millennials,and Generation Z,each shaped by unique life experiences and societal contexts,resulting in distinct preferences and behaviors.Furthermore,the study offers a thorough analysis of how diverse generations in China interact with and respond to innovative marketing strategies,providing academic researchers and businesses operating in the rapidly evolving Chinese consumer marketing landscape with actionable insights.Understanding these generational dynamics is crucial for developing marketing strategies that resonate with diverse generational segments and harnessing the power of technology to connect with consumers across all age groups.The dynamic landscape is further enriched by the proliferation of digital technologies,social media platforms,and e-commerce ecosystems.This study scrutinizes how these generational cohorts interact with innovation in marketing,considering preferences,technological adoption patterns,cultural influences,and attitudes toward trust and privacy.Additionally,it examines generational disparities in marketing channel preferences,offering valuable insights for companies aiming to tailor their marketing strategies to effectively engage diverse generational segments in China.Importantly,this research underscores the strategic significance of understanding generational differences in marketing innovation adoption.It emphasizes that this knowledge is not solely an academic pursuit but rather a critical necessity for companies seeking to thrive in one of the most competitive consumer markets globally.By acknowledging and responding to the distinct preferences and behaviors of various generational cohorts,businesses can forge meaningful connections,optimize return on investment,and adeptly navigate the evolving consumer landscape.

Significance of Live Streaming in Shaping Business: A Critical Review and Analytical Study

With the rise of live streaming on social media, platforms like Facebook, Instagram, and YouTube have become powerful business tools. They enable users to share live videos, fostering direct connections between businesses and their customers. This critical literature review paper explores the impact of live streaming on businesses, focusing on its role in attracting and satisfying consumers by promoting products tailored to their needs and wants. It emphasizes live streaming’s crucial role in engaging customers, a key to business growth. The study also provides viable strategies for businesses to leverage live streaming for growth and customer engagement, underscoring its importance in the business landscape.

The Security Correction of Large Consumers Long-Term Direct Power Trading Based on DC Power Transfer Distribution Factor

The experiments of large consumers direct power trading is conducting in china nationwide, and it’s important to the reform of electricity market. To compensated efficiencies in security correction of large consumers direct power trading, a novel security correction method based on DC power transfer distribution factor was proposed. Using the presented method to comply security correction, all the transactions that satisfy the specific requirements of maximizing social welfare are able to enter security correction process, and when the power of transmission line is out of limit, this method avoid the transaction which causes this problem is abandoned directly by introducing supplement transactions. The simulation has shown that the proposed security correction method of large consumers direct power trading based on DC power transfer distribution factor is effective.

Application of Color Psychology in Korean Brand Identity Design-Etude House

The purpose of this analysis is to delve into the application of color psychology in the logo design of Korean cosmetic brands,using Etude House as an example for an exhaustive analysis.By examining the history of the Etude House brand,the evolution of the logo design,and the changes in color choices,we analyze the traditional concepts of color symbolism in Korean culture and the culture of color in contemporary society in order to reveal the important role of color in cosmetic brand image.Through an in-depth analysis of the use of color in Etude House’s brand identity,we further analyze the impact of color on consumer emotions and purchasing behavior,as well as the potential impact of brand identity changes on market performance.Finally,the conclusions of the analysis summarize the practical application of color psychology in Etude House’s brand logo design,suggest recommendations for other Korean cosmetic brands to draw upon in their logo design,and discuss future directions.

Storage Areas and the Development of E-commerce Sector Based on the Example of Poland

The popularity of e-commerce sector in Poland is increasing each year. Thus, it determines the need for market observation and analysis of the changes taking place. This article aims to examine if the dynamics of the development of e-commerce in Poland significantly affects the development of the offer of modem warehouse space. Based on available market sector reports the article identifies major factors which stimulate storage management on the one hand, but are certain challenges on the other hand. The article is undoubtedly a good starting point for further tests to examine the model on a sample of entities operating in the industry. E-commerce industry in Poland is growing very rapidly. Retail chains are introducing more and more multi-channel solutions, numerous start-ups are being created, there is increasing interest in internet shopping, which, undoubtedly, enhances the development of the sector. Poland online sales represents only a small percentage in total retail sales and has a lot of catching up to do compared to the mature European markets. However, the situation is clearly more dynamic and the differences are decreasing. More and more companies are operating in the industry, which translates into demand for modem warehouse space. The purpose of this article is to present the dynamic changes taking place in the Polish market, closely linked to the development of e-commerce and an attempt to define their role in shaping the offer of modem warehouse space. E-commerce plays a key role in building global supply chains, in which storage can significantly affect their efficiency and agility. The article highlights the changes in the market warehouse in their many aspects, however, it clearly emphasizes the impact of e-commerce sector. E-commerce is revolutionizing supply chains by rebuilding existing links, such as marketing, payment system, distribution, inventory management, and storage. What important, therefore, is the research problem presented in the article, because it presents current trends and market changes.