The Dilemma of Women’s Voices in the Post-Epidemic Era:Misconceptions of Feminism on Digital Media Platforms-The Example of Sina Weibo

Weibo,one of China’s largest digital media platforms,has become a major platform for women’s voices to fight for equality.However,misconceptions of feminism on Weibo have become obstacles to women’s voices,for which the platforms did not post women’s views prominently.From the perspective of women themselves,this paper adopted a questionnaire to study the misunderstanding of feminism and its impact on women’s expression on Weibo.

On ecological inheritance construction of intangible cultural heritage in era of intellectual media

It is known that intangible cultural heritage is an important resource of the cultural soft power in a country, and it is also an organic component and representation of national history, spirit and cohesion.Therefore, a good inheritance of intangible cultural heritage is of great significance for carrying forward the ethical basis of human culture as well as maintaining its value core. Nowadays, the rapid intelligentization of media has ushered in the era of intellectual media, with characteristics of “massive media, man-machine integration and self-evolution”. In the era of intellectual media, traces of intelligent technologies can be seen everywhere, and the ecology of the inheritance of intangible cultural heritage has been reconstructed. Under this circumstance, the author firstly makes clarification of the advancement of the era, which has given a new logic of intangible cultural heritage inheritance, and various intelligent powers should be developed including intelligent acquisition, processing and judgement ability of content value. Then, the technology empowerment is analyzed, which has made reconstruction of intangible cultural heritage inheritance: while being digitalized,the inheritance of intangible cultural heritage has become systematized in way of “Points, Lines and Planes” at the same time. Therefore, the communication ecology of intangible cultural heritage could be established as a new approach of inheritance via all sorts of intelligent technologies, so as to promote Chinese cultural soft power and enhance our national image in the long run.

Online Public Opinion Guidance Strategy for College Students in the Era of We Media

In the era of We Media, online public opinion in colleges and universities has become an important front of ideological and political, with some characteristics such as concealment, diversity and sensitivity, interaction and immediacy of communication. It is urgent to carry out some researches about network public opinion analysis and guidance mechanism. It is a new challenge that the ideological and political education in colleges and universities, must face how to guide online public opinion effectively. The team building should be strengthened and the right of public opinion should be returned. The platform construction should be enriched, and it is important to give the chance to various media. Therefore, it should strengthen the mechanism construction, and public opinion guidance must be scientific and professional. Colleges and universities should build a clear network space from such aspects as the construction of network public opinion guidance institutions, the cultivation of opinion leaders, the perfection of early warning mechanism, the improvement of university network literacy and the guidance of campus media.

The Construction of Digital Media Art Teaching Model in the New Media Era

In new media era,the network coverage is wider,application of mobile terminals is more convenient,speed of information dissemination is fully accelerated,scope of dissemination is wider and people's access to information is more diversified.Therefore,the current media has become an indispensable part of human’s lives such as changing the way human live,work,learn and communicate daily.In this context,it is compulsory to improve the traditional teaching methods in order to keep in pace with the fast development and promote art education through the combination of technology and art.This paper analyses the current situation of digital media art teaching and the construction path of teaching model in the new media era.

An Analysis of Fragmented Reading and Its Social Impact on College Students in the Era of New Media

In the era of new media,people’s lifestyle,education and the like are inseparable from the Internet.At the same time,due to the emergence of smart devices such as mobile phones and tablet computers,people’s reading habits have changed.Fragmented reading has become an important form of reading for college students.College students themselves have the strong ability to accept change,so fragmented reading has gradually become an important form of student learning.This paper mainly analyses fragmented reading by college students and its impact on society in the era of new media.

Composition and Improvement Strategies of News Audience’s Media Literacy in the Omnimedia Era

In the era of omnimedia,the methods of news consumption have changed markedly.Based on new characteristics of news consumption and new issues arising therefrom,this article provides an in-depth analysis of the capabilities,including selecting,decoding and coding information from news,which all contemporary news audience should have.Meanwhile,this article proposes the pathway and strategies for fostering and improving media literacy.For example,the government should strengthen top-level design,mass media should comply with media ethics and schools should innovate educational methods.In addition,relevant social organizations,communities and families ought to mutually collaborate with each other in order to jointly build a scientific and rational media literacy education system.

Research on the Development Path of Zigong Salt Culture and Creative Industry in the Era of Digital New Media

Salt culture is the main component of traditional culture in Zigong,Sichuan.With centuries of history,it has accumulated rich cultural connotations.At present,Zigong salt culture,as a precious traditional cultural wealth,has taken cultural and creative industries as a new carrier of communication in the rapid development of digital new media technology,giving full play to the resource advantages of its traditional culture.This article focuses on the study of the development path of Zigong salt cultural and creative industry in the new digital media era.Combining digital new media technology with cultural and creative industries,Zigong salt culture actively uses virtual technology to realize the innovative development of cultural and creative industries,promote the cultivation of cultural and creative brands based on digital new media technology.This article aims to give relevant strategies with reference value,so as to make corresponding contributions to the development path of Zigong salt culture in the future.

Research on Improving the Effectiveness of College Students'Theme Education Practice in the New Media Era

Carrying out theme education practice is an important measure of Ideological and political work.The goal and content of theme education activities are generally overlapped with other activities,which makes the school unable to bear the burden of carrying out multiple activities at the same time,thus affecting the actual effect of theme education practice activities.In this paper,by improving the method of theme education,and with a positive attitude and innovative spirit to continue to innovate the working mode of theme education practice,the way of using new media technology in the process of theme education is analyzed,and its characteristics and laws are analyzed,so as to improve the effective working path of theme education.

Research on Media Literacy Education for College Students in the New Era

With the development of economic globalization,mobile network and media technology are developing rapidly.Media information is manufactured and disseminated at any time,and people can understand global information more conveniently with the help of media.At the same time,false,violent,pornography,and other negative information are also spreading rapidly in various media,and college students in the new era are in urgent need to improve their media literacy.This study explores the current situation of college students’media literacy level,and explores the improvement path from the three levels of college students,universities,and the government,with the hope to provide ideas for the media literacy of college students in the new era.

Climatic variations of general atmospheric circulation,precipitation and river flow of the territory of Kazakhstan

Methods of calculating the basic hydrological characteristics of a water resource assessment, as well as the planning and manage- ment of their long-term use are based upon the concept of stationarity of long-term flow fluctuations. However, data of researches by hydrologists and climatologists clearly indicate that there are long-period changes in the characteristics of precipitation and riv- er flow. This article discusses the variations of annual precipitation and fiver flow in the Ishim River Basin in Kazakhstan, based on the W, C and E classification developed by GY. Vangengeim who analyzed the long-term variability of anomalies by the num- ber of days with some form of atmospheric circulation. From this study, the largest anomaly of the macro-circulation processes was revealed, and a comparative analysis of the number of days with various forms of atmospheric circulation and precipitation anomalies was made. It was demonstrated that the nature of atmospheric circulation depends on the distribution of precipitation; however, precipitation is also highly dependent on local physiographic conditions. The analysis of anomalous precipitation during the maximum number of days of positive anomalies with various forms of atmospheric circulation was also carried out. This study presents some results t^om the preliminary analysis of annual river flow linked with forms of atmospheric circulation.

The Effectiveness of Internal Communication in Media Organization

A well-organized system of internal communication is vital in any organization open to improvement and change, pursuing better management of its resources and caring forgood work atmosphere. Internal communication is primarily to provide efficient, mutual flow of information between employees and management staff at all levels in each area of the organization. In order to present internal communication tools and evaluate their effectiveness a survey study was conducted among the employees of the listed media company Cyfrowy Polsat, one of the two leading private TV groups in Poland. The study involved 136 employees （17% of total employment）. The majority of respondents were male （85%）. All the respondents were 23 to 47 years of age. Almost half were below 24 years of age and 38% represented the age group 25-34 years of age. The majority of respondents declared higher education with master degree and working time exceeding three years. The survey showed that the dominant form of communication is message distribution via electronic channels which confirmed the research assumption that there was a dehumanization of contacts and indirect communication dominated over direct contact. Limited direct contact was also recognized as the major cause of conflicts and disputes. The study was based on the analysis of literature and source materials （reports, statistics, newsletters, and legal acts）. Additionally, the paper provides the presentation of Cyfrowy Polsat＇s position in the Polish media market as well as the strategies and objectives of the company.

Analysis of Art Education Innovation Strategy in Colleges and Universities in We Media Era

the education in colleges and universities is influenced with the coming of we media era and the art education in colleges and universities is presenting diversifled development trend. Therefore, under the background of we media, it is of great significance to strengthen the innovation strength of art education in colleges and universities and create a group of innovative art talents. Problems existed in art education in colleges and universities have been analyzed briefly and solutions for the problems have been proposed, in this way, the innovation level of art education in colleges and universities can be improved and the innovation ability of students can be cultivated.

The Public Library Reading Guidance Service in the New Media Era

A new media era,network affects all aspects of people’s lives,including the way of reading.Nowadays,more of the people tend to read through the internet.This article starts from the change of the reading instruction service in the new media era,combining the characteristics of web-based reading guidance,here to discuss how to carry out reading instruction in the new media era.

Research on the Traditional Chinese Painting under the New Media Era Background

In this paper, we conduct theoretical research on the traditional Chinese painting under the new media era background. Each kind of art has its own language, has its performance tell their own special form of expression, if the dance art is by dancers from its own unique aesthetic consciousness and aesthetic ideal, by means of the human body, in the process of regular exercise to create a dynamic artistic beauty. That painting is the painter with his own eyes see the world, feel the beauty after understanding of beauty themselves by their own hands drawing on paper, as use this form to us leave world presents to the world. In the development of Chinese painting, pen and ink are inseparable, dependent, both in line shape, with luck, melts the things rather than the external object revealed the existence of ontology and ink lines, this is the spirit of Chinese painting. To enhance the development of the Chinese painting, we integrate the new media for innovative optimization.

Traditional Architecture as the Medium of Public Ethical Value

Traditional Chinese architecture in the narrative of a system has existed more than 3,000 years. As the core values of the enlightenment function of social ethics, traditional architecture externalizes symbol of ＂state＂ sensual ethical echo. So metaphorical rules in architecture can combine with the normal life. Traditional architectural form as famous communication home Marshall McLuhan＇s ＂human extension＂, leads the order and the rules in the form of elevation. The spread of universal ethics, traditional architectural symmetry axis ceremony, and the adornment of the mythical thinking component, are traditional Chinese ethics of society to describe the core of creation through three points sequence structure constraint. The wisdom of metaphor in these ideas is the life gene of Chinese culture. In the construction of the contemporary social upheaval spreading vision, recognition of traditional architecture ethics through righteousness obviously has been recasting social ethics of ＂treatment＂.

New Media Era: Research on Ideological and Political Education in Universities

The development of new media has brought to the ideological and political education in colleges and universities of the new situation and new problems that are needed to make a new generalization and explanation, which not only endows the new mission of ideological and political education workers, but also brings new opportunities to the innovation and development of ideological and political education theory. This paper argues and interprets the definition, impact analysis, and content &structure optimization of the new media era ideological and political governance education from a new perspective of interdisciplinary study including the sociology, psychology, ethics and Journalism.

全媒体时代中华优秀传统文化传播:正向机遇、现实梗阻和优化路径

传承和弘扬中华优秀传统文化对推进思政工作、增强文化自信、维护国家安全具有重要意义。全媒体时代,信息传播具有个性化、低门槛、易操作等特点,为中华优秀传统文化的传播带来了正向机遇,同时也带来现实梗阻。对此,我们要充分运用技术手段,促进中华优秀传统文化的广泛传播、精准传播和有效传播,不断增强中华优秀传统文化传承发展的生命力、影响力和感召力。

全媒体时代“大思政课”建构的审视与优化

“大思政课”是新时代落实立德树人根本任务的新型课程教育理念。伴随全媒体技术同思想政治教育的融合发展,“大思政课”在教育内容、载体、主体、环境上凸显出“全程、全息、全员、全效”(即“四全”)的崭新时代特征。这不仅给传统思政课教育教学提出了现实挑战,同时也为当前思政课教育教学的优化发展明确了前进方向。全媒体语境下,善用“大思政课”,不仅要把握媒体深度融合的时代背景,明确“大思政课”建构的“四全”特征,还要从凝聚价值共识、加快媒体融合、提升媒介素养、拓展传播格局等路径入手,推动全媒体技术与思政课教育教学深度融合,使“大思政课”无处不在、无时不有,充分发挥思政课在立德树人、铸魂育人中的关键作用。

融媒体时代直播电商经济发展问题分析

本文着眼于融媒体时代直播电商经济发展,旨在探究融媒体时代直播电商经济发展中存在的问题与有效解决路径。首先,文章从介绍融媒体时代的定义和特征、直播电商发展和趋势及融媒体时代对直播电商经济发展的影响入手,阐述研究的必要性和可行性;其次,分析直播电商经济发展中存在的问题,包括直播电商平台的数量和竞争激烈性、直播电商产品质量和消费者权益保护、直播电商购物体验和社交互动的平衡三方面内容,并针对直播电商经济发展中存在的问题提出相应的意见和建议,以供参考。

优化:人工智能时代的文论问题

日常用语中的“优化”指采取一定措施使事物变得优异。作为计算科学和运筹学中的重要内容,优化是指在一定限制条件下,选取某种方案以获得“最优化”的目标。将优化引入文论,可以与美化相关联,彼此之间有同有异。生成式AI中,优化有模型训练、创意提示、调试迭代三种方式。文艺作品之所以能够被优化,与其作为物质基础的艺术媒介及其作品的“可修正性”有关。在优化的技术演进中,先后经历了手工加工时代的优化、机械复制时代的优化、数字创生时代的优化三个阶段。手工加工时代出现了诸如对“手稿”的“润色、修改”,对“乐器”的“调音”,对“原作”的“临摹、誊写甚至重写”,对“文物、遗迹”的“修复”等不同的“类优化”类型;机械复制时代出现了“参数优化”“剪辑优化”“表演优化”等类型;数字创生时代出现了以算法优化为核心的智能优化。将优化引入文论,需要警惕“最优化”的结果不是“奇异性”,而是“普通性”的算法悖论、数据和变量中的偏差不易被纠偏;相反,易强化成偏见的偏差悖论以及随机并不意味着不同,而只是相似,是风格的重复的生成悖论。