With the introduction of the concept of new quality productivity characterized by high technology,efficiency,and quality,various industries in China have ignited a high spirit of innovation and development.Against thi...With the introduction of the concept of new quality productivity characterized by high technology,efficiency,and quality,various industries in China have ignited a high spirit of innovation and development.Against this background,this article analyzes the significance and current situation of the external dissemination of regional culture and combines the application of translation technology empowered by new quality productivity to explore a path suitable for the wider,more effective,and higher-quality external dissemination of regional culture.The aim is to provide practical experience for promoting the effective dissemination of regional culture in China to the world and better build a cultural power.展开更多
Culture teaching is an inseparable part of International Chinese Language Education,and it has great significance in international Chinese language teaching.Students can enhance their interest in Chinese language lear...Culture teaching is an inseparable part of International Chinese Language Education,and it has great significance in international Chinese language teaching.Students can enhance their interest in Chinese language learning and improve their learning effect through understanding the excellent traditional Chinese culture,at the same time,culture teaching can help to disseminate the Chinese culture and promote the development of a multicultural world.Taking the teaching of Chinese New Year culture as an example,we analyze the current teaching materials involving Chinese New Year culture with high popularity and acceptance,put forward effective teaching methods matching the feasibility of teaching Chinese New Year culture,and then present the specific teaching design of Chinese New Year culture,in order to provide references for the teaching of culture in International Chinese Language Education.展开更多
In an era of scene-based consumption,the essence of operating a bookstore lies in accepting and enabling the bookstore to play its role as a cultural medium for browsing and appreciating books,which in turn fosters th...In an era of scene-based consumption,the essence of operating a bookstore lies in accepting and enabling the bookstore to play its role as a cultural medium for browsing and appreciating books,which in turn fosters the development of a distinctive bookstore culture.This new type of consumption context has led to an evolution in the book-reading culture in physical bookstores that is characterized by a shift from a paradigm of passive reading to one where the emphasis is on interactive viewing.This transition has laid the foundation for the creation of cultural atmospheres in bookstores,and it highlights the visual interactions that now exist between readers and books as well as with other related cultural industries.The dominant and fundamental logic behind this process is symbiosis,experience,aesthetics,immersion,and creativity.However,when a form of culture that focuses on consumption-oriented browsing begins to overshadow knowledge acquisition during the process of book reading,the cultural essence of bookstores is likely to be diminished.Therefore,the cultural essence within the scene-based consumption context should be enhanced by creating innovative viewing activities that showcase the cultural and emotional implications inherent in the scene itself,and thus help to align the identity of the bookstore with its in-situ cultural space.展开更多
The classroom is an important place for“three guarantees”education.Classroom culture refers to a group culture with both teachers and students as the main body,the classroom space as the carrier,and spiritual connot...The classroom is an important place for“three guarantees”education.Classroom culture refers to a group culture with both teachers and students as the main body,the classroom space as the carrier,and spiritual connotation as the core.The creation of classroom culture with school characteristics,characteristics of the times,and Chinese characteristics can reflect the aesthetic perspective and value orientation of the school,which has far-reaching significance for the growth of students and their future development.This paper takes the construction of classroom culture in colleges and universities as the research subject,obtains real data,and conducts variable analysis through questionnaire survey and structured interview,with the aim of enriching the educational function of the classroom.It involves how the classroom culture pays attention to the current life,needs,and desires of college and university students,along with the problems and functions that should be improved in the traditional construction.This paper also discusses and reshapes the new paradigm of classroom culture construction in colleges and universities based on the combination of student growth,subject areas,school culture,and advanced technology.展开更多
With the rise of new media and short videos shaping the new communication environment,rural culture has been mediated and transformed to spread to a wider region.As a cultural achievement of rural revitalization,“Vil...With the rise of new media and short videos shaping the new communication environment,rural culture has been mediated and transformed to spread to a wider region.As a cultural achievement of rural revitalization,“Village BA”(Village Basketball Association)demonstrates Chinese modernization.The use of short videos,mass rural movements,and“spectacle”spaces to attract spectators has become a key issue in the dissemination of rural culture.展开更多
Some influential factors of anther culture were studied preliminarily by conducting anther culture of the restorers of new cytoplasmic male sterile (NER). Several results were obtain from this experiment and they we...Some influential factors of anther culture were studied preliminarily by conducting anther culture of the restorers of new cytoplasmic male sterile (NER). Several results were obtain from this experiment and they were listed as follow:① MS cultrure medium with such hormones as 2,4-D 2 mg/L,6-BA 0.5 mg/L, NAA 0.5 mg/L was the best suitable for callus induction of NER. ②The difference of induction rate was significantly different between different plant age groups. From the 110th day to 141th day,the induction rate was increased with the increase of age and the difference of induction rate reached 0.01 significant difference level. The induction rate reached the highest value in the 141th day then it declined gradually. ③The combined use of 2, 4-D and 6-BA with proper increase of 2,4-D was good for inducing callus. ④The green plantlet induction rate of NER was increased when the concentration of 6-BA increased from 2 mg/L to 4 mg/L. Adding ZT from 0.5 mg/L to 2 mg/L. 6-BA would led 2.47% increase of green plantlet olantlet induction rate.展开更多
Developing digital culture industries is one of the important social planning strategies in China in the new era.China’s digital culture industries has continued to grow in recent years,but there are still a series o...Developing digital culture industries is one of the important social planning strategies in China in the new era.China’s digital culture industries has continued to grow in recent years,but there are still a series of problems such as imperfect industrial ecological chain structure,lack of development and innovation content,and small scale of ecological platform.At this stage,in order to build a sustainable ecological system for the development of digital culture industries in the new era,we should focus on the development of key areas related to digital culture industries,guide the development of industrial agglomeration,cultivate large-scale leading enterprises,strengthen the support of industry chain,build an innovative ecological model,and increase policy support.Only in this way can the digital culture industries be pushed into a benign ecological system as soon as possible and cultivated into a new momentum for the development of China’s culture industries in the new era.展开更多
Since the 18 th CPC National Congress,the Party Central Committee,with Comrade Xi Jinping as the core,has formed Xi Jinping Thought on Socialism with Chinese Characteristics( Xi's TSCC) for a New Era in the proces...Since the 18 th CPC National Congress,the Party Central Committee,with Comrade Xi Jinping as the core,has formed Xi Jinping Thought on Socialism with Chinese Characteristics( Xi's TSCC) for a New Era in the process of upholding and developing the great practice of Socialism with Chinese Characteristics( SCC). As an important part of Xi's TSCC for a new era, cultural thought takes the persistence of cultural confidence as its basic foundation,t he promotion of outstanding traditional culture as its important measure,the enhancement of cultural soft power as its strategic goal,t he cultivation &practice of core socialist values as its guide, and the improvement of clean government culture as its fundamental significance,t hus constituting a scientific system with complete structure, rich content and rigorous exposition. This important thought provides a powerful theoretical and practical guide to the work of building a socialist culture with Chinese characteristics in the new era.展开更多
Nowadays,the communication of traditional culture is facing various challenges,including limitations of traditional culture itself,decrease of inheritors,poor construction of structure,and heterization of connotation,...Nowadays,the communication of traditional culture is facing various challenges,including limitations of traditional culture itself,decrease of inheritors,poor construction of structure,and heterization of connotation,as well as conflicts between Chinese and foreign cultures in the context of globalization.New media has provided more opportunities for the communication of outstanding Chinese traditional culture.This paper analyzed the role of new media in completing the structure and expanding the scope of communication of outstanding Chinese traditional culture,and proposed strategy for optimizing the communication route from the perspective of improving environment,changing content,and adjusting strategy.The contributions of new media to the communication of Chinese traditional culture should be highly appreciated.展开更多
The Chongqing Tourism and Culture Carnival Gala was held on the afternoon of May 1 0 in the New Zealand National Museum. It was co-hosted by China Cultural Center in New Zealand, the Wellington City Council, Chongqing...The Chongqing Tourism and Culture Carnival Gala was held on the afternoon of May 1 0 in the New Zealand National Museum. It was co-hosted by China Cultural Center in New Zealand, the Wellington City Council, Chongqing Culture and Tourism Development Committee and Chongqing Cultural Exchange Center. It was part of the 2019 China Tourism and Culture Week and the China-New Zealand Year of Tourism for the cooperation and communication in culture and tourism.展开更多
Into the era of new media art, music develops toward a more comprehensive, more novel direction. Music is no longer pure spirit product, and becomes a resource of information society. This paper analyzes the new media...Into the era of new media art, music develops toward a more comprehensive, more novel direction. Music is no longer pure spirit product, and becomes a resource of information society. This paper analyzes the new media era music creation mode change, as a result of this mode of music dissemination of new characteristics were summarized, illustrate the influence of new media tools generated for music culture, find some means of basis for the development of music art in the new environment. With the development of computer and the popularization of the Internet, everyone can become the creator and disseminator of music. At the same time of the concept and the mode of creation have changed, music dissemination way is to find a broader approach. In numerous new media era music works, those who conform to the times and the nature of music works will also become a classic in the information after the bubble.展开更多
On the basis of understanding the properties,concepts and objectives of running the school,geographical conditions,historical and cultural context of Baise University,cultural connotations were expressed by landscape ...On the basis of understanding the properties,concepts and objectives of running the school,geographical conditions,historical and cultural context of Baise University,cultural connotations were expressed by landscape elements such as layout of subareas,architecture,plants,sculptures,park-like settings,couplets and carvings.展开更多
From the perspective of cultural communication,this paper studies the cultural and economic value of the inheritance and promotion of Quzhou food culture,and analyzes the problems of Quzhou food culture in the process...From the perspective of cultural communication,this paper studies the cultural and economic value of the inheritance and promotion of Quzhou food culture,and analyzes the problems of Quzhou food culture in the process of communication due to the narrow market,insufficient publicity,and lack of clear development ideas.By using the current popular new media means to spread the characteristics and flavors of Quzhou food,it is proposed to inherit and promote Quzhou food culture by creating brand effect of Quzhou food enterprises,setting Quzhou food websites,and shooting food documentaries,which will help publicize Quzhou food culture to the outside world,and thus play a positive role in promoting the local economic development of Quzhou.展开更多
The prototype of the new culture of Japan and Donghua prototype has the characteristics of simple and easy to learn, strong teaching ability, flexible and changeable. By using the prototype, we can also greatly reduce...The prototype of the new culture of Japan and Donghua prototype has the characteristics of simple and easy to learn, strong teaching ability, flexible and changeable. By using the prototype, we can also greatly reduce the calculation, and simplify the work of drawing the base line.As long as they are similar to the drawing line drawing, you can deal with a variety of other complex design lines.It is less dependent on the experience of the operator, its comprehensive performance is better than the domestic popular various clothing plate making technology, is a combination of art and technology to achieve a more effective tool,ilt is also an ideal technology platform for the realization of complex costume design. There are similarities and differences between the prototype of Japanese new culture and the prototype ofDonghua, This article is in the two prototype of the draw and the different types of differences in the study.展开更多
Salt culture is the main component of traditional culture in Zigong,Sichuan.With centuries of history,it has accumulated rich cultural connotations.At present,Zigong salt culture,as a precious traditional cultural wea...Salt culture is the main component of traditional culture in Zigong,Sichuan.With centuries of history,it has accumulated rich cultural connotations.At present,Zigong salt culture,as a precious traditional cultural wealth,has taken cultural and creative industries as a new carrier of communication in the rapid development of digital new media technology,giving full play to the resource advantages of its traditional culture.This article focuses on the study of the development path of Zigong salt cultural and creative industry in the new digital media era.Combining digital new media technology with cultural and creative industries,Zigong salt culture actively uses virtual technology to realize the innovative development of cultural and creative industries,promote the cultivation of cultural and creative brands based on digital new media technology.This article aims to give relevant strategies with reference value,so as to make corresponding contributions to the development path of Zigong salt culture in the future.展开更多
With the overall promotion of the new curriculum reform, teachers’ teaching ideas have greatly changed. Under this background, how to apply the concept of new curriculum reform guide the reform of college English tea...With the overall promotion of the new curriculum reform, teachers’ teaching ideas have greatly changed. Under this background, how to apply the concept of new curriculum reform guide the reform of college English teaching is an important task. Therefore, it is very important to study the teaching strategies of college English teaching. Culture and language are complementary and inseparable, which requires us to carry out cultural teaching during English teaching process. In this paper, we focus on the strategy of integrating enterprise cultures into college English teaching, and discuss several cultural teaching problems in college English class. As a language required course, English not only strengthen the learners’ language skills, but also enhance humanistic quality of students. However, current college English teaching takes the examination as the goal, which cannot meet the needs of the learner’s professional stuff. We propose the strategy of integrating the professional background into English teaching, in order to improve the students’ ability of comprehensive application of English and the professional quality.展开更多
In the context of the new era,the use of new media technologies has enabled TCM culture to spread in a completely new way,and has achieved significant results on some new media platforms,which deserves our in-depth an...In the context of the new era,the use of new media technologies has enabled TCM culture to spread in a completely new way,and has achieved significant results on some new media platforms,which deserves our in-depth analysis.The first part of this article discusses the use of new social media to spread TCM culture to a larger extent.The second part discusses the propaganda effect of new media broadcasting platform on TCM documentaries.The third part discusses the role of new media mobile platform in TCM education and diagnosis.The fourth part discusses the role of new media sales platform in promoting health care products of TCM.The fifth part discusses the problems of traditional Chinese medicine culture in the dissemination of new media in the hope of providing new ideas for the development of Chinese medicine.展开更多
By the study of three great American literary works, The Great Gatsby, Tender is the Night and The Age of Innocence, this paper aims to give a holistic interpretation of"New Woman"and their intrinsic relatio...By the study of three great American literary works, The Great Gatsby, Tender is the Night and The Age of Innocence, this paper aims to give a holistic interpretation of"New Woman"and their intrinsic relationship with consumer culture in the light of Baudrillard's theories about the consumer society and the consumer culture.展开更多
The New Standards for English issued in 2001 defined English learning as to develop "comprehensive competence in language using", which consists of language competence, language knowledge, affective aspects, learnin...The New Standards for English issued in 2001 defined English learning as to develop "comprehensive competence in language using", which consists of language competence, language knowledge, affective aspects, learning strategy and cultural awareness. Meanwhile, as educational psychologists, De Corte et al advocate four theories in teaching and learning process, which include a theory of expertise, namely, (1) A well-organized and flexibly accessible domain specific knowledge base; (2) Heuristic methods; (3) Meta-knowledge; (4) Self-regulatory skills; (5) Beliefs. Not coincidently, the New Standards is in line with the theory of educational psychology. This gives the way to the author to argue, from the view of educational psychology, by analyzing culture awareness as being functional in meta-cognition and self-regulation aspects in expertise development, the importance of emphasizing culture awareness in English language teaching and learning.展开更多
文摘With the introduction of the concept of new quality productivity characterized by high technology,efficiency,and quality,various industries in China have ignited a high spirit of innovation and development.Against this background,this article analyzes the significance and current situation of the external dissemination of regional culture and combines the application of translation technology empowered by new quality productivity to explore a path suitable for the wider,more effective,and higher-quality external dissemination of regional culture.The aim is to provide practical experience for promoting the effective dissemination of regional culture in China to the world and better build a cultural power.
文摘Culture teaching is an inseparable part of International Chinese Language Education,and it has great significance in international Chinese language teaching.Students can enhance their interest in Chinese language learning and improve their learning effect through understanding the excellent traditional Chinese culture,at the same time,culture teaching can help to disseminate the Chinese culture and promote the development of a multicultural world.Taking the teaching of Chinese New Year culture as an example,we analyze the current teaching materials involving Chinese New Year culture with high popularity and acceptance,put forward effective teaching methods matching the feasibility of teaching Chinese New Year culture,and then present the specific teaching design of Chinese New Year culture,in order to provide references for the teaching of culture in International Chinese Language Education.
基金supported by the Zhijiang Youth Special Project entitled“Cross-Cultural Examination of National Identity and Discourse Formation in Chinese Short Video Content” (Project No.:24ZJQN026Y)a philosophy and social sciences project funded by Zhejiang province。
文摘In an era of scene-based consumption,the essence of operating a bookstore lies in accepting and enabling the bookstore to play its role as a cultural medium for browsing and appreciating books,which in turn fosters the development of a distinctive bookstore culture.This new type of consumption context has led to an evolution in the book-reading culture in physical bookstores that is characterized by a shift from a paradigm of passive reading to one where the emphasis is on interactive viewing.This transition has laid the foundation for the creation of cultural atmospheres in bookstores,and it highlights the visual interactions that now exist between readers and books as well as with other related cultural industries.The dominant and fundamental logic behind this process is symbiosis,experience,aesthetics,immersion,and creativity.However,when a form of culture that focuses on consumption-oriented browsing begins to overshadow knowledge acquisition during the process of book reading,the cultural essence of bookstores is likely to be diminished.Therefore,the cultural essence within the scene-based consumption context should be enhanced by creating innovative viewing activities that showcase the cultural and emotional implications inherent in the scene itself,and thus help to align the identity of the bookstore with its in-situ cultural space.
文摘The classroom is an important place for“three guarantees”education.Classroom culture refers to a group culture with both teachers and students as the main body,the classroom space as the carrier,and spiritual connotation as the core.The creation of classroom culture with school characteristics,characteristics of the times,and Chinese characteristics can reflect the aesthetic perspective and value orientation of the school,which has far-reaching significance for the growth of students and their future development.This paper takes the construction of classroom culture in colleges and universities as the research subject,obtains real data,and conducts variable analysis through questionnaire survey and structured interview,with the aim of enriching the educational function of the classroom.It involves how the classroom culture pays attention to the current life,needs,and desires of college and university students,along with the problems and functions that should be improved in the traditional construction.This paper also discusses and reshapes the new paradigm of classroom culture construction in colleges and universities based on the combination of student growth,subject areas,school culture,and advanced technology.
文摘With the rise of new media and short videos shaping the new communication environment,rural culture has been mediated and transformed to spread to a wider region.As a cultural achievement of rural revitalization,“Village BA”(Village Basketball Association)demonstrates Chinese modernization.The use of short videos,mass rural movements,and“spectacle”spaces to attract spectators has become a key issue in the dissemination of rural culture.
基金Supported by the National 863 Project of Tenth-five Year Plan(2001AA2411042004AA241104)+1 种基金Key Breeding Project of Sichuan Province and(200107001-16-01)Key Quality Project of Sichuan Province(200107001-1-7-4)~~
文摘Some influential factors of anther culture were studied preliminarily by conducting anther culture of the restorers of new cytoplasmic male sterile (NER). Several results were obtain from this experiment and they were listed as follow:① MS cultrure medium with such hormones as 2,4-D 2 mg/L,6-BA 0.5 mg/L, NAA 0.5 mg/L was the best suitable for callus induction of NER. ②The difference of induction rate was significantly different between different plant age groups. From the 110th day to 141th day,the induction rate was increased with the increase of age and the difference of induction rate reached 0.01 significant difference level. The induction rate reached the highest value in the 141th day then it declined gradually. ③The combined use of 2, 4-D and 6-BA with proper increase of 2,4-D was good for inducing callus. ④The green plantlet induction rate of NER was increased when the concentration of 6-BA increased from 2 mg/L to 4 mg/L. Adding ZT from 0.5 mg/L to 2 mg/L. 6-BA would led 2.47% increase of green plantlet olantlet induction rate.
文摘Developing digital culture industries is one of the important social planning strategies in China in the new era.China’s digital culture industries has continued to grow in recent years,but there are still a series of problems such as imperfect industrial ecological chain structure,lack of development and innovation content,and small scale of ecological platform.At this stage,in order to build a sustainable ecological system for the development of digital culture industries in the new era,we should focus on the development of key areas related to digital culture industries,guide the development of industrial agglomeration,cultivate large-scale leading enterprises,strengthen the support of industry chain,build an innovative ecological model,and increase policy support.Only in this way can the digital culture industries be pushed into a benign ecological system as soon as possible and cultivated into a new momentum for the development of China’s culture industries in the new era.
基金This paper is the achievement of the special topic of the National Social Science Foundation of the 19th National Congress of the CPC-“The study on the theoretical innovation of Xi Jinping Thought on Socialism with Chinese Characteristics for a New era”(18VSJ001)
文摘Since the 18 th CPC National Congress,the Party Central Committee,with Comrade Xi Jinping as the core,has formed Xi Jinping Thought on Socialism with Chinese Characteristics( Xi's TSCC) for a New Era in the process of upholding and developing the great practice of Socialism with Chinese Characteristics( SCC). As an important part of Xi's TSCC for a new era, cultural thought takes the persistence of cultural confidence as its basic foundation,t he promotion of outstanding traditional culture as its important measure,the enhancement of cultural soft power as its strategic goal,t he cultivation &practice of core socialist values as its guide, and the improvement of clean government culture as its fundamental significance,t hus constituting a scientific system with complete structure, rich content and rigorous exposition. This important thought provides a powerful theoretical and practical guide to the work of building a socialist culture with Chinese characteristics in the new era.
基金the research findings of the research project of Sichuan International Studies University(Serial number:Sisu2019016)Project Title The Impact of New Media Hotspots on Urban Tourism
文摘Nowadays,the communication of traditional culture is facing various challenges,including limitations of traditional culture itself,decrease of inheritors,poor construction of structure,and heterization of connotation,as well as conflicts between Chinese and foreign cultures in the context of globalization.New media has provided more opportunities for the communication of outstanding Chinese traditional culture.This paper analyzed the role of new media in completing the structure and expanding the scope of communication of outstanding Chinese traditional culture,and proposed strategy for optimizing the communication route from the perspective of improving environment,changing content,and adjusting strategy.The contributions of new media to the communication of Chinese traditional culture should be highly appreciated.
文摘The Chongqing Tourism and Culture Carnival Gala was held on the afternoon of May 1 0 in the New Zealand National Museum. It was co-hosted by China Cultural Center in New Zealand, the Wellington City Council, Chongqing Culture and Tourism Development Committee and Chongqing Cultural Exchange Center. It was part of the 2019 China Tourism and Culture Week and the China-New Zealand Year of Tourism for the cooperation and communication in culture and tourism.
文摘Into the era of new media art, music develops toward a more comprehensive, more novel direction. Music is no longer pure spirit product, and becomes a resource of information society. This paper analyzes the new media era music creation mode change, as a result of this mode of music dissemination of new characteristics were summarized, illustrate the influence of new media tools generated for music culture, find some means of basis for the development of music art in the new environment. With the development of computer and the popularization of the Internet, everyone can become the creator and disseminator of music. At the same time of the concept and the mode of creation have changed, music dissemination way is to find a broader approach. In numerous new media era music works, those who conform to the times and the nature of music works will also become a classic in the information after the bubble.
基金Sponsored by S & T Cooperation Project of Guangzhou University and Baise University in 2010 (GBK2010001)~~
文摘On the basis of understanding the properties,concepts and objectives of running the school,geographical conditions,historical and cultural context of Baise University,cultural connotations were expressed by landscape elements such as layout of subareas,architecture,plants,sculptures,park-like settings,couplets and carvings.
基金one of the results of“Research and Translation of Quzhou Traditional Food Culture and Stories”(Project No.:2021R435014)supported by University Students’Scientific and Technological Innovation Program in Zhejiang Province。
文摘From the perspective of cultural communication,this paper studies the cultural and economic value of the inheritance and promotion of Quzhou food culture,and analyzes the problems of Quzhou food culture in the process of communication due to the narrow market,insufficient publicity,and lack of clear development ideas.By using the current popular new media means to spread the characteristics and flavors of Quzhou food,it is proposed to inherit and promote Quzhou food culture by creating brand effect of Quzhou food enterprises,setting Quzhou food websites,and shooting food documentaries,which will help publicize Quzhou food culture to the outside world,and thus play a positive role in promoting the local economic development of Quzhou.
文摘The prototype of the new culture of Japan and Donghua prototype has the characteristics of simple and easy to learn, strong teaching ability, flexible and changeable. By using the prototype, we can also greatly reduce the calculation, and simplify the work of drawing the base line.As long as they are similar to the drawing line drawing, you can deal with a variety of other complex design lines.It is less dependent on the experience of the operator, its comprehensive performance is better than the domestic popular various clothing plate making technology, is a combination of art and technology to achieve a more effective tool,ilt is also an ideal technology platform for the realization of complex costume design. There are similarities and differences between the prototype of Japanese new culture and the prototype ofDonghua, This article is in the two prototype of the draw and the different types of differences in the study.
基金The Key Research Base of Humanities and Social Sciences in Sichuan Province-Project Funded by China Salt Culture Research Center of Sichuan University of Science&Engineering,(No.:YWHY18-06)。
文摘Salt culture is the main component of traditional culture in Zigong,Sichuan.With centuries of history,it has accumulated rich cultural connotations.At present,Zigong salt culture,as a precious traditional cultural wealth,has taken cultural and creative industries as a new carrier of communication in the rapid development of digital new media technology,giving full play to the resource advantages of its traditional culture.This article focuses on the study of the development path of Zigong salt cultural and creative industry in the new digital media era.Combining digital new media technology with cultural and creative industries,Zigong salt culture actively uses virtual technology to realize the innovative development of cultural and creative industries,promote the cultivation of cultural and creative brands based on digital new media technology.This article aims to give relevant strategies with reference value,so as to make corresponding contributions to the development path of Zigong salt culture in the future.
文摘With the overall promotion of the new curriculum reform, teachers’ teaching ideas have greatly changed. Under this background, how to apply the concept of new curriculum reform guide the reform of college English teaching is an important task. Therefore, it is very important to study the teaching strategies of college English teaching. Culture and language are complementary and inseparable, which requires us to carry out cultural teaching during English teaching process. In this paper, we focus on the strategy of integrating enterprise cultures into college English teaching, and discuss several cultural teaching problems in college English class. As a language required course, English not only strengthen the learners’ language skills, but also enhance humanistic quality of students. However, current college English teaching takes the examination as the goal, which cannot meet the needs of the learner’s professional stuff. We propose the strategy of integrating the professional background into English teaching, in order to improve the students’ ability of comprehensive application of English and the professional quality.
文摘In the context of the new era,the use of new media technologies has enabled TCM culture to spread in a completely new way,and has achieved significant results on some new media platforms,which deserves our in-depth analysis.The first part of this article discusses the use of new social media to spread TCM culture to a larger extent.The second part discusses the propaganda effect of new media broadcasting platform on TCM documentaries.The third part discusses the role of new media mobile platform in TCM education and diagnosis.The fourth part discusses the role of new media sales platform in promoting health care products of TCM.The fifth part discusses the problems of traditional Chinese medicine culture in the dissemination of new media in the hope of providing new ideas for the development of Chinese medicine.
文摘By the study of three great American literary works, The Great Gatsby, Tender is the Night and The Age of Innocence, this paper aims to give a holistic interpretation of"New Woman"and their intrinsic relationship with consumer culture in the light of Baudrillard's theories about the consumer society and the consumer culture.
文摘The New Standards for English issued in 2001 defined English learning as to develop "comprehensive competence in language using", which consists of language competence, language knowledge, affective aspects, learning strategy and cultural awareness. Meanwhile, as educational psychologists, De Corte et al advocate four theories in teaching and learning process, which include a theory of expertise, namely, (1) A well-organized and flexibly accessible domain specific knowledge base; (2) Heuristic methods; (3) Meta-knowledge; (4) Self-regulatory skills; (5) Beliefs. Not coincidently, the New Standards is in line with the theory of educational psychology. This gives the way to the author to argue, from the view of educational psychology, by analyzing culture awareness as being functional in meta-cognition and self-regulation aspects in expertise development, the importance of emphasizing culture awareness in English language teaching and learning.