A Study on the Integration of Culture Industry and Tourism Industry--A Case Study of Yancheng City in Jiangsu Province

On the basis of the domestic and foreign research results,combined with the reality of Yancheng,this paper puts forward that spatial layout is the key,the development of tourist product is the crux,the brand image is the core,and regional cooperation is the main way of development.

The Impact of the Integration of Culture and Tourism Industry on the Upgrading of Tourism Industry Performance

Based on the provincial data of tourism and cultural industries from 2009 to 2019,this paper studies the impact of the integration of culture and tourism on the economic benefits of regional tourism in China.The results show that:①The integration level of the two industries is generally low in all provinces and regions,and the regional differences are obvious.The integration degree of the central and eastern regions is generally higher than that of the western regions.②The integration degree of culture and tourism has a significant positive impact on the economic benefits of regional tourism.The influence on the central and eastern regions is greater than that on the western regions.③The level of informatization has a positive moderating effect on the economic benefits of regional tourism caused by the integration of culture and tourism.④Government intervention has a negative moderating effect on the economic benefits of tourism.In addition,the level of regional economic development,accessibility and tourism resource endowment are also significant factors affecting the economic benefits of regional tourism.The results show that promoting the deep integration of culture and tourism,promoting the informatization of tourism and moderate government intervention in the industry are conducive to improving the economic benefits of regional tourism.

Research on Mechanism and Promotion Path of Culture and Tourism Industry Integration in Tai'an City

Based on in-depth analysis of dynamic mechanism of industry integration under the background of industry integration,as well as current situation and existing problems of integrated development of culture and tourism industry in Tai’an City,the paper puts forward the selection path and policy guarantee for the integrated development of culture and tourism industry in Tai’an City following the theory of industry integration and dynamic mechanism,which is of important policy guiding significance for promoting the coordinated development of culture and tourism industry in Tai’an City.

Driving factors and innovation paths of rural tourism transformation and upgrading under the background of industrial integration:From the perspective of ecological integration of culture and tourism

This paper analyzes the interactive process of the integration of ecological agriculture and cultural tourism industry from the aspects of rural tourism products,technology and market,and points out that the integration of tourism products constitutes the basis of industrial integration;The integration of technology plays a role in the whole process of industrial integration development;Market level integration is the core goal of industrial integration development.Then,it explains the driving factors of the integrated development of the two industries from two aspects:the relevance of the two industries,the diversification of demand and the diversity of investment constitute the internal driving force of the integration of cultural tourism industry and ecological agriculture under the background of rural revitalization;Multiple factors,such as policy guidance,economic drive and technological innovation,together constitute the external driving force for the integration of cultural tourism industry and ecological agriculture under the background of rural revitalization.On this basis,it puts forward the path of the integrated development of innovative cultural tourism industry and ecological agriculture from six aspects:first,the government actively guides and constructs a perfect policy support system;Second,the development of industrial projects create basic conditions for industrial integration;Third,to strengthen publicity and promotion,strengthen industrial integration and form brand effect;Fourth,to encourage scientific and technological innovation and provide technical support for industrial integration;Fifth,to build industrial alliance and help industrial integration through multi-dimensional cooperation;Sixth,to promote the construction of legal system and build a perfect market access system.

Study on the Integration of Tourism Industry and Intangible Cultural Heritage—A Case Study of the Core Blackland in the Cold Region,Suihua City of China

Integration,innovation and mutual promotion of intangible cultural heritage and tourism development were studied from the perspective of industrial integration.Suihua City,the core blackland in the cold region,was taken for an example to discuss feasibility and necessity of integrating intangible cultural heritage and tourism industry by analyzing its natural geographical characteristics and intangible cultural heritage.Patterns of such integration were analyzed from 4 aspects:tourism in location regions of intangible cultural heritage,development of tourist souvenirs,festival tourism,dynamic tourism of intangible cultural heritage.Suggestions were given for the integration of intangible cultural heritage and tourism industry in Suihua City,further exploration and innovation of intangible cultural heritage valued to create brand effects,guiding and protective role of government stressed.

Construction of Three-in-one Industry and Cultural Inheritance of Musical Instruments of Li People in Hainan from the Perspective of Rural Revitalization

From the perspective of industrial integration,how the musical instruments of Li people in Hainan can solve the current development problems such as lack of endogenous power and market enthusiasm under the strategy of rural revitalization to walk out a unique road of three-in-one industry construction was studied.

Discussion on the Necessity and Realization of the Integrative Development of Tourism and Cultural Industry

With the development of socialist economy and the putting forward of“the Belt and Road”economic development strategy,all industries have developed vigorously,especially cultural industry and tourism.The integrative development of cultural industry and tourism can enhance the comprehensive competitiveness of regional economies,provide impetus for regional development,optimize industrial structure,and provide new ideas for the development of economies so as to promote economic growth.The integration and development of the two industries can not only achieve a mutually beneficial and win-win result,but also provide an example of the multi-industry coordinated development mode for the development of regional economy.This article first discusses the significance of the development of tourism and cultural industry,analyzes its significance for realizing the strategic target of regional economy.Then taking Sichuan province as an example,it elaborates the problems of system and creativity existing in the deep integration of tourism and cultural industry,and finally studies the way to realize it for reference.

Creative Industrial Cluster： Three- Stage Development and the Case of Beijing＇s 798 Art District

This paper presents a three-stage hypothesis on the development of creative industrial clusters, which includes stages of agglomeration, interfacing, and network development. In the first stage, micro-entities concentrate geographically in a creative industrial cluster in search of resources. The second stage reflects the need for building identity. Finally, the third stage is the outcome of multi-dimensional expansion. As a creative industrial cluster develops, its focus moves from geographic concentration to division of labor and the creation of novel systems. Using this three-stage framework, this paper conducts an empirical study on Beijing＇s 798 District （＂798＂）. Our study finds that the ＂self-destruction ＂phenomenon （which appeared after 798 had reached the stage of network development in a low-level capacity） is essentially the product of a squeezing effect of commercial prosperity on art production. Our study further examines four models of art-commerce integration and explains the ways in which creative industrial clusters are different from conventional industrial clusters： a creative cluster is a platform of integration for culture, commerce, and technology. Its course of development is characterized by novelty, emergence of identity through interfacing, and network cooperation.

New Perspective of Architectural Design Based on Immersive Theatre Thinking: A Case Study of Rural Living Room Design in Majia Marsh

The new urbanization provides opportunities for the ecological protection of traditional regional culture. In the context of the integrated development of agriculture, tourism, and cultural industries, this paper integrates the thinking of "immersive theatre" and adopts the design method of multithread dramatic narrative mode to create a number of interactive flow lines in the architecture and focus on the sensory experiences of environment, enabling the traditional regional culture to really touch the audience.

Clean Production and Ecological Industry:A Key to Eco-city Development

Eco-city development is a healthy process towards sustainable development, within the carrying capacity of local ecosystem through changing production mode, consumption behavior and decision instrument based on ecological economics and system engineering. The key to its planning is an ecological integration to make trade-off between economic wealth and environmental health, between material and spiritual civilization, between natural and human eco-cybernetics. Integration, demonstration, citizens’ participation and scientists’ and technician’s catalyzing are the key instruments for the implementation of the ecocity plan. "Clean production" and "ecological industry" are key elements in comprehensive development towards an eco-city. Beyond the technical and management questions, how to interlink production, consumption and reduction at the local and regional level, the spatial and urban dimension should be considered in order to perform an integrative urban eco-space.

中国文化和旅游融合发展效率时空动态演化及其驱动机制

提高文旅融合发展效率是关乎效率变革和质量变革背景下文化和旅游深度融合及高质量发展的重要科学问题,有效把握其动态演化特征及驱动机制对推动区域文化产业与旅游产业转型升级和提质增效及其深度融合高质量发展具有重要的理论价值和现实意义。文章构建文化和旅游融合发展效率分析框架,运用耦合协调模型、基于松弛变量的超效率测度模型、空间马尔科夫链和面板空间杜宾模型等方法,剖析中国2011—2019年文化和旅游融合发展效率的时空动态特征及其驱动机制。研究发现:1)中国文化和旅游融合发展效率在9年间仅提升3.4%,距离最佳生产前沿面还存在至少17.3%的潜力空间,4大区域呈东部>中部>西部>东北格局,并且仅天津、上海、广东与云南4个省份常年达到最佳生产前沿面,其他省份还存在至少6.7%~33.9%的潜力空间;2)中国文化和旅游融合发展效率大致呈现“东南沿海高值集聚,西北内陆低值集聚”空间格局,存在显著的路径依赖与马太效应现象,短期内难以实现跨越式增长,但当与高效率的省份为邻时,本地省份文化和旅游融合发展效率向上转移概率有所提升;3)产业结构与交通水平是提高本地省份文化和旅游融合发展效率的主要因素,但对邻近省份产生了负向溢出效应,科技创新、消费需求和政府调控促进了邻近省份文化与旅游融合发展效率,但对本地省份的推动作用尚不显著,服务队伍抑制了本地省份文化与旅游融合发展效率,但对邻近省份的溢出效应并不显著。

后亚运杭州文化强市探析

杭州第十九届亚洲运动会是继北京奥运会后,中国又一次承办的国际综合性体育赛事。杭州成功举办第十九届亚运会,向世界展现了中国文化自信,同时也为杭州建设文化强市带来新思考。那么在亚运会结束后如何保留其所留下的亚运会遗产以及如何合理运用、促进文旅结合、加强文化交流是杭州、浙江、中国需要考虑的重要问题。文章从杭州亚运会彰显中华文化魅力、全力做好后亚运杭州文化遗产保护与开发、推动后亚运杭州文化产业创新发展、加强后亚运杭州文化交流与国际传播四个方面对后亚运杭州建设文化强市进行了探析。

数字经济背景下山东省文化与旅游产业融合发展的测度与路径研究

文化产业与旅游产业之间存在着天然的融合诉求,而数字技术已成为文旅融合高质量发展的助推力。依据文化产业与旅游产业的产业特性及两者相互作用机制,本文从产业规模、产业接待、产业实力、产业效益4个维度构建文旅产业指标体系,引入耦合协调度模型对山东省2010~2020年的文旅产业发展水平及耦合协调程度进行测度,并分析时序变化。研究结果表明:山东省文化产业与旅游产业总体发展水平逐年提高,而文化产业发展普遍滞后于旅游产业发展;耦合协调度呈现出稳步上升态势,由0.390 8提高到0.900 6,协调等级由轻度失调提升到优质协调。基于此,从培育文旅产业增强文旅融合发展新动能,构建数字文旅平台健全价值共创机制,拓展技术与产品创新传导渠道,培养新型文旅数字化人才等方面,提出了促进数字经济赋能文旅融合高质量发展的路径。

数字经济发展对文旅产业融合的影响研究——基于我国30个省份数据的实证分析

基于2010—2021年我国30个省份的数据,分别构建数字经济发展、文旅产业融合综合评价体系,利用主成分分析法对指标体系进行测算,采用个体、时间双向固定效应模型实证分析各省份数字经济发展对文旅产业融合的影响,并运用面板门槛模型分析数字经济发展与文旅产业融合之间的非线性关系。研究发现:数字经济发展对文旅产业融合具有显著的促进作用,且经过多种稳健性检验,实证结果依然稳健,同时利用工具变量法消除了内生性对实证分析产生的偏误;数字经济发展各一级指标对文旅产业融合的促进作用由大到小依次为:产业数字化、数字产业化、数字金融;从地区异质性来看,各地区数字经济发展均能显著促进文旅产业融合,但中西部地区的促进效果要优于东部地区的促进效果;从非线性分析来看,当数字技术的研发强度越过门槛值后,数字经济发展促进文旅产业融合的作用减弱,即呈现倒“U”型的作用趋势。基于此,提出应大力推进文旅产业数字化、培养数字化人才等政策建议。

文化和旅游融合发展的多重驱动路径研究——基于“需求—供给—支持”框架的组态分析

文旅融合是实现我国旅游业高质量发展的必然要求,也是补齐旅游业发展短板、推进转型升级的内在需要。本文利用耦合协调模型对我国2010—2019年30个省区市的文旅融合发展水平展开评估,随后引入模糊集定性比较分析方法,基于需求、供给和支持3个方面的驱动条件探究我国文旅融合发展路径。研究发现:(1)研究期内我国文旅产业整体发展水平有所提高,但不同地区存在较大的区域异质性。(2)从我国整体文旅融合发展路径来看,需求与支持条件起重要作用,居民消费能力与区位交通条件的作用尤其突出。(3)东、中、西部地区发展路径存在明显差异,东部地区主要为需求—支持条件叠加型发展路径,中部则呈现出支持条件驱动型与需求条件驱动型两种发展路径,西部存在需求条件驱动型与需求—支持条件叠加型两种路径。因此,地方政府应重视供给、需求、支持多重条件的协同匹配,根据地方发展条件切实调整文旅开发策略,有针对性地提升核心驱动能力以突破发展瓶颈。

乡村振兴背景下文旅产业融合发展

随着人民生活水平的提高和旅游需求的不断多样化,文旅产业融合的概念开始出现在大众的视野,当前我国正处于经济转型的关键时期,文化和旅游产业作为21世纪的朝阳产业,大力推进文旅产业融合发展,不仅对于乡村振兴具有重要意义,同时对于我国产业结构转型也有着重要意义。本文利用1042份调查问卷数据,采用线性回归模型分析政府措施在乡村产业振兴中对文旅产业融合发展的影响,搭建中介和调节效应模型,并进一步探讨农户参与度影响文旅产业融合发展的可能路径和变化规律。研究表明:政府措施有助于文旅产业融合发展;政府措施以农户参与度为中介有助于文旅产业融合发展。在乡村产业振兴背景下,政府通过实施相关措施,提升了农民积极性,增加了农户参与度,对政府措施产生调节效应,促进文旅产业融合发展。因此,为促进文旅产业融合发展与乡村振兴,引导性的政策措施亟须出台,并带动当地农民群众,提升农户的参与度,以此来提升文旅产业融合发展水平。

数字金融如何赋能文化企业全要素生产率?——来自中国文化上市企业的证据

基于2011—2021年我国文化上市企业面板数据,实证探究数字金融发展对文化企业全要素生产率的影响及其作用路径。结果表明:数字金融发展可以显著提升文化上市企业的全要素生产率,且这种促进作用可以通过驱动技术创新、缓解融资约束以及提高资源配置效率来实现;此外,数字金融还因企业基本特征、信息披露质量以及市场竞争程度而表现出差异化影响。因此,要加快推进数字金融发展,充分发挥数字金融的价值发现功能和技术服务优势,为新发展阶段推进文化产业高质量发展,不断提升中国特色社会主义文化整体实力和竞争力注入新的动能。

中国数字经济与文旅产业融合的协同关系及其影响因素

促进数字经济与文旅产业融合的协调适配是实现数字文旅高质量发展的关键路径,有效把握二者协同关系的时空演化特征及影响因素,对推动区域文旅产业转型升级、构建数字文旅产业发展新格局具有重要理论价值和现实意义。首先,在梳理两系统协同发展框架基础上构建综合评价体系;其次,运用协同关系测度模型、探索性空间数据分析刻画2011—2020年中国数字经济与文旅产业融合协同关系的时空演进特征;最后,采用时空地理加权回归方法识别其影响因素。结果表明:1)时序演进上,中国数字经济与文旅产业融合协同指数保持上升态势,从2011年的极低协同(0.180)提升至2020年的低级协同(0.279)。2)空间分布上,呈稳定的“东-中-西”递减梯度结构,空间协同特征与空间集聚特征显著。3)各解释变量对数字经济与文旅产业融合协同关系具有正向效应,政府调控和人力资本高值区在研究期末呈现自东向西扩散态势,而城镇化水平、技术实力和互联网供给能力在文旅资源禀赋优势更大、发展空间更具潜力的中部和西部地区表现出更明显的推动作用。

以文旅融合促进大运河文化带流通供应链完善的策略研究——以京津冀运河段为例

2020年我国发布的《大运河文化和旅游融合发展规划》为相关城市发展以及有关产业更新提供了思路,运河沿线的商流在逐渐恢复和壮大。京津冀作为大运河主要流经区域,对运河文旅产业的发展也十分重视。文章主要通过文献研究法,以京津冀运河段为研究对象,通过对京津冀运河段文旅产业发展现状的分析,针对其所存在的问题,探讨以文旅融合促进大运河文化带流通供应链完善的策略。

新疆文旅产业融合发展现状、问题与对策

大力促进独特民族文化资源与旅游产业融合发展,是新疆地区培育新增长点、形成新动能的关键举措,也是推动新疆文旅产业实现高质量发展的必由之路。文章在系统阐述新疆文旅产业融合发展现状的基础上,重点剖析了其存在的主要问题:文旅产业整体规模偏小、机制体制不健全、文旅产业融合深度不够、文旅类龙头企业少、市场运作能力较差,文旅品牌效应待加强等。因此,新疆应加强统筹规划,构建文旅融合发展新格局;贯彻“大文旅”发展理念,健全文旅融合发展机制体制;强化全链条产品结构,推动文旅产业深度融合;充分运用现代数字科技,推动文旅产业转型升级;构建多元市场经营主体格局,不断强化市场主体建设;注重文旅人才的“引进+培养+挖掘”,不断强化文旅人才队伍建设;构建智慧营销平台,多渠道提升文旅品牌影响力。