In recent years,the integrated development of the tea and tourism has become an important way to promote the rural revitalization of Tai'an tea-producing areas,but the state of industrial upgrading still needs to ...In recent years,the integrated development of the tea and tourism has become an important way to promote the rural revitalization of Tai'an tea-producing areas,but the state of industrial upgrading still needs to be improved.In order to better integrate tea and tourism in Tea Valley,this paper uses questionnaire and SWOT analysis to study.It found the following problems:(i)45.7%of tourists were interested in tea culture,but they know litle about it,and the integration of tea culture and tea tourism products is low.(i)50.54%of the tourists were interested in the tea picking experience project and wanted to add the tea food experience item.(ii)The acceptance of 45.7%of tourists to scenic spots was 1-2 h,which shows that the quality of transportation service facilities and personnel needs to be improved.Combined with the SWOT analysis,it is found that the scenic spot is rich in resources,convenient transportation,profound cultural heritage,and good govern-ment policy support conditions,which is suitable for the SO strategy(growth development strategy),so the scenic spot relies on internal ad-vantages and seizes external opportunities to develop the integration of tea and tourism.Based on the analysis results,it came up with the perti-nent recommendations for the key problems:(i)The infrastructure service is not well established.It is suggested that scenic spots should in-crease investment,regularly train service personnel to improve their quality,and improve transportation services,accommodation,catering and public service hardware facilities.(i)Tea tourism products are insufficient.It is suggested that tea tourism products should be innovatively designed and tea tourism experiential products and tourism commodities should be planned.(i)Tea culture and tourism lack organic combi-nation.It is recommended to deeply excavate tea culture,and take consideration of both spiritual and material aspects.The specific methods include building teahouses,Taishan Mountain(Mount Tai)tea culture throughout the whole process of tea production,development and pro-cessing,and AR tea culture experience hall can be built to make tourists feel tea culture from dfferent perspectives.(iv)The publicity is in-sufficient.Strategies should be made in three aspects:improving the Internet media,taking into account the traditional media,and expanding the market based on the surrounding areas.(v)The tea industry chain is short.It is recommended to add four new industrial chain designs of"tea+accommodation,tea+catering,tea+Intemet,tea+training",hoping to bring some inspiration and ideas to the managers of scenic spots.展开更多
During Chinese New Year holiday,characteristic folk customs activities significantly stimulated local tourism consumption potential and the high-quality development of tourism economy by integrating,leading and empowe...During Chinese New Year holiday,characteristic folk customs activities significantly stimulated local tourism consumption potential and the high-quality development of tourism economy by integrating,leading and empowering local tourism projects.展开更多
Urban night tourism is a new form of urban tourism development and an important driving force for the prosperity of urban night economy.As the most prestigious business card among many night tour projects in Guangzhou...Urban night tourism is a new form of urban tourism development and an important driving force for the prosperity of urban night economy.As the most prestigious business card among many night tour projects in Guangzhou,the Pearl River water night tour has contributed to the development of Guangzhou s night economy,which cannot be underestimated.However,in the process of rapid development,there are also problems such as diversified operators,insufficient integration of intangible cultural elements,excessive commercial attributes,issues of tourism facilities and service facilities.Under the new stage of integrated development of culture and tourism,how to use mutual promotion of culture and tourism in the Pearl River night tour to seek innovative paths for high-quality development in the future is the main problem expected to be solved in this paper.Therefore,based on the perspective of culture and tourism integration,this paper analyzes the general situation and development status of the Pearl River night tour,and proposes five development strategies:the overall planning of culture and tourism integration,the deep integration of intangible cultural elements,the balance of commercial attributes and tourism attributes,the high integration of culture,business,tourism and education,and the creation of tourism atmosphere,in order to provide inspiration for the healthy,orderly and high-quality development of the Pearl River night tour.展开更多
As a new trend in tourism and cultural development,the integration of culture and tourism is capturing the zeitgeist with its unique charm.In this context,various regions have explored distinctive cultural tourism res...As a new trend in tourism and cultural development,the integration of culture and tourism is capturing the zeitgeist with its unique charm.In this context,various regions have explored distinctive cultural tourism resources and created unique tourism brands through in-depth exploration and innovation of local culture.Chongqing,with its unique geomorphological features and distinctive architectural style,retains the deep flavor of traditional Chinese culture while cleverly integrating the futuristic sense of modern technology.This combination aligns perfectly with today’s popular Chinese cyberpunk style,making Chongqing an ideal place for the development of cyberpunk cultural tourism.This article investigates the history of cyberpunk culture and its current development status in Chongqing through a literature review.It then discusses the feasibility of developing cyberpunk cultural tourism in terms of social and cultural development needs and market demand.Based on a survey of cyberpunk tourists’experiences,the article deeply analyzes the existing problems of cyberpunk cultural tourism in Chongqing and proposes corresponding experience enhancement strategies,aiming to provide references for the development of cyberpunk cultural tourism in Chongqing Municipality.展开更多
Through conducting a SWOT analysis of the Chengdu Sports Institute Museum,and utilizing the 4M management,5W display,and 4P marketing theoretical models,this study explores effective strategies suitable for Sichuan sp...Through conducting a SWOT analysis of the Chengdu Sports Institute Museum,and utilizing the 4M management,5W display,and 4P marketing theoretical models,this study explores effective strategies suitable for Sichuan sports museums in terms of functionality,display,and marketing.展开更多
Based on the analysis on the current situation of marine fishery resources and development in Ningde City,this paper plans a spatial pattern for the integration of marine fishery and tourism of the“one belt,three zon...Based on the analysis on the current situation of marine fishery resources and development in Ningde City,this paper plans a spatial pattern for the integration of marine fishery and tourism of the“one belt,three zones,and multiple points”,designs key projects,analyzes the existing problems in the integrated development of fishery and tourism,and proposes relevant countermeasures and suggestions.展开更多
The development of Intangible Cultural Heritage tourism in Xijiang Qianhu Miao Village has gone through a long process of exploration and innovation from scratch.By reinforcing the protection of the"Intangible Cu...The development of Intangible Cultural Heritage tourism in Xijiang Qianhu Miao Village has gone through a long process of exploration and innovation from scratch.By reinforcing the protection of the"Intangible Cultural Heritage"stilted building of the Miao Village,doing a good job with the"Intangible Cultural Heritage+"concept,and constantly innovating the inheritance and protection of Intangible Cultural Heritage,the rich Miao culture of Xijiang Qianhu Miao Village has been gradually transformed from a primitive traditional living custom to a productive tool for economic development,which has strongly promoted the high-quality development of the Miao cultural tourism industry.展开更多
Through the deep integration of Intangible Cultural Heritage and tourism,Jintan has transformed the resources of Intangible Cultural Heritage into a "golden business card"of tourism,injected inexhaustible ne...Through the deep integration of Intangible Cultural Heritage and tourism,Jintan has transformed the resources of Intangible Cultural Heritage into a "golden business card"of tourism,injected inexhaustible new momentum of culture and tourism into rural revitalization,and contributed to the city's popularity.展开更多
Against the background of COVID-19 pandemic,tourists have had increasing demands on rural tourism,and characteristic homestay has won great popularity.Huanglongxian tea culture homestay in Jiangning District,Nanjing C...Against the background of COVID-19 pandemic,tourists have had increasing demands on rural tourism,and characteristic homestay has won great popularity.Huanglongxian tea culture homestay in Jiangning District,Nanjing City has been in the development stage.Literature analysis,questionnaire survey,interview and experience method were used to analyze the development status and tourist needs of Huanglongxian tea homestay.The research showed that Huanglongxian tea homestay was confined by inconvenient traffic,serious homogeneity,singular experience projects,and unremarkable tea culture theme;The main tourists were the locals,particularly middle-aged and young groups of enterprises and public institutions with higher educational backgrounds,most of whom visited the village during holidays for relaxation and recreation,and the revisit rate was low.In view of this,it was proposed that the integration of tea culture and homestay should be enhanced,more characteristic homestay products of tea culture developed,tea homestay market expanded,tea homestay brands built,so as to promote the development of tea homestay tourism.展开更多
This paper introduces the related concepts and current situation of the development of agriculture and tourism in China,analyzes the current situation of the development of Hengfeng Shangguanlong Village,Yongxiu Count...This paper introduces the related concepts and current situation of the development of agriculture and tourism in China,analyzes the current situation of the development of Hengfeng Shangguanlong Village,Yongxiu County,Jiangxi Province,and analyzes the existing problems from the perspective of the integration of agriculture and tourism.The corresponding development strategies are further put forward to promote the construction of beautiful countryside.展开更多
The thesis summarizes the connotation of rural tourism and divides it into six types,including rural sight-seeing,rural body-building activity,rural folk culture,rural experience of farm work,rural business affairs,an...The thesis summarizes the connotation of rural tourism and divides it into six types,including rural sight-seeing,rural body-building activity,rural folk culture,rural experience of farm work,rural business affairs,and study and development.It outlines the theory of sustainable development of rural tourism and points out that what sustainable development of tourism concerns is the coordination of ecology,economy,and society centering on human and nature.On the basis of introducing the connotation of modern agriculture,it divides modern agriculture into six types,including sightseeing agriculture,leisure agriculture,green agriculture,characteristic agriculture,factory agriculture,and three-dimensional agriculture.And by concluding,it obtains the combination model of modern agriculture and rural tourism.Based on the introduction of the above related theories,the thesis discusses the interaction and integration model of the sustainable development of modern agriculture and rural tourism.It emphatically analyzes the integration model of modern agriculture and rural tourism,including pastoral agriculture tourism model(sightseeing village,leisure farm,citizen farm),and science education tourism model(agricultural science and technology education base,tourism and leisure education agricultural park,children's,agricultural education base,agricultural exposition).Based on the interaction and integration relationship between modern agriculture and rural tourism,the thesis puts forward corresponding countermeasures so as to promote their positive development and realize the maximum of ecological,social and economic benefits.展开更多
The integration of agricultural heritage and tourism industry contributes significantly to regional heritage protection,rural revitalization,and cultural inheritance.Based on the coupling coordination degree model,a q...The integration of agricultural heritage and tourism industry contributes significantly to regional heritage protection,rural revitalization,and cultural inheritance.Based on the coupling coordination degree model,a quantitative research was conducted to study the integration of agricultural heritage in terms of the jasmine and tea culture system in Fuzhou with the local tourism industry.The results showed that both the development of Fuzhou's jasmine and tourism industries have advanced significantly and are currently leading in the country.However,they are not developing at the same pace.The results also showed that the coordination degree between Fuzhou5s jasmine and tourism industries have increased in recent years,with deepened mutual effects and improved coordination.Moreover,the coupling coordination degree has been rising over the past 13 years,with the coupling coordination level transforming from''extreme disorder''to"quality coordination,demonstrating a slow integration progress of Fuzhou's jasmine with the tourism industry at the early stage,but a sound development momentum at the later stage.展开更多
Nowadays,the Tea Road has been endowed with a new historical mission?With the joint efforts of China,Russia and Mongolia,the Tea Road has been transformed into a remarkable cultural and tourist brand symbolizing openn...Nowadays,the Tea Road has been endowed with a new historical mission?With the joint efforts of China,Russia and Mongolia,the Tea Road has been transformed into a remarkable cultural and tourist brand symbolizing openness,civilization and friendship?展开更多
Due to its intrinsic and functional characteristics,tourism can be viewed as a special activity that is both an agent and a result,and is itself a concrete manifestation of the process of human the process of developi...Due to its intrinsic and functional characteristics,tourism can be viewed as a special activity that is both an agent and a result,and is itself a concrete manifestation of the process of human the process of developing social life.Especially in the context of industrialization,modernization,and globalization today,along with the“information society and the knowledge economy”,tourism can both be an important cultural interchange channel,and can become a“smoke-free industry”playing a key economic role.Through the development process of the Association of Southeast Asian Nations(ASEAN),especially after the ASEAN Community(AC)was formed(October 2003)with three pillars,especially with the initiative of the Asean Tourism Association(ASEANTA),in fact,it is proving that...By the basis of history-culture and geo-economic conditions have opened up favorable prospects;in coming time through proactive solutions,tourism may become a focal point associated with strategies to accelerate the process of integration of Vietnam and Southeast Asia in order to contribute to the sustainable development of the nation,the region,and the whole world.展开更多
In order to enhance the comprehensive competitiveness of the city,Shandong Province put forward the development strategy of Jinan-Tai’an urban integration.Based on the perspective of tourism marketing,the regional to...In order to enhance the comprehensive competitiveness of the city,Shandong Province put forward the development strategy of Jinan-Tai’an urban integration.Based on the perspective of tourism marketing,the regional tourism brand of Jinan-Tai’an urban integration is created to promote the development of regional tourism in Jinan and Tai’an and further promote the integrated development of Tai’an and Jinan.Based on the analysis of the tourism resources and the characteristics of tourist source market in Tai’an and Jinan,as well as the in-depth study of successful cases at home and abroad,the path and countermeasures to promote the development of regional tourism in Tai’an and Jinan are summarized from the perspective of marketing.展开更多
Based on the provincial data of tourism and cultural industries from 2009 to 2019,this paper studies the impact of the integration of culture and tourism on the economic benefits of regional tourism in China.The resul...Based on the provincial data of tourism and cultural industries from 2009 to 2019,this paper studies the impact of the integration of culture and tourism on the economic benefits of regional tourism in China.The results show that:①The integration level of the two industries is generally low in all provinces and regions,and the regional differences are obvious.The integration degree of the central and eastern regions is generally higher than that of the western regions.②The integration degree of culture and tourism has a significant positive impact on the economic benefits of regional tourism.The influence on the central and eastern regions is greater than that on the western regions.③The level of informatization has a positive moderating effect on the economic benefits of regional tourism caused by the integration of culture and tourism.④Government intervention has a negative moderating effect on the economic benefits of tourism.In addition,the level of regional economic development,accessibility and tourism resource endowment are also significant factors affecting the economic benefits of regional tourism.The results show that promoting the deep integration of culture and tourism,promoting the informatization of tourism and moderate government intervention in the industry are conducive to improving the economic benefits of regional tourism.展开更多
The She nationality has formed its unique cultural system in the long historical development,and has rich cultural and folk heritage.Fujian is the main settlement of population of She nationality in China.Through data...The She nationality has formed its unique cultural system in the long historical development,and has rich cultural and folk heritage.Fujian is the main settlement of population of She nationality in China.Through data collection,investigation and visit,taking 18 villages of She nationality in Fujian Province as empirical objects,starting with the current situation of tourism development of She nationality township,and based on the research of relevant documents,this study analyzed the current situation of tourism development of She nationality in Fujian Province,the current situation and existing problems of the integration of tourism and She nationality culture.The analysis showed that the development of the indication of the integration of She nationality culture and tourism in Fujian was not obvious at present.It is necessary to do a good job in the protection and inheritance of original ecological culture of She nationality,and actively promote the innovation development of the integration of culture and tourism.展开更多
The integration of culture and tourism is a new form of tourism and a trend of tourism industry development.Mopan Mountain Forest Park in Wanli District of Nanchang City is taken as research object,and the excavation ...The integration of culture and tourism is a new form of tourism and a trend of tourism industry development.Mopan Mountain Forest Park in Wanli District of Nanchang City is taken as research object,and the excavation of its cultural elements is analyzed.It is thought that cultural elements can revitalize the culture and tourism industry,promote the integration of culture and tourism,encourage the mutual penetration of cultural innovation,design services and tourism products,improve the development and service level of cultural tourism products,and accelerate the development of characteristic cultural tourism.展开更多
This paper analyzes the interactive process of the integration of ecological agriculture and cultural tourism industry from the aspects of rural tourism products,technology and market,and points out that the integrati...This paper analyzes the interactive process of the integration of ecological agriculture and cultural tourism industry from the aspects of rural tourism products,technology and market,and points out that the integration of tourism products constitutes the basis of industrial integration;The integration of technology plays a role in the whole process of industrial integration development;Market level integration is the core goal of industrial integration development.Then,it explains the driving factors of the integrated development of the two industries from two aspects:the relevance of the two industries,the diversification of demand and the diversity of investment constitute the internal driving force of the integration of cultural tourism industry and ecological agriculture under the background of rural revitalization;Multiple factors,such as policy guidance,economic drive and technological innovation,together constitute the external driving force for the integration of cultural tourism industry and ecological agriculture under the background of rural revitalization.On this basis,it puts forward the path of the integrated development of innovative cultural tourism industry and ecological agriculture from six aspects:first,the government actively guides and constructs a perfect policy support system;Second,the development of industrial projects create basic conditions for industrial integration;Third,to strengthen publicity and promotion,strengthen industrial integration and form brand effect;Fourth,to encourage scientific and technological innovation and provide technical support for industrial integration;Fifth,to build industrial alliance and help industrial integration through multi-dimensional cooperation;Sixth,to promote the construction of legal system and build a perfect market access system.展开更多
On the basis of the domestic and foreign research results,combined with the reality of Yancheng,this paper puts forward that spatial layout is the key,the development of tourist product is the crux,the brand image is ...On the basis of the domestic and foreign research results,combined with the reality of Yancheng,this paper puts forward that spatial layout is the key,the development of tourist product is the crux,the brand image is the core,and regional cooperation is the main way of development.展开更多
文摘In recent years,the integrated development of the tea and tourism has become an important way to promote the rural revitalization of Tai'an tea-producing areas,but the state of industrial upgrading still needs to be improved.In order to better integrate tea and tourism in Tea Valley,this paper uses questionnaire and SWOT analysis to study.It found the following problems:(i)45.7%of tourists were interested in tea culture,but they know litle about it,and the integration of tea culture and tea tourism products is low.(i)50.54%of the tourists were interested in the tea picking experience project and wanted to add the tea food experience item.(ii)The acceptance of 45.7%of tourists to scenic spots was 1-2 h,which shows that the quality of transportation service facilities and personnel needs to be improved.Combined with the SWOT analysis,it is found that the scenic spot is rich in resources,convenient transportation,profound cultural heritage,and good govern-ment policy support conditions,which is suitable for the SO strategy(growth development strategy),so the scenic spot relies on internal ad-vantages and seizes external opportunities to develop the integration of tea and tourism.Based on the analysis results,it came up with the perti-nent recommendations for the key problems:(i)The infrastructure service is not well established.It is suggested that scenic spots should in-crease investment,regularly train service personnel to improve their quality,and improve transportation services,accommodation,catering and public service hardware facilities.(i)Tea tourism products are insufficient.It is suggested that tea tourism products should be innovatively designed and tea tourism experiential products and tourism commodities should be planned.(i)Tea culture and tourism lack organic combi-nation.It is recommended to deeply excavate tea culture,and take consideration of both spiritual and material aspects.The specific methods include building teahouses,Taishan Mountain(Mount Tai)tea culture throughout the whole process of tea production,development and pro-cessing,and AR tea culture experience hall can be built to make tourists feel tea culture from dfferent perspectives.(iv)The publicity is in-sufficient.Strategies should be made in three aspects:improving the Internet media,taking into account the traditional media,and expanding the market based on the surrounding areas.(v)The tea industry chain is short.It is recommended to add four new industrial chain designs of"tea+accommodation,tea+catering,tea+Intemet,tea+training",hoping to bring some inspiration and ideas to the managers of scenic spots.
文摘During Chinese New Year holiday,characteristic folk customs activities significantly stimulated local tourism consumption potential and the high-quality development of tourism economy by integrating,leading and empowering local tourism projects.
基金the"14 th Five-year"Plan Project for the Development of Philosophy and Social Sciences of Guangzhou(2023GZGJ83)the Guangdong Ploytechnic of Industry and Commerce Project(2023-SKJ-20).
文摘Urban night tourism is a new form of urban tourism development and an important driving force for the prosperity of urban night economy.As the most prestigious business card among many night tour projects in Guangzhou,the Pearl River water night tour has contributed to the development of Guangzhou s night economy,which cannot be underestimated.However,in the process of rapid development,there are also problems such as diversified operators,insufficient integration of intangible cultural elements,excessive commercial attributes,issues of tourism facilities and service facilities.Under the new stage of integrated development of culture and tourism,how to use mutual promotion of culture and tourism in the Pearl River night tour to seek innovative paths for high-quality development in the future is the main problem expected to be solved in this paper.Therefore,based on the perspective of culture and tourism integration,this paper analyzes the general situation and development status of the Pearl River night tour,and proposes five development strategies:the overall planning of culture and tourism integration,the deep integration of intangible cultural elements,the balance of commercial attributes and tourism attributes,the high integration of culture,business,tourism and education,and the creation of tourism atmosphere,in order to provide inspiration for the healthy,orderly and high-quality development of the Pearl River night tour.
基金Chongqing University of Science and Technology’s Master’s Degree Innovation Project“Research on Chongqing Digital Cultural Tourism Innovation and Development Based on Cyberpunk”(Project No.YKJCX2320906)。
文摘As a new trend in tourism and cultural development,the integration of culture and tourism is capturing the zeitgeist with its unique charm.In this context,various regions have explored distinctive cultural tourism resources and created unique tourism brands through in-depth exploration and innovation of local culture.Chongqing,with its unique geomorphological features and distinctive architectural style,retains the deep flavor of traditional Chinese culture while cleverly integrating the futuristic sense of modern technology.This combination aligns perfectly with today’s popular Chinese cyberpunk style,making Chongqing an ideal place for the development of cyberpunk cultural tourism.This article investigates the history of cyberpunk culture and its current development status in Chongqing through a literature review.It then discusses the feasibility of developing cyberpunk cultural tourism in terms of social and cultural development needs and market demand.Based on a survey of cyberpunk tourists’experiences,the article deeply analyzes the existing problems of cyberpunk cultural tourism in Chongqing and proposes corresponding experience enhancement strategies,aiming to provide references for the development of cyberpunk cultural tourism in Chongqing Municipality.
基金Key Research Base for Humanities and Social Sciences(Sports and Social Sciences)of the Education Department of the Sichuan Federation of Social Sciences Project:“Research on Development Strategies of Sichuan Local Sports Museums under the Background of Cultural and Tourism Integration”(Project No.TY2023210)。
文摘Through conducting a SWOT analysis of the Chengdu Sports Institute Museum,and utilizing the 4M management,5W display,and 4P marketing theoretical models,this study explores effective strategies suitable for Sichuan sports museums in terms of functionality,display,and marketing.
基金Sponsored by Innovation Strategy Research Project of Fujian Provincial Department of Science and Technology(2023R0068)“East Fujian Tourism Poverty Alleviation Research Center”Project of Humanities and Social Sciences Research Base of Fujian Provincial Department of Education(Minjiaoke[2019]32)Survey and Research on the Construction Resources of Beautiful Countryside in East Fujian under the Guidance of“the Spirit of the 20th National Congress of the Communist Party of China”at Ningde Normal University(2022DZX08)。
文摘Based on the analysis on the current situation of marine fishery resources and development in Ningde City,this paper plans a spatial pattern for the integration of marine fishery and tourism of the“one belt,three zones,and multiple points”,designs key projects,analyzes the existing problems in the integrated development of fishery and tourism,and proposes relevant countermeasures and suggestions.
文摘The development of Intangible Cultural Heritage tourism in Xijiang Qianhu Miao Village has gone through a long process of exploration and innovation from scratch.By reinforcing the protection of the"Intangible Cultural Heritage"stilted building of the Miao Village,doing a good job with the"Intangible Cultural Heritage+"concept,and constantly innovating the inheritance and protection of Intangible Cultural Heritage,the rich Miao culture of Xijiang Qianhu Miao Village has been gradually transformed from a primitive traditional living custom to a productive tool for economic development,which has strongly promoted the high-quality development of the Miao cultural tourism industry.
文摘Through the deep integration of Intangible Cultural Heritage and tourism,Jintan has transformed the resources of Intangible Cultural Heritage into a "golden business card"of tourism,injected inexhaustible new momentum of culture and tourism into rural revitalization,and contributed to the city's popularity.
基金Sponsored by National Social Science Fund of China General Project “Spatial Disequilibrium and Influencing Mechanism of Total Factor Productivity of Tourism in China from the Perspective of Technological Heterogeneity”(20BJY201)。
文摘Against the background of COVID-19 pandemic,tourists have had increasing demands on rural tourism,and characteristic homestay has won great popularity.Huanglongxian tea culture homestay in Jiangning District,Nanjing City has been in the development stage.Literature analysis,questionnaire survey,interview and experience method were used to analyze the development status and tourist needs of Huanglongxian tea homestay.The research showed that Huanglongxian tea homestay was confined by inconvenient traffic,serious homogeneity,singular experience projects,and unremarkable tea culture theme;The main tourists were the locals,particularly middle-aged and young groups of enterprises and public institutions with higher educational backgrounds,most of whom visited the village during holidays for relaxation and recreation,and the revisit rate was low.In view of this,it was proposed that the integration of tea culture and homestay should be enhanced,more characteristic homestay products of tea culture developed,tea homestay market expanded,tea homestay brands built,so as to promote the development of tea homestay tourism.
文摘This paper introduces the related concepts and current situation of the development of agriculture and tourism in China,analyzes the current situation of the development of Hengfeng Shangguanlong Village,Yongxiu County,Jiangxi Province,and analyzes the existing problems from the perspective of the integration of agriculture and tourism.The corresponding development strategies are further put forward to promote the construction of beautiful countryside.
基金Supported by Humanistic Social Science Subject of Education Department of Sichuan Province-Research on the Integration Model and Countermeasures of Modern Agriculture and Rural Tourism(IY09-42)
文摘The thesis summarizes the connotation of rural tourism and divides it into six types,including rural sight-seeing,rural body-building activity,rural folk culture,rural experience of farm work,rural business affairs,and study and development.It outlines the theory of sustainable development of rural tourism and points out that what sustainable development of tourism concerns is the coordination of ecology,economy,and society centering on human and nature.On the basis of introducing the connotation of modern agriculture,it divides modern agriculture into six types,including sightseeing agriculture,leisure agriculture,green agriculture,characteristic agriculture,factory agriculture,and three-dimensional agriculture.And by concluding,it obtains the combination model of modern agriculture and rural tourism.Based on the introduction of the above related theories,the thesis discusses the interaction and integration model of the sustainable development of modern agriculture and rural tourism.It emphatically analyzes the integration model of modern agriculture and rural tourism,including pastoral agriculture tourism model(sightseeing village,leisure farm,citizen farm),and science education tourism model(agricultural science and technology education base,tourism and leisure education agricultural park,children's,agricultural education base,agricultural exposition).Based on the interaction and integration relationship between modern agriculture and rural tourism,the thesis puts forward corresponding countermeasures so as to promote their positive development and realize the maximum of ecological,social and economic benefits.
文摘The integration of agricultural heritage and tourism industry contributes significantly to regional heritage protection,rural revitalization,and cultural inheritance.Based on the coupling coordination degree model,a quantitative research was conducted to study the integration of agricultural heritage in terms of the jasmine and tea culture system in Fuzhou with the local tourism industry.The results showed that both the development of Fuzhou's jasmine and tourism industries have advanced significantly and are currently leading in the country.However,they are not developing at the same pace.The results also showed that the coordination degree between Fuzhou5s jasmine and tourism industries have increased in recent years,with deepened mutual effects and improved coordination.Moreover,the coupling coordination degree has been rising over the past 13 years,with the coupling coordination level transforming from''extreme disorder''to"quality coordination,demonstrating a slow integration progress of Fuzhou's jasmine with the tourism industry at the early stage,but a sound development momentum at the later stage.
文摘Nowadays,the Tea Road has been endowed with a new historical mission?With the joint efforts of China,Russia and Mongolia,the Tea Road has been transformed into a remarkable cultural and tourist brand symbolizing openness,civilization and friendship?
文摘Due to its intrinsic and functional characteristics,tourism can be viewed as a special activity that is both an agent and a result,and is itself a concrete manifestation of the process of human the process of developing social life.Especially in the context of industrialization,modernization,and globalization today,along with the“information society and the knowledge economy”,tourism can both be an important cultural interchange channel,and can become a“smoke-free industry”playing a key economic role.Through the development process of the Association of Southeast Asian Nations(ASEAN),especially after the ASEAN Community(AC)was formed(October 2003)with three pillars,especially with the initiative of the Asean Tourism Association(ASEANTA),in fact,it is proving that...By the basis of history-culture and geo-economic conditions have opened up favorable prospects;in coming time through proactive solutions,tourism may become a focal point associated with strategies to accelerate the process of integration of Vietnam and Southeast Asia in order to contribute to the sustainable development of the nation,the region,and the whole world.
基金Sponsored by Humanities and Social Science Project of Shandong Federation of Social Sciences (19-ZC-GL-02)Youth Innovation Team Talent Introduction Program of Colleges and Universities in Shandong Province+1 种基金Social Science Planning Research Project of Shandong Province (20CSDJ62)2020 Humanities and Social Science Project of Shandong Province (2020-NDJJ-23)。
文摘In order to enhance the comprehensive competitiveness of the city,Shandong Province put forward the development strategy of Jinan-Tai’an urban integration.Based on the perspective of tourism marketing,the regional tourism brand of Jinan-Tai’an urban integration is created to promote the development of regional tourism in Jinan and Tai’an and further promote the integrated development of Tai’an and Jinan.Based on the analysis of the tourism resources and the characteristics of tourist source market in Tai’an and Jinan,as well as the in-depth study of successful cases at home and abroad,the path and countermeasures to promote the development of regional tourism in Tai’an and Jinan are summarized from the perspective of marketing.
基金Sponsored by National Social Science Fund of China(18BGL148)Natural Science Foundation of Inner Mongolia Autonomous Region(2019MS04019)。
文摘Based on the provincial data of tourism and cultural industries from 2009 to 2019,this paper studies the impact of the integration of culture and tourism on the economic benefits of regional tourism in China.The results show that:①The integration level of the two industries is generally low in all provinces and regions,and the regional differences are obvious.The integration degree of the central and eastern regions is generally higher than that of the western regions.②The integration degree of culture and tourism has a significant positive impact on the economic benefits of regional tourism.The influence on the central and eastern regions is greater than that on the western regions.③The level of informatization has a positive moderating effect on the economic benefits of regional tourism caused by the integration of culture and tourism.④Government intervention has a negative moderating effect on the economic benefits of tourism.In addition,the level of regional economic development,accessibility and tourism resource endowment are also significant factors affecting the economic benefits of regional tourism.The results show that promoting the deep integration of culture and tourism,promoting the informatization of tourism and moderate government intervention in the industry are conducive to improving the economic benefits of regional tourism.
基金Sponsored by the Project of Research Center for Targeted Poverty Alleviation and Anti-poverty(Fujian Education Office 2018 No.50)Project of Eastern Fujian Tourism Poverty Alleviation Research Center(Fujian Education Office 2019 No.32)。
文摘The She nationality has formed its unique cultural system in the long historical development,and has rich cultural and folk heritage.Fujian is the main settlement of population of She nationality in China.Through data collection,investigation and visit,taking 18 villages of She nationality in Fujian Province as empirical objects,starting with the current situation of tourism development of She nationality township,and based on the research of relevant documents,this study analyzed the current situation of tourism development of She nationality in Fujian Province,the current situation and existing problems of the integration of tourism and She nationality culture.The analysis showed that the development of the indication of the integration of She nationality culture and tourism in Fujian was not obvious at present.It is necessary to do a good job in the protection and inheritance of original ecological culture of She nationality,and actively promote the innovation development of the integration of culture and tourism.
文摘The integration of culture and tourism is a new form of tourism and a trend of tourism industry development.Mopan Mountain Forest Park in Wanli District of Nanchang City is taken as research object,and the excavation of its cultural elements is analyzed.It is thought that cultural elements can revitalize the culture and tourism industry,promote the integration of culture and tourism,encourage the mutual penetration of cultural innovation,design services and tourism products,improve the development and service level of cultural tourism products,and accelerate the development of characteristic cultural tourism.
基金supported by the Shandong Humanities and Social Sciences Research Project(Grant No.2021-yyjj-18)Shandong Educational Science Research Project(Grant No.2021jxy178)
文摘This paper analyzes the interactive process of the integration of ecological agriculture and cultural tourism industry from the aspects of rural tourism products,technology and market,and points out that the integration of tourism products constitutes the basis of industrial integration;The integration of technology plays a role in the whole process of industrial integration development;Market level integration is the core goal of industrial integration development.Then,it explains the driving factors of the integrated development of the two industries from two aspects:the relevance of the two industries,the diversification of demand and the diversity of investment constitute the internal driving force of the integration of cultural tourism industry and ecological agriculture under the background of rural revitalization;Multiple factors,such as policy guidance,economic drive and technological innovation,together constitute the external driving force for the integration of cultural tourism industry and ecological agriculture under the background of rural revitalization.On this basis,it puts forward the path of the integrated development of innovative cultural tourism industry and ecological agriculture from six aspects:first,the government actively guides and constructs a perfect policy support system;Second,the development of industrial projects create basic conditions for industrial integration;Third,to strengthen publicity and promotion,strengthen industrial integration and form brand effect;Fourth,to encourage scientific and technological innovation and provide technical support for industrial integration;Fifth,to build industrial alliance and help industrial integration through multi-dimensional cooperation;Sixth,to promote the construction of legal system and build a perfect market access system.
基金funded by Green Project of Education Department of Jiangsu Province in 2012Excellent Project for Applied Research of Social Sciences of Jiangsu Province in 2014(14W B-083)Philosophy and Social Sciences research Project of Jiangsu Province(2014SJB720)
文摘On the basis of the domestic and foreign research results,combined with the reality of Yancheng,this paper puts forward that spatial layout is the key,the development of tourist product is the crux,the brand image is the core,and regional cooperation is the main way of development.