Analysis on the Development Model of Relic and Museum Tourism Products Based on ERP Analysis:A Case Study on Shandong Province

In recent years, the trend of people choosing relic and museum tourism during their vacationand leisure time is growing day by day, mainly because it touches people's feelings about historical relicsand cultural heritage. The development of relic and museum tourism products is not only the inheritanceof culture and the protection of cultural relics, but also the promotion of tourism consumption under thebackground of cultural tourism integration, which has promoted the development of regional economy.With the relic and museum tourism resources in Shandong Province as the research object, through theanalysis of its resources, market and products, this paper put forward three applicable modes of relic andmuseum tourism product development, including independent development, joint development, and artauthorization, and proposed specific suggestions around the three modes.

Integrated Development of Tea and Tourism in Taishan Mountain Tea Valley in the Context of Rural Revitalization

In recent years,the integrated development of the tea and tourism has become an important way to promote the rural revitalization of Tai'an tea-producing areas,but the state of industrial upgrading still needs to be improved.In order to better integrate tea and tourism in Tea Valley,this paper uses questionnaire and SWOT analysis to study.It found the following problems:(i)45.7%of tourists were interested in tea culture,but they know litle about it,and the integration of tea culture and tea tourism products is low.(i)50.54%of the tourists were interested in the tea picking experience project and wanted to add the tea food experience item.(ii)The acceptance of 45.7%of tourists to scenic spots was 1-2 h,which shows that the quality of transportation service facilities and personnel needs to be improved.Combined with the SWOT analysis,it is found that the scenic spot is rich in resources,convenient transportation,profound cultural heritage,and good govern-ment policy support conditions,which is suitable for the SO strategy(growth development strategy),so the scenic spot relies on internal ad-vantages and seizes external opportunities to develop the integration of tea and tourism.Based on the analysis results,it came up with the perti-nent recommendations for the key problems:(i)The infrastructure service is not well established.It is suggested that scenic spots should in-crease investment,regularly train service personnel to improve their quality,and improve transportation services,accommodation,catering and public service hardware facilities.(i)Tea tourism products are insufficient.It is suggested that tea tourism products should be innovatively designed and tea tourism experiential products and tourism commodities should be planned.(i)Tea culture and tourism lack organic combi-nation.It is recommended to deeply excavate tea culture,and take consideration of both spiritual and material aspects.The specific methods include building teahouses,Taishan Mountain(Mount Tai)tea culture throughout the whole process of tea production,development and pro-cessing,and AR tea culture experience hall can be built to make tourists feel tea culture from dfferent perspectives.(iv)The publicity is in-sufficient.Strategies should be made in three aspects:improving the Internet media,taking into account the traditional media,and expanding the market based on the surrounding areas.(v)The tea industry chain is short.It is recommended to add four new industrial chain designs of"tea+accommodation,tea+catering,tea+Intemet,tea+training",hoping to bring some inspiration and ideas to the managers of scenic spots.

High-quality Development of the Pearl River Night Tour in the Context of Deep Integration of Culture and Tourism

Urban night tourism is a new form of urban tourism development and an important driving force for the prosperity of urban night economy.As the most prestigious business card among many night tour projects in Guangzhou,the Pearl River water night tour has contributed to the development of Guangzhou s night economy,which cannot be underestimated.However,in the process of rapid development,there are also problems such as diversified operators,insufficient integration of intangible cultural elements,excessive commercial attributes,issues of tourism facilities and service facilities.Under the new stage of integrated development of culture and tourism,how to use mutual promotion of culture and tourism in the Pearl River night tour to seek innovative paths for high-quality development in the future is the main problem expected to be solved in this paper.Therefore,based on the perspective of culture and tourism integration,this paper analyzes the general situation and development status of the Pearl River night tour,and proposes five development strategies:the overall planning of culture and tourism integration,the deep integration of intangible cultural elements,the balance of commercial attributes and tourism attributes,the high integration of culture,business,tourism and education,and the creation of tourism atmosphere,in order to provide inspiration for the healthy,orderly and high-quality development of the Pearl River night tour.

Research on the Development Strategy of Smart Tourism in Hainan Under the Background of Big Data

Hainan is a major tourist province.It is urgent to promote the transformation and upgrading of Hainan’s tourism industry from a traditional service industry to a modern service industry by means of informatization.Smart tourism is a brand-new tourism form and operation mode of tourism transformation and upgrading.Integrating big data technology will make smart tourism more accurate in three aspects:tourism management,tourism service,and tourism marketing,and further enhance the satisfaction of the tourism experience.This paper studies the development status of smart tourism in Hainan,deeply summarizes its existing problems and causes,and puts forward the development strategy of smart tourism in Hainan to promote the healthy development of the tourism industry in Hainan.

Development Strategy of Sichuan Sports Museum under the Background of Cultural and Tourism Integration

Through conducting a SWOT analysis of the Chengdu Sports Institute Museum,and utilizing the 4M management,5W display,and 4P marketing theoretical models,this study explores effective strategies suitable for Sichuan sports museums in terms of functionality,display,and marketing.

Development of Mountain Tourism in Central Yunnan in the Context of Rural Revitalization Strategy

This paper analyzes the necessity of mountain tourism development in central Yunnan from the aspects of market demand,rural industrial structure optimization demand,characteristic minority culture protection demand,ecological environment protection demand,beautiful rural construction demand and so on.On this basis,against the backdrop of rural revitalization strategy,the path of mountain tourism development in central Yunnan is analyzed.

Tourism Resources Assessment Based on AHP for the Development of Sightseeing Agriculture in Jiujiang City

Analytic Hierarchy Process(AHP) was adopted to evaluate tourism resources for the development of sightseeing agriculture in Jiujiang City,and corresponding suggestions were put forward for its future development.

Development Strategies of Tea Culture Tourism in the Age of Experience Economy

Experience economy is the fourth development phase following the agrarian economy,the industrial economy and the service economy.In terms of tourist economy,travelling itself is a kind of experience activity,thus such an attribute determines that tourist products should satisfy the individualized needs of tourists.This study proposes that the theory of experience economy can be applied in the development of tea culture tourism to explore the functions of tea culture which could be experienced by tourists,such as leisure experience,health experience,culture experience and so on,and meanwhile,gives strategies of developing tea culture tourism in the age of experience economy.

The Strategy on the Development of the Silk Road Sport Tourism in Yunnan By

Yunnan, the southwest part of China, is one of the birthplaces of humanity. It has beautiful sceneries, mysterious religious and national color, therefore, Yunnan is the assembly point for scholars and merchants since ancient times. Because of adjacent to Vietnam, Burma and Laos, the traditional culture of Yunnan is exotic as well. Its tourism is more developed than ever, although some parts of it are still in poverty. We should lay the key point of construction in Yunnan if we want to balance the developments of regions. Based on Yunnan’s geographic features, and then strengthen the investment to Yunnan region, the development of Yunnan will be improved. It is wise to choose the Silk Road to promote the development of sport tourism in Yunnan. In the ancient, there was East European and Eurasian Silk Road that lay the China’s economic development of the tone. Today, with the rapid development of China’s economic, the southwest Silk Road could improve its development, which will achieve the multiple developments in economy, culture and society. This article will elaborate on the related strategies on how to improve the development of sport tourism by developing the Silk Road in Yunnan province, and to sum up the effective strategies of it.

Study on Tourism Development and Community Participation in Villages of the Minorities ——With the Dong Village in Zhaoxing,Southeast Guizhou Autonomous Prefecture of Miao and Dong Nationalities,China

Based on basic theories of community participation in tourism development,questionnaires were designed for the field investigation in one of the largest Dong Villages in China,the Dong village in Zhaoxing.Community participation in tourism development of the Dong Village was analyzed from the perspectives of residents' participation in decision-making and management,reception and catering services,group performance,making and selling ethnic artworks,protection of village tourist resources and environment.And meanwhile,problems were pointed out as "still maintaining in the early stage of its tourism development,fewer opportunities for its residents participating in tourism development,resource protection being divorced from tourism benefits and so on",on the basis of which corresponding solutions were offered as "expanding the field of participation,improving the level of participation,increasing benefits of local residents;insisting on the principle of "not participating intentionally is the best way of their participation,guaranteeing economic compensation for rural residents;enhancing infrastructure construction;establishing a museum of folk-custom materials;creating a favorable atmosphere of folk cultures;enhancing cooperation with its neighboring villages in tourism development,and creating a "local industrial chain";establishing a research center of cultural tourism development of the Dong Minority.

Comprehensive Analysis of the Influential Factors of Karst Cave Tourism Development

There are many karst caves in China and each karst cave is a special part of natural landscape resources.How to exploit karst cave resources to develop tourism relates to the the effective exploitation of karst caves resources.The author comprehensively analyzed the main influential factors of karst cave tourism development and concluded that the influential factors were the feature of karst caves resources,transportation condition,construction condition,regional economic development level,source market,regional combination of scenic spots,spatial competition,investors' decision-making behavior,local residents' attitudes and so on.The integrated action of these factors codetermines whether karst cave tourism development successes or not.Only by thoroughly realizing the status and role of every influential factor karst cave tourism development could be reasonably conducted,exploiting strong points and avoiding shortcomings.

Study on the Urban Tourism Development in Qin-Ba Area Based on SWOT Analysis——A case study of Dazhou City

The urban tourism of Dazhou City was analyzed by SWOT analysis method,and corresponding exploration strategies were put forward.

Study on Tourism Development of the Remains of Dawenkou Culture Based on SWOT Analysis

SWOT Analysis is applied in this study to analyze strengths,weaknesses,opportunities and threats for the tourism development of Dawenkou Culture,which will help Dawenkou area to meet the challenges,seize the opportunities,and adopt pertinent measures for the scientific planning of local tourist resources.The authors suggest promoting the propaganda,improving infrastructures and creating a favorable atmosphere for tourism development,and moreover,study the strategy selection in tourism development of Dawenkou Culture.

Spatial Differentiation and Convergence Trend of High-quality Development Level of China’s Tourism Economy

This paper aims to interpret the connotation of high-quality development of tourism economy(HQTE)from the perspective of the new development concepts of innovation,coordination,green,openness and sharing,and then to evaluate the spatial differenti-ation of China’s HQTE based on provincial panel data from 2009 to 2018.Specifically,we employ the spatial convergence model to ex-plore the absolute and conditionalβconvergence trends of HQTE in the whole country and the eastern,central and western regions of China.Our empirical results reveal that:1)within the decade,from 2009 to 2018,regions of China with the highest HQTE index is its eastern region followed by the central region and then the western region,but the fastest growing one is the western region of China fol-lowed by the central region and then the eastern region.2)Whether or not the spatial effect is included,there are absolute and condition-alβconvergence in HQTE in the whole country and aforementioned three regions.3)The degree of government attention as well as the level of economic development and location accessibility are the positive driving factors for the convergence of HQTE in the whole country and the three regions.The degree of marketization and human capital have not passed the significance test either in the whole country or in the three regions.The above conclusions could deepen the understanding of the regional imbalance and spatial conver-gence characteristics of HQTE,clarify the primary development objects,and accomplish the goal of China’s HQTE.

Study on the Tourism Development in Micro Settlements of Ethnic Minorities

Through comprehensively analyzing the development status and existing problems of tourism resources in micro settlements of ethnic minorities,this study aimed to put forward the significance of promoting economic development through primarily developing tourism industry in these areas,and relevant countermeasures to culture feature tourism into the 'growth point' of economy,so as to promote the economic development of ethnic minorities' settlements and the realization of a prosperous society in an all around way.

Study on the Development of Earthquake Tourism Resources in Sichuan Province

The concept of earthquake tourism resources was defined.With the view of disaster economics,the theory of to tourism plan and the systematic methods,the earthquake tourism resources produced by '5.12' Wenchuan earthquake were analyzed.The developmental principles and general ideas of the earthquake tourism resources were put forward.The framing proposals were provided on complementation,coordination and integration about the development of the earthquake tourism products in the whole fault zone of Longmen Mountain.

Study on the Further Development of Cultural and Ecological Tourism in Zhenshan Eco-museum

Based on analyzing the existing problems in the development of Zhenshan Eco-museum tourism,this study aimed to plan and design the structure of Zhenshan ethnic cultural and ecological tourism zone,and the projects of cultural and ecological tourism under the premise of protection and development.

Study on the Sustainable Development of Tourism Industry in Gongga Mountainous Areas in Western Sichuan

There are abundant excellent tourism resources in Gongga mountainous areas (Mount Gongga, also known as Minya Konka, the highest mountain in Sichuan, China), yet the development thoughts and management modes in this region are far away from the advanced level in other mountainous areas in China or abroad due to the insufficient knowledge about ecotourism. Generally speaking, tourism development in Gongga mountainous areas are limited by various problems such as lack of overall development plan, system support, brand image, financial support and environmental protection consciousness. In view of the present situation of tourism development in this region, sustainable development measures are proposed on the basis of ecotourism and sustainable development theories, including making ecotourism development plan for Gongga mountainous areas, improving transportation conditions, tourism infrastructures and accommodation facilities, training service and management personnel with professional ecological knowledge; establishing ecotourism product system of Gongga mountainous areas; carrying out ecotourism management, innovating management system, setting up ecological monitoring system, implementing scientific functional division of tourism sites, constructing environment capacity control system and disasters management system of mountainous areas, improving medical and mountainous assistance system. Natural conditions and economic development of Gongga mountainous areas are similar to those in western China, it is expected to provide theoretical basis and practical experience for developing the vast mountainous areas in western China through studying the sustainable tourism development of Gongga mountainous areas.

Utilization and Living Inheritance of Red Tourism Resources in Nanxiong City under the Background of"Baiqianwan Project"

Under the work deployment of"Double Hundred Action",Huizhou Engineering Vocational College,Nanxiong Municipal People's Government and Shaoguan College have formulated a series of plans and projects to promote the local development of Nanxiong through cooperation and in-depth research,which strengthens the role of vocational education in rural revitalization,and promotes the effective use of red tourism resources in Nanxiong City,promoted the development of local tourism and economy,provides new impetus and direction for rural revitalization,and demonstrates the positive prospects and vitality of rural revitalization,as well as the important value and potential of vocational education in rural revitalization.

Ethnic Customs and Rural Tourism Development in Xinbin Manchu Autonomous County of Fushun City

The development of ethnic minority tourism is currently a hot topic in domestic tourism development.As an important component of Chinese civilization,the Manchu people have created brilliant culture in the long river of historical development.As the hometown of the Manchu people,Fushun has unique folk cultural tourism resources and a strong ethnic flavor.Nowadays,under the promotion of the rural revitalization strategy,the construction of new rural areas is constantly developing,and rural tourism is gradually becoming a new industry.Therefore,in the context of the increasingly prosperous rural tourism industry,it has become increasingly important to combine the ethnic customs of Manchu culture with rural tourism.Taking the ethnic customs and integrated development of rural tourism in Xinbin Manchu Autonomous County of Fushun City,Liaoning Province as the research object,this paper mainly sorts out the current situation and characteristics of rural tourism development in the region,systematically explores the problems in development and how to further optimize development,and proposes new models suitable for the development of folk tourism in Xinbin of Fushun,in order to achieve maximum economic and social benefits and provide a reference for promoting the development of tourism in the region.