Research on Media Literacy Education for College Students in the New Era

With the development of economic globalization,mobile network and media technology are developing rapidly.Media information is manufactured and disseminated at any time,and people can understand global information more conveniently with the help of media.At the same time,false,violent,pornography,and other negative information are also spreading rapidly in various media,and college students in the new era are in urgent need to improve their media literacy.This study explores the current situation of college students’media literacy level,and explores the improvement path from the three levels of college students,universities,and the government,with the hope to provide ideas for the media literacy of college students in the new era.

The Construction of Digital Media Art Teaching Model in the New Media Era

In new media era,the network coverage is wider,application of mobile terminals is more convenient,speed of information dissemination is fully accelerated,scope of dissemination is wider and people's access to information is more diversified.Therefore,the current media has become an indispensable part of human’s lives such as changing the way human live,work,learn and communicate daily.In this context,it is compulsory to improve the traditional teaching methods in order to keep in pace with the fast development and promote art education through the combination of technology and art.This paper analyses the current situation of digital media art teaching and the construction path of teaching model in the new media era.

An Analysis of Fragmented Reading and Its Social Impact on College Students in the Era of New Media

In the era of new media,people’s lifestyle,education and the like are inseparable from the Internet.At the same time,due to the emergence of smart devices such as mobile phones and tablet computers,people’s reading habits have changed.Fragmented reading has become an important form of reading for college students.College students themselves have the strong ability to accept change,so fragmented reading has gradually become an important form of student learning.This paper mainly analyses fragmented reading by college students and its impact on society in the era of new media.

Research on the Development Path of Zigong Salt Culture and Creative Industry in the Era of Digital New Media

Salt culture is the main component of traditional culture in Zigong,Sichuan.With centuries of history,it has accumulated rich cultural connotations.At present,Zigong salt culture,as a precious traditional cultural wealth,has taken cultural and creative industries as a new carrier of communication in the rapid development of digital new media technology,giving full play to the resource advantages of its traditional culture.This article focuses on the study of the development path of Zigong salt cultural and creative industry in the new digital media era.Combining digital new media technology with cultural and creative industries,Zigong salt culture actively uses virtual technology to realize the innovative development of cultural and creative industries,promote the cultivation of cultural and creative brands based on digital new media technology.This article aims to give relevant strategies with reference value,so as to make corresponding contributions to the development path of Zigong salt culture in the future.

Research on Improving the Effectiveness of College Students'Theme Education Practice in the New Media Era

Carrying out theme education practice is an important measure of Ideological and political work.The goal and content of theme education activities are generally overlapped with other activities,which makes the school unable to bear the burden of carrying out multiple activities at the same time,thus affecting the actual effect of theme education practice activities.In this paper,by improving the method of theme education,and with a positive attitude and innovative spirit to continue to innovate the working mode of theme education practice,the way of using new media technology in the process of theme education is analyzed,and its characteristics and laws are analyzed,so as to improve the effective working path of theme education.

Discussion on the Problems Faced by Film and Television Education and the Development Trends in the New Media Environment

With the development of the economy,film and television education has gradually received more and more attention.With the rapid development of new media technologies,there are still some problems in film and television education in the new media environment.This paper mainly analyzes the problems faced by film and television education in the new media environment,and the development direction of film and television education in the new media era,and explores the forms of film and television education and film industry integration.

The Development of Overseas Education in the New Era of China

The development of overseas education in the new era of China can be divided into four stages,each of which has different characteristics.The achievements of the development of China’s overseas education are as following:first,persisting in the overall idea of“supporting study abroad,encouraging return home and freedom of coming and going”;second,the number of students of overseas education keeps rising;third,the selection of overseas education is gradually diversified.The future development trend of overseas education is shown as:the return boom is in the ascendant;the“domestic overseas education”is gradually developing;and China’s international education ushers in the climax.

The Public Library Reading Guidance Service in the New Media Era

A new media era,network affects all aspects of people’s lives,including the way of reading.Nowadays,more of the people tend to read through the internet.This article starts from the change of the reading instruction service in the new media era,combining the characteristics of web-based reading guidance,here to discuss how to carry out reading instruction in the new media era.

New Media Era: Research on Ideological and Political Education in Universities

The development of new media has brought to the ideological and political education in colleges and universities of the new situation and new problems that are needed to make a new generalization and explanation, which not only endows the new mission of ideological and political education workers, but also brings new opportunities to the innovation and development of ideological and political education theory. This paper argues and interprets the definition, impact analysis, and content &structure optimization of the new media era ideological and political governance education from a new perspective of interdisciplinary study including the sociology, psychology, ethics and Journalism.

“微时代”背景下研究生网络思政工作的典型经验与创新路径

习近平总书记在全国高校思政工作会议上明确指出:“要运用新媒体技术使工作活起来,推动思想政治工作传统优势同信息技术高度融合,增强时代感和吸引力。”网络思政教育旨在充分利用网络平台、新媒体等工具有针对性地对学生开展思想政治教育。研究生存在学业与生活双重压力,具有科研任务多、在校时间短与思政课程少的特点,亟须创新和优化研究生网络思政工作,丰富教育形式。“微时代”以“微工具”为传播媒介,以“小内容、大传播”为特点,强调教育双方实现平等、多元、快捷的“微交流”“微合作”。基于此,在“微时代”背景下,创新研究生网络思政工作,就要求转变教育模式、优化教育内容、创新沟通机制,以“微工具”“微交流”“微合作”实现“微教育”,进而提升研究生思政工作效能。

新媒体时代高职英语标准化教学模式的建构策略研究

新媒体时代,高职英语教学改革需要紧跟时代步伐,丰富和完善高职英语的教学方式和手段,实现现代化、智能化和高效化的英语教学,而标准化教学模式的建设则是新媒体时代高职英语教学改革的重要研究方向。基于此,本文在分析高职英语教学标准化内涵与意义的基础上,从教学内容、教学方法、教学评价、教学环境和教学流程标准化方面,探索新媒体时代高职英语教学标准化教学模式的建构策略,旨在提升高职英语教学质量和教学效率,全面提升高职学生的英语素养。

《〈黑格尔法哲学批判〉导言》的批判思想及启示

《〈黑格尔法哲学批判〉导言》见证了马克思哲学立场和革命态度的转变,这种转变蕴含在马克思对德国宗教问题、制度弊病和哲学局限的反思和揭露中。马克思遵循现实性、针对性、重点性和使命性的原则,从宗教批判入手,对德国的制度现实和哲学现状进行了深刻批判,并探索实现人的解放之可能。新时代,防范化解意识形态领域风险,要从马克思的批判思想中汲取与错误社会思潮开展斗争的理论经验和方法启示。要敢于同错误思潮进行“搏斗式批判”,以公开其渗透行径;要及时对错误思潮开展“重点式批判”,以揭露其内容实质和政治企图;要善于采取多样化方式开展系统性批判,以解构错误思潮内核;要围绕事业发展开展使命性批判,筑牢主流意识形态防线,为实现中国式现代化提供坚强思想保障和强大精神动力。

新媒体时代芜湖文化遗产的音频传播研究

新媒体时代,不同类型的传播方式让古老的芜湖文化遗产焕发出了新的活力。作者首先介绍了芜湖文化遗产和新媒体时代芜湖文化遗产音频传播现状,接着分析了音频传播对芜湖文化遗产的影响,最后在此基础上,提出了一系列新媒体时代芜湖文化遗产的音频传播策略。

新媒体时代“老字号”品牌活化策略研究

基于对新媒体环境下老字号企业面临的困境分析,本文从不同角度阐述了一些成功的品牌活化实践,包括加强数字营销、强化品牌感知、增强用户体验等,旨在帮助企业更好地适应市场需求,实现商业发展。本文通过研究新媒体时代老字号品牌传播对受众品牌态度和品牌感知的影响发现,老字号品牌传播对受众品牌态度和感知都具有积极影响,受众品牌人格感知也对受众品牌态度产生了重要影响。最后,本文提出综合运用多种形式与消费者有效交流、准确定位新媒体平台并制定有效传播、开展差异化竞争突出品牌个性等策略,有助于提升老字号品牌在新媒体时代的传播效果,实现品牌活化。

新媒体时代下研究生头颈应用解剖学教学的探索

头颈应用解剖学是耳鼻咽喉头颈外科学、神经外科学、口腔科学以及眼科学等学科研究生的一门重要的医学基础课,教学团队2020年自以来将新媒体技术应用到头颈应用解剖学教学中,结合雨课堂、PBL教学法、翻转课堂等多种教学方式,使用互联网学习资源、微信交流平台、微课、网络开放课堂等丰富了教学方法和教学内容。对2020年以来三年教学的初步实践进行了归纳与总结,并对应用新媒体技术教学法和以往传统教学模式教学法的学生的期末卷面成绩进行分析。与传统教学模式教学法比较,新媒体技术的使用有助于提高研究生的科学思维能力、创新能力和团队协作能力等。新媒体技术应用和实践在人体解剖学教学中值得进一步推广。

新媒体时代体育明星形象塑造价值及优化策略

运用文献资料、逻辑分析等方法,分析新媒体时代我国体育明星形象特征、塑造价值,并提出优化策略。特征:媒介形象娱乐化,个体形象立体化,角色转换多样化。价值:展现多元形象,传播体育文化;弘扬体育精神,发挥育人功效;推进体育外交,深化文化交流。优化策略:扩大体育明星榜样力量,营造良好舆论环境;搭建新媒体的宣传矩阵,加强传播体育精神;培育体育明星外交素养,加强外交人才的培养;设置育人导向网络议程,提升把关人工作能力。

增强新媒体时代青年理想信念教育针对性实效性

新媒体时代下,虚拟网络空间可能会动摇青年理想信念教育的现实基础,新媒体的私密性、隐蔽性特点给理想信念教育内容监管带来诸多困难,碎片化内容难以为青年理想信念教育提供全面深入的价值引导,快速传播的特性削弱了青年理想信念教育的效果。青年理想信念教育的方式亟待拓展,青年亟需树立正确价值观念,提升现实人际交往能力,培育健康的心理心态。

高职视觉传达设计专业的教学改革与实践探索

在新媒体背景下,视觉传达设计工作正在进行着不断地更新,以满足社会的发展需求。为了培养优质的视觉传达设计人才,高职院校要积极更新教学理念,优化人才培养计划;专业教师也应立足学生的实际情况,对教学内容、教学方法、教学模式等进行优化创新,从而推动视觉传达设计专业的整体教学质量与水平的提高,实现学生综合能力的发展。

网络环境下大学生理想信念教育研究

随着科学技术的迅速发展,现代传媒方式与传统相比发生了本质改变。网络时代改变大学生社交方法和思维体系,使得其信息获取渠道更加开阔,信息获取内容更加多元,网络已经成为大学生信息掌握的有效方法。但基于网络环境的复杂性,对大学生理想信念教育产生一定阻碍,高校应通过优化教育理念,丰富教学内容、改善教学方法,创新教学机制、完善教学队伍,加强教学能力、塑造教学环境,打造文化阵地等对策,完善大学生理想信念现代化教育,提高大学生思想境界。